Core Insights - The global oral tobacco market is projected to reach $11.232 billion in 2024, reflecting a year-on-year growth of 57.57%, and is expected to grow to $25.148 billion by 2028, with a CAGR of 22.32% from 2024 to 2028 [1][2] - The North American and European markets are experiencing high growth rates, while the Asian and African markets are in early stages, indicating significant potential for rapid development in emerging markets [1][2] - The FDA's approval of flavored oral tobacco products is anticipated to act as a catalyst for market growth, potentially increasing the overall market ceiling [1][4] Market Overview - The retail market for oral tobacco is highly concentrated, with Philip Morris International, British American Tobacco, and Altria Group holding market shares of 41.1%, 24.6%, and 13.8% respectively, totaling 79.5% of the market [2] - In 2024, the North American oral tobacco market is expected to reach $8.775 billion, growing by 58.30% year-on-year, while the European market is projected to reach $2.415 billion, with a year-on-year growth of 56.12% [1][2] Company Performance - Philip Morris International's ZYN nicotine pouch sales are projected to be 644 million boxes in 2024, a year-on-year increase of 52.93%, with U.S. sales accounting for 581 million boxes, up 51.49% [2] - British American Tobacco's oral tobacco sales, including brands like Velo and Grizzly, are expected to reach 8.3 billion pouches in 2024, reflecting a year-on-year growth of 55%, with U.S. sales surging by 234% [2] Regulatory Developments - The FDA has authorized the sale of 20 ZYN nicotine pouch products, which are deemed to have lower harmful components compared to traditional cigarettes and most smokeless tobacco products, aligning with public health standards [4] - The approval of flavored products is expected to enhance market growth and expand the market's potential [4] Industry Opportunities - Jin Cheng Pharmaceutical is increasing its production capacity to 200 tons per year, focusing on high-purity nicotine for new tobacco products, which positions the company to benefit from the expanding oral tobacco market [5][6] - The company has received various certifications, including FDA PMTA approval, which enhances its competitive edge in the market [6] Investment Recommendations - Companies to watch in the oral tobacco supply chain include Jin Cheng Pharmaceutical (300233.SZ) and Run Du Co., Ltd. (002923.SZ) [7]

Investment Rating - Industry rating is maintained as "Outperform the Market" [6] Core Viewpoints - The global oral tobacco market is experiencing rapid growth, with a projected market size of USD 11.232 billion in 2024, reflecting a year-on-year increase of 57.57%, and expected to reach USD 25.148 billion by 2028, with a CAGR of 22.32% from 2024 to 2028 [1] - The North American market is expected to reach USD 8.775 billion in 2024, with a year-on-year growth of 58.30%, and projected to grow to USD 19.449 billion by 2028, with a CAGR of 22.01% [1] - The European market is projected to reach USD 2.415 billion in 2024, with a year-on-year increase of 56.12%, and expected to grow to USD 5.608 billion by 2028, with a CAGR of 23.45% [1] - The top three companies in the oral tobacco retail market in 2024 are Philip Morris International, British American Tobacco, and Altria Group, holding market shares of 41.1%, 24.6%, and 13.8% respectively, totaling 79.5% of the market [1] Summary by Sections Market Growth - The oral tobacco market is expected to see significant growth in both established and emerging markets, with North America and Europe leading in growth rates [1] - Emerging markets in Asia and Africa are in the early stages but are anticipated to realize their market potential rapidly as the oral tobacco market develops [1] Company Performance - Philip Morris International's ZYN nicotine pouch sales are projected to reach 644 million boxes in 2024, a year-on-year increase of 52.93%, with U.S. sales at 581 million boxes, up 51.49% [2] - British American Tobacco's oral tobacco sales are expected to reach 8.3 billion pouches in 2024, with U.S. sales significantly increasing by 234% [2] Regulatory Developments - The FDA has authorized the sale of 20 ZYN nicotine pouch products, which are expected to catalyze market growth due to their lower harmful component levels compared to traditional tobacco products [3] - The approval of flavored products by the FDA is anticipated to further enhance market growth and expand the overall market potential [3] Industry Supply Chain - Jincheng Pharmaceutical is positioned as a key supplier in the nicotine market, with an increase in production capacity to 200 tons per year, which is expected to positively impact sales and market positioning [4] - The report suggests focusing on companies within the oral tobacco supply chain, including Jincheng Pharmaceutical and others in the vaping and tobacco supply sectors [4]