经济观察网讯 在数字化浪潮的推动下，中国平板电脑市场于2025年第一季度展现出了强劲的增长势 头。根据国际数据公司（IDC）于5月12日最新发布的季度跟踪报告，该季度中国平板电脑市场出货量 高达852万台，同比增长19.5%，这一数字不仅远超市场预期，也标志着中国平板市场在经历了一段时 期的调整后，正迎来新的发展机遇。本文将从市场概况、品牌表现、政策影响及未来趋势等多个维度， 对中国平板电脑市场2025年第一季度的表现进行深度剖析。 一、市场概况：消费市场引领增长，商用市场有待恢复 2025年第一季度，中国平板电脑市场呈现出消费市场与商用市场截然不同的表现。消费市场在"国补"政 策的强力刺激下，出货量同比增长21.5%，突破800万台大关，成为推动市场增长的主要动力。相比之 下，商用市场则因宏观经济环境的不确定性，出货量同比下降5.3%，仅为51万台。这一分化现象，既 反映了消费者对平板电脑需求的持续升温，也凸显了商用市场在面对经济压力时的脆弱性。 二、品牌表现：华为稳居榜首，小米增速最快 在品牌竞争方面，华为继续稳居市场首位，第一季度出货量同比增长13.6%。华为的成功，得益于其在 消费市场上的精准布局。M ...

Core Viewpoint - Apple has launched the new iPad 11 and iPad Air, available for pre-order on March 6 and set to release on March 12, featuring various design and performance upgrades [1][2]. Group 1: Product Specifications - The iPad 11 features a design similar to the previous generation, available in four colors: silver, blue, pink, and yellow, with a weight of 477 grams for the Wi-Fi version and 481 grams for the cellular version [1]. - The iPad Air comes in two sizes: 11 inches and 13 inches, with color options including space gray, blue, purple, and starlight. The 11-inch version weighs 460 grams, while the 13-inch version weighs 616 grams for Wi-Fi and 617 grams for cellular [2]. Group 2: Display and Performance - The iPad 11 is equipped with a 2360x1640 resolution IPS LCD panel with a brightness of 500 nits, supporting both Apple Pencil (USB-C) and Apple Pencil (1st generation) [3]. - The 11-inch iPad Air also has a 2360x1640 resolution IPS LCD panel with 500 nits brightness, while the 13-inch version features a 2732x2048 resolution and 600 nits brightness [5]. - The iPad 11 is powered by the A16 chip with a 28.93 watt-hour battery, offering up to 10 hours of web browsing or video playback. The iPad Air is equipped with the M3 chip, with performance improvements of up to 2 times over the M1 chip and 3.5 times over the A14 chip [5]. Group 3: Pricing - The pricing for the iPad 11 starts at 2999 yuan for the 128GB Wi-Fi version, with the cellular version priced at 4299 yuan. The 512GB Wi-Fi version is priced at 6999 yuan, while the cellular version is 6499 yuan [5]. - The iPad Air pricing is as follows: the 11-inch 128GB Wi-Fi version is 4799 yuan, and the 13-inch version is 6499 yuan. The 1TB Wi-Fi version of the 13-inch model is priced at 10399 yuan [6].