FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2025年7月28日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 A | | 於香港聯交所上市 | 否 | | | 證券代號 (如上市) | 600690 | 說明 | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | 事件 | | 已發行股份（不包括庫存 ...

Investment Rating - The report maintains a "Strong Buy" rating for Haier Smart Home (600690) with a target price of 34.5 CNY [2][8]. Core Views - The recent allocation of 69 billion CNY in national subsidies is expected to positively impact Haier's air conditioning business, particularly in northern China and the European and American markets, leading to improved revenue and profit [2][8]. - The company is anticipated to benefit from high temperatures in major cities, which have reached an average maximum of 31.1°C, the highest in five years, driving demand for air conditioning [8]. - The report highlights that Haier's air conditioning sales in the northeast region have seen a significant increase, with retail sales growth exceeding 300% in early July due to the heat [8]. - The U.S. real estate market is expected to improve, which may positively influence demand for home appliances, as there is a strong correlation between real estate and appliance sales [8]. - The report emphasizes that Haier's management has shown confidence in the company's future by increasing their shareholdings, indicating a positive outlook for the second half of the year [8]. Financial Summary - Total revenue is projected to grow from 285,981 million CNY in 2024 to 354,115 million CNY in 2027, with year-on-year growth rates of 9.4%, 8.4%, 7.2%, and 6.5% respectively [4]. - Net profit attributable to shareholders is expected to increase from 18,741 million CNY in 2024 to 26,426 million CNY in 2027, with growth rates of 12.9%, 13.0%, 12.2%, and 11.3% [4]. - Earnings per share (EPS) are forecasted to rise from 2.00 CNY in 2024 to 2.82 CNY in 2027, with corresponding price-to-earnings (PE) ratios decreasing from 13 to 9 [4][8].

证券代码：600690 证券简称：海尔智家 编号：临2025-050 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 海尔智家股份有限公司（以下简称"公司"或"海尔智家"）于近期办理了公 司2023年A股/H股核心员工持股计划、2024年A股/H股核心员工持股计划（合称 "核心员工持股计划"）权益归属相关事宜，具体如下： 一、核心员工持股计划情况介绍 （一）2023年A股/H股核心员工持股计划 1、履行的批准及审议程序 公司于2023年4月27日召开第十一届董事会第五次会议和第十一届监事会第 五次会议，于2023年6月26日召开2022年年度股东大会，审议通过了《海尔智家股 份有限公司2023年度A股核心员工持股计划（草案）及摘要》（以下简称"2023年 A股核心员工持股计划"）、《海尔智家股份有限公司2023年度H股核心员工持股计 划（草案）及摘要》（以下简称"2023年H股核心员工持股计划"）等相关议案， 同意实施公司2023年A股核心员工持股计划和2023年H股核心员工持股计划。2023 年A股核心员工持股计划参与员工不 ...

过去的国补政策有哪些经验可以借鉴？ 国补复盘：以旧换新效果复盘及趋势展望 20250727 摘要 本轮国补政策与上一轮（2008-2012 年）相比，虽然宏观环境不同， 但对家电品类的刺激作用依然显著，尤其是在低渗透率的新兴品类如扫 地机和净水器方面表现突出。政策执行层面更加注重能效标准和资质要 求，利好龙头企业。 2025 年上半年，在家电补贴政策的推动下，家电行业社零累计同比增 速达 31%，对整体社零增长贡献显著，增量资金约 1,400 亿元，占整 体增量的 12%。其中，空调品类表现最为突出，线上销量增速接近 30%。 2025 年全年国补资金总额预计达 3,000 亿元，基本满足市场需求。政 策执行更加注重线下扶持，以帮助中小型零售商，实现经济托举目标。 线上平台和线下大连锁门店因具备一站式服务，政策效果更佳。 上一轮家电补贴政策显著提高了农村家庭普及率，但由于需求透支和企 业垫资等原因，导致利润端波动加剧。本次国补政策强调能效标准，有 利于具备高能效产品和完善线下渠道布局的龙头企业。 Q&A 国补政策的实施情况如何？对家电行业有何影响？ 国补政策自 2024 年下半年开始在全国陆续展开，第一轮于 ...

1. Report Industry Investment Rating There is no information provided regarding the report's industry investment rating. 2. Core Viewpoints of the Report - In