12月5日至7日，2025腾冲科学家论坛在云南腾冲举办。作为论坛的系列活动之一，南亚东南亚国际知识 产权创新合作研讨会12月7日举行。会上，云南贝泰妮生物科技集团股份有限公司（简称"贝泰妮"） 以"云南特色植物资源的创新开发与产业化实践"为主题进行分享，向国内外专家介绍了贝泰妮在植物新 原料研发领域的实践路径与创新成果。 2023年底，位于香格里拉哈巴雪山的青刺果科研种植基地竣工，基地围绕原料青刺果开展种质研究与优 化，并开展高原特色植物的种植研究工作。同时，基地通过打造农旅结合的生物多样性科普教育展馆， 坚持长期发展理念，推进生物多样性保护的教育与实践。2024年，贝泰妮哈巴雪山西坡生态修复项目正 式启动，通过科学方式保持水土、涵养水源，建设防护围栏，种植当地原生植物云南沙棘、黄花木、油 麦吊云杉、杜鹃等，对珍稀濒危的雅致杓兰和西藏杓兰进行抢救性保护。 建设综合服务平台，赋能科技成果转化 由贝泰妮牵头建设的云南特色植物提取实验室，基于云南特色植物的开发利用，以产业化为导向，聚焦 功效性化妆品、功能性食品以及药品研发。实验室聚焦云南特色植物产业，搭建了功效性化妆品CRO （合同研究组织）产品研发服务平台及CR ...

Core Viewpoint - The "Qihang·2025 Financial Summit" held in Beijing highlighted the importance of high-quality development in the financial sector, with Betaini winning the "Outstanding Marketing Case Award" for its innovative marketing practices [1][3]. Group 1: Award Significance - The "Jinzhi Award" aims to set benchmarks for high-quality development, guiding listed companies to focus on core businesses, continuous innovation, and social responsibility [3]. - The award evaluation covered over 8,000 companies across A-shares, Hong Kong stocks, and Chinese concept stocks, with nearly 200 companies recognized for their achievements [3]. Group 2: Betaini's Marketing Strategy - Betaini's award-winning marketing strategy is based on a "full-domain collaboration + value deepening" system, focusing on user needs and employing an OMO (Online-Merge-Offline) channel integration model [4]. - The company maintains a strong online presence on platforms like Tmall, Douyin, and JD, while also deepening its engagement in professional channels such as OTC pharmacies [4]. Group 3: Brand Development - Betaini has established a multi-brand collaborative development framework, with its core brand, Winona, leading the sensitive skin market and achieving significant recognition [4]. - The brand has consistently ranked in the top 10 of Tmall's beauty industry for nine consecutive years and has been recognized as a "Chinese Consumer Brand" by the Ministry of Industry and Information Technology [4]. Group 4: International Expansion - Betaini has successfully entered mainstream channels in Thailand and established brand recognition through platforms like TikTok, as well as in Hong Kong and Macau [5]. - The company is focused on integrating international technology brands while promoting Chinese skincare wisdom, aiming to transition from a leader in sensitive skin to a global skin health ecosystem [5].

Investment Rating - The report maintains a "Buy" rating for the company [4] Core Insights - The company is experiencing a steady recovery in growth momentum through channel optimization and product focus, with a 13.78% year-on-year decline in revenue for the first three quarters of 2025, totaling 3.464 billion yuan [1][4] - The third quarter revenue reached 1.092 billion yuan, showing a reduced decline of 9.95% compared to the previous quarter, indicating initial effectiveness of channel and product adjustments [1] - Key initiatives contributing to revenue improvement include the simplification of SKU and reduced promotions on low-margin products, alongside enhanced online channel operations [1] - The main brand, Winona, has shown stable performance, particularly during the Double Eleven pre-sale period, while the high-end anti-aging brand, Aikeman, has seen strong growth [1] Summary by Sections Revenue and Growth - The company achieved a total revenue of 3.464 billion yuan in the first three quarters of 2025, down 13.78% year-on-year, with a third-quarter revenue of 1.092 billion yuan, down 9.95% [1][3] - The revenue decline is narrowing, suggesting that operational adjustments are beginning to yield results [1] Profitability - The gross margin for Q3 2025 was 70.68%, a decrease of 5.67 percentage points year-on-year [2] - The net profit margin improved to 2.52%, indicating a significant enhancement in profitability compared to the same period last year [2] Future Outlook - The company is expected to continue its operational adjustments, with the performance during the Double Eleven sales event being a critical indicator of the effectiveness of its strategies [2] - The multi-brand matrix, anchored by Winona and supported by Aikeman and the newly introduced TriPollar brand, is anticipated to create a second growth curve [2] - EPS forecasts for 2025, 2026, and 2027 are projected at 1.02, 1.22, and 1.43 yuan respectively [2][3]

