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撬动万亿市场,冰雪经济何以滚烫?
Xin Lang Cai Jing· 2026-01-09 18:42
1月3日,游客在新疆昭苏湿地公园观看传统民俗"叼羊"表演。寒冬时节,新疆昭苏县一片银装素裹。当 地借助独特冰雪资源,开发冰雪乐园、"天马踏雪"等冰雪旅游产品,吸引各地游客前来游玩。新华社记 者 徐宏岩 摄 游客在浙江省湖州太湖龙之梦乐园冰雪世界内游玩(资料图片)。《2024—2025中国滑雪产业白皮书》 显示,2024至2025年冰雪季,全国参与滑雪的总人次达到2605万,浙江以129万人次位居全国第六,参 与人次在所有南方省份中排名首位。 新华社记者 江汉 摄 图为第二十七届哈尔滨冰雪大世界园区内的冰建景观(无人机拍摄,资料图片)。本届哈尔滨冰雪大世 界园区占地面积达120万平方米,总用冰用雪量突破40万立方米,以历届之最的规模,打造一座冰天雪 地的"童话世界"。新华社记者 王松 摄 ●新华社记者 高萌 李春宇 杨帆 "住民宿的客人里也有到延庆滑雪的,我也愿意和他们聊一聊。有机会还是想把这支农民滑雪队再组织 起来,在小海陀山下建立一个滑雪驿站,为雪友搭建一个交流的平台,也能把游客留住,带动周边餐饮 和文旅产业发展。"郎恩鸽说。 与此同时,在200公里外的河北张家口,摄影记者武殿森用镜头持续记录着崇礼的一个又 ...
关注区两会|门头沟将建设世界级骑行和徒步越野特色户外运动示范区
Bei Jing Ri Bao Ke Hu Duan· 2026-01-09 05:34
转自:北京日报客户端 1月9日,记者从门头沟区两会新闻发布会上获悉,2026年门头沟将努力建设世界级骑行和徒步越野特色 户外运动示范区,争创第二批全国高质量户外运动目的地。完善"京西小老鼠""京西大翅膀"等经典骑行 路线服务配套,织密全区全域友好骑行服务网络。 京西古道100越野赛 此外,围绕大众赛事和新兴赛事,正积极谋划举办2026中国自行车协会大众积分赛、中国自行车运动锦 标赛、中国"4+2"(汽车+自行车)接力挑战赛。 下一步,门头沟将全力建设世界级骑行和徒步越野特色户外运动示范区,为推动新时代体育发展成为全 面建设社会主义现代化国家的重要力量,助力首都体育高质量发展和全民健身事业建设贡献门头沟区的 智慧和力量。 门头沟区体育局供图 来源:北京日报客户端 据介绍,2026年,门头沟将重点发展自行车、徒步越野、虚拟体育等项目,全力申办2035年UCI自行车 超级世锦赛、2027年亚洲自由式小轮车锦标赛,办好2026 UCI泵道世锦赛总决赛暨中国泵道自行车联赛 总决赛、小轮车竞速世界杯(北京•门头沟站)、2026中国泵道自行车联赛(门头沟站)、环门头沟国 际公路自行车赛、北京国际山地徒步大会、京西古道100 ...
为什么「鳌太」穿越禁不住?
3 6 Ke· 2026-01-07 15:09
编辑|秦珍子 来源|冰点周刊(ID:bingdianweekly) 封面来源|视觉中国 人性里有一种颇反常识的特征——易被危险吸引,秦岭"鳌太线"的穿越者就是如此。 在中国户外运动兴起的30余年里,不断有"驴友"挑战"鳌太线",生死故事时常见诸报端。最近一次大的 动静是,今年2月,18岁的小伙子孙亮孤身穿越,失联10日后被救回,他是幸运的。 据中青报·中青网记者不完全统计,21世纪以来,这条线路上至少有60人失踪、死亡,为遇难者立的纪 念碑或墓碑有5座。一位户外运动爱好者说:穿越过去是"大神",穿不过去是"鬼魂"。 据陕西省宝鸡市太白县应急部门消息,刚刚过去的元旦假期,5名登山者避开管护站,违规穿越鳌山, 其中2人已确认死亡。另外3人中,1人自行下山,1人获救,还有1人坠崖。目前有关部门仍在全力组织 救援。25年来,已有超过60人在"鳌太线"上死亡,危险与禁令却拦不住想挑战这条秦岭双峰连接线的登 山爱好者。管理部门围追堵截,违法穿越者千方百计……拉锯战在继续,生死故事也从未终止。 这是一篇写于2025年夏天的报道,6月,最高人民检察院发布一批生态环境和资源保护公益诉讼典型案 例,其中包括一起整治非法组织穿越秦 ...
