Core Viewpoint - The 618 e-commerce promotion in China this year is particularly vibrant due to the combination of national subsidies and platform-specific discounts, leading to increased sales performance for brands [1][10]. Group 1: Market Dynamics - The mobile phone market in China saw over a 5% increase in sales during the 618 promotion compared to the same period last year, particularly in the price segments of 1500-2500 yuan and above 4000 yuan [1]. - Various channels, including offline third-party retailers and telecom operators, are actively participating in the promotion, creating a more fragmented competitive environment [1][2]. - Instant retail platforms like Meituan are also joining the promotion, offering similar subsidies to those provided by traditional e-commerce platforms [3][6]. Group 2: Consumer Behavior - Consumers are increasingly considering instant retail platforms for their faster delivery times during promotions, indicating a shift in purchasing preferences [6]. - The presence of live-streaming sales, particularly through influencers like Li Jiaqi, has become a significant factor in driving sales during the promotion [7][8]. Group 3: Brand Performance - Major brands such as Apple, Huawei, Xiaomi, and OPPO have all benefited from the national subsidy initiative, with Apple adjusting prices for specific models to remain competitive [10][17]. - The promotion period is also a critical time for domestic brands to launch new products and technologies, with many brands introducing innovative features [11][12]. Group 4: Technological Advancements - Mobile manufacturers are focusing on technological breakthroughs, such as AI capabilities in lower-priced models, to enhance their competitive edge [13][14]. - The introduction of new materials and technologies, such as gaming-specific chips and advanced cooling solutions, is becoming a trend among manufacturers [11][12]. Group 5: Future Outlook - The market is expected to face challenges in the second half of the year due to rising component costs and potential changes in the external trade environment [15][16]. - The temporary suspension of national subsidies in some regions may impact consumer demand, particularly for brands that heavily relied on these subsidies [17].

Core Viewpoint - The smartphone market is expected to be highly competitive during the 618 shopping festival, with companies needing to focus on product strength rather than just price cuts to succeed [2][5]. Product Launch and Features - Vivo launched the S30 series, which includes the new S30 Pro mini, targeting the mid-range market while introducing a small-screen option [2][3]. - The S30 Pro mini is priced starting at 3,499 yuan, which is 100 yuan more than the previous S20 Pro, but can drop to 2,999 yuan after national subsidies [3]. - The S30 features a 6.31-inch display, a 6,500mAh battery, and advanced camera capabilities, including a flagship-level periscope lens and Sony IMX921 sensor [3][4]. Market Position and Competition - Vivo aims to capture more market share in the mid-range segment, especially with the return of Huawei's full product line, which has altered the competitive landscape [5]. - According to IDC, Vivo is projected to maintain a 17.2% market share in 2024, while Huawei is expected to hold 16.6% [5][6]. - Xiaomi has regained the top position in the Chinese smartphone market for the first time in nearly a decade, benefiting significantly from national subsidy policies [5][6]. Sales Performance and Market Trends - Vivo's first-quarter performance showed a 2.3% year-on-year growth in shipment volume, despite lower actual sales data due to inventory clearance [6]. - Counterpoint reported that Vivo held a 17% market share in the first quarter, ranking second, with strong sales from its Y series and progress in the high-end market [7]. - The smartphone market is anticipated to face challenges such as rising costs and declining consumer confidence, making the 1,500-2,500 yuan price range a key battleground for competition [7][8].

Core Points - Vivo has officially launched the S30 series, featuring the most diverse color options in the S series history, including Cool Berry Pink, Peach Pink, Mint Green, Lemon Yellow, and Cocoa Black [1] - The S30 series returns to a flat frame design and includes the S30 Pro mini with a 6.31-inch display, weighing only 186g, and equipped with a 6500mAh battery for extended usage [3][5] - The series emphasizes "atmospheric" photography, introducing new imaging features and modes to enhance user experience in capturing emotional and contextual photos [3][4] Design and Display - The S30 Pro mini features an 8T LTPO screen with adaptive refresh rates from 1-120Hz and a unique always-on display function [6] - The device incorporates advanced display technologies, including 4320Hz high-frequency PWM dimming and SGS low blue light certification, ensuring both visual quality and eye protection [6] Imaging Capabilities - The S30 series includes a front-facing 50MP camera and a rear setup featuring a Sony IMX882 main sensor, a 50MP ultra-stabilized main camera, and a 106° ultra-wide lens [4] - New imaging modes and effects, such as "atmospheric petal" and "old TV frame," are introduced to enhance the creative possibilities for users [4] Battery and Performance - The S30 series is equipped with a 6500mAh battery, utilizing new Blue Ocean battery technology with a density of 845Wh/L, and supports 90W fast charging [5] - The S30 Pro mini can sustain gaming for 10.5 hours and video calls for 9.6 hours on a full charge, showcasing its long-lasting performance [5] Communication Features - The S30 series introduces the "Universal Smart Communication 2.0," enabling off-network communication capabilities and long-range SOS signal transmission [6]