Key Takeaways ELF is gaining share with affordable pricing, rapid innovation and a digitally native marketing model.EL is working to stabilize sales and rebuild margins through its Beauty Reimagined transformation plan.ELF reflects high-growth execution and EL diversified scale and recovery potential.e.l.f. Beauty, Inc. (ELF) and The Estee Lauder Companies Inc. (EL) are two influential players in global beauty, operating at different ends of the market while competing across several overlapping categories. ...

Summary of e.l.f. Beauty Fireside Chat - November 14, 2025 Company Overview - **Company**: e.l.f. Beauty (NYSE: ELF) - **Key Speakers**: Tarang Amin (Chairman and CEO), Mandy Fields (CFO) Key Points Industry and Market Trends - The U.S. mass beauty market has shown a growth of 2% in the last quarter, consistent with a decade-long trend [3][4] - e.l.f. has gained 160 basis points of market share recently, marking 27 consecutive quarters of market share gains [3][4] - e.l.f. is the number one unit share brand and number two dollar share brand in the beauty market, with significant potential for future growth [4] Financial Performance - e.l.f. experienced a surprising stock price pullback following FQ2 results, which the management deemed an overreaction [2] - The company repurchased $50 million of shares, reflecting confidence in its business fundamentals [2] - Organic sales declined by 3% in FQ2, primarily due to a strategic decision to halt shipments to certain retailers [6][12] - Consumption trends remained strong, with a 7% increase in consumption despite shipment issues [16][20] Shipment and Inventory Management - The decision to stop shipments was a tactical move to ensure retailers reflected the correct pricing after a price increase [7][10] - Normal shipment patterns resumed post-Q2, with no lingering issues expected in FQ3 [13][20] - The company anticipates that shipments will continue to lag behind consumption in the second half of the year due to previous expansions in retail space [15][16] International Expansion - International growth was reported at 2% in FQ2, impacted by the previous year's launch at Rossmann [14][47] - The U.K. market has faced challenges due to increased promotional activity from competitors, but e.l.f. continues to gain market share [48] - Future growth is expected from markets like Germany and the GCC, with significant expansion plans in place [44][50] Product Innovation and Pricing Strategy - e.l.f. plans to launch new products in spring 2026, with expectations of strong performance following previous successful launches [27][78] - A 15% price increase was implemented, with management pleased with the resulting consumption trends [74] - The company maintains a strong value proposition, with 75% of its portfolio priced at $10 or less [80] Acquisition of rhode - The acquisition of rhode is seen as a strategic move to enter the prestige beauty segment, with strong initial sales performance [81][84] - rhode is expected to contribute positively to e.l.f.'s overall margins and growth trajectory [56][58] - The brand has shown significant momentum in retail launches, outperforming previous records at Sephora [82][84] Gross Margin and EBITDA Outlook - e.l.f. expects a 200 basis point sequential improvement in gross margins for the second half of the year, despite tariff challenges [55][63] - Marketing spend is projected to increase in the second half, impacting EBITDA margins but aimed at driving long-term growth [62][63] Technology and AI Integration - e.l.f. is in the early stages of leveraging AI for operational efficiencies, particularly in marketing and consumer engagement [68][71] Conclusion - e.l.f. Beauty remains optimistic about its growth prospects, driven by strong consumption trends, strategic pricing, and innovative product launches, alongside the successful integration of rhode into its portfolio [39][84]

Core Insights - e.l.f. Beauty reported second-quarter net sales of $343.9 million, a 14% increase year-over-year, but missed the Street consensus estimate of $366.43 million [2] - Adjusted earnings per share were 68 cents, surpassing the Street consensus estimate of 57 cents per share [3] - The company ended the quarter with $194.4 million in cash and cash equivalents and $831.6 million in long-term debt [3] Sales and Market Performance - The sales growth was attributed to both retailer and e-commerce channels, as well as contributions from U.S. and international markets [2] - The e.l.f. brand gained 140 basis points in market share, and the launch of rhode in Sephora North America was highlighted as a record-breaking event [4] Future Guidance - For fiscal year 2026, the company is guiding earnings per share in the range of $2.80 to $2.85, significantly lower than the Street consensus estimate of $3.58 [5] - Full fiscal year net sales guidance is set between $1.55 billion and $1.57 billion, below the Street consensus estimate of $1.669 billion [5] Stock Performance - Following the earnings report and guidance, e.l.f. Beauty shares fell 18.53% to $117.83 in after-hours trading, with a 52-week trading range of $49.40 to $150.99 [6]

Core Insights - e.l.f. Beauty's recent acquisition reported weaker-than-expected sales for the second quarter, leading to a decline in its stock price [5] Company Performance - e.l.f. Beauty disclosed its latest acquisition's sales performance in a filing with the U.S. Securities and Exchange Commission, indicating softer sales than anticipated [5]