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“双节”新市象|“双节”超长假,体育市场消费旺
Sou Hu Cai Jing· 2025-10-04 15:42
Core Viewpoint - The sports consumption market in China has seen a significant surge during the extended National Day and Mid-Autumn Festival holidays, driven by various sporting events and outdoor activities, contributing to the holiday economy [1]. Group 1: Sports Events and Economic Impact - Numerous sports events have been held across the country during the holidays, acting as a catalyst for the holiday economy [2]. - In Beijing, the simultaneous hosting of the China Open Tennis and WTT China Grand Slam attracted top players and boosted consumption in surrounding areas, with nearly 60 dining brands and over 75 food points established near the venues [2]. - Nanjing's sports tourism market thrived with the "Super League" playoffs, featuring nearly 80 "second venues" across popular districts, enhancing consumer engagement through various cultural and culinary events [3]. Group 2: Outdoor Activities and Infrastructure Development - The popularity of outdoor cycling and sports has surged, with various regions launching unique outdoor activity routes during the extended holiday [4]. - The National Sports Administration announced 14 premium outdoor sports routes for the 2025 National Day holiday, promoting a blend of sports and tourism experiences [6]. - The establishment of the "Good Luck Shandong" outdoor sports station system aims to enhance outdoor sports destinations, with 88 service nodes created to support community engagement and convenience [9]. Group 3: Policy Support and Future Prospects - The Chinese government has increased support for the outdoor sports industry, as highlighted by the recent policy aimed at unlocking sports consumption potential and promoting high-quality development in the sports sector [9]. - The focus on creating high-quality outdoor sports destinations is becoming a key strategy for local governments to stimulate the holiday consumption market [9].