Core Viewpoint - The "Qihang·2025 Financial Summit" held in Beijing highlighted the importance of high-quality development in the financial sector, with Betaini winning the "Outstanding Marketing Case Award" for its innovative marketing practices [1][3]. Group 1: Award Significance - The "Jinzhi Award" aims to set benchmarks for high-quality development, guiding listed companies to focus on core businesses, continuous innovation, and social responsibility [3]. - The award evaluation covered over 8,000 companies across A-shares, Hong Kong stocks, and Chinese concept stocks, with nearly 200 companies recognized for their achievements [3]. Group 2: Betaini's Marketing Strategy - Betaini's award-winning marketing strategy is based on a "full-domain collaboration + value deepening" system, focusing on user needs and employing an OMO (Online-Merge-Offline) channel integration model [4]. - The company maintains a strong online presence on platforms like Tmall, Douyin, and JD, while also deepening its engagement in professional channels such as OTC pharmacies [4]. Group 3: Brand Development - Betaini has established a multi-brand collaborative development framework, with its core brand, Winona, leading the sensitive skin market and achieving significant recognition [4]. - The brand has consistently ranked in the top 10 of Tmall's beauty industry for nine consecutive years and has been recognized as a "Chinese Consumer Brand" by the Ministry of Industry and Information Technology [4]. Group 4: International Expansion - Betaini has successfully entered mainstream channels in Thailand and established brand recognition through platforms like TikTok, as well as in Hong Kong and Macau [5]. - The company is focused on integrating international technology brands while promoting Chinese skincare wisdom, aiming to transition from a leader in sensitive skin to a global skin health ecosystem [5].