摘要 道氏公司第三季度总毛利同比下降 12.9%至 6.879 亿元，但智能设备 毛利率提升至 50.3%，在线营销服务毛利率降至 25.4%。运营费用略 有减少，销售和营销费用下降，研发费用上升。 第三季度营业利润率同比下降至 1.7%，但归属于普通股股东的净收入 同比增长 17%至 1.011 亿元，非 GAAP 净收入增长 3%至 922 百万元。 学习服务板块营收同比下降 61.6%，但前 9 个月营业利润同比增长 149.2%。 人工智能驱动订阅服务总销售额创新纪录，达约 1 亿元，同比增长超 40%。孔子三号翻译模型发布，支持 38 种语言实时翻译。"有疑"词 典 AI 同声传译功能销售额同比增长超 200%。 在线营销业务加速增长，净收入同比增长 51%至 7.397 亿元，主要受 奈特斯集团和海外市场需求驱动。广告 AI 定位优化器提升广告效果，并 计划推出 2.0 版本。 智能设备业务收入同比下降 22%以上至 2.458 亿元，反映公司采取更 严格策略以提升运营健康状况。新推出儿童绘画产品"你怀疑,太空 X" 以及字典笔、辅导笔等产品。 Q&A 道氏公司在 2025 年第三季度的财务表现如 ...

截至本公告日期，集团成功收购海外短剧平台，正式启动海外短剧业务的战略布局。该平台创新引 入"与剧中角色互动聊天"功能，有效提升用户参与度。截至本公告日期，平台平均日活跃用户(DAU)已 突破10万，核心用户广泛覆盖日本、韩国及美国等多个主流市场。该平台将与合作伙伴持续提供高品质 内容，支撑平台内容生态建设。本次收购将深度融合集团在数字营销领域的领先能力、内容合作方的优 质内容储备以及该平台所打造的沉浸式观剧体验，为海外用户带来全新体验，同时拓展集团的业务边界 和新的收入模式，为集团创造长期增长价值。 与2024年第三季度营运数据相比，总账单超过人民币1,000万元的集团广告客户留存率为94.0%，新增客 户数量224家，客户数量同比提升5.9%。在行业覆盖上，继续拓宽游戏、金融服务、旅行、教育等行 业，显著提升了客户覆盖的广度与多元化程度。 优矩控股(01948)公布，于2025年前9个月，在线营销解决方案业务产生的总账单金额取得约人民币 118.63亿元，较2024年同期增加约35.3%，主要因集团与核心客户的合作更加深入及紧密，以及积极拓 展客户及媒体渠道。 集团自去年底启动海外电商业务的战略佈局，目前已 ...

与2024年第三季度营运数据相比，总账单超过人民币1,000万元的集团广告客户留存率为94.0%，新增客 户数量224家，客户数量同比提升5.9%。在行业覆盖上，继续拓宽游戏、金融服务、旅行、教育等行 业，显著提升了客户覆盖的广度与多元化程度。 智通财经APP讯，优矩控股(01948)公布，于2025年前9个月，在线营销解决方案业务产生的总账单金额 取得约人民币118.63亿元，较2024年同期增加约35.3%，主要因集团与核心客户的合作更加深入及紧 密，以及积极拓展客户及媒体渠道。 集团自去年底启动海外电商业务的战略佈局，目前已成功在美国、英国、日本等国家落地。截至2025年 9月30日止九个月期间，海外商品交易总额 (GMV)实现人民币4190万元。出海业务的成功拓展，是集团 对全球海外市场的初步业务尝试，将驱动集团长期价值的持续增长，为集团带来全新的发展空间。 1-9月，集团旗下智能素材创製平台 — 优创已完成进一步升级，平台现已涵盖图文智绘、脚本智写、语 音智合及智能混剪等多项关键创意功能。其中，图文智绘功能平均每人每日可生成图片 2000余张;全平 台月均视频产量达32万条，整体效率同比提升161% ...

