Core Insights - Company reported a revenue of 27.231 billion yuan for the first half of 2025, a year-on-year increase of 6.95%, and a net profit of 1.056 billion yuan, up 26.63%, indicating strong resilience from structural upgrades and technological breakthroughs [1] - The company maintained its leading position in the global market for large-screen televisions, achieving a market share of 28.9% for TVs 98 inches and above, and 47.7% for those 100 inches and above [2] - Technological advancements, particularly in RGB-Mini LED and laser display technologies, have positioned the company as a market leader, with a 70% global market share in laser displays [3] - The company's global strategy includes nine production bases and thirteen R&D centers, enhancing operational efficiency and market responsiveness [4] Financial Performance - Revenue for the first half of 2025 reached 27.231 billion yuan, reflecting a 6.95% increase year-on-year [1] - Net profit attributable to shareholders was 1.056 billion yuan, marking a 26.63% increase, significantly outpacing revenue growth [1] - In Q2 alone, revenue was 13.855 billion yuan, up 8.59%, with net profit of 502 million yuan, a 36.82% increase [1] Market Position - The company holds a 28.9% market share in the global 98-inch and above TV market and 47.7% in the 100-inch and above segment, solidifying its status as the global leader [2] - In the domestic market, the retail market share for the company's TVs is 29.96% in revenue and 25.73% in volume, maintaining its industry-leading position [2] - The high-end market share has increased to 34.88% online and 43.15% offline, indicating strengthened brand power [2] Technological Advancements - The company achieved a breakthrough in RGB-Mini LED technology, enhancing liquid crystal displays from monochrome to tricolor backlighting [3] - The global shipment market share for laser displays reached 70%, with the introduction of high-performance chips and innovative products [3] - The company is advancing in Micro LED technology, launching products that overcome home-use limitations [3] Global Strategy - The company has established a global presence with nine production bases and thirteen R&D centers, improving its integrated research, production, and sales system [4] - The global shipment market share increased to 14.38%, reflecting a 0.57 percentage point growth year-on-year [4] - The company is transitioning from a single market expansion strategy to a dual-driven approach of technological breakthroughs and global layout [4]

Core Viewpoint - Vidda has emerged as the fastest-growing brand in the domestic home audio-visual sector, despite being relatively unknown compared to competitors like Xiaomi and TCL [1][2]. Market Performance - As of early May 2025, Vidda's cumulative online sales market share reached 13%, placing it among the top two in the industry [2][9]. - Vidda's television sales have consistently ranked in the top five in the online market from 2022 to 2024, with a significant reduction in the gap with Xiaomi and TCL [9]. Brand Positioning - Vidda targets young consumers with a focus on stylish technology, leveraging Hisense's production and supply chain capabilities to enhance product quality [2][8]. - The brand emphasizes "quality-price ratio" over mere low pricing, catering to the evolving demands of young consumers who seek higher quality and diverse functionalities [8][10]. Product Development - Vidda has successfully diversified its product line from traditional televisions to include gaming TVs and laser projectors, addressing various market needs [4][5]. - The introduction of the Vidda gaming TV X series in 2022 featured advanced specifications such as 120Hz refresh rate and support for 4K/120fps transmission, appealing to both casual viewers and gaming enthusiasts [4]. Customer Service and Innovation - Vidda's unique "high-altitude mode" for projectors demonstrates its commitment to customer service, adapting products to specific user environments [6]. - The brand has established itself as a trustworthy player in the market by advocating for transparency in product specifications, such as not exaggerating brightness in projectors [5][9]. Recent Developments - In March 2025, Vidda launched the new X series of televisions, maintaining its competitive edge with unique features like the only ink crystal screen in its price range [10]. - The introduction of "wallpaper TVs" reflects Vidda's adaptation to market trends, emphasizing aesthetics alongside functionality [10].