Core Insights - The article discusses the transformation of Chinese brands from being known as "Made in China" to becoming global brand leaders through emotional connections and cultural exports, highlighting four key characteristics of this shift [1][10][14]. Group 1: Brand Globalization - The speed of brand globalization has significantly increased, with the time required to establish brand recognition in overseas markets reduced from ten years to just 3-5 years [14]. - Enhanced infrastructure, including cross-border e-commerce platforms and social media marketing, has facilitated this rapid expansion, shifting the approach from a "prolonged battle" to a "lightning war" [14][15]. Group 2: Evolution of Export Categories - The scope of exports has evolved from physical products to include cultural IP and services, with IP product exports growing at a rate of 8%, surpassing the average growth of consumer goods exports [15][19]. - This evolution signifies a transition for Chinese brands from being mere suppliers to becoming co-creators of value through deeper interactions with consumers [15][19]. Group 3: Deepening Export Models - The export model has shifted from simple trade to a comprehensive global supply chain layout, indicating that Chinese brands are moving from being participants in the global market to becoming network builders [16]. - Companies are now integrating R&D and production globally, enhancing their competitiveness and embedding themselves within local economic ecosystems [16]. Group 4: Consumer Connection Channels - Brands are moving away from reliance on third-party platforms like Amazon, adopting a multi-channel operation system that includes DTC (Direct-to-Consumer) models [17]. - This transition allows brands to directly reach consumers, gain insights into their needs, and accumulate user assets more effectively [17]. Group 5: Regional Market Opportunities - The Asia-Pacific market is experiencing rapid demand growth, particularly in beauty and fashion sectors, due to localized innovation and cost advantages [22]. - In contrast, the North American and European markets prioritize technology, design, and sustainability, making consumer electronics and high-end appliances more likely to gain acceptance [23]. - Latin America presents opportunities for high-cost performance products like smartphones and white goods, while the Middle East and Africa focus on basic needs, with daily necessities and communication devices achieving scale through cost optimization [24]. Group 6: Strategic Paths for Exporting Companies - Companies are forming three strategic paths based on their strengths: - A-class "Scale Guardians" like Haier focus on global supply chain integration and localized operations to enhance value in existing markets [21]. - B-class "Value Heights" brands like Miniso leverage IP collaborations and localized co-creation to build emotional connections with consumers [21]. - C-class "New Star Disruptors" like Huaxizi utilize "super products + cultural symbols" strategies to rapidly capture market attention and occupy niche segments [21]. Group 7: Case Studies - Haier has successfully established a localized operational system, achieving overseas revenue of 143.81 billion yuan in 2024, marking a 5.43% increase [33]. - Miniso's overseas revenue grew by 41.9% to 6.68 billion yuan in 2024, with a focus on flagship stores in prime locations to enhance brand experience [38]. - Huaxizi has entered over 110 countries, with significant sales in Japan, leveraging unique product designs and cultural narratives to build brand recognition [42][43].

证券日报网讯1月13日，海尔智家（600690）在互动平台回答投资者提问时表示，公司始终重视全体股 东利益，并致力于通过持续推进数字化变革，海外创牌升级与创新驱动提升长期价值。股价波动受宏观 经济、市场情绪及行业周期等多重复杂因素影响。公司高度重视投资回报，已建立包括现金分红与股份 回购在内的多元化回报机制。面对原材料价格上涨压力，公司会通过全球采购协同、优化产品结构、深 化数字化转型及提升高端产品占比等措施，积极管理成本、稳定盈利能力。未来，公司管理层将继续勤 勉尽责，聚焦主业，不断提升经营质量与核心竞争力，致力于以稳健的业绩成长和长远的发展前景回报 广大投资者的信任。 ...

（编辑 楚丽君） 证券日报网讯 1月13日，海尔智家在互动平台回答投资者提问时表示，公司高度重视室内空气品质相关 产品的研发与市场潜力，并将其视为未来重点发展的方向之一。未来，公司将结合市场需求与技术趋 势，稳步推进该领域的布局，力争为消费者创造更大价值。 ...

