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迷你的力量,为什么饮料冰淇凌都在变小?
3 6 Ke· 2025-08-25 00:10
Group 1: Mini Products Trend - The concept of "mini" represents an extreme form of the one-person economy, offering a wider selection of products with lower individual burdens [1][25] - Mini products, such as 42g ice cream cones and 30g ice bricks, cater to consumers seeking smaller portions with less psychological burden [2][5] - The trend of miniaturization in food and beverages is gaining momentum, with companies like Coca-Cola introducing smaller packaging to appeal to modern consumers [6][7] Group 2: Market Impact and Consumer Behavior - Coca-Cola's introduction of a 248ml pocket bottle and 200ml mini cans has led to a market revival, with a 2.5% revenue increase in 2023 [8] - The miniaturization trend is also evident in alcoholic beverages, with smaller bottles becoming popular for home cocktail mixing [9][11] - The shift towards mini products aligns with changing consumer behaviors, particularly among younger generations who are drinking less and prefer smaller social gatherings [13][14] Group 3: Economic and Health Considerations - Mini products can serve as a pricing strategy, allowing companies to maintain or increase profit margins despite lower unit prices [15][16] - The demand for single-serving products is rising due to the increasing number of single-person households in China, projected to reach 150-200 million by 2030 [23][25] - Mini products provide a way for consumers to indulge in treats without excessive caloric intake, catering to a growing health-conscious market [26]