Core Viewpoint - The "Annual Innovation Award" was presented to KEEP (03650.HK) during the "Technology Empowerment · Capital Breakthrough" online sharing session, recognizing its significant contributions to innovation in the capital market [1] Group 1: Award Significance - The "Annual Innovation Award" aims to honor companies that demonstrate breakthrough and innovative capabilities in the capital market [1] - Innovation is identified as a core competitive advantage for companies, necessitating advancements in technology research and development, products, and business models [1] Group 2: Evaluation Criteria - The award selection process involved quantitative data analysis and evaluations from an expert review panel [1] - Companies recognized for the award are committed to exploring cutting-edge technologies and paving new development paths, thereby leading industry progress and promoting social advancement [1]

Group 1 - The core focus of the event is the announcement of the "Annual Innovation Award" winners, recognizing companies with significant breakthroughs and innovations in the capital market [1] - The awarded companies include Guangfeng Technology, Corning Jereh Pharmaceutical-B, KEEP, Mindray Medical, Ruihe Zhizhi, AAC Technologies, 37 Interactive Entertainment, Tongwei Co., Xinghuan Technology-U, and Ginkgo Bioworks, with no specific ranking [1] - The "Annual Innovation Award" aims to highlight companies that excel in innovation across various dimensions, including technology research and development, products, and business models [1] Group 2 - The "Golden Award" evaluation is designed to create a reference list of the most valuable listed companies and unicorns in the investment community, covering all listed companies on major exchanges [2] - The evaluation includes companies listed on the Hong Kong Stock Exchange, Shanghai Stock Exchange, Shenzhen Stock Exchange, New York Stock Exchange, American Stock Exchange, and NASDAQ [2]

Core Insights - The "Annual Innovation Award" recognizes companies with breakthrough and innovative capabilities in the capital market, emphasizing the importance of innovation in technology research and development, products, and business models [1][2] - The award selection process involved quantitative data analysis and expert review to determine the final results [1] Group 1: Award Winners - Ten companies were awarded the "Annual Innovation Award," including Guangfeng Technology, Corning Jereh Pharmaceutical-B, KEEP, Mindray Medical, Ruihe Smart, AAC Technologies, 37 Interactive Entertainment, Tongwei Co., Xinghuan Technology-U, and Ginkgo Bioworks [1] - The award aims to highlight companies that are committed to exploring cutting-edge technology and paving new paths for development, thereby leading the industry and promoting social progress [1] Group 2: Evaluation Scope - The "Golden Award" evaluation covers all listed companies and unicorns on major exchanges, including the Hong Kong Stock Exchange, Shanghai Stock Exchange, Shenzhen Stock Exchange, New York Stock Exchange, and NASDAQ [2]

Investment Rating - The report maintains a "Recommendation" rating for the consumer services industry, anticipating that the industry index will outperform the benchmark index by more than 5% in the next 3-6 months [42]. Core Insights - The official launch of the Hainan Free Trade Port's full island closure policy is expected to significantly boost the tourism and hotel sectors, leading to a surge in market expectations for Hainan tourism. There has been a substantial year-on-year increase in flight and hotel bookings for the New Year and Spring Festival holidays, particularly in Sanya, where the demand for cross-year travel is notably high. The hotel and tourism sectors have shown strong performance, leading the consumer services industry, reflecting positive market expectations for the long-term benefits of the closure policy [4][34]. - The report identifies several key investment opportunities, including hotels with balanced supply and demand, human resource services with clear industry trends, the duty-free sector benefiting from new policies, and internet platforms integrating online and offline operations [4]. Industry Basic Data - The consumer services industry consists of 55 listed companies with a total market capitalization of 498.804 billion yuan and a circulating market capitalization of 457.081 billion yuan [1]. Market Performance - The consumer services industry experienced a weekly increase of 2.66%, outperforming the overall A-share market, which saw a decline of 0.15%. The CSI 300 index also fell by 0.28%, while the consumer services index rose by 3.76% [7][24]. - The report highlights that the hotel sector saw a weekly increase of 2.70%, while the tourism and scenic areas sector increased by 3.42% [18]. Notable Announcements - Key announcements include a report from Beijing Human Resources showing a shareholding reduction by a major shareholder and a significant increase in revenue and net profit for China Education Holdings [30][32].

Core Viewpoint - KEEP (03650) shares rose over 5%, currently up 5.38% at HKD 4.11, with a trading volume of HKD 3.0219 million [1] Group 1: Regulatory Developments - The Hangzhou Municipal People's Congress announced the approval of the "Hangzhou Municipal Health Promotion Regulation," effective January 1, which emphasizes weight management as a key health initiative [1] - The National Health Commission has highlighted weight management as a significant topic, with a dedicated "Weight Management Year" initiative involving 16 ministries [1] Group 2: Company Performance - KEEP achieved milestones in AI, including the implementation of multi-agent systems and iterations of core AI coaching functions [1] - The AI coach, Kaka, reported over 150,000 daily active users (DAU) as of July, with a 50% next-day retention rate and a 79% retention rate for app DAU [1] Group 3: Advertising and Marketing Strategy - KEEP is focusing on its advertising business by developing the K-MARS urban running event series, targeting core running demographics and establishing a scalable foundation through multiple events [1]

每经AI快讯，KEEP(03650.HK)涨超5%，截至发稿涨5.38%，报4.11港元，成交额302.19万港元。 （文章来源：每日经济新闻） ...

