Financial Performance Overview - Total revenue for Q1 FY25 was $2.37 billion, representing a year-over-year growth of 7% (8% at constant currency) [1] - Comparable sales increased by 1% [2] - Earnings per share (EPS) was $2.60 (diluted), exceeding expectations and up from $2.54 in the same quarter last year [3] - Inventory grew by 23% in dollar terms and 16% in unit terms, primarily due to tariff-related AUC increases and currency effects [4] - The company repurchased $4.3 million in stock during the quarter, with an average repurchase price of approximately $316, leaving a remaining buyback authorization of about $1.1 billion [5] - Capital expenditures (CapEx) amounted to $152 million, mainly for business growth support, distribution center projects, new store openings/relocations/renovations, and technology investments [6] Channel Performance - Store revenue increased by 8%, with a total of 770 global stores at the end of the quarter, and sales area grew by 14% year-over-year, adding 59 net new stores [7] - E-commerce revenue grew by 6%, contributing $961 million, which accounted for 41% of total revenue [7] FY25 Full-Year Guidance Update - Gross margin is now expected to decline by approximately 110 basis points year-over-year, revised from a previous estimate of a 60 basis point decline, primarily due to tariffs and slight increases in discounting [8] - Operating margin is anticipated to decline by about 160 basis points year-over-year, revised from a previous estimate of a 100 basis point decline [9] Q2 FY25 Guidance - Revenue is projected to be between $2.35 billion and $2.56 billion, reflecting a year-over-year growth of 7%-8% [9] - Gross margin is expected to decline by approximately 200 basis points year-over-year, driven by increased tariffs, slight increases in discounting, and currency effects [10] - Selling, general and administrative expenses (SG&A) are expected to increase by 170 to 190 basis points year-over-year due to infrastructure and related depreciation increases, strategic investments, and seasonal increases in expenses [10] - Operating margin is expected to decline by about 380 basis points year-over-year, mainly due to a high base from the previous year and external factors [11] - The company plans to open a net of 14 new stores and optimize 9 existing stores [12] Executive Insights - The company plans to enter Italy through direct operations and Belgium and Czech Republic through franchising later this year [13] - A marketing campaign titled "Summer of Align" was launched to enhance brand awareness, resulting in unaided brand awareness in the U.S. rising from the mid-30% range in Q4 to 40% in Q1 [13]

Core Insights - Lululemon's FY25Q1 earnings call revealed a 160 basis point decline in profit margin guidance for the year, primarily due to the net impact of tariffs and a slight increase in discounts [1][2][4] - The company plans to implement strategic price increases on a small percentage of products to mitigate tariff impacts, alongside efficiency measures in procurement that will take effect in the second half of the year and continue into 2026 [1][2][4] - New product trends show balanced introductions and updates in lifestyle and athletic categories, with the daydrift pants performing exceptionally well and Loup gaining popularity [1][2] Financial Performance - The company maintains its revenue guidance for the year at $11.15 billion to $11.3 billion, while adjusting the operating margin guidance down by 160 basis points due to tariff impacts and increased discounts [4][18] - Store traffic has decreased from Q4 to Q1, particularly in the U.S., although conversion rates have remained stable with a slight decline year-over-year [3][5] - The first quarter saw a 1% increase in same-store sales, with the U.S. market showing a cautious outlook for the second quarter [5][9] Market Trends - The U.S. market is experiencing a more discerning consumer environment, impacting store traffic and sales performance, while the Canadian market does not show the same level of consumer caution [8][10] - In China, the company expects a growth rate of 25% to 30% for the year, despite a temporary slowdown due to the timing of the Lunar New Year [19][21] - The company has opened 154 stores in China, with plans to reach approximately 200 stores, indicating significant growth potential in the region [13] Inventory and Pricing Strategy - The company has not observed significant pricing pressure globally, with most concerns concentrated in the U.S. market, where promotional activities may increase in the second half of the year [10][15] - The average unit costs have been affected by tariffs and foreign exchange factors, with tariffs expected to have a more pronounced impact on the income statement in Q2 [15][18] - The company is adjusting procurement volumes flexibly, with about 40% of core product purchases being adaptable [11] Consumer Response and Product Innovation - The novelty level of the product assortment has returned to historical percentages, with positive consumer reactions to new core styles [12] - The company is focused on maintaining a full-price business model, emphasizing innovation and core product lines to navigate competitive pressures [10][21] - Overall, the company remains optimistic about future growth opportunities, particularly in international markets, with a goal to increase international business from 25% to a 50-50 ratio with domestic sales [21]