Core Viewpoint - Vidda has emerged as the fastest-growing brand in the domestic home audio-visual sector, despite being relatively unknown compared to competitors like Xiaomi and TCL [1][2]. Market Performance - As of early May 2025, Vidda's cumulative online sales market share reached 13%, placing it among the top two in the industry [2][9]. - Vidda's television sales have consistently ranked in the top five in the online market from 2022 to 2024, with a significant reduction in the gap with Xiaomi and TCL [9]. Brand Positioning - Vidda targets young consumers with a focus on stylish technology, leveraging Hisense's production and supply chain capabilities to enhance product quality [2][8]. - The brand emphasizes "quality-price ratio" over mere low pricing, catering to the evolving demands of young consumers who seek higher quality and diverse functionalities [8][10]. Product Development - Vidda has successfully diversified its product line from traditional televisions to include gaming TVs and laser projectors, addressing various market needs [4][5]. - The introduction of the Vidda gaming TV X series in 2022 featured advanced specifications such as 120Hz refresh rate and support for 4K/120fps transmission, appealing to both casual viewers and gaming enthusiasts [4]. Customer Service and Innovation - Vidda's unique "high-altitude mode" for projectors demonstrates its commitment to customer service, adapting products to specific user environments [6]. - The brand has established itself as a trustworthy player in the market by advocating for transparency in product specifications, such as not exaggerating brightness in projectors [5][9]. Recent Developments - In March 2025, Vidda launched the new X series of televisions, maintaining its competitive edge with unique features like the only ink crystal screen in its price range [10]. - The introduction of "wallpaper TVs" reflects Vidda's adaptation to market trends, emphasizing aesthetics alongside functionality [10].

Group 1 - Vidda TV has entered the top two in the domestic online TV market by the first quarter of 2025, following its rise to the top five in 2023 [1] - The growth of Vidda TV is attributed not only to sales data but also to learning from competitors skilled in marketing [1] - The company emphasizes the importance of adhering to laws and regulations in future marketing activities, respecting competitors, and maintaining a fair market environment [1]

Group 1 - Vidda, a sub-brand of Hisense, faced a lawsuit from Xiaomi for allegedly damaging its reputation through a controversial promotional post on Weibo [1][2] - The Beijing Haidian District People's Court ruled that Vidda's post had clear references to Xiaomi, indicating subjective malice and intent to leverage Xiaomi's marketing period, resulting in commercial defamation [4] - Vidda was ordered to publish a statement on its Weibo account for seven days to mitigate the negative impact on Xiaomi and to compensate Xiaomi with 500,000 yuan in economic losses and 50,000 yuan in reasonable expenses [4] Group 2 - Vidda was launched in 2019, targeting young consumers with innovative product designs and advanced technology, including high refresh rate screens and tri-color laser technology [1] - In the first four months of 2025, Xiaomi's Redmi brand held a 20.76% market share in China's online TV market, while Vidda secured 13%, ranking second [4] - The overall Chinese TV market is experiencing growth challenges, with a projected total shipment of 35.96 million units in 2024, a 1.6% decline year-on-year, marking the lowest level since 2010 [4]

每经记者｜彭斐 每经编辑｜文多 历经3年多时间后，小米公司与海信集团旗下聚好看科技股份有限公司之间发生的"Vidda"电视名誉权诉 讼案，有了终审结果。近日，针对"海报争议文案诋毁小米"事件，Vidda电视方面已发布声明，以期"消 除影响"。 这起案件的一审判决结果在2024年3月份宣布。当时小米法务部发文称，法院判定Vidda电视发布侮辱、 贬损小米公司的误导性信息，且主观恶意明显，最终判定Vidda赔偿小米公司经济损失50万元，并且连 续7日刊登微博置顶声明，以消除对小米的影响。 奥维云网近日发布的数据显示，在2025年1月—4月的国内线上电视市场上，小米旗下的红米品牌以 20.76%的市占率位列第一，Vidda品牌的市占率为13%，位列行业第二。 在一位不愿具名的家电行业人士看来，这几年电视行业的形势可谓天翻地覆，游戏电视、人工智能电视 等各种新品层出不穷，新品牌也乘势而上，营销手段已随之发生了很大变化。该人士还表示，希望品牌 之间理性竞争，最终能为消费者提供更多、更好的选择，这才是多赢的局面。 封面图片来源：视觉中国-VCG211410301566 Vidda电视5月10日发布的上述声明显示："202 ...