2026年，国内LBE大空间市场迎来规模化发展关键期。 伴随着市场认知的不断成熟，以及依托5G、AI、XR等技术突破与政策加持，国内LBE大空间市场整体规模已向千亿级冲刺，场景边界持续拓宽，项目数量 超300个，线下门店达数千家，仅内容制作企业超200家，形成"政策赋能、技术驱动、场景多元"的发展格局，同时也呈现出成长期市场的典型特征。 在"野蛮生长"到"高质量发展"的关键转型期，凭借"空间交互+内容创新"的核心优势，LBE大空间成为激活线下消费、推动数字化转型的核心力量，同时也 面临着技术瓶颈与产业协同的深层挑战。 来源：元力社 本文将深度解析2025年市场现状，提炼核心特征，并展望2026年发展走向。 01 发展历程：技术、市场与政策驱动的三重演进 国内LBE大空间市场的发展并非一蹴而就，而是经历了技术筑基、场景探索到产业爆发的渐进式升级，形成了清晰的发展脉络。 回溯至2016年"VR元年"，彼时市场上的VR设备多为入门级产品，头显重量普遍超过500克，佩戴体验极差；显示分辨率不足2K，画面颗粒感严重；空间定 位技术精度较低，交互延迟普遍在50毫秒以上，导致用户极易产生眩晕感。受技术瓶颈限制，当时的VR大 ...

Core Insights - In 2024, Jiangxi's VR and related industries achieved a revenue of 110 billion yuan, marking a year-on-year growth of 9.34%, and a significant expansion of approximately 26 times compared to 4.2 billion yuan in 2018 [1][2] Industry Overview - Jiangxi province currently has over 400 VR companies, with major players like Huawei, Alibaba, Lenovo, HTC, and iFlytek establishing operations in Nanchang, alongside hardware manufacturers such as Huaqin, Longqi, Lianchuang Electronics, and O-film, creating a comprehensive VR industry chain covering hardware manufacturing, software development, and content creation [2] - The province has prioritized the VR industry as a key area in its "1269" action plan for modernizing manufacturing industry chains, with six universities offering undergraduate programs in virtual reality technology and over 20 institutions providing specialized programs in VR technology and applications [2] Upcoming Events - The 2025 World VR Industry Conference, themed "VR Makes the World More Exciting - VR + AI Opens a Smart Future," will be held from October 19 to 20 in Nanchang, focusing on four core activities: release, discussion, connection, and experience, featuring 16 diverse and content-rich events [2] - Jiangxi aims to leverage this conference to gather global innovation resources, promote technology transfer, and enhance international cooperation, driving the application of VR technology across various industries [2] Project Signings - Over the past six editions of the World VR Industry Conference, Jiangxi has signed a total of 678 projects, covering related industries such as electronic information, 5G, and big data [3]