Core Viewpoint - Keep has announced a significant improvement in its financial performance for the fiscal year ending December 31, 2025, with a projected loss of approximately 72 million RMB, a reduction of about 87% compared to the previous year's loss of 535 million RMB. The company expects to achieve an adjusted net profit of around 25 million RMB, reversing the adjusted net loss of 470 million RMB in 2024. This improvement is attributed to strategic adjustments focusing on AI development and business optimization [1][2]. Group 1 - The company recorded a loss of approximately 72 million RMB for the fiscal year 2025, a significant reduction from a loss of 535 million RMB in the previous year, indicating an 87% improvement [1] - Keep anticipates an adjusted net profit of about 25 million RMB for 2025, compared to an adjusted net loss of 470 million RMB in 2024, marking a turnaround in profitability [1] - The improvement in profitability is primarily due to the company's strategic focus on AI development and optimization of its business structure, leading to enhanced operational efficiency across all business segments [1] Group 2 - Keep's strategic focus remains on two core pillars: enhancing AI capabilities and upgrading proprietary brand products. The company aims to accelerate the development of AI models and enhance user engagement through content generation [2] - The company plans to optimize its product offerings based on user demographics and exercise scenarios, expanding market coverage through improved channel strategies [2] - In early 2025, Keep's founder announced a commitment to AI, leveraging a decade of accumulated exercise data to transition online fitness from recommendation to generation, thereby leading the sports technology industry [2]

Core Viewpoint - Keep has announced a significant improvement in its financial performance for the fiscal year ending December 31, 2025, with a projected loss of approximately 72 million RMB, a reduction of about 87% compared to the previous year's loss of 535 million RMB. The company expects to achieve an adjusted net profit of around 25 million RMB, reversing the adjusted net loss of 470 million RMB in 2024. This improvement is attributed to strategic adjustments focusing on AI development and business optimization [1][2]. Group 1 - The company recorded a loss of approximately 72 million RMB for the fiscal year 2025, a significant reduction from a loss of 535 million RMB in the previous year, indicating an 87% improvement [1] - For 2025, Keep anticipates an adjusted net profit of about 25 million RMB, a turnaround from an adjusted net loss of 470 million RMB in 2024 [1] - The improvement in profitability is primarily due to the company's strategic focus on AI development and optimization of its business structure [1] Group 2 - Keep's strategic focus remains on two core pillars: enhancing AI capabilities and upgrading proprietary brand products [2] - The company plans to accelerate the exploration and development of AI models in the sports and health sector to enhance user engagement and experience [2] - Keep has launched a dedicated model, Kinetic.ai, and introduced the first general AI coach, Kaka, which offers multiple features including smart training guidance and dietary tracking [2]

Core Viewpoint - Keep has announced a profit forecast for the fiscal year ending December 31, 2025, indicating a significant reduction in losses and a return to adjusted net profit, primarily driven by strategic adjustments focusing on AI development and business optimization [1][2]. Financial Performance - For the fiscal year 2025, Keep expects a loss attributable to shareholders of approximately 72 million RMB, a reduction of about 87% compared to a loss of 535 million RMB in the previous year [1]. - Under non-IFRS measures, Keep anticipates an adjusted net profit of around 25 million RMB for 2025, recovering from an adjusted net loss of 470 million RMB in 2024 [1]. Strategic Focus - The improvement in profitability is attributed to the company's strategic focus on AI development and optimization of business structure, which has begun to show results [2]. - Keep's strategic priorities remain centered on two core pillars: enhancing AI capabilities and upgrading proprietary brand products [2]. Operational Efficiency - The company has achieved comprehensive improvements in operational efficiency across all business segments through refined operations, leading to a continuous expansion of gross margins [2]. - Initiatives such as marketing optimization, supply chain enhancements, improved labor efficiency, and administrative efficiency have contributed to effective cost control [2]. AI Development - In early 2025, Keep's founder Wang Ning announced a commitment to AI, leveraging ten years of accumulated sports data to transition online fitness from recommendation to generation, aiming to lead the sports technology industry [2]. - Keep has launched a dedicated model in the sports health vertical, Kinetic.ai, along with the first general AI coach, Kaka, which offers multiple features including smart training guidance and dietary tracking [3].

