FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： Keep Inc. 呈交日期： 2025年11月20日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 03650 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | 事件 | | 已發行股份（不包括庫存股份）數 目 | | 佔有關 ...

Summary of Keep's Conference Call Company Overview - **Company**: Keep - **Industry**: Fitness and Health Technology Key Points and Arguments Financial Performance - In the first half of 2025, Keep achieved an adjusted net profit of over 10 million RMB, with a profit margin of approximately 1% [2][5][18] - The profit margin is expected to increase to 3-4% in the second half of 2025, with an optimistic annual profit target [2][5][18] - Despite a 20% decline in consumer product revenue in the first half, gross margins improved significantly, with a narrowing decline to single digits during the Double Eleven shopping festival [5][6] - The company aims for a revenue rebound in 2026, targeting a reasonable profit margin of 4-5% for sustainable profitability and market investment [2][5][6] User Engagement and Growth - Monthly Active Users (MAU) were approximately 23 million in the first half of 2025, expected to stabilize between 23 million and 25 million in the second half [2][6] - Membership penetration slightly increased to around 13%, with improvements in user activity frequency and duration compared to the previous year [2][6] AI Integration and Product Development - Keep is focusing on AI-driven enhancements, particularly in the online business and fitness coaching [3][4] - The AI coach module has shown better performance than average users, with a 30% increase in click-through rates after interface optimization [7][8] - Future plans include expanding AI functionalities to include voice and video interactions, enhancing user experience [10][11] Strategic Partnerships - Collaboration with Nike to offer professional running coaches, with potential commercialization pricing set at 299 RMB per quarter, currently offered at a promotional price of 200 RMB [8][9] - The integration of AI coaching with membership services allows unlimited access for members, while regular users face limitations [4] Market Trends and Challenges - The medal event business is projected to generate around 200 million RMB in 2025, a significant decline from previous years due to reduced IP event scheduling and market saturation [16][17] - The company is exploring new IPs and product forms to attract younger demographics, despite a cautious outlook on the medal event business [17] Marketing and Brand Strategy - Marketing expenses decreased significantly in the first half of 2025, attributed to reduced customer acquisition costs and promotional spending [14] - The appointment of brand ambassador Sun Yingsha has led to increased engagement, including a themed online medal event attracting over 100,000 participants [14][15] Future Outlook - Keep anticipates a net profit margin of 5% in 2026, driven by stable gross margins and revenue growth [18][19] - AI technology is expected to enhance profitability by increasing membership scale and revenue, despite some cost increases associated with new applications [19] Additional Important Insights - The company is actively refining its product offerings, focusing on high-margin consumer goods such as equipment and apparel [5][6][12][13] - Keep's apparel sales strategy emphasizes major e-commerce platforms, with a goal of achieving positive growth in 2026 after a projected decline in 2025 [13]

Core Points - Liu Dong has resigned as an executive director of KEEP (03650) due to personal work arrangements, effective from November 13, 2025 [1] - Xu Ce has been appointed as an executive director of KEEP, effective from November 13, 2025 [1]

Core Viewpoint - KEEP (03650.HK) announced the resignation of Liu Dong as an executive director effective November 13, 2025, due to personal work arrangements, and Xu Ce has been appointed as the new executive director effective the same date [1] Group 1 - Liu Dong has resigned from his position as executive director [1] - Xu Ce has been appointed as the new executive director [1]

Group 1 - The core point of the article is the announcement of a change in the executive board of KEEP, with Mr. Liu Dong resigning as an executive director and Mr. Xu Ce being appointed as his replacement, effective from November 13, 2025 [1] Group 2 - Mr. Liu Dong's resignation is due to personal work arrangements [1] - Mr. Xu Ce's appointment as an executive director is also effective from November 13, 2025 [1]

