2026年，国内LBE大空间市场迎来规模化发展关键期。 伴随着市场认知的不断成熟，以及依托5G、AI、XR等技术突破与政策加持，国内LBE大空间市场整体规模已向千亿级冲刺，场景边界持续拓宽，项目数量 超300个，线下门店达数千家，仅内容制作企业超200家，形成"政策赋能、技术驱动、场景多元"的发展格局，同时也呈现出成长期市场的典型特征。 在"野蛮生长"到"高质量发展"的关键转型期，凭借"空间交互+内容创新"的核心优势，LBE大空间成为激活线下消费、推动数字化转型的核心力量，同时也 面临着技术瓶颈与产业协同的深层挑战。 来源：元力社 本文将深度解析2025年市场现状，提炼核心特征，并展望2026年发展走向。 01 发展历程：技术、市场与政策驱动的三重演进 国内LBE大空间市场的发展并非一蹴而就，而是经历了技术筑基、场景探索到产业爆发的渐进式升级，形成了清晰的发展脉络。 回溯至2016年"VR元年"，彼时市场上的VR设备多为入门级产品，头显重量普遍超过500克，佩戴体验极差；显示分辨率不足2K，画面颗粒感严重；空间定 位技术精度较低，交互延迟普遍在50毫秒以上，导致用户极易产生眩晕感。受技术瓶颈限制，当时的VR大 ...

Core Viewpoint - Fulong Technology (603327.SH) has successfully produced high-strength aluminum structural components that are now utilized in MR and AR glasses, primarily for brands such as Samsung and Vivo [1] Group 1 - The company has confirmed that its high-strength aluminum materials are being used in the production of MR and AR glasses [1] - Major brands utilizing these materials include Samsung and Vivo, indicating a strong market presence [1]

Core Viewpoint - The digital intelligence era profoundly impacts knowledge production, dissemination, consumption, and service methods, reshaping the traditional publishing industry and prompting a renewal of knowledge concepts and theoretical paradigms [1][2]. Group 1: Industry Transformation - The integration of digital, networked, and intelligent technologies is transforming the publishing industry's value chain and ecosystem, with generative artificial intelligence liberating knowledge production while raising copyright and ethical concerns [2][3]. - Technologies such as AR, VR, and MR enhance the immersion and interactivity of publications, while big data and cloud computing improve the efficiency and precision of information dissemination [2][3]. - The shift from traditional print-based publishing to digital, intelligent, immersive, and large-scale publishing is creating opportunities for process reengineering and resource optimization, facilitating deep integration and high-quality development in the publishing sector [2][3]. Group 2: Knowledge System Construction - The construction of an autonomous knowledge system in publishing is essential for the development of the discipline and serves the national cultural development mission [2][3]. - Publishing plays a foundational role in building China's autonomous knowledge system, as it is a key carrier of human thought and knowledge, facilitating knowledge dissemination, cultural inheritance, and value guidance [3][4]. - The integration of technologies like big data, cloud computing, and artificial intelligence enables the establishment of resource libraries and dissemination projects that support the construction of a leading and contemporary autonomous knowledge system [3][4]. Group 3: Theoretical Framework - The rapid evolution of technology necessitates a systematic theoretical response to the changes in publishing practices, requiring the extraction of experiences, summarization of rules, and elevation of concepts to form a systematic and promotable theoretical knowledge system [3][4]. - The academic system of publishing should focus on key areas and deepen local theoretical innovation, adapting to the changes brought by digital technologies and reshaping the relationships among publishers, authors, and readers [4][5]. Group 4: Methodological Approaches - The construction of a publishing knowledge system should balance the dialectical relationship between adherence to tradition and innovation, as well as between inheritance and development [7][8]. - Emphasizing the social benefits of publishing, the industry should enhance research on deep integration and thematic publishing to provide intellectual support for social development [7][8]. - The industry should explore collaborative mechanisms between academia and the publishing sector to enhance resource sharing, team building, and teaching reform, ultimately fostering new productive forces in the publishing field [8].

