a2全家营养解决方案
Search documents
进博会消费观察| a2牛奶公司与中国农垦扩容战略合作,将引进更多核心品类
Jing Ji Guan Cha Bao· 2025-11-09 03:29
Core Insights - A2 Milk Company and China Agricultural Reclamation have expanded their strategic partnership to introduce more core product categories, enhancing their collaboration in the high-end dairy market [1][2] - The A2 Purple HMO series infant formula, featuring high HMO content, is a key product in this expanded partnership, aimed at directly supplying Chinese consumers through cross-border e-commerce [1][2] - The partnership emphasizes not only channel expansion but also deeper collaboration in high-end product introduction and strategic synergy [2] Product Development - A2 Milk Company has developed the A2 Purple series infant formula, which closely mimics the nutritional structure of breast milk by incorporating A2 protein, HMO, and bifidobacteria [2][3] - The company is committed to continuous research-driven product innovation, focusing on different life stages and expanding its product range to include various milk products for all age groups [3] - A2 Milk Company aims to maintain close cooperation with global and local research institutions to drive ongoing research and development [3]
a2八年参展进博会:携手中国农垦升级战略合作 加速高端乳品直供中国市场
Zheng Quan Ri Bao Wang· 2025-11-08 03:59
Core Insights - a2 Milk Company has showcased its commitment to the Chinese market by renewing its strategic partnership with China Agricultural Reclamation Shanghai Co., Ltd. at the 8th China International Import Expo, aiming for high-quality development in China [1][2] Group 1: Strategic Partnership - The renewed agreement between a2 and China Agricultural Reclamation will expand the import and distribution of a2's high-end dairy products, enhancing their presence in the Chinese market [2][3] - a2 has been a significant player in the Chinese infant formula market, becoming the fourth largest brand, largely due to its long-term collaboration with China Agricultural Reclamation [3][4] Group 2: Product Innovation - a2 has developed a range of products targeting different life stages, including infant formula enriched with high levels of HMO, designed to closely mimic the nutritional structure of breast milk [3][6] - The company emphasizes a research-driven approach to product innovation, continuously enhancing its "family nutrition solutions" to meet diverse consumer needs [6][7] Group 3: Market Positioning - a2 positions itself as a leader in A2 protein dairy products, focusing on quality control and innovation to meet the nutritional demands of Chinese families [4][6] - The company aims to leverage scientific research to support health management across various demographics, including mothers and the elderly, by promoting the benefits of A2 protein [6][7]
a2牛奶公司亮相第八届进博会 与中国农垦扩容战略合作
Ren Min Wang· 2025-11-07 08:51
Core Insights - a2 Milk Company has reaffirmed its commitment to the Chinese market by expanding its strategic partnership with China National Agricultural Development Group Shanghai Co., Ltd. during the 8th China International Import Expo [1][3] - The CEO of a2 Milk Company emphasized that the expo serves as a platform for showcasing new products and research achievements while fostering collaboration with the Chinese market [3][5] Strategic Partnership - The newly signed strategic cooperation agreement with China National Agricultural Development Group will enhance the existing exclusive import and distribution collaboration, focusing on expanding core categories of high-end dairy products from New Zealand [3][4] - This partnership aims to introduce flagship products that represent a2's global innovation capabilities directly to Chinese consumers through cross-border e-commerce channels [3][4] Product Innovation and Development - a2 Milk Company is committed to continuous research-driven product innovation, offering a comprehensive range of products tailored to different life stages, including infant formula, children's milk, adult milk, and senior milk [4][5] - The "a2 Family Nutrition Solution" is designed to meet the nutritional needs of various age groups, reflecting the company's dedication to addressing the real demands of Chinese families [4][5] Commitment to Quality and Safety - The partnership with China National Agricultural Development Group is built on a foundation of over ten years of stable cooperation, emphasizing a shared commitment to providing safe, high-quality nutritional options for Chinese consumers, particularly infants [4][5] - a2 Milk Company aims to align its product offerings with the goals of "Healthy China 2030" by promoting scientific research and product innovation in collaboration with its partners [5]