Group 1 - KEEP's stock price increased by over 5%, reaching HKD 4.11 with a trading volume of HKD 3.0219 million [1] - The Hangzhou Municipal People's Congress announced the approval of the "Hangzhou Municipal Health Promotion Regulation," which will take effect on January 1 next year, emphasizing weight management as a key health topic [1] - The National Health Commission has highlighted weight management in its initiatives, indicating a growing focus on this area [1] Group 2 - Cathay Securities noted that KEEP achieved significant milestones in the AI sector in the first half of the year, including the implementation of multi-agent systems and iterations of core AI coach functionalities [2] - The AI coach, Kaka, reported over 150,000 daily active users, with a notable retention rate of 50% for the next day and 79% for the app's daily active users [2] - KEEP is developing its advertising business through the K-MARS urban running event series, targeting core running demographics and establishing a scalable foundation [2]

Financing Scale Analysis - From 2014 to August 2025, the financing events and amounts in China's light food industry showed fluctuations, with a total of 34 events. The highest number of events occurred in 2016 (6 events), while 2019, 2024, and January-August 2025 had the least (1 event each). Overall, there was no significant upward or downward trend in the number of events [1] - The total financing amount reached 867 million yuan, with the highest amount in 2018 (203 million yuan) and the lowest in 2014 and 2022 (both 13 million yuan) [1] Mergers and Acquisitions - The current number of mergers and acquisitions in China's light food sector is very limited, with a notable event on September 20, 2022, when Anhong Capital announced the acquisition of 60% of Wagas from its founder, who will continue to manage daily operations. This collaboration aims to expand market presence and strengthen brand development, including product supply and menu research, as well as operational infrastructure [2] Industry Distribution - The distribution of enterprises in the light food industry is concentrated in economically developed regions with active consumer markets and well-established industrial chains, covering both domestic and international capital market listed entities [4] Industry Development History - The light food concept officially entered the Chinese market in 2013, gradually gaining public awareness and understanding. From 2015 to 2017, the industry experienced a critical phase of concentrated capital investment, leading to rapid growth. However, from 2018 to 2019, the industry faced a deep reshuffling period due to immature development models and market regulations, resulting in accelerated capital withdrawal and slowed growth [5][8] - Since 2020, the light food industry has entered a new development phase, driven by a significant increase in the number of supply-side enterprises and a shift in consumer dietary habits towards healthier and lighter options due to the pandemic. This dual push has led to unprecedented attention on the industry [5][8] Industry Development Stages - Brand Incubation (2013-2014): Light food began to enter the Chinese market, with initial consumer exposure [8] - Capital Intensive Investment Period (2015-2017): The industry saw a surge in capital investment, leading to rapid development [8] - Cooling Period (2018-2019): The industry faced a reshuffling phase due to immature development, resulting in quick capital withdrawal [8] - Rising Attention Period (2020-Present): The industry has regained momentum with a rapid increase in supply-side enterprises and changing consumer habits, leading to unprecedented focus [8]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 03650 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | 1,000,000,000 | | USD | 0.00005 | USD | | 50,000 | | 增加 / 減少 (-) | | | 0 | | | USD | | 0 | | 本月底結存 | | | 1,000,000,000 | USD | | 0.00005 USD | | 50,000 | 本月底法定/註冊股本總額： USD 50,000 FF301 第 1 頁 共 12 頁 v 1.1.1 截至月份: 2025年11月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: ...

Core Insights - The report highlights three core trends in the consumer services industry: "New Recovery, New Ecology, and New Supply" [6] - Structural factors are aiding certain sectors in stabilizing and improving operations, indicating a gradual recovery from the bottom [7] - The integration of online platforms with offline operations is reshaping the industry ecosystem, enhancing competition and operational efficiency [8] Industry Overview - The consumer services sector has seen a slight revenue increase of 2.57% year-on-year, totaling 183.23 billion yuan in the first three quarters of 2025, despite a 12.7% decline in net profit [20][22] - The sector's performance has been mixed, with tourism and education sectors showing significant growth, while the hotel and restaurant sectors faced slight declines [16][19] New Recovery - The hotel industry is experiencing a rebound due to increased tourism demand and a stabilization in average daily rates (ADR), with occupancy rates showing signs of improvement [31][57] - The Macau gaming market has shown strong recovery, with gross gaming revenue (GGR) reaching 24.086 billion MOP in October 2025, driven by non-gaming attractions [32][44] - The duty-free market is benefiting from policy optimizations, with sales in Hainan reaching 2.425 billion yuan in October 2025, reflecting a 34.86% year-on-year increase [32][38] New Ecology - Major players like Alibaba, Meituan, and JD.com are competing in the instant retail space, each leveraging their strengths to enhance online and offline integration [42] - The restaurant industry is witnessing a shift towards standardized and professional supply chains, with the chain restaurant rate increasing from 15% in 2020 to 23% in 2024 [46][48] New Supply - The tourism sector is transitioning from a "sightseeing + ticket" model to one focused on content innovation and immersive experiences, with companies like Sanxia Tourism and Haichang Ocean Park leading this change [50][53] - The sports industry is evolving to combine spectator and participatory sports, creating new social engagement opportunities through digital platforms [54] Investment Recommendations - Key recommendations include focusing on leading hotel chains like Jinjiang Hotels and ShouLai Hotels, and monitoring companies with strong supply chain advantages in the restaurant sector [6][8] - The report suggests that innovative companies in tourism, sports, and education sectors, particularly those utilizing AI and content innovation, are worth attention for potential growth [8][50]