“十四五”以来,河北体育产业总规模年均增速超过10%
Xin Lang Cai Jing· 2026-01-02 14:21
(来源:邯郸网络广播电视台) 转自:邯郸网络广播电视台 "十四五"以来,我省体育产业总规模年均增速超过10%,2025年预计达到3000亿元 河北体育市场为高质量发展注入新动能 近日,在张家口市崇礼区云顶滑雪公园,参加2025—2026赛季国际雪联单板滑雪和自由式滑雪U型场地世界杯崇礼站的选手进行赛前热身。河北 日报记者耿辉摄 体育馆内,"河北五超"激战正酣;金山岭长城上,越野跑者你追我赶;云顶滑雪公园赛道上,顶尖运动员纷纷挑战新难度……"十四五"以来,我 省体育市场日益活跃,体育产业总规模年均增速超过10%,2023年达到2250.5亿元,占全省生产总值比重为1.75%,较全国高出0.6个百分点,2025 年预计达到3000亿元,为河北经济结构转型和高质量发展注入新动能。 丰富供给,全力发展赛事经济 2025年12月20日晚,邯郸市体育馆内灯光明亮,呐喊声阵阵,"河北五超"第十九轮邯郸队对阵张家口队的比赛正在进行。在两球落后的不利局面 下,邯郸队顽强发起反击,并在比赛最后两分钟将比分扳平,现场瞬间欢声雷动。 "崇礼168超级越野赛、草原天路自行车系列赛等一批自主IP赛事,发挥了流量入口和消费引擎的重要作用。 ...
河北体育市场为高质量发展注入新动能
Xin Lang Cai Jing· 2026-01-01 21:51
(来源:河北日报) 转自:河北日报 "十四五"以来,我省体育产业总规模年均增速超过10%,2025年预计达到3000亿元 河北体育市场为高质量发展注入新动能 发挥优势,紧抓户外运动新风口 丰富供给,全力发展赛事经济 2025年12月20日晚,邯郸市体育馆内灯光明亮,呐喊声阵阵,"河北五超"第十九轮邯郸队对阵张家口队 的比赛正在进行。在两球落后的不利局面下,邯郸队顽强发起反击,并在比赛最后两分钟将比分扳平, 现场瞬间欢声雷动。 作为全国第一个省级群众性五人制足球主客场联赛赛事,"河北五超"自2025年8月开赛以来,日渐成为 体育比赛与文商旅相融合的新场景、赛事经济发展的新平台。据统计,各赛区通过市场开发获得合作资 金1800多万元,市场化办赛初见成效。 发展赛事经济,政策引领是关键。我省在全国率先出台《关于发展赛事经济拉动大众消费的实施意见》 《关于进一步提升赛事引流能力的指导意见》等政策措施。特别是制定出台了《关于支持赛事经济发展 的十条措施》,从支持引进高等级赛事、支持市场化办赛、支持赛事引流观众等各方面予以资金奖补, 其中举办国际冰雪赛事最高补贴1500万元,撬动效果明显。 发展赛事经济,丰富赛事供给是基 ...
李现徒步西藏吴磊骑行王一博攀岩,内娱三巨头户外运动引共鸣
Xin Lang Cai Jing· 2025-12-25 13:18
#李现[超话]##吴磊[超话]##王一博[超话]#这组名为"#李现到处拍吴磊到处骑王一博到处爬#"的趣味热 梗,集中展现了三位内娱男星沉迷户外运动的鲜活日常,被网友戏称为"内娱活人三巨头",其反差感与 积极能量引发广泛共鸣。 12月,李现完成西藏库拉岗日雪山徒步(海拔4700米),拍摄日照金山与冰 川湖泊;返京次日即冒雪赴故宫拍摄红墙雪景,因黑衣造型被称"故宫刺客"。吴磊自制骑行vlog《骑有 此理》记录千岛湖环线、新疆塞里木湖露营等旅程,播放量破亿。王一博主演纪录片《探索新境2》中 挑战北美岩塔攀岩、雅隆冰川攀冰等高难度项目,于风雪中操作无人机拍摄险境。 (来源:今晚报) 转自:今晚报 ...
