The average cost for a Super Bowl ad in this year's Super Bowl in 2026 is around 7 to8 million. That compares to $5 million back in 2016. And so we have seen increasing growth in the price of a Super Bowl ad.The Super Bowl audience is about 127 million viewers on you. And that idea of everybody being able to watch the same thing and see the same thing all at the same. ...

[music] Good Friday morning. Welcome to Opening Bid. I'm Yahoo Finance executive editor Brian Sazi.If I had to sum up this wild week in markets, it would be with something like this. [music] Moments. This has been uh the week where moments have reset the investing backdrop for so many different asset classes.Anthropic's latest model update is one of these moments. This one moment has, and I'm just going to say it here, sent software stocks into a full-fledged crash. AI will destroy all software companies wi ...

Welcome to Morning Brief. I'm Julie Hyman. Let's get to the three things you need to know today.First up, stocks pointing to gains to close out a volatile week. Wall Street seeing the worst selloff in months as AI concerns fueled a rotation out of tech. The State Street Technology ETF on track for its worst week since April.If you look at one uh ETF that tracks software, IGV is having its worst week since 2008. Plus, Amazon is sinking after announcing it plans to spend $200 billion on its AI buildout this y ...

The number 1 goal for parents is for their children to be better off than they were at their age. On this week's Financial Freestyle, host Ross Mac speaks with Tim Sheehan, CEO of Greenlight. Sheehan breaks down how you can set your children up for financial success with the right investment, savings, and spending accounts, so their money can grow as quickly as possible. To find out how your kids can start their financial journey the right way, check out this episode of Financial Freestyle. Listen and subsc ...

More of the top 500 US startups use AWS as their primary cloud provider than the next two providers combined. Since our last call, we announced new agreements with OpenAI, Visa, MBA, Black Rockck, Perplexity, Lyft, United Airlines, Door Dash, Salesforce, US Air Force, Adobe, Thompson Reuters, AT&T, S&P Global, National Bank of Canada, the London Stock Exchange, Choice Hotels, Accenture, Indeed, HSBC, Crowdstrike, and many Four. ...

Yahoo Finance breaks down the latest financial news for Thursday, February 5, 2026. #youtube #bitcoin #Amazon #qualcomm 0:00 Amazon earnings 10:00 Qualcomm earnings 17:20 Bitcoin plunges 21:58 Cardinal Health earnings 29:43 Cigna earnings 35:31 Tech rotation opportunities 42:02 e.l.f beauty 49:32 Alphabet earnings About Yahoo Finance: Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you man ...

Software is getting slammed. Dan Eizer at Wedbush telling clients the software Armageddon is here. Dan always has a an ear for the dramatic, of course.What do you make of it. I mean, do you do you look at this and say, Richie, and this is the sector you know so well. Do you say, you know what, this reaction, it's fair, uh, it's reasonable, or do you say this is an overreaction, mass hysteria, where are you on this.>> Yeah. Uh, and I hate to give out the copout answer, but the answer is it's somewhere in bet ...

The Food and Drug Administration today announcing changes to labeling regulations around food dyes. This is part of their push to increase the use of nonpetrolembbased dyes within foods. And joining me to talk more about this announcement and more is the commissioner of the FDA, Marty McCary. So talk to me about this change and and what it is trying to achieve and and sort of what the goal is for consumers.>> Great. So the label no artificial dyes has really not been accurate in the past and that's because ...

Let's get to some earnings now because Amazon's fourth quarter results are just hitting the wire. You can see we're dropping initially here a quick 8%. Q4 EPS $1.95%.The street was at a $1.96%. Uh looks like Q4 net sales I see 213.39% billion. The estimate was 211.49% billion.Uh Q4 AWS net sales XFX up 24%. The estimate was 21%. Just to break that out, it looks like that was 35.58% billion.The street was at 34.88% billion. Q4 operating margins 11.7%. That looks smack in line with what the street was looking ...

AI chipmaker Qualcomm (QCOM) reported fiscal first quarter adjusted earnings of $3.50 per share compared to an estimate of $3.41. Adjusted revenue was $12.25 billion versus an expectation of $12.2 billion. For the second quarter, the company forecasts revenue of $10.2 billion to $11.0 billion. Wall Street had been expecting $11.18 billion. Yahoo Finance breaks down the report. For more of the latest news on tech earnings, please visit: https://finance.yahoo.com/ #youtube #Qualcomm #AI #investing #stocks Abo ...