Core Viewpoint - Haier Smart Home (600690) emphasizes its focus on global technological innovation, deepening global capacity layout, efficiency enhancement, and continuous investment in smart home scenarios [1] Group 1: Investment Strategy - The company is committed to long-term investment projects, which are detailed in its periodic reports and related announcements [1] - All major investments are strictly in accordance with the company's articles of association and relevant laws and regulations [1] Group 2: Decision-Making Process - The company conducts rigorous feasibility analysis and necessary decision-making procedures for its investments [1] - The aim of these investments is to enhance the company's core competitiveness and long-term value [1]

格隆汇1月13日丨海尔智家(06690.HK)公告，1月13日耗资1125.3万元回购43万股A股。 ...

智通财经APP讯，海尔智家(06690)发布公告，于2026年1月13日，该公司斥资人民币1125.34万元回购43 万股A股，每股回购价格为25.93-26.22元。 ...

海尔智家（600690）(06690)发布公告，于2026年1月13日，该公司斥资人民币1125.34万元回购43万股A 股，每股回购价格为25.93-26.22元。 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2026年1月13日 FF305 確認 根據《主板上市規則》第13.25C條 / 《GEM上市規則》第17.27C條，我們在此確認，據我們所知所信，第一章節所述的每項股份發行或庫存股份出售或轉讓已獲發行人董事會正式授權批准，並遵 照所有適用上市規則、法律及其他監管規定進行，並在適用的情況下： (註7) 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | A | | 於香港聯交所上市 | 否 | | | 證券代號 (如 ...

证券日报网讯 1月13日，海尔智家在互动平台回答投资者提问时表示，公司运营稳健体现公司战略有效 性以及主营业务的坚实韧性，公司的长远发展是价值回归的坚实基础。公司高度重视投资回报，已建立 包括现金分红与股份回购在内的多元化回报机制。未来，公司管理层将继续勤勉尽责，聚焦主业，不断 提升经营质量与核心竞争力，致力于以稳健的业绩成长和长远的发展前景回报广大投资者的信任。 （文章来源：证券日报） ...

Core Insights - The global home appliance industry has entered a mature stage with intense competition, yet Haier Smart Home continues to excel in the smart home sector, demonstrating its leadership through market performance and technological strength [1] - According to Euromonitor, Haier is projected to maintain its position as the world's largest brand in large home appliance retail volume by 2025, marking its 17th consecutive year at the top [1] - Haier's refrigerator, washing machine, wine cabinet, and freezer products have also retained their status as global leaders [1] Technology and Innovation - Haier's leading sales are attributed to its technological prowess, as evidenced by its top position in the IPRdaily's 2025 Global Smart Home Invention Patent Ranking with 4,667 published patent applications, achieving a 14th consecutive championship [2] - The company's technological innovations focus on solving user life challenges, with a user-centered smart home strategy that encompasses a comprehensive ecosystem covering clothing, food, housing, and entertainment [3][6] Smart Home Scenarios - Smart living room: The intelligent air conditioning technology can identify human positions, providing a "wind follows people" experience while automatically adjusting indoor temperature and humidity [3] - Smart kitchen: The intelligent cooking system addresses safety issues in traditional cooking, while the intelligent preservation system enhances the freshness of seafood for up to 60 days [3] - Smart bathroom: The intelligent bathing system can adjust to preferred temperatures instantly, offering a convenient bathing experience [4] - Smart balcony: The intelligent laundry system allows for differentiated care of various fabric types, improving efficiency [5] Comprehensive Leadership - Haier's technological innovation extends beyond patents, leading in standards, national recognition, and industrial design, with 12 Chinese patent gold awards, participation in 116 international standards, and 840 national/industry standards [7] - The company has received 6 international design gold awards and 3 Chinese excellent design gold awards, along with 17 national science and technology progress awards [7] Global R&D and Collaboration - Haier has established a global innovation R&D system with over 10+N centers and an online HOPE innovation ecosystem that connects more than 250,000 experts and gathers over 1 million global resources for continuous innovation [9] - The company emphasizes a user-centered approach and aims to lead the evolution of smart living by continuously collaborating with users and adapting to the times [9]