Core Points - Liu Dong has resigned as an executive director of KEEP (03650) due to personal work arrangements, effective from November 13, 2025 [1] - Xu Ce has been appointed as an executive director of KEEP, effective from November 13, 2025 [1]

Core Viewpoint - KEEP (03650.HK) announced the resignation of Liu Dong as an executive director effective November 13, 2025, due to personal work arrangements, and Xu Ce has been appointed as the new executive director effective the same date [1] Group 1 - Liu Dong has resigned from his position as executive director [1] - Xu Ce has been appointed as the new executive director [1]

Group 1 - The core point of the article is the announcement of a change in the executive board of KEEP, with Mr. Liu Dong resigning as an executive director and Mr. Xu Ce being appointed as his replacement, effective from November 13, 2025 [1] Group 2 - Mr. Liu Dong's resignation is due to personal work arrangements [1] - Mr. Xu Ce's appointment as an executive director is also effective from November 13, 2025 [1]

執行董事 王寧先生 （主席） 彭唯先生 徐策先生 獨立非執行董事 葛新女士 單一剛先生 王海寧先生 Keep Inc. （於開曼群島註冊成立的有限公司） （股份代號：3650） 董事名單與其角色和職能 Keep Inc.董事（「董事」）會（「董事會」）成員載列如下。 董事會設有三個董事會委員會。下表載列各董事在該等委員會中所擔任角色之資 料。 | | 董事會委員會 | 審計委員會 | 薪酬委員會 | 提名委員會 | | --- | --- | --- | --- | --- | | 董事 | | | | | | 王寧先生 | | | 成員 | 成員 | | 彭唯先生 | | | | | | 徐策先生 | | | | | | 葛新女士 | | 主席 | 成員 | 成員 | | 單一剛先生 | | 成員 | | 主席 | | 王海寧先生 | | 成員 | 主席 | 成員 | 2025年11月14日 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示概不就因本公告全部或任何部分內容而產生或因依賴 該等內容而引致的任何損失承擔任何責任。 Keep Inc. （於開曼群島註冊成立的有限公司） （股份代號：3650） (I)執行董事辭任；及 (II)委任執行董事 執行董事辭任 Keep Inc.（「本公司」，連同其附屬公司及綜合聯屬實體統稱為「本集團」）董事 （「董事」）會（「董事會」）謹此宣佈，由於個人工作安排，劉冬先生（「劉先生」）已 辭任執行董事，自2025年11月13日起生效。 劉先生已確認其與董事會並無任何意見分歧，亦無其他有關其辭任而需提請本公 司股東垂注的事項。 董事會謹此誠摯感謝劉先生於任內對本公司作出貢獻。 委任執行董事 董事會欣然宣佈，徐策先生（「徐先生」）已獲委任為執行董事，自2025年11月13 日起生效。 徐先生的履歷詳情載列如下： 徐策先生，44歲，於2024年10月加入本集團，現為本集團首席財務官、本公司聯 席公司秘書及根據香港聯合交易所有限公司證券上市規則（「《上市規則》」）第3.05 條項下規定的本公司授權代 ...

Core Viewpoint - Keep Holdings Limited (03650.HK) experienced a significant increase in stock price, rising over 10% in the afternoon trading session, indicating strong market interest and potential investor confidence [1] Group 1 - The stock price of Keep reached 4.63 HKD, reflecting an increase of 8.94% at the time of reporting [1] - The trading volume for Keep was recorded at 2.8335 million HKD, suggesting active trading activity [1]