Core Viewpoint - The competition in the smart hardware sector is evolving from two-dimensional to three-dimensional spaces, with MR glasses becoming a key battleground, highlighted by the recent launch of vivo's mixed reality headset, the Visi on Exploration Edition, which weighs only 398 grams, making it lighter than existing products on the market [1][3] Summary by Sections MR Glasses and Future Technology - MR glasses are just the beginning; embodied intelligence will become a complete electronic entity in home scenarios, helping to solve various life challenges as technology continues to evolve [3] - Vivo's strategy regarding MR glasses is seen as a critical starting point for its technological ambitions, with a long-term vision of integrating MR with smartphones and robots to create "scenario-based services" [3][4] - Vivo emphasizes the importance of not rushing the development of MR glasses and acknowledges that the current version is an exploratory model that will require two to three years of iteration to reach a gold standard [3][4] Hardware Experience and Ecosystem Development - The success of the MR ecosystem is closely tied to hardware experience; poor initial hardware can negatively impact user perception, necessitating high-quality products from the start [4] - Key factors for the future success of MR include speed, accuracy, and robustness, which are essential for user engagement and content creation [4][5] - Vivo's Visi on has made significant advancements in hardware, leveraging existing industrial systems to avoid the need for new supply chains, which strengthens its market position [4][5] Robotics and MR Integration - The development of home robots faces challenges, including a lack of rich training data and the need for manual operation, which MR can address by providing spatial data and serving as an interactive control tool [7][8] - MR technology can enhance robots' capabilities in understanding and interacting with complex home environments, enabling them to operate effectively in unstructured scenarios [7][8] - Vivo is exploring the use of MR for remote operation of robots, showcasing its potential in industrial maintenance and medical procedures [8] Strategic Positioning and Long-term Vision - Vivo's strategic move into MR and robotics is based on a user-oriented approach and a focus on core capabilities, aiming to create a comprehensive intelligent service system that integrates smartphones, MR, and robots [9][10] - The evolution of screen media from TVs to smartphones to MR headsets signifies a fundamental change in interaction methods, positioning MR as a bridge between the physical and digital worlds [9][10] - Vivo's long-term strategy involves leveraging its accumulated technology and ecosystem capabilities to address the growing demand for home robots, particularly in the context of an aging population [14][24] Ecosystem and Content Development - Vivo acknowledges the challenges in developing a robust MR ecosystem, focusing on optimizing hardware experiences and enriching software content [17][18] - The company aims to meet high-frequency user needs and has already implemented features like 180-degree video and spatial photo capabilities in its Visi on model [18][21] - Vivo's commitment to user experience includes designing lightweight MR devices tailored to the Chinese market, enhancing comfort for prolonged use [21][22] Future Directions - Vivo's approach to robotics involves a clear division of responsibilities, focusing on developing the "brain" and "eyes" of robots while collaborating with partners for the "limbs" and "small brain" [22][24] - The company is establishing a Robotics Lab to explore technological advancements and partnerships, indicating a long-term vision for integrating human-centered design into its product offerings [24]

Group 1: Company Overview and Business Strategy - Silk Road Vision focuses on digital content creation and aims to strengthen its core competitiveness in the cultural and creative sectors in 2025 [2][3] - The company plans to enhance product and service capabilities while increasing investment in R&D and innovation [2][3] - Silk Road Vision aims to leverage its G-end and B-end business advantages to develop new C-end businesses and ecosystems [2][3] Group 2: Financial Performance and Challenges - As of the end of 2024, accounts receivable amounted to ¥398,250,160.05, representing 22.10% of total assets, down from 29.91% at the beginning of 2024 [3][4] - The company faced significant losses in 2024 due to macroeconomic factors, project delays, and increased operational costs, leading to a decline in performance [4][5] - The first quarter of 2025 showed improvement compared to the same period in 2024, attributed to government debt policies and strategic adjustments [5][6] Group 3: Market Position and Product Offerings - The primary business of Silk Road Vision includes digital exhibition services, which accounted for 77.73% of total revenue in 2024 [6][7] - The company is actively exploring applications in the MR field and has established partnerships with various smart hardware manufacturers [6][8] - Silk Road Vision's digital twin business has developed advanced technologies and a wealth of 3D data assets, enhancing its competitive edge in the market [8][9] Group 4: Future Outlook and Industry Trends - The digital creative industry is expected to grow, with a focus on the integration of PGC, UGC, and AIGC content creation methods [9][10] - Silk Road Vision aims to maintain its unique role in the digital content creation sector, leveraging its strengths in PGC [9][10] - The company is committed to optimizing its human resources and enhancing its digital creative product capabilities to adapt to industry changes [8][9]