于截至2025年9月30日止九个月期间，集团旗下智能素材创制平台—优创已完成进一步升级，平台现已 涵盖图文智绘、脚本智写、语音智合及智能混剪等多项关键创意功能。其中，图文智绘功能平均每人每 日可生成图片2000余张；全平台月均视频产量达32万条，整体效率同比提升161%。智能广告投放平台 —优量，已成功接入7家主流媒体生态，服务客户覆盖电商、金融、网服、游戏等7大垂直行业，有效提 升了集团在线营销解决方案服务客户的智能化水平和运营效率。 与2024年第三季度营运数据相比，总账单超过人民币1,000万元的集团广告客户留存率为94.0%，新增客 户数量224家，客户数量同比提升5.9%。在行业覆盖上，继续拓宽游戏、金融服务、旅行、教育等行 业，显着提升了客户覆盖的广度与多元化程度。 格隆汇11月21日丨优矩控股(01948.HK)公告，截至2025年9月30日止九个月，在线营销解决方案业务产 生之总账单金额录得约人民币118.63亿元，较2024年同期增加约35.3%，主要因集团与核心客户的合作 更加深入及紧密，以及积极拓展客户及媒体渠道。 ...

Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of $12.46 [1][4]. Core Insights - The company's revenue for Q3 2025 was 1.63 billion RMB, showing a year-over-year increase of 3.6%, driven primarily by accelerated growth in the advertising business, particularly benefiting from the gaming industry [1][2]. - The company achieved an operating profit of approximately 28.27 million RMB in Q3, slightly exceeding expectations, and has reported profitability for five consecutive quarters, with a year-to-date operating profit increase of 149.2% [1][2]. - The advertising service revenue reached 740 million RMB in Q3, reflecting a year-over-year growth of 51.1%, significantly surpassing previous expectations [2][4]. Revenue and Profitability - The Q3 revenue was primarily driven by advertising services, with the gaming sector being a major contributor, while learning services revenue was 643 million RMB, down 16% year-over-year [2][4]. - The core product, Youdao Lingshi, saw sales growth of over 40% year-over-year, attributed to strong summer performance and improved student exam results [2][4]. - AI subscription service revenue exceeded 100 million RMB, with a year-over-year growth of over 40%, mainly due to upgrades in Youdao Dictionary's AI simultaneous interpretation [2][4]. Strategic Focus - The company is increasing its investment in core business areas to support long-term sustainable growth, particularly in learning services and advertising [3][4]. - Collaborations with Google and TikTok, along with the issuance of gaming licenses, are expected to provide significant customer acquisition opportunities for the advertising business [3][4]. Financial Forecast and Valuation - The company anticipates Non-GAAP net profits of 147 million RMB, 318 million RMB, and 417 million RMB for 2025E, 2026E, and 2027E respectively, with adjustments reflecting strategic focus on core business investments [4][11]. - The SOTP valuation method assigns a PE of 16.59x for K12 business and 21.94x for smart hardware business, with an overall target price of $12.46 [4][11].

Core Viewpoint - NetEase Youdao (NYSE: DAO) reported significant changes in its revenue structure, with online marketing services becoming the largest revenue source in Q3 2025, indicating a strategic shift in business focus [1][3]. Financial Performance - In Q3 2025, Youdao achieved a net revenue of 1.63 billion yuan, representing a year-on-year growth of 3.6% [1]. - The net income attributable to ordinary shareholders was 10,000 yuan, a drastic decline of 99% compared to 86.3 million yuan in the same period last year [1]. - Non-GAAP net income attributable to ordinary shareholders was 9.2 million yuan, down 89.7% from 88.7 million yuan year-on-year [1]. Revenue Breakdown - Online marketing services generated 740 million yuan in Q3 2025, marking a 51.1% increase compared to the same quarter in 2024, and accounted for 45.4% of total revenue [1]. - The company significantly reduced its investment in quality education services, which had previously contributed higher revenue and profit levels in Q3 of the prior year [1]. Strategic Adjustments - Youdao indicated that the reduction in the quality education business was a one-time impact, and the structural adjustments have now been completed [1]. - Increased investment was made in other business areas, such as Lingxi, during the third quarter [1].