執行董事 王寧先生 （主席） 彭唯先生 徐策先生 獨立非執行董事 葛新女士 單一剛先生 王海寧先生 Keep Inc. （於開曼群島註冊成立的有限公司） （股份代號：3650） 董事名單與其角色和職能 Keep Inc.董事（「董事」）會（「董事會」）成員載列如下。 董事會設有三個董事會委員會。下表載列各董事在該等委員會中所擔任角色之資 料。 | | 董事會委員會 | 審計委員會 | 薪酬委員會 | 提名委員會 | | --- | --- | --- | --- | --- | | 董事 | | | | | | 王寧先生 | | | 成員 | 成員 | | 彭唯先生 | | | | | | 徐策先生 | | | | | | 葛新女士 | | 主席 | 成員 | 成員 | | 單一剛先生 | | 成員 | | 主席 | | 王海寧先生 | | 成員 | 主席 | 成員 | 2025年11月14日 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示概不就因本公告全部或任何部分內容而產生或因依賴 該等內容而引致的任何損失承擔任何責任。 Keep Inc. （於開曼群島註冊成立的有限公司） （股份代號：3650） (I)執行董事辭任；及 (II)委任執行董事 執行董事辭任 Keep Inc.（「本公司」，連同其附屬公司及綜合聯屬實體統稱為「本集團」）董事 （「董事」）會（「董事會」）謹此宣佈，由於個人工作安排，劉冬先生（「劉先生」）已 辭任執行董事，自2025年11月13日起生效。 劉先生已確認其與董事會並無任何意見分歧，亦無其他有關其辭任而需提請本公 司股東垂注的事項。 董事會謹此誠摯感謝劉先生於任內對本公司作出貢獻。 委任執行董事 董事會欣然宣佈，徐策先生（「徐先生」）已獲委任為執行董事，自2025年11月13 日起生效。 徐先生的履歷詳情載列如下： 徐策先生，44歲，於2024年10月加入本集團，現為本集團首席財務官、本公司聯 席公司秘書及根據香港聯合交易所有限公司證券上市規則（「《上市規則》」）第3.05 條項下規定的本公司授權代 ...

Core Viewpoint - Keep Holdings Limited (03650.HK) experienced a significant increase in stock price, rising over 10% in the afternoon trading session, indicating strong market interest and potential investor confidence [1] Group 1 - The stock price of Keep reached 4.63 HKD, reflecting an increase of 8.94% at the time of reporting [1] - The trading volume for Keep was recorded at 2.8335 million HKD, suggesting active trading activity [1]

Core Insights - Keep's stock price increased by over 10% in the afternoon, currently trading at 4.63 HKD with a transaction volume of 2.8335 million HKD [1] Group 1: Brand Endorsement and Engagement - Keep has officially announced table tennis world champion Sun Yingsha as its brand ambassador [1] - The launch of the Sun Yingsha x Keep series event attracted 78,000 participants on its first day, contributing a total of 6.87 million calories burned, setting a record for Keep's historical single-day events [1] - The "Sasha Course" launched concurrently saw 41,000 follow-along sessions on its first day, with related topics achieving a total exposure of 340 million across all platforms [1] - Offline promotions included advertisements in 27 subway stations across three cities and on large screens in nine cities [1] Group 2: Market Position and Future Potential - According to a report by Minsheng Securities in September, Keep, as a leading online sports app in China, is expected to see a dual increase in subscription users and Annual Recurring Revenue (ARR) following the launch of new products like AI coaching [1] - The company currently has a high safety margin and significant upward potential [1] - The new AI coaching product is projected to achieve over 200 million RMB in ARR by 2026, with potential market valuation ranging from 6 billion to 10 billion RMB based on current domestic and international AI product valuation levels [1]

Core Viewpoint - Keep has seen a significant stock price increase following the announcement of table tennis world champion Sun Yingsha as its brand ambassador, indicating strong market interest and engagement with its new initiatives [1] Company Performance - Keep's stock rose over 10% in the afternoon trading session, with a current price of 4.63 HKD and a trading volume of 2.8335 million HKD [1] - The launch of the Sun Yingsha x Keep series event attracted 78,000 participants on its first day, setting a record for the highest single-day participation in Keep's history [1] User Engagement - The event contributed a total of 6.87 million calories burned, showcasing high user engagement and activity levels [1] - The "Sasha Course" recorded 41,000 follow-along sessions on its first day, further indicating strong user interest [1] Marketing Impact - The related topics achieved a total exposure of 340 million across all platforms, demonstrating effective marketing reach [1] - Offline promotions included advertisements in 27 subway stations across three cities and on large screens in nine cities, enhancing brand visibility [1] Future Outlook - According to a report from Minsheng Securities, Keep is positioned to enhance its subscription user base and Annual Recurring Revenue (ARR) with the upcoming AI coach product [1] - The AI coach is projected to generate over 200 million RMB in ARR by 2026, with potential market valuation ranging from 6 billion to 10 billion RMB based on current valuation multiples for AI products [1]