来源：环球网 【环球网科技综合报道】2月25日消息，据科技媒体Windows Central报道，随着《极限竞速：地平线》 《神鬼寓言》《战争机器》乃至核心IP《光环》系列新作陆续登陆PlayStation等竞品平台，Xbox游戏跨 平台策略已全面铺开。然而，这一举措在玩家社区引发激烈讨论，部分核心用户呼吁微软重新聚焦独占 游戏，甚至要求叫停上述IP的跨平台移植计划。 自Xbox负责人菲尔·斯宾塞（Phil Spencer）2021年提出"游戏无边界"战略以来，微软逐步将旗下第一方 工作室作品扩展至PC及竞争对手平台。尽管此举扩大了游戏受众群体，但部分Xbox玩家认为，跨平台 策略削弱了主机硬件的吸引力，导致《光环》《极限竞速》等标志性IP的独占性丧失。 社交媒体上，网友发起"拯救Xbox独占"话题，指责微软"为短期收益牺牲长期生态竞争力"。有玩家直 言："如果所有游戏都能在PS5上玩，我为什么还要买Xbox Series X？" 针对争议，Xbox企业副总裁阿莎（Asha）在接受专访时，未完全排除回归独占策略的可能性。她表 示："当前的首要任务是理解过往决策的逻辑、优化目标，以及现有数据对战略的反馈。我关注 ...

Core Viewpoint - Microsoft has officially ceased the sale of movies and TV shows through its official website, Windows Store, and Xbox Store, marking a significant shift in its digital entertainment strategy [1][3]. Group 1: Strategic Shift - The decision to exit the streaming content sales market is a culmination of a long-term trend, as Microsoft had previously attempted to position Xbox One as a "home entertainment center" in 2013 but faced challenges from dominant streaming platforms like Netflix and Disney+ [3]. - Microsoft's withdrawal from the streaming market is seen as a necessary move to refocus on its core competencies, especially as its gaming business has shown consistent double-digit revenue growth over the past four quarters [3][4]. Group 2: Market Context - The exit from the streaming market reflects the intense competition in the sector, with tech giants like Apple and Amazon increasing their investments in original content, while traditional media companies are restructuring to cope with these challenges [4]. - Microsoft is shifting resources towards its Xbox Game Pass (XGP) subscription service, which has surpassed 50 million subscribers as of Q2 2025, becoming a cornerstone of its entertainment ecosystem [4]. Group 3: Business Implications - Following the $68.7 billion acquisition of Activision Blizzard in 2024, gaming revenue has surpassed 30% of Microsoft's overall income, making it the second-largest profit source after cloud computing [4]. - The closure of the film store and the reduction of non-core teams indicate that Microsoft is fully committing to a "games-as-a-service" future, especially with the Xbox Series X|S sales exceeding 80 million units [4].