Core Viewpoint - After returning to profitability in the third quarter, Betaini announced a share reduction by its second-largest shareholder, Sequoia Capital, which sold 8.43 million shares, accounting for 2% of the total share capital, raising 368 million yuan [1][2][3] Shareholder Actions - Sequoia Capital's share reduction was executed through a block trade, reducing its holding to 7.66% [2] - Since the lifting of the share lock-up in 2022, Sequoia has completed five rounds of reductions, cashing out nearly 6 billion yuan [2][4] - Other shareholders, including the controlling family of the actual controller, have also been reducing their stakes, indicating a broader trend of capital exit [4][5] Financial Performance - In Q3, Betaini reported a net profit of 252 million yuan, a year-on-year increase of 136.55%, but this was largely driven by investment income rather than core business improvement [3][8] - For the first three quarters, the company experienced a revenue decline of 13.78% to 3.464 billion yuan and a net profit drop of 34.45% to 272 million yuan, marking the first time in six years that both revenue and net profit declined [8][6] Market Challenges - The company's reliance on e-commerce and key opinion leaders (KOLs) for sales has become unsustainable, leading to a decline in profitability [3][11] - Betaini's core brand, Winona, contributed 82.17% of revenue in the first half of 2025, facing increasing competition and declining growth rates [17][18] Strategic Adjustments - The company is focusing on optimizing its multi-channel strategy and expanding its overseas business, particularly in Thailand and other international markets [12][16] - Betaini has implemented cost-cutting measures, reducing sales and management expenses while maintaining a stable R&D investment rate [13][15] Future Outlook - Investors are closely monitoring Betaini's ability to diversify its brand portfolio and reduce dependence on Winona to establish sustainable growth [18]

Core Viewpoint - Yunnan Betaini Biotechnology Group Co., Ltd. reported strong financial performance in Q3 2025, focusing on internal growth quality and optimizing operational strategies in a complex market environment [1] Financial Performance - The company achieved a revenue of 3.464 billion yuan and a net profit attributable to shareholders of 272 million yuan in the first three quarters [1] - In Q3 alone, the net profit reached 25.22 million yuan, marking a year-on-year increase of 136.55%, indicating improved sustainable profitability [1] Strategic Execution - The gross profit margin for the period was approximately 74.33%, an increase of 0.60 percentage points compared to the same period last year, attributed to effective operational strategies centered on brand building and member operations [2] - Operating cash flow reached 442 million yuan, a significant year-on-year increase of 6772.14%, reflecting strong cash generation capability and improved operational efficiency [2] R&D Investment - R&D expenses totaled 171 million yuan, maintaining a high R&D expense ratio of 4.95%, which supports long-term competitive advantages [3] - The company completed 17 new raw material registrations, enhancing its technical reserves in the efficacy skincare field [3] Brand Strategy - The company's multi-brand strategy showed effectiveness during the Double Eleven shopping festival, with its main brand, Winona, ranking among the top ten in Tmall's beauty pre-sale list [4] - The brand Aikeman achieved second place among domestic new brands in Tmall's beauty category, indicating successful high-end strategy implementation [4] Long-term Value Path - The steady improvement in operational quality during Q3 reflects the solid execution of the company's strategy and confirms its long-term development path [6] - The ongoing strategic transformation is gradually converting long-term investments in R&D, brand matrix, and global operations into sustainable growth momentum [7]

