or President Trump told reporters this week he plans to write to global leaders outlining a blanket unilateral tariff rate which he said could be 10 to 15%. The president already has sent about two dozen letters to trading partners including the EU, Japan and South Korea laying out tariff rates that will kick in August first. Joe.All right, drum roll please. With us now, author and journalist Dylan Ratigan, Money Party. He's anchored shows on MSNBC and CNBC.He's now the CEO of Euphoria Sneakers and owner of ...

Retail & Sales - Nordstrom's Anniversary Sale features sneaker deals [1] - Brands like Hoka and On are included in the sale [1]

Core Insights - The rivalry between NIKE Inc. and adidas AG is a significant aspect of the global athletic apparel and footwear market, with both companies competing in various metrics such as revenue growth, brand equity, and sustainability [1][2][3] Investment Case for NIKE (NKE) - NIKE is the leader in the global athletic footwear and apparel market, supported by strong brand equity and a dominant distribution network [4] - The company is implementing a "Win Now" strategy to address near-term challenges and stabilize performance, aiming for stronger growth in fiscal 2026 [5] - NIKE is focusing on its core identity in sports, accelerating product development, and enhancing brand perception through strategic marketing [6][8] - Innovation is central to NIKE's strategy, with new development models allowing for quicker responses to consumer trends [7] Investment Case for adidas (ADDYY) - adidas is undergoing a strategic turnaround under new leadership, focusing on revitalizing brand presence and improving execution [9] - The company is addressing operational challenges by cleaning up excess inventory and narrowing its product focus [10] - adidas emphasizes innovation and product credibility, with recent successful launches indicating a return of brand momentum [11][12] - Financially, adidas is setting the stage for sustainable growth and margin expansion from 2025 onward [13][14] Financial Estimates Comparison - The Zacks Consensus Estimate for NIKE's fiscal 2025 sales and EPS indicates declines of 10.7% and 45.6%, respectively [15] - In contrast, adidas's estimates suggest year-over-year growth of 12.3% in sales and 83% in EPS [16] Price Performance & Valuation - Year-to-date, adidas stock has outperformed NIKE, with a total return of 2.2% compared to NIKE's decline of 18.5% [19] - NIKE trades at a forward price-to-sales multiple of 2.02X, while adidas trades at 1.49X, indicating that adidas may be undervalued relative to its potential [23][26] Conclusion - The near-term outlook appears more favorable for adidas, which is showing signs of a focused turnaround, while NIKE is recalibrating its strategy [27][28]

Add sneakers to the growing list of things that tariffs will make more expensive. Adidas warned Tuesday that President Donald Trump's sweeping tariffs could drive up the costs of all its products in the US, as the company remains reliant on imports to stock American shelves."Since we currently cannot produce almost any of our products in the US, these higher tariffs will eventually cause higher costs for all our products for the US market," CEO Bjørn Gulden said. The warning came alongside Adidas's first- ...