截至2025年12月31日止年度，公司预期盈利能力的改善，主要得益于聚焦AI发展和优化业务结构的战 略调整初见成效。公司利用AI技术优化企业运营，包括：1)提高内容生产效率；2)提高各环节的人效； 3)完善智能、快速的经营决策机制，各业务板块的经营效率全面提升，且高毛利率业务的收入贡献占比 持续扩大。在此基础上，公司实现了各业务板块毛利率的持续扩张，并通过成本效益优化举措，包括： 1)营销优化；2)供应链优化；3)人效提升；及4)行政效率改善，实现了有效的费用管控。 格隆汇2月24日丨KEEP(03650.HK)宣布，基于对公司、其附属公司及综合联属实体(统称为「集团」)截 至2025年12月31日止年度的未经审核综合管理账目的初步评估，(i)集团预计截至2025年12月31日止年度 录得公司拥有人应占亏损约人民币7200万元，相较于截至2024年12月31日止年度录得公司拥有人应占亏 损人民币5.35亿元收窄约87%；及(ii)集团预计截至2025年12月31日止年度录得经调整利润净额(非国际 财务报告准则计量)约人民币2500万元，相较于截至2024年12月31日止年度录得经调整亏损净额(非国际 财务报告 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示概不對因本公告全部或任何部分內容而產生或因依賴 該等內容而引致的任何損失承擔任何責任。 Keep Inc. （於開曼群島註冊成立的有限公司） （股份代號：3650） 儘管全年收入因低效業務縮減而同比下降，但2025年下半年降幅企穩。尤其是， 自有品牌健身產品在2025年下半年的同比降幅有所收窄，部分品類呈現初步復甦 的跡象；其中，核心品類健身裝備逆轉了下滑趨勢，在2025年下半年實現超過 20%的同比增長，全年亦錄得正增長。 1 在推動結構性成本優化與提升運營效率的同時，我們保持了穩健的研發投入比 例，以支持未來增長重點與長期競爭力。在此基礎上，我們的戰略重點仍圍繞以 下兩大核心支柱： 基於上述舉措，本公司將進一步推動收入的健康增長及利潤率的穩步改善，為創 造可持續的長期價值奠定基礎。 董事會謹此強調，年內經調整虧損淨額（非國際財務報告準則計量）並非國際財務 報告準則會計準則（「國際財務報告準則」）規定或按其呈列。年內經調整利潤╱虧 損淨額（非國際財務報告準則計量）乃由本集團界定為年內利潤╱ ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2026年1月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: Keep Inc.（於開曼群島註冊成立的有限公司） 呈交日期: 2026年2月4日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 03650 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | 1,000,000,000 | | USD | | 0.00005 USD | | 50,000 | | 增加 / 減少 (-) | | | 0 | | | USD | | 0 | | 本月底結存 | | | 1,000,000,000 | USD | | 0.00005 USD | | 50,000 | FF301 FF301 ...

Core Insights - The article highlights the growing trend of "sports instant fashion," where professional sports products are increasingly integrated into daily life, as evidenced by actress Zhou Xun's social media post featuring a Keep-branded swim cap [1][5][7] - The current year is marked as a "sports year," with global events like the Olympics boosting public enthusiasm for sports, leading to a vibrant sports consumption market [3][4][7] Company Performance - Keep has seen significant growth in various product categories from January 1 to 29, 2026, with glove GSV (Gross Sales Value) increasing by 268%, massage and relaxation products by 166%, scales by 150%, and dumbbells and resistance bands by 131% and 101% respectively [3][7] - On JD.com, Keep's yoga bag category achieved sales in the range of 100,000 to 250,000 units, making it the top brand, while yoga socks and mats also ranked highly, indicating a successful targeting of female consumers' demand for "professional and refined" sports aesthetics [3][7] Industry Trends - There is a notable shift in public engagement with sports, moving from mere observation to active participation, driven by a combination of a healthy lifestyle promotion and the excitement surrounding sports events [4][8] - The interaction between sports brands and public figures is seen as beneficial for promoting healthy living and further activating the sports market, suggesting that brands focusing on product experience and user connection may continue to unlock potential in the consumer sector [4][8]

KEEP(03650)发布公告，于2026年1月21日，该公司斥资77.42万港元回购20万股股份，每股回购价格为 3.84-3.93港元。 ...

智通财经APP讯，KEEP(03650)发布公告，于2026年1月21日，该公司斥资77.42万港元回购20万股股 份，每股回购价格为3.84-3.93港元。 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： Keep Inc. 呈交日期： 2026年1月21日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 03650 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | | 佔有關事 ...