责编：张靖雯、王瑞景 0:00 当手机可能沦为AR眼镜的"配件"，未来交互将如何颠覆？本期对话AR行业先锋祝铭明，深度科普VR 与AR的本质区别，揭秘AI大模型如何赋能智能眼镜，让现实叠加数字信息。他坚信中国在该赛道已占 领先机，并鼓励年轻人：年轻是最强大的武器，一成不变才是最大风险。 ...

Core Insights - The rise of consumer-level VR technology in China is transforming entertainment experiences, moving away from traditional Western dominance [1][3] - The integration of AI and immersive experiences in public spaces is becoming more prevalent, with various venues showcasing innovative applications [4][8] Industry Trends - Shanghai is emerging as a hub for cutting-edge VR experiences, with venues like Z·Pilot X and X-META leading the way in blending technology with entertainment [4][8] - The EX Robot Theater, despite being the first of its kind in China, faces challenges in attracting diverse audiences beyond families [6][9] Consumer Engagement - Current technology experiences are struggling with audience segmentation and low repeat purchase rates, primarily appealing to specific demographics such as young adults and families [9][11] - There is a need for deeper content integration and innovative gameplay to enhance user experience and engagement [9][13] Future Opportunities - Expanding user demographics by introducing new themes and collaborations with popular culture can drive broader engagement [13] - Regular updates and new content releases are essential to maintain user interest and encourage repeat visits [13][15] Strategic Implications - The shift towards consumer-oriented VR experiences represents a strategic breakthrough, potentially overcoming previous technological barriers imposed by Western dominance [13][15] - The focus on practical applications of advanced technology in everyday life is crucial for sustainable development in the industry [15]

Core Insights - Jiangxi's VR industry has experienced explosive growth, with the industry scale increasing from 4.2 billion yuan in 2018 to 110 billion yuan in 2024, a 26-fold increase [1] - The province has successfully attracted over 400 VR companies, including major players like Huawei, Alibaba, Lenovo, HTC, and iFlytek, establishing a complete industrial chain covering hardware manufacturing, software development, and content creation [1] - Jiangxi is home to 16 of the top 50 VR companies in China for 2024, with local companies growing from 2 to 9 since 2019 [1] Industry Development - The only national-level manufacturing innovation center in the VR field is located in Jiangxi, achieving significant breakthroughs in key technologies such as liquid crystal lens zoom display and 3D reconstruction since its establishment in 2022 [2] - Jiangxi has launched a VR application promotion plan and developed an action plan for the integration of VR with industry applications, selecting 76 demonstration projects to promote VR technology in various sectors [2] - The province has included the VR industry in its key manufacturing modernization plan, establishing a comprehensive policy support system [2] Talent and Investment - Six universities in Jiangxi have established undergraduate programs in virtual reality technology, and over 20 schools offer specialized programs, creating a talent cultivation system from undergraduate to doctoral levels [2] - Jiangxi has created a matrix of modern industrial guidance funds, including VR-specific investment funds, to empower emerging and future industries [3]

Core Insights - In 2024, Jiangxi's VR and related industries achieved a revenue of 110 billion yuan, marking a year-on-year growth of 9.34%, and a significant expansion of approximately 26 times compared to 4.2 billion yuan in 2018 [1][2] Industry Overview - Jiangxi province currently has over 400 VR companies, with major players like Huawei, Alibaba, Lenovo, HTC, and iFlytek establishing operations in Nanchang, alongside hardware manufacturers such as Huaqin, Longqi, Lianchuang Electronics, and O-film, creating a comprehensive VR industry chain covering hardware manufacturing, software development, and content creation [2] - The province has prioritized the VR industry as a key area in its "1269" action plan for modernizing manufacturing industry chains, with six universities offering undergraduate programs in virtual reality technology and over 20 institutions providing specialized programs in VR technology and applications [2] Upcoming Events - The 2025 World VR Industry Conference, themed "VR Makes the World More Exciting - VR + AI Opens a Smart Future," will be held from October 19 to 20 in Nanchang, focusing on four core activities: release, discussion, connection, and experience, featuring 16 diverse and content-rich events [2] - Jiangxi aims to leverage this conference to gather global innovation resources, promote technology transfer, and enhance international cooperation, driving the application of VR technology across various industries [2] Project Signings - Over the past six editions of the World VR Industry Conference, Jiangxi has signed a total of 678 projects, covering related industries such as electronic information, 5G, and big data [3]