Core Viewpoint - The article highlights the growing consumer complaints against gb Goodbaby, particularly regarding its unclear return policies and poor after-sales service, which have led to a significant trust crisis for the brand [3][4][9]. Company Overview - gb Goodbaby is a leading brand in the mother and baby industry, having established itself as the largest baby stroller supplier globally, with a 70% market share in China and over 40% in the U.S. [9]. - The brand has seen a decline in revenue, with a reported 22.3% drop in 2024, making it the worst-performing segment within its parent company, Goodbaby International [13]. Consumer Complaints - Numerous consumers have reported difficulties with returns, citing vague standards for "usage marks" that are subjectively determined by the company, leading to widespread dissatisfaction [3][6][7]. - A significant number of complaints on platforms like Black Cat Complaints indicate that issues with after-sales service and false advertising are prevalent, particularly for high-value items like safety seats and strollers [3][7]. Financial Performance - Goodbaby International reported a revenue of HKD 20.35 billion for the first quarter, with gb Goodbaby contributing HKD 1.746 billion, a 13.6% year-on-year decline [12]. - The overall revenue share of gb Goodbaby has decreased by 4.7 percentage points to 10.7%, reflecting its struggles in maintaining market position amidst increasing competition [13]. Market Trends - The baby stroller market in China is projected to exceed RMB 230 billion by 2025, with high-end products expected to increase their market share from 28% to 35% [11]. - The article emphasizes that in the current consumer landscape, companies must prioritize after-sales service and transparency to maintain consumer trust and market share [13].