来源：中国经营报 中经记者 李昆昆 李正豪 北京报道 近日，陌陌母公司挚文集团（纳斯达克：MOMO）发布了截至2025年9月30日的财报。财报显示，挚文 集团2025年前9个月营收为77.91亿元，较上年同期的79.26亿元下降1.7%。同时，公司前三季度净利润 同比下滑33.5%。 《中国经营报》记者采访陌陌方面关于公司业绩的相关问题，截至发稿前，对方尚未回复。 在张思远看来，陌陌当前面临三大发展瓶颈。首先，用户结构老化与增长停滞。 作为成立超过13年的社交平台，陌陌用户群体已从年轻用户主导转向中老年人为主。用户规模增长陷入 停滞，付费用户数同步下滑30%，反映出核心产品对年轻用户吸引力减弱。 其次，国内市场竞争与监管压力加剧。国内陌生人社交赛道竞争白热化，Soul、伊对等新兴平台通过AI 互动、视频社交等创新功能抢占市场份额，而陌陌产品迭代相对滞后，仅推出"AI恋爱军师"这些有限功 能，未能有效突破用户增长瓶颈。同时，监管环境趋严对业务运营形成持续约束，2025年第三季度国内 业务收入下滑11%部分源于"内容安全自查"及其他合规成本上升，历史上探探2019年下架、陌陌关闭动 态功能等事件已多次影响用户活跃 ...

Financial Data and Key Metrics Changes - For Q4 2024, total group revenue was RMB2.64 billion, down 12% year-over-year. Adjusted operating income was RMB280 million, with a margin of 10.6% [9][51]. - For fiscal 2024, total group revenue was RMB10.6 billion, compared to RMB12 billion in the previous year. Adjusted operating income was RMB1.173 billion with a margin of 16.3% [12][13]. Business Line Data and Key Metrics Changes - Revenue from the Momo app and standalone new apps totaled RMB2.42 billion, down 11% year-over-year, with Momo app revenue decreasing by 18% [10][13]. - Tantan's Q4 revenue totaled RMB213 million, down 22% year-over-year due to a decrease in paying users [12][34]. - Revenue from value-added services (VAS), excluding Tantan, totaled RMB1.2 billion in Q4, down 5% year-over-year [26][55]. Market Data and Key Metrics Changes - The overseas business maintained robust growth, contributing significantly to the group's financial standing [8]. - The Momo app had 5.7 million paying users, a sequential decrease of 1.2 million due to cost reduction strategies [22]. Company Strategy and Development Direction - The company aims to maintain the productivity of the Momo app while focusing on improving user experience and optimizing operational efficiency [15][48]. - For Tantan, the strategic goal is to reduce costs and improve efficiency while exploring dating experiences suitable for agents [48][110]. - The company plans to increase investments in overseas markets, particularly in the MENA region, to drive growth and innovation [41][104]. Management's Comments on Operating Environment and Future Outlook - Management acknowledged the challenges posed by the macroeconomic environment and regulatory changes but expressed confidence in the resilience of the Momo platform [80][83]. - The company expects a revenue decline in Q1 2025 but anticipates a slight rebound in Q2, depending on macroeconomic conditions [68][86]. Other Important Information - The Board approved a special cash dividend of $0.30 per ADS, totaling approximately $50 million, marking the seventh consecutive year of cash dividends [49]. - The company is focusing on optimizing headcount and improving marketing efficiency to absorb top-line pressure while reallocating resources to overseas business [88]. Q&A Session All Questions and Answers Question: What caused the significant drop in paying users for the Momo app? - Management indicated that the drop was due to a strategic shift away from acquiring low-return paying users, which has historically pressured profitability [74][76]. Question: What adjustments have been made to live streaming and VAS products? - Management stated that after improving Momo's content, no further changes to reduce earnings are planned, focusing instead on adding engaging features [77]. Question: What is the outlook for Tantan's revenue and profit in 2025? - Management expects a revenue decline of 20% to 30% year-over-year for Tantan in 2025, but profitability is anticipated to improve due to better ROI from reduced marketing spend [120].