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在华转型关键时期,奔驰销售公司换帅
Di Yi Cai Jing· 2026-02-14 13:49
Group 1 - The current Sales Executive Vice President, Li Desi, will be appointed as the President and CEO of Beijing Mercedes-Benz Sales Service Co., Ltd. starting March 1 [1] - The previous President and CEO, Duan Jianjun, is leaving for personal reasons and will serve as a strategic advisor until April 30 to ensure a smooth transition [1] - Zhang Mingxia will take over as Sales Executive Vice President from April 1, while Kang Yi will become the Global Chief Marketing Officer of the Smart joint venture [1] Group 2 - Duan Jianjun joined Mercedes-Benz in 2013 and has held various significant positions, including COO and President since 2023 [2] - Li Desi has over 20 years of experience with Mercedes-Benz, with a significant portion of his career focused on the Chinese market, playing a crucial role in the electric transformation of the Smart brand [2] - The luxury car market in China is facing structural changes, with traditional luxury brands experiencing pressure and a decline in pricing power, while the new energy vehicle market is growing rapidly [2] Group 3 - Mercedes-Benz's sales in China are projected to decline by approximately 19% in 2025, with total sales expected to be around 575,000 units [2] - The company's revenue for 2025 is expected to be €132.21 billion, a decrease of 9.2% year-on-year, and net profit is projected to drop by 48.8% to €5.331 billion [2] - Global sales for Mercedes-Benz are anticipated to reach 2.16 million units in 2025, reflecting a 10% decline, with the largest drop occurring in the Chinese market [2] Group 4 - The Chairman of the Board, Ola Kaellenius, noted significant changes in the Chinese automotive sales market, emphasizing the need for increased localization in production [3] - The company plans to focus on value chain optimization and improving local profitability in China, which remains its most important single market [3] - In 2026, Mercedes-Benz will launch over 15 new and updated models in China, including new electric platforms, marking a critical year for the company's transformation in the market [3]