Core Insights - The company demonstrated resilience and operational effectiveness in a complex market environment, achieving a revenue of 3.464 billion yuan and a net profit of 272 million yuan in the first three quarters of 2025, with a significant year-on-year increase of 136.55% in net profit for Q3 [1] Financial Performance - The gross profit margin for the period was approximately 74.33%, an increase of 0.60 percentage points compared to the same period last year [1] - Operating cash flow reached 442 million yuan, reflecting a remarkable year-on-year growth of 6772.14%, indicating strong cash generation capability and improved operational efficiency [1] Strategic Initiatives - The company focused on brand building and member operation, implementing differentiated member management and brand operation strategies, while reducing promotional activities and streamlining product offerings [1] - R&D investment reached 171 million yuan in the first three quarters, maintaining a high R&D expense ratio of 4.95%, with 17 new raw material registrations completed [2] Market Positioning - The main brand, Winona, ranked among the top ten in Tmall's beauty pre-sale list, reinforcing its leading position in the sensitive skin segment, while other brands also showed strong performance in their respective categories [2] - The company's multi-brand strategy is showing diversified growth, with successful incubation of high-end and niche market brands, indicating a well-coordinated brand matrix [2] Future Outlook - The company plans to continue enhancing product competitiveness and channel penetration, aiming to create sustainable long-term value for shareholders, consumers, and society [3]

Core Insights - The company demonstrated resilience and operational effectiveness in a complex market environment, focusing on internal growth quality and optimizing business strategies [1][2] Financial Performance - For the first three quarters, the company achieved a revenue of 3.464 billion yuan and a net profit attributable to shareholders of 272 million yuan, with a net profit of 25.22 million yuan in the third quarter, representing a year-on-year increase of 136.55% [1] - The operating cash flow reached 442 million yuan, showing a significant year-on-year growth of 6772.14%, indicating strong cash generation capability [1] - The gross profit margin for the first three quarters was approximately 74.33%, an increase of 0.60 percentage points compared to the same period last year [1] Strategic Initiatives - The company is enhancing its R&D investment, with R&D expenses reaching 171 million yuan and an R&D expense ratio of 4.95%, maintaining a high industry level [2] - The company has completed 17 new raw material registrations, leveraging the advantages of Yunnan's unique plant resources, and is strengthening its technical capabilities in the efficacy skincare field [2] - The global R&D layout has made substantial progress, with collaborative innovation through research centers in France and Japan, integrating "Chinese ingredients" with international advanced technologies [2] Market Positioning - The company's main brand, Winona, ranked among the top ten in Tmall's beauty pre-sale list, solidifying its leading position in the sensitive skin segment [2] - The brand Aikeman achieved second place among domestic new beauty brands on Tmall, reflecting the success of its premium strategy [2] - The company’s investment in the body care brand Yujian ranked among the top ten in the body wash brand list on Douyin during the Double Eleven shopping festival, indicating effective category expansion [2] Future Outlook - The company aims to continue deepening strategic upgrades, enhancing product competitiveness and channel penetration, and is committed to creating sustainable long-term value for shareholders, consumers, and society [3]

Core Insights - The company, Yunnan Betaini Biotechnology Group Co., Ltd., reported a resilient performance in Q3 2025, achieving a revenue of 3.464 billion yuan and a net profit of 272 million yuan, with a significant turnaround in Q3 net profit to 25.22 million yuan year-on-year [1] Group 1: Financial Performance - In the first three quarters, the company achieved a gross profit margin of 74.33%, an increase of 0.60 percentage points compared to the same period last year, attributed to effective operational strategies [2] - Operating cash flow reached 442 million yuan, a remarkable year-on-year increase of 6772.14%, indicating strong cash generation capability and improved operational efficiency [2] Group 2: R&D and Competitive Advantage - The company maintained a high R&D expenditure of 171 million yuan in the first three quarters, reinforcing its long-term competitive barriers [3] - The global R&D layout has made substantial progress, integrating resources from R&D centers in France and Japan to enhance product differentiation and brand premium [3] Group 3: Multi-Brand Strategy - The recent "Double 11" sales event demonstrated the effectiveness of the company's multi-brand strategy, with its main brand, Winona, ranking in the top ten on Tmall's beauty pre-sale list [4] - The company is building a resilient growth structure through precise channel strategies and effective resource integration across its multi-brand matrix [4][5]