Core Insights - Net profit attributable to ordinary shareholders of Youdao was RMB 100,000, a decline of over 99% compared to RMB 86.3 million in the same period last year [1] - Youdao reported a net revenue of RMB 1.63 billion for Q3 2025, a year-on-year increase of 3.6% [1] - Online marketing services became the largest revenue source in Q3 2025, generating RMB 740 million, a growth of 51.1% year-on-year, accounting for 45.4% of total revenue [1] Financial Performance - The net profit attributable to ordinary shareholders for Q3 2025 was RMB 100,000, down from RMB 86.3 million in Q3 2024, representing a 99% decline [1] - Non-GAAP net profit attributable to ordinary shareholders was RMB 9.2 million, a decrease of 89.7% from RMB 88.7 million in the same quarter last year [1] - Total net revenue for Q3 2025 reached RMB 1.63 billion, reflecting a 3.6% increase year-on-year [1] Business Strategy - Youdao significantly reduced the scale and market investment in its quality education business, which had contributed high revenue and profit levels in the previous year [1] - The company views the impact of this reduction as a one-time effect, with structural adjustments now completed [1] - Increased investment was made in other business areas, such as Lingxi, during Q3 [1]

Financial Data and Key Metrics Changes - Total revenue for Q3 2025 rose by 14.2% year over year to RMB 35.6 billion, driven by growth across all business segments [3][29][30] - Adjusted net profit increased by 26.3% year over year to RMB 5 billion, with an adjusted net margin of 14% [3][33] - Operating profit surged by 69.9% year over year to RMB 5.3 billion, reflecting improved operating efficiency [29][31] Business Line Data and Key Metrics Changes - Revenue from online marketing services reached RMB 20.1 billion, up 14% year over year, with growth attributed to AI-driven enhancements in marketing solutions [12][30][46] - E-commerce GMV grew by 15.2% year over year to RMB 385 billion, supported by merchant incentives and traffic optimization [17][18] - Live streaming revenue increased by 2.5% year over year to RMB 9.6 billion, driven by high-quality content and AI innovations [24][31] Market Data and Key Metrics Changes - Average Daily Active Users (DAUs) on the Kuaishou app reached 416 million, marking the third consecutive quarter of record highs [3][10] - Monthly Active Users (MAUs) reached 731 million, reflecting sustained user growth and engagement [9][10] - Total spending from online marketing services driven by AI-generated marketing materials exceeded RMB 3 billion in Q3 [9] Company Strategy and Development Direction - The company continues to advance its AI strategy, focusing on scenario-based applications and innovative use cases to enhance operational efficiency and profitability [3][4] - Kuaishou aims to empower creators through its Kling AI platform, which has achieved significant advancements in video generation capabilities [5][6] - The strategic focus is on AI-powered film and television production, with plans to expand applications beyond traditional media [36][37] Management Comments on Operating Environment and Future Outlook - Management expressed confidence in the long-term growth prospects, emphasizing the importance of AI in driving innovation and operational efficiency [33][34] - The competitive landscape for video generation AI is expected to evolve rapidly, with Kuaishou positioning itself to leverage its technological advancements [35][36] - Future investments will prioritize user needs and AI capabilities to enhance the overall business ecosystem [28][34] Other Important Information - The company declared a special dividend of HKD 2 billion in Q3, reflecting confidence in its financial position [33] - Total cash and cash equivalents amounted to RMB 106.6 billion as of September 30, 2025, indicating a robust balance sheet [33] Q&A Session Summary Question: Insights on Kling AI's competitive strategy - Management highlighted the attractiveness of the video generation market and the ongoing innovation driven by increasing competition [35] - The focus remains on empowering creators and enhancing technology for film and television production [36] Question: AI's role in content ecosystem and operational efficiency - AI technologies have been integrated across Kuaishou's operations, improving content understanding, generation, and recommendations [41][43] - The company is leveraging AI to enhance customer service efficiency, with over 70% of inquiries handled by AI systems [43] Question: Online marketing services revenue acceleration - Online marketing services revenue grew by 14% year over year, driven by increased impressions and higher CPM due to AI enhancements [46] - The company continues to optimize its marketing solutions to improve conversion rates and client spending [49]

