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MediaCo Audio Delivers Strong February Ratings Growth Across Key Markets
Businesswire· 2026-03-26 13:32
Core Insights - MediaCo Holding Inc. reported strong audience growth across its audio portfolio in February, particularly in major markets such as New York, Southern California, Dallas-Fort Worth, and Houston [1][5] Group 1: Performance Highlights - In New York, HOT 97 achieved a ranking of 4 in mornings and 3 in afternoons, with a 41% year-over-year increase in Prime AQH [2] - WBLS experienced a 35% growth in afternoon AQH among Persons 25-54 and notable weekend gains [2] - Southern California's performance was bolstered by Que Buena (KBUE) in Los Angeles, which saw double-digit AQH growth and significant morning gains, while 96.1 KRQB reported 200% midday growth among Persons 18-49 and triple-digit afternoon increases [2] - Dallas-Fort Worth's 106.7 KZZA showed a 38% AQH growth compared to Q4 among Persons 25-54, alongside strong morning drive gains [3] - 98.3 KBOC in Dallas-Fort Worth achieved double-digit cume growth and over 70% weekend AQH increases among Persons 18-49 [3] - In Houston, 98.5 KTJM posted strong weekend gains across both demographics, while 107.9 KQQK and 93.7 KNOR saw significant growth in various time slots [4] Group 2: Strategic Insights - Maire Mason, President of Audio at MediaCo, emphasized the consistent growth across key dayparts and core audiences, attributing success to the strength of their brands and programming strategy [5] - MediaCo operates a diverse portfolio that includes popular brands like HOT 97, WBLS, and Que Buena, reaching over 20 million people monthly across various platforms [5] - The company is enhancing its Spanish-language news strategy with the appointment of Senior Advisor Alina Falcón, a respected leader in Hispanic media [7] - Sigma Audio Networks launched InterWave, a digital audio network aimed at connecting advertisers with multicultural audiences, reaching 210 million monthly unique users [8]
MediaCo Appoints Albert Rodriguez to its Board of Directors
Businesswire· 2025-11-20 21:30
Core Insights - MediaCo Holding Inc. has appointed Albert Rodriguez to its Board of Directors, recognizing his contributions and alignment with the company's growth strategy [1][2] - Rodriguez has over 25 years of experience in the media industry and previously served as Chief Revenue Officer at MediaCo [2] - MediaCo is focused on serving multicultural audiences across the U.S. through its diverse media platforms [3] Company Overview - MediaCo Holding Inc. operates as a multi-platform media company, reaching over 20 million people monthly through brands like Hot 97 and WBLS [3] - The company emphasizes innovative and culturally relevant content across music, news, and entertainment [3] - MediaCo's headquarters is located in New York, and it employs approximately 330 people [5] Recent Developments - MediaCo reported a year-to-date net revenue of $94.7 million for the third quarter ended September 30, 2025, marking a 51% increase from the previous year [5] - The increase in revenue is attributed to new assets from the April 2024 Estrella Acquisition [5] - The company also announced record audience growth for EstrellaTV in October 2025, achieving its largest monthly prime-time gain among Adults 18-49 since Nielsen measurement began in March 2010 [7]
MediaCo Brings Iconic HOT 97 and WBLS Brands to Dot 2 Audio Across Major U.S. Cities
Businesswire· 2025-11-06 20:25
Core Insights - MediaCo Holding Inc. is expanding its iconic HOT 97 and WBLS brands to Dot 2 audio platforms in major U.S. cities including Los Angeles, Riverside, Dallas, and Houston, enhancing its multicultural audience reach [1][2][3] Expansion Details - The new Dot 2 audio channels will launch on December 1, 2025, providing 24/7 access to Hip Hop, R&B, and Urban culture content, including exclusive interviews and live performances [2][3] - This expansion aims to deepen connections with audiences that have historically influenced urban music and culture [2] Company Overview - MediaCo Holding Inc. is a diverse-owned, multi-platform media company that reaches over 20 million people monthly through various channels including television, radio, and digital platforms [4] - The company is headquartered in New York and employs approximately 330 people [6][9]