Core Insights - The article highlights the globalization of Chinese brands during the "Double 11" shopping festival, showcasing their competitive strength and market presence on a global scale [1][2]. Group 1: Global Expansion of Chinese Brands - Taobao has launched a comprehensive overseas initiative with a marketing subsidy of 1 billion yuan, targeting 20 countries and regions to help 100,000 merchants double their overseas sales [2]. - JD.com has expanded its global offerings to cover millions of self-operated products, providing free shipping across 12 countries [2]. - Temu, a subsidiary of Pinduoduo, is directly competing with "Black Friday" by offering significant discounts [2]. Group 2: Performance of Domestic Brands - Several domestic brands showcased significant sales growth during "Double 11," with brands like Aikeman and Shuangmei seeing over 100% year-on-year sales increases, while brands like Han Shu and Perfect Diary experienced 50% growth [2]. - The synergy between variety shows and live-streaming sales has proven effective, with cultural elements from traditional Chinese arts generating consumer interest and driving sales [4]. Group 3: Role of Live Streaming in Brand Development - The live-streaming industry has become a catalyst for the growth of domestic brands, transforming from a sales channel to a platform for brand co-creation [6]. - Brands are leveraging live-streaming to educate consumers about product features and development stories, enhancing consumer understanding and trust [6][7]. - The collaboration between brands and live-streaming platforms is fostering innovation and pushing brands to invest more in research and development [6][7]. Group 4: Cultural Empowerment and International Recognition - Chinese beauty products are becoming vehicles for international cultural exchange, with live-streaming making this interaction more tangible for overseas consumers [8]. - The shift in perception from international brands towards Chinese brands reflects a growing respect for their product quality and innovation, indicating a transition from competition to collaboration [8][9]. - The essence of product globalization is intertwined with cultural globalization, as brands aim to share their cultural narratives alongside their products [9].

Core Insights - The beauty market in China is experiencing a competitive landscape with a notable shift towards domestic brands, as evidenced by the growth in sales during the "Double Eleven" shopping festival, particularly in live-streaming sales [1][3][5] - Domestic brands are increasingly gaining market share, with many top domestic beauty companies reporting revenue and profit growth, indicating a robust performance against a backdrop of overall market stagnation [5][6][7] Market Trends - The retail sales growth of cosmetics in China is slowing, with a reported year-on-year increase of only 2.9% in the first half of 2025, which is below the overall retail sales growth of 5.0% [3] - The domestic beauty market is seeing a shift from a focus on marketing to an emphasis on product quality and service, as brands like 毛戈平 (Mao Geping) and 薇诺娜 (Winona) adapt their strategies to enhance consumer engagement [5][6][7] Brand Performance - During the "Double Eleven" pre-sale, domestic brand 珀莱雅 (Proya) topped the beauty sales chart, marking its second consecutive year in this position, with an increasing number of domestic brands appearing in the rankings [5][6] - Among the top ten domestic beauty companies, eight reported revenue and profit growth, with notable increases from 上美股份 (Shangmei), 巨子生物 (Juzi), and 毛戈平, which saw revenue growth rates of 17.3%, 22.5%, and 31.3% respectively [5][6] Channel Strategy - The trend of integrating online and offline sales channels is becoming prominent, with brands like 薇诺娜 expanding their offline presence to enhance customer engagement and product visibility [6][7] - 毛戈平 has established a significant offline presence with a large team of professional beauty consultants, which supports its high-end brand positioning and customer service [6][7] International Expansion - The recent cultural export initiative "巴黎合伙人" (Paris Partner) showcased domestic brands in Paris, highlighting the potential for Chinese beauty brands to expand internationally while promoting Chinese aesthetics [8][9] - Despite challenges in penetrating Western markets, there is a growing recognition of the need for Chinese brands to adapt their products and marketing strategies to meet local consumer preferences [10][12][15] Future Outlook - The success of domestic brands in international markets will depend on their ability to leverage local insights and adapt their offerings, as demonstrated by the positive reception of products backed by scientific research [14][15] - The collaboration between Chinese brands and international platforms like TikTok may pave the way for replicating the success of live-streaming e-commerce in overseas markets [16]