1）根据我们6 月19 日发布的新型烟草深度报告，伴随HNB 产品推新（6 月9日Glo Hilo 上市日本、日本 烟草5 月底推出Ploom Aura）、用户体验提升，其对传统卷烟消费群体的转化率和粘性会变得更强， HNB 产业渗透率有望加速提升（目前全球不到6%）；而HNB 对青少年吸引力较弱，同时具备不容易 拉新、税收体系完善、减害性容易论证等特点，其渗透率提升天花板较高。 2）复盘IQOS 历史产品沿革，10 余年时间进行了大小7 次迭代，最新的Iluma i系列在24 年3 月发布（电 磁感应加热技术在21 年8 月发布），根据过往迭代周期推算，我们认为26 年的新品或有较大技术迭代 与改进，看好其销售表现。 PMI 欧洲投资者发布会再次强化HNB 长足发展信心 6 月24 日，菲莫国际（PMI）在欧洲举行投资者交流活动，以欧洲为样本分享了一些重要的数据： 1）IQOS 在欧洲的获客渠道中，雾化电子烟的比重上升、达到了20%。（完整结构：60%来自可燃卷 烟、20%来自雾化烟、15%来自其他HNB 用户、5%来自口含烟），表明HNB 对欧洲的雾化烟消费群体 吸引力正在提升。 2）在欧洲，Poly-U ...

上 市 公 司 美容护理 2025 年 06 月 04 日 诺邦股份 (603238) ——个护家清行业机遇期，高端水刺无纺布打开成长空间 报告原因：首次覆盖 买入（首次评级） | 市场数据： | 2025 年 06 月 03 日 | | --- | --- | | 收盘价（元） | 16.05 | | 一年内最高/最低（元） | 20.61/8.70 | | 市净率 | 2.0 | | 股息率%（分红/股价） | 1.87 | | 流通 A 股市值（百万元） | 2,849 | | 上证指数/深证成指 | 3,361.98/10,057.17 | 注："股息率"以最近一年已公布分红计算 | 基础数据: | 2025 年 03 月 31 日 | | --- | --- | | 每股净资产（元） | 8.06 | | 资产负债率% | 41.11 | | 总股本/流通 A 股（百万） | 178/178 | | 流通 B 股/H 股（百万） | -/- | 一年内股价与大盘对比走势： 06-03 07-03 08-03 09-03 10-03 11-03 12-03 01-03 02-03 03-03 04-0 ...

Investment Rating - Industry rating is maintained as "Outperform the Market" [9] Core Insights - The new tobacco market continues to grow, with heated tobacco products leading in market size and nicotine pouches experiencing the fastest growth [2][3] - The global tobacco market is undergoing significant changes, with Japan's tobacco business expanding rapidly [4] - The global supply of tobacco leaves is facing shortages, leading to widespread price increases across the industry [14] Summary by Sections Electronic Cigarettes - In 2024, global e-cigarette sales are projected to reach $23.04 billion, a year-on-year increase of 9.5% [3] - Sales of disposable e-cigarettes grew by 18.9% to 840 million units, generating $6.42 billion in revenue, up 19.6% [3] - Open system e-cigarettes saw sales of 85.16 million devices and 12.23 million liters of e-liquid, with revenues of $2.62 billion and $5.49 billion respectively [3] Traditional Tobacco Products - Traditional oral tobacco products, including chewing and snuff tobacco, are experiencing a decline, with 2024 sales expected to drop by 0.8% to 115,000 tons [3] - Revenue from traditional oral tobacco is projected to decrease by 0.1% to $13.82 billion [3] Nicotine Pouches - Nicotine pouch sales are expected to grow by 36.9% to 21.23 billion pouches in 2024, with revenue reaching $11.25 billion, a 51.0% increase [3] - The United States leads in nicotine pouch sales with 13.88 billion pouches sold [3] Heated Tobacco Products - Sales of heated tobacco products are projected to grow by 12.7% to $38.85 billion in 2024 [3] - The volume of heated tobacco devices sold is expected to increase by 11.7% to 45.26 million units, with revenue rising by 14.7% to $2.44 billion [3] Company Performance - Philip Morris International reported a net income of $14.66 billion from its smoke-free products, a 14.2% increase, accounting for 38.7% of total revenue [5] - British American Tobacco's Vuse e-cigarette sales declined by 5.9% to 616 million units, impacted by illegal disposable e-cigarettes in the U.S. [6] - Japan Tobacco's Ploom brand heated tobacco sales grew by 24.2% to 218,000 boxes, primarily driven by the Ploom X model [7] Market Dynamics - The global tobacco market is experiencing intense competition, with multinational companies showing divergent growth patterns [4] - The supply chain for tobacco is under pressure due to climate-related shortages and rising prices [14]

菲莫国际：HNB 稳健增长，口含烟延续高增 [Table_Industry] 轻工制造 [Table_ReportDate] 2025 年 04 月 24 日 证券研究报告 行业研究 [Table_ReportType] 行业事项点评 | [Table_StockAndRank] 轻工制造 | | | --- | --- | | 投资评级 | 看好 | | 上次评级 | 看好 | 姜文镪 新消费行业首席分析师 执业编号：S1500524120004 邮箱：jiangwenqiang@cindasc.com 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦B 座 邮编：100031 [Table_Title] 菲莫国际：HNB 稳健增长，口含烟延续高增 [Table_ReportDate] 2025 年 04 月 24 日 本期内容提要: [Table_S [事件： Table_Summary 公司发布 ummary] ]2025 年一季报。2025Q1 收入为 93.01 亿美元（同比+5.8%， 经调整后同比+10.2%），其中新型烟草收入为 ...