Core Viewpoint - Vidda has emerged as the fastest-growing brand in the domestic home audio-visual sector, despite being relatively unknown compared to competitors like Xiaomi and TCL [1][2]. Market Performance - As of early May 2025, Vidda's cumulative online sales market share reached 13%, placing it among the top two in the industry [2][9]. - Vidda's television sales have consistently ranked in the top five in the online market from 2022 to 2024, with a significant reduction in the gap with Xiaomi and TCL [9]. Brand Positioning - Vidda targets young consumers with a focus on stylish technology, leveraging Hisense's production and supply chain capabilities to enhance product quality [2][8]. - The brand emphasizes "quality-price ratio" over mere low pricing, catering to the evolving demands of young consumers who seek higher quality and diverse functionalities [8][10]. Product Development - Vidda has successfully diversified its product line from traditional televisions to include gaming TVs and laser projectors, addressing various market needs [4][5]. - The introduction of the Vidda gaming TV X series in 2022 featured advanced specifications such as 120Hz refresh rate and support for 4K/120fps transmission, appealing to both casual viewers and gaming enthusiasts [4]. Customer Service and Innovation - Vidda's unique "high-altitude mode" for projectors demonstrates its commitment to customer service, adapting products to specific user environments [6]. - The brand has established itself as a trustworthy player in the market by advocating for transparency in product specifications, such as not exaggerating brightness in projectors [5][9]. Recent Developments - In March 2025, Vidda launched the new X series of televisions, maintaining its competitive edge with unique features like the only ink crystal screen in its price range [10]. - The introduction of "wallpaper TVs" reflects Vidda's adaptation to market trends, emphasizing aesthetics alongside functionality [10].

Core Viewpoint - Hisense's Vidda brand has launched two major product lines: Vidda贴贴壁纸电视 and Vidda C3 series three-color laser projectors, focusing on ultra-thin design, optical display technology, and AI smart interaction features to enhance home entertainment solutions [1][6]. Group 1: Product Features - Vidda贴贴壁纸电视 features an "oil painting frame" design with a thickness of 29.9mm, supporting seamless wall mounting and borderless display across sizes from 65 to 100 inches [2]. - The 100-inch version is equipped with 2640 QD-Mini LED backlight zones and XDR peak brightness of 4400 nits, utilizing ultra-black low-reflection screen technology for high contrast in bright environments [2][4]. - The television series is powered by the MT9655 ultra-flagship chip, supports a 300Hz refresh rate, and includes four HDMI 2.1 ports, achieving a minimum game latency of 5.3ms [4]. Group 2: Audio and Projection Technology - The audio system features Dolby Atmos dual surround sound technology, with the 100-inch version having a 10-unit French Devialet 4.2.2 sound system and a peak power of 240W [4]. - The Vidda C3 series utilizes upgraded laser technology with the C3 Ultra and C3 Pro models featuring a self-developed "prism" three-color laser engine, achieving brightness levels of 3200 CVIA and 2800 CVIA, with optical zoom capabilities [4][6]. - The C3 series supports a wide color gamut of 110% BT.2020 and has received certifications for Dolby Vision, HDR10+, and IMAX Enhanced [6]. Group 3: AI and Pricing - Both product lines are equipped with Vidda's self-developed DeepSeek AI, supporting various applications such as AI painting, video generation, and photo editing, allowing users to create content across devices [6]. - The starting price for Vidda贴贴壁纸电视 is 5499 yuan, while the Vidda C3 series three-color laser projector starts at 6399 yuan, with pre-sales available on platforms like JD.com and Tmall [6].