身着古装漫步于皇家宫苑和园林、背着LABUBU（拉布布）"痛包"逛泡泡玛特城市乐园……越来越多的 入境游客来到北京的各大景区。深蓝智库联合携程调研的数据显示，今年三季度叠加国庆中秋假期（7 月1日—10月8日），故宫、长城等世界文化遗产依然稳居入境游热门景区前列；北京环球度假区凭借国 际化IP与本土化特色持续"圈粉"；而拥有拉布布等IP的泡泡玛特城市乐园成为最大"黑马"，成为国际年 轻游客的潮玩打卡地。同时，深蓝智库调研发现，夜游、非遗体验等深度文化项目正在成为吸引入境游 客的新引擎。北京旅游资源正从历史文化向"传统+潮玩+体验"多元矩阵升级，展现出兼具厚重底蕴与 时代活力的国际旅游吸引力。 故宫、长城成必逛景点 根据深蓝智库联合携程调研的数据，今年暑期到国庆中秋假期，北京入境游十大热门景区中，故宫博物 院、慕田峪长城、八达岭长城占据了榜单靠前的位置。由此可以看出，作为全球闻名的世界文化遗产， 长城以及故宫博物院依旧是入境游客来北京必打卡的景区。 环球度假区成暑期入境游热门 国际化IP的持续吸引力，使北京环球度假区再度跻身入境游热门景区之列。深蓝智库联合携程调研的数 据显示，北京环球度假区再度上榜2025年北 ...

Core Insights - The influx of international tourists to Beijing's attractions has increased, with popular sites like the Forbidden City and the Great Wall remaining top destinations during the recent holiday period [1][3] - The Beijing Universal Resort has gained popularity due to its international IPs and local features, while the Pop Mart City Park has emerged as a surprising favorite among young international visitors [1][10] Group 1: Popular Attractions - The Forbidden City, Mutianyu Great Wall, and Badaling Great Wall are consistently ranked among the top attractions for inbound tourists, showcasing their enduring appeal as world cultural heritage sites [3][5] - The Mutianyu Great Wall received approximately 580,000 inbound visitors by September this year, marking a 55% increase compared to the same period last year [3][4] Group 2: Changing Tourist Preferences - Inbound tourists are increasingly interested in deep cultural experiences rather than just sightseeing, seeking to understand the historical and cultural significance of attractions like the Great Wall [4][5] - Cultural activities such as intangible cultural heritage performances and traditional tea breaks are being organized to meet tourists' demands for immersive experiences [5] Group 3: Emerging Attractions - The Beijing Universal Resort has re-entered the list of top inbound tourist attractions, attracting a diverse range of international visitors, including those from Southeast Asia [7][8] - Pop Mart City Park has risen to the sixth position in the ranking of popular attractions for inbound tourists, up from ninth place the previous year, highlighting its growing appeal [10][11]