From teens to tech bros, people are trying to maximize their exposure to UV radiation. And they aren’t always wearing sunscreen. 🔗 https://t.co/lhrZRp9crX https://t.co/RBQui2G4vr ...

The FDA warned Supergoop! and other sunscreen manufacturers that products sold in mousse form may not work https://t.co/bIV5owveWv ...

Core Viewpoint - E.l.f. Beauty's profits have declined by 30% in the fiscal first quarter due to new tariffs on Chinese imports impacting the company's financial performance [1][2]. Financial Performance - The company's net income for the three months ended June 30 fell to $33.3 million, down from $47.6 million a year ago, representing a 30% decrease [2][6]. - Sales increased to $354 million, marking a 9% rise from $324 million a year earlier, although this is the second consecutive quarter of single-digit revenue growth [7][10]. - Adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) margins are expected to be 20%, down from 23% in the same period last year [3]. Market Conditions - The company has not provided a full-year revenue guide due to uncertainties surrounding tariffs, with CEO Tarang Amin highlighting the volatile macro environment [4][5]. - E.l.f. has raised prices by $1 to mitigate tariff costs and is working on diversifying its supply chain and expanding its business outside the U.S. [4][5]. Growth Outlook - Despite the slower growth in the fiscal first quarter, the company expects sales growth to exceed 9% in the first half of the fiscal year [3][8]. - The company continues to gain market share, outperforming the overall beauty category, which has been experiencing a slowdown [8]. Product Strategy - E.l.f.'s growth is driven by innovative product launches, including a new serum priced at $17, which is a lower-cost alternative to a similar high-end product [9]. - The recent acquisition of Hailey Bieber's beauty brand Rhode is expected to enhance E.l.f.'s sales, with its products set to launch in Sephora stores in September [11].

Why you should slather sunscreen on your lips https://t.co/czbmEqtazA ...

Vacation’s founders had never worked in personal-care products. They built a multimillion-dollar sunscreen company based on vibes. 🔗: https://t.co/HuFSRqbfhJ https://t.co/fcw2IdG24a ...

It's summertime in New York City and here in Central Park, people are out and so is the sun. One of the most important things to remember is your sunscreen. Enter the Boon UV sunscreen applicator.It's just one of four viral products that caught our eye on social media, and we wanted to check them out to see if they make a day in the sun even more fun. On social, Boon UV sunscreen applicator claims to make applying sunscreen less messy with no hassle. Let's open it up.All right, we're going to fill this all ...

Company Overview - Vacation's founders lacked prior experience in personal-care products [1] - The company successfully built a multimillion-dollar sunscreen business [1] Business Model - The company's success was based on "vibes" [1]

Vacation’s founders had never worked in personal-care products. They built a multimillion-dollar sunscreen company based on vibes. https://t.co/wMPKXcjCPw ...