Summary of the Conference Call for NetEase Youdao (2025 Q2) Company Overview - **Company**: NetEase Youdao - **Quarter**: Q2 2025 Key Financial Metrics - **Net Revenue**: RMB 1.4 billion, a year-over-year increase of 7.2% [2][3] - **Operating Cash Flow**: RMB 185 million, attributed to effective execution of AI-native strategy and cost control [2] - **Net Loss**: RMB 17.8 million, significantly narrowed from RMB 99.5 million year-over-year [10] - **Non-GAAP Net Income**: RMB 12.5 million, a turnaround from a loss of RMB 96 million year-over-year [10] - **Sales and Marketing Expenses**: Decreased to RMB 401.8 million from RMB 515.7 million year-over-year [10] - **R&D Expenses**: Decreased to RMB 128.3 million from RMB 153 million year-over-year [10] - **Gross Profit**: RMB 609.4 million, a year-over-year decrease of 4.3% [3] Business Segments Performance Learning Services - **Net Revenue**: RMB 657.8 million, a year-over-year increase of 2.2% [3] - **Strong Performance**: The Youdao Leading Edge segment saw significant growth, with digital content services revenue reaching RMB 444.74 million [5] Online Marketing Services - **Record Revenue**: RMB 632.9 million, a year-over-year increase of 23.8% [6] - **Growth Drivers**: Strong demand from the gaming industry and Chinese clients' overseas expansion [6] - **Game Advertising Revenue**: Increased by over 50% [6] Smart Devices - **Net Revenue**: RMB 126.8 million, a year-over-year decrease of 23.9% [3][7] - **Market Leadership**: Despite the decline, the company maintains its market leadership, focusing on products like Utah Dictionary Ten [7][8] Strategic Initiatives - **AI-Native Strategy**: Continued focus on optimizing large language models and smart agents to enhance learner efficiency and advertiser ROI [4][9] - **Product Development**: Plans to launch new AI-driven smart devices and personalized learning technologies [4][9] - **Cost Control**: Integration of hardware and learning services to reduce overall sales and marketing costs [4][14] Future Outlook - **Continued Investment**: Plans to invest more in technology to achieve long-term value [17][18] - **Stock Buyback**: Ongoing stock buyback plan with potential for new plans based on market conditions [17][18] - **Advertising Growth**: Anticipated acceleration in advertising revenue, particularly in domestic and overseas gaming markets [18] Additional Insights - **User Engagement**: The introduction of AI interactive course formats has improved user learning outcomes and brand reputation [11] - **Market Potential**: The Chinese AI hardware market is expected to exceed RMB 1 trillion in 2025, with an 18% CAGR over the next five years [12] - **AI Advertising Optimizer**: Expected to enhance advertising efficiency and ROI, supporting revenue growth [13] This summary encapsulates the key points from the conference call, highlighting the financial performance, business segment insights, strategic initiatives, and future outlook for NetEase Youdao in Q2 2025.

Financial Performance - Youdao achieved a 7.2% year-over-year (YoY) growth in net revenues for the second quarter of 2025, reaching RMB 1,417.5 million[5] - The company reported its first-ever profitable second quarter in 2025, with an income from operations of RMB 28.8 million[7,8] - Operating cash flow showed a net inflow of RMB 185.0 million in the second quarter of 2025[9] - Online Marketing Services achieved record-high net revenues in the second quarter of 2025, reaching RMB 632.9 million, a 23.8% YoY increase[28] Business Segments & AI Strategy - Youdao is strategically positioned as an AI-powered solutions provider, focusing on AI applications for learning and advertising[17] - The company is implementing an AI strategy across its Learning Services, Smart Devices, and Online Marketing Services[12] - Youdao launched AI Essay Grading in the second quarter of 2025, powered by its Large Language Model (LLM) Confucius[19,22,24] - Youdao's Digital Content Services, including Youdao Lingshi, offer personalized learning paths, AI quiz recommendations, and AI-based college admission advisors[19] Key Balance Sheet Items (June 30, 2025) - Cash assets totaled RMB 613.847 million[42] - Total current assets amounted to RMB 1,573.283 million[42] - Contract liabilities stood at RMB 856.684 million[42]