Core Insights - Keep's stock price increased by over 10% in the afternoon, currently trading at 4.63 HKD with a transaction volume of 2.8335 million HKD [1] Group 1: Brand Endorsement and Engagement - Keep has officially announced table tennis world champion Sun Yingsha as its brand ambassador [1] - The launch of the Sun Yingsha x Keep series event attracted 78,000 participants on its first day, contributing a total of 6.87 million calories burned, setting a record for Keep's historical single-day events [1] - The "Sasha Course" launched concurrently saw 41,000 follow-along sessions on its first day, with related topics achieving a total exposure of 340 million across all platforms [1] - Offline promotions included advertisements in 27 subway stations across three cities and on large screens in nine cities [1] Group 2: Market Position and Future Potential - According to a report by Minsheng Securities in September, Keep, as a leading online sports app in China, is expected to see a dual increase in subscription users and Annual Recurring Revenue (ARR) following the launch of new products like AI coaching [1] - The company currently has a high safety margin and significant upward potential [1] - The new AI coaching product is projected to achieve over 200 million RMB in ARR by 2026, with potential market valuation ranging from 6 billion to 10 billion RMB based on current domestic and international AI product valuation levels [1]

Core Viewpoint - Keep has seen a significant stock price increase following the announcement of table tennis world champion Sun Yingsha as its brand ambassador, indicating strong market interest and engagement with its new initiatives [1] Company Performance - Keep's stock rose over 10% in the afternoon trading session, with a current price of 4.63 HKD and a trading volume of 2.8335 million HKD [1] - The launch of the Sun Yingsha x Keep series event attracted 78,000 participants on its first day, setting a record for the highest single-day participation in Keep's history [1] User Engagement - The event contributed a total of 6.87 million calories burned, showcasing high user engagement and activity levels [1] - The "Sasha Course" recorded 41,000 follow-along sessions on its first day, further indicating strong user interest [1] Marketing Impact - The related topics achieved a total exposure of 340 million across all platforms, demonstrating effective marketing reach [1] - Offline promotions included advertisements in 27 subway stations across three cities and on large screens in nine cities, enhancing brand visibility [1] Future Outlook - According to a report from Minsheng Securities, Keep is positioned to enhance its subscription user base and Annual Recurring Revenue (ARR) with the upcoming AI coach product [1] - The AI coach is projected to generate over 200 million RMB in ARR by 2026, with potential market valuation ranging from 6 billion to 10 billion RMB based on current valuation multiples for AI products [1]

截至月份: 2025年10月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: Keep Inc.（於開曼群島註冊成立的有限公司） 呈交日期: 2025年11月4日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 03650 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 1,000,000,000 | USD | | 0.00005 | USD | | 50,000 | | 增加 / 減少 (-) | | | 0 | | | | USD | | 0 | | 本月底結存 | | | 1,000,000,000 | USD | | 0.00005 | USD | | 50,000 | 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人 ...

Group 1: Industry Overview - The Chinese light food industry is characterized by a competitive landscape concentrated in economically developed regions with active consumer markets and well-established supply chains [1] - Major listed companies in the light food sector include Nayuki Tea (02150.HK), Three Squirrels (300783.SZ), and others [1] Group 2: Brand Rankings - The top ten brands in the "2025 CNPP Weight Loss Meal Brand List" include Wagas, gaga Fresh Language, and others, indicating a diverse range of offerings in the light food market [3] - The popularity ranking of weight loss meal brands highlights the competitive positioning of various companies, with Wagas and gaga Fresh Language being notable mentions [4][5] Group 3: Company Profiles - Wagas, founded in 1999, is a pioneer in the light food industry, focusing on healthy eating with over 100 stores across major cities [4] - gaga Fresh Language, established in 2010, emphasizes a combination of food and social space, with over 100 locations primarily in first-tier cities [4] - Super Bowl FOODBOWL, launched in 2015, offers a self-service model catering to urban consumers, with a presence in major cities [5] Group 4: Sales Channels - Nayuki Tea has a balanced sales strategy with over 30 dedicated light food stores and a significant number of offline and online outlets [7][8] - Three Squirrels primarily focuses on online sales, while other companies like Liuyuan and KEEP also emphasize online channels [7][8] - Companies like Nayuki Tea and Good Products have a balanced approach, utilizing both online and offline sales channels effectively [7][8] Group 5: Financial Comparison - The light food industry shows significant variation in company performance, with Nongfu Spring leading in revenue at 42.896 billion yuan for 2024, while Baihe shares reported the lowest at 800 million yuan [6]