连续两年蝉联国货美妆行业营收榜首，主导或参与制定国家标准19项，累计获得229项国家专利（2024 年财报报告期内）……珀莱雅化妆品股份有限公司自2003年成立以来，历经自主研发、A股上市、多品 牌矩阵构建等阶段，成长为中国美妆行业首家营收破百亿的企业。 如今，以科技创新为核心驱动力，珀莱雅正朝着"未来十年跻身全球化妆品行业前十"的目标迈进，不断 为科技强国建设贡献民企力量。从珀莱雅的发展历程，我们得以窥见民族品牌参与全球美妆产业竞争的 突围之路。 下好"硬功夫"：三大研发中心构建国际化研发格局 穿过杭州西郊龙坞茶镇的葱郁茶田，珀莱雅杭州龙坞研发中心的新中式建筑跃入眼帘。走进实验区，科 研人员正专注操作着精密仪器，对产品安全性进行检测。 "产品生产出来仅仅是起点，在顺利的情况下，产品从生产完成到消费者手中，需要经历成分分析、重 金属含量检测、微生物检测等十几道严苛的质检程序。"珀莱雅研发人员指着闪烁的仪器屏幕介绍道， 眼前这台价值百万的仪器精度可达到十的负九次方，其精准度相当于在堆满10亿个球的体育场里，准确 找到其中一个。 珀莱雅杭州龙坞研发中心研发人员正对产品进行检测。新华网发 珀莱雅化妆品股份有限公司供 ...

Core Insights - The article highlights the rise of Chinese beauty brands, with Proya Cosmetics becoming the first company in the industry to exceed 10 billion yuan in revenue, aiming to rank among the top ten global cosmetics companies in the next decade [1][6]. Group 1: Company Overview - Proya Cosmetics has established three major R&D centers to create an international research and development framework, focusing on product safety and quality through rigorous testing processes [3][5]. - The company has been a leader in the Chinese beauty industry for two consecutive years, driven by technological innovation, and has set national standards and obtained numerous patents [6][9]. Group 2: R&D and Innovation - Proya's R&D efforts have led to the development of the "Optical 335" ingredient, a patented dual-degradable whitening formula, showcasing the company's commitment to innovative product development [7][8]. - The company has increased its R&D personnel by 20.81% year-on-year, with a significant proportion holding advanced degrees, reflecting its focus on building a diverse and skilled innovation team [9]. Group 3: Global Strategy - Proya aims to enhance its global presence by establishing an R&D center in Paris, which will serve as an international laboratory to attract top talent and integrate advanced technologies [12]. - The company emphasizes the importance of aligning its technological capabilities and product strength to compete with established international brands in the global beauty market [9][12].