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从iPhone无感录音到5G-A限免:科技迭代背后的消费者心理战
Sou Hu Cai Jing· 2025-08-14 04:15
Core Insights - The article discusses the shift in consumer technology from a focus on hardware specifications to an emphasis on user experience and "invisible upgrades" [1][5][10] - It highlights the underlying business logic of planned obsolescence in the tech industry, where companies create hardware barriers to drive consumers towards newer models [6][9][10] Group 1: Consumer Behavior - Consumers are increasingly tired of the pressure to upgrade hardware annually and are now favoring products that offer genuine experience enhancements [5][10] - The success of products like the "ultra-thin" MoMiSi phone case, which has received over 10,000 positive reviews, indicates a shift in consumer preferences towards subtle improvements rather than major hardware changes [5][10] - The willingness of consumers to pay a premium for features like "invisible split-screen" in OPPO's foldable phone suggests a move from a technology-worshipping mindset to a more practical approach [10][12] Group 2: Industry Practices - The release of iOS 18.4, which restricts 5G-A network support to iPhone 13 and newer models, exemplifies the tech industry's strategy of creating generational divides through hardware limitations [5][9] - Companies like Tesla and Zero Run are also using similar tactics, marketing features that require specific hardware while masking the limitations as technological advancements [7][10] - The article points out that the marketing of "invisible upgrades" often conceals the reality of hardware dependencies, leading consumers to unknowingly participate in a cycle of planned obsolescence [10][12] Group 3: Consumer Awareness - Consumers are advised to develop mechanisms to critically assess new technologies, such as verifying the actual specifications of devices and evaluating the practical value of new features [11] - The article emphasizes the importance of being vigilant against marketing tactics that may obscure the true nature of product capabilities and limitations [11][12] - It concludes that while technology should ideally be seamless and unobtrusive, this should not justify the imposition of hardware barriers by manufacturers [12]