广东:发展生态康养度假,推进中医药健康旅游、森林康养基地等建设
Cai Jing Wang· 2025-12-18 02:39
还要发展生态康养度假,推进滨海、温泉、山地、湖泊旅游度假区以及中医药健康旅游、森林康养基地 等建设,做强生态观光,拓展低空、水上、天文等观光业态,并开发高品质银发旅游产品。 在户外运动方面,拓展乡村徒步、水上运动、山地越野等新兴业态,打造高质量户外运动目的地。建设 环南岭、云雾山等登山步道,推动滨海滨水赛事发展,构建大湾区文体旅走廊、粤北山地湖泊运动经济 带和滨海休闲运动示范区。 农文旅发展还需创新多元休闲体验场景。《措施》提出丰富特色美食体验,实施"广东美食"推广行动, 打造"百县千碗""广东鲜品"品牌,推动"粤菜师傅"扩面提质;创新工业科技体验,活化利用工业遗产、 老旧厂房、工业类博物(展览)馆等特色资源,开发"岁月工场"等融合体验项目;增强数字沉浸体验,建 设一批智慧农业、智慧景区、数字乡村,支持农文旅项目运用VR、AR等技术打造沉浸式体验新空间。 《措施》明确,要推动农文旅全域全业态融合发展。 12月17日,据广东省"百县千镇万村高质量发展工程"指挥部办公室消息,《关于促进农文旅融合高质量 发展的若干措施》(以下简称《措施》)已于近日印发,围绕业态融合、场景创新、品牌推广、设施提升 等方面制定"路线图 ...
AppGallery Awards 2025发布,Z世代的生活方式都藏在这里
后浪研究所· 2025-12-17 11:40
Core Insights - The article discusses five major trends shaping the lives of young people in 2025, emphasizing the transformative impact of AI technology on daily life and social interactions [2][9][27] - The AppGallery Awards 2025 serves as a reliable guide for users to discover innovative applications and games within the HarmonyOS ecosystem, highlighting the importance of technology in enhancing user experience [3][5][28] Group 1: AI and Digital Life - AI technology is evolving from a mere tool to a partner, with young people increasingly using AI as a digital assistant for tasks such as job interviews and content creation [9][10] - Over 60% of young individuals use AI daily, with more than 80% considering it a universal assistant for generating presentations and organizing information [9][10] - The integration of AI into daily routines allows young people to focus on creativity and emotional engagement rather than repetitive tasks [9][10] Group 2: Outdoor Activities and Trends - A significant outdoor movement is emerging among urban youth, with over 4 million participants in outdoor sports, as evidenced by a surge in related social media posts [20][21] - The popularity of trail running has exploded, with over 50 events scheduled in November 2025 alone, indicating a growing trend towards more challenging outdoor activities [20][21] - Technology facilitates outdoor experiences through navigation and weather apps, making it easier for young people to engage in nature [21][22] Group 3: Gaming Trends - The "search, fight, and escape" gaming genre has gained mainstream popularity, with over 22 new games adopting this model since 2025, reflecting a shift in player preferences [25][26] - The success of leading games in this genre has led to a broader trend of integrating "search, fight, and escape" mechanics into various game types [26] - HarmonyOS is expanding its gaming ecosystem, with over 20,000 games available across multiple platforms, enhancing its appeal to developers and players alike [26] Group 4: Emotional Well-being and Technology - Young people are increasingly using apps for emotional support and mental wellness, with nearly 40% relying on AI for companionship [16][17] - The rise of meditation and psychological therapy apps reflects a growing awareness of mental health among the youth [16][17] - The HarmonyOS ecosystem supports these applications, providing users with accessible mental health resources [17] Group 5: AppGallery Awards and Ecosystem Development - The AppGallery Awards 2025 highlights exemplary applications and games, serving as a barometer for technological trends and user preferences [5][28][30] - The awards aim to create a digital gallery that reflects the choices of millions of young users, driving the expansion of the HarmonyOS ecosystem [30][31] - By recognizing innovative applications, the AppGallery Awards contribute to a more user-centric technological landscape [31]
3000余名选手穿越山野 西山岛迎来XTERRA太湖越野挑战赛
Su Zhou Ri Bao· 2025-12-08 01:01
Core Insights - The XTERRA Taihu Trail Challenge took place on December 6-7, 2025, attracting over 3,000 trail running enthusiasts from various provinces in China and countries including the USA, Germany, Sweden, and Spain [1] - This year marks the fifth consecutive year of the XTERRA Taihu Trail Challenge, with an increase in both scale and international participation [1] - The racecourse, centered around Xishan Island, features scenic routes passing through notable landmarks, providing a blend of "runability" and "scenic beauty" [1] Event Details - The event included multiple categories such as adult 55K, 35K, 12K, and youth 12K, 8K, and 5K [1] - Participants experienced a comfortable running environment due to the gentle elevation of the course, particularly enjoyable during the autumn and winter seasons [1] - The breathtaking scenery, especially at sunrise, enhances the overall experience for runners [1] Brand and Community Impact - XTERRA, established in 1996, has hosted over 300 events in 47 countries, fostering a global community of outdoor enthusiasts [1] - The event's host emphasized the growing preference for trail running as a means to relieve stress and connect with nature, contrasting it with road running [1] - The Taihu Resort Area has successfully organized 17 major sports events this year, attracting over 2,000 international participants, thereby enhancing the brand influence of "Sports Taihu" [1]
激发体育消费需求 服务扩大内需战略
Shang Hai Zheng Quan Bao· 2025-12-07 18:11
Core Viewpoint - China's sports consumption is rapidly growing, becoming a key driver of economic growth and social welfare, serving as an effective tool for expanding domestic demand and enhancing national competitiveness [2][3] Group 1: Economic Impact of Sports Consumption - Sports consumption has expanded from traditional physical goods to include experiences and services such as event viewing, fitness training, and sports tourism, creating a large and diverse industry chain [3] - Every 1 yuan increase in sports consumption can lead to a 7.8 yuan increase in related industries, demonstrating a significant multiplier effect [3] - The integration of "Internet + Sports" has led to new business models like online fitness and smart venues, creating new consumption scenarios and market growth [3] Group 2: Social Value of Sports Consumption - Sports consumption promotes public health, reduces social costs, and enhances individual happiness by providing recreational activities and a sense of community [4] - It fosters a positive social ethos, instilling values such as fair competition and teamwork, which are crucial for youth character development [4] Group 3: International Competitiveness - A thriving sports consumption market reflects a country's comprehensive competitiveness, supporting local brands and enabling them to compete internationally [6] - Hosting international events showcases national image and culture, enhancing both hard and soft power on the global stage [6] Group 4: Characteristics of Rapid Development - The sports consumption market is characterized by scale expansion, structural upgrades, industry integration, and diverse participation, driven by policy support and upgraded market demand [7] - The market size is projected to grow from 1.5 trillion yuan in 2020 to 2.8 trillion yuan by 2025, with a compound annual growth rate exceeding 13% [9] Group 5: Emerging Trends and Opportunities - New consumption hotspots are emerging in areas like event activities, sports training, and fitness leisure, reflecting a shift towards personalized and refined consumer demands [10] - The integration of sports with various sectors such as tourism and education is expanding the external space for sports consumption [11] Group 6: Future Growth Potential - The sports consumption market has significant growth potential, with a projected increase in scale and per capita spending driven by rising disposable incomes and health awareness [14] - Service consumption, particularly in event viewing, fitness training, and sports tourism, is expected to become a major growth driver [15] Group 7: Recommendations for Sustainable Development - To further stimulate sports consumption, it is recommended to focus on cultivating event economies, integrating multiple business models, accelerating digital transformation, and optimizing the policy environment [18] - Developing a robust event economy can convert spectator traffic into actual consumption, enhancing the overall market [19] - Promoting cross-industry integration can create a diverse consumption ecosystem, meeting varied consumer needs [20] - Accelerating digital transformation will enhance consumer experience and supply efficiency, fostering innovation in sports consumption [21]