Core Viewpoint - Easy Point Tianxia (stock code: 301171) reported significant revenue growth in 2024, driven by new trends in short dramas, AI applications, and overseas expansion in various sectors [2][4][8]. Financial Performance - In 2024, Easy Point Tianxia achieved revenue of 2.547 billion yuan, an increase of 18.8% year-on-year, and a net profit of 232 million yuan, up 6.81% from the previous year [2][3]. - For Q1 2025, the company reported revenue of 929 million yuan, a remarkable growth of 93.18% compared to the same period last year, with a net profit of 55.94 million yuan, up 11.67% [3][10]. Business Strategy - The growth in revenue is attributed to the company's strategic shift from focusing on profit to prioritizing scale, particularly in programmatic advertising and mid-to-long tail traffic [11][12]. - Easy Point Tianxia is leveraging AI technology to enhance service efficiency and quality, thereby building a stronger competitive moat [2][8]. Market Trends - The company is capitalizing on the booming overseas market, particularly in sectors like short dramas, AI applications, and new energy vehicles, which are expected to continue driving growth [4][21]. - The rise of short dramas has created new opportunities for Easy Point Tianxia, contributing significantly to its revenue growth [6][9]. Partnerships and Collaborations - Easy Point Tianxia has entered into a comprehensive partnership with Huawei Cloud, focusing on programmatic advertising, intelligent marketing solutions, and AI applications [7][16]. - This collaboration aims to enhance the marketing capabilities of Huawei's ecosystem and improve brand influence in overseas markets [16][17]. Future Outlook - The company plans to continue focusing on overseas services and advertising technology, targeting new customer opportunities in emerging sectors [20][21]. - Easy Point Tianxia aims to optimize its advertising processes using AI, positioning itself as a key player in the commercial value of AI applications [21].