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进博会消费观察| a2牛奶公司与中国农垦扩容战略合作,将引进更多核心品类
Jing Ji Guan Cha Bao· 2025-11-09 03:29
(原标题:进博会消费观察| a2牛奶公司与中国农垦扩容战略合作,将引进更多核心品类) 在第八届中国国际进口博览会(下称"进博会")上,"全勤生"新西兰a2牛奶公司与中国农垦控股上海有 限公司(下称"中垦上海")再度扩容战略合作伙伴协议。 据悉,作为已经持续了十多年的战略合作伙伴,双方早已成为中国-新西兰商贸合作的典范。中垦上海 不仅把a2品牌产品从新西兰"带回来",还主动"走出去",把目光投向a2品牌在澳新本土的高端产品。根 据协议,双方将在原有的独家进口及分销合作的基础上,进一步拓展a2新西兰原产高端乳品中的核心品 类。将更具代表性、更能体现a2高端乳制品全球创新实力的旗舰产品通过跨境电商渠道直接带给中国消 费者。此次进博会重磅亮相的a2紫曜HMO系列婴幼儿配方奶粉,正是这一合作扩容的起点和试点。 作为a2牛奶公司首款添加高含量HMO的a2源乳婴幼儿配方奶粉, a2紫曜系列以"自护黄金三角"为核心,精 准还原母源自护三大关键成分——A2型蛋白质、HMO(母乳低聚糖)、双歧杆菌,更贴近母乳关键营养 结构。该产品在新西兰本土完成研发与生产,并通过中国农垦的跨境供应体系,以原罐原装的形式从新 西兰原产地直供中国市 ...
a2八年参展进博会:携手中国农垦升级战略合作 加速高端乳品直供中国市场
Zheng Quan Ri Bao Wang· 2025-11-08 03:59
Core Insights - a2 Milk Company has showcased its commitment to the Chinese market by renewing its strategic partnership with China Agricultural Reclamation Shanghai Co., Ltd. at the 8th China International Import Expo, aiming for high-quality development in China [1][2] Group 1: Strategic Partnership - The renewed agreement between a2 and China Agricultural Reclamation will expand the import and distribution of a2's high-end dairy products, enhancing their presence in the Chinese market [2][3] - a2 has been a significant player in the Chinese infant formula market, becoming the fourth largest brand, largely due to its long-term collaboration with China Agricultural Reclamation [3][4] Group 2: Product Innovation - a2 has developed a range of products targeting different life stages, including infant formula enriched with high levels of HMO, designed to closely mimic the nutritional structure of breast milk [3][6] - The company emphasizes a research-driven approach to product innovation, continuously enhancing its "family nutrition solutions" to meet diverse consumer needs [6][7] Group 3: Market Positioning - a2 positions itself as a leader in A2 protein dairy products, focusing on quality control and innovation to meet the nutritional demands of Chinese families [4][6] - The company aims to leverage scientific research to support health management across various demographics, including mothers and the elderly, by promoting the benefits of A2 protein [6][7]
a2牛奶公司亮相第八届进博会 与中国农垦扩容战略合作
Ren Min Wang· 2025-11-07 08:51
在第八届中国国际进口博览会上,新西兰a2牛奶公司第八次全勤亮相,不仅旗下明星产品悉数登场,更借进博会窗口,与中国农垦控股上海有限公司再 度扩容战略合作伙伴协议,进一步推进a2在中国市场的高质量发展。 a2牛奶公司进博会展台。(受访者供图) "对a2而言,中国市场是不可替代的。在中国持续扩大高水平对外开放的进程中,a2是参与者,也是持续受益者。"a2牛奶公司首席执行官David Bortolussi表示,"进博会不仅为我们提供了一个展示新产品和科研成果的窗口,更是一个与中国市场共建共享的重要平台。八年来,我们在这里与合作伙伴 共同见证科研创新成果的加速落地,也持续推进产品与服务的全面升级。" 据悉,在本届进博会上,a2牛奶公司与中国农垦(集团)总公司旗下的中国农垦控股上海有限公司正式签署了战略合作升级协议。根据协议,双方将在 原有的独家进口及分销合作的基础上,进一步拓展a2新西兰原产高端乳品中的核心品类。将更具代表性、更能体现a2高端乳制品全球创新实力的旗舰产品通 过跨境电商渠道直接带给中国消费者。 "我们与中国农垦的此次新的战略合作签署,不止是渠道层面的扩容,更是在高端品类引进、合作模式深化、战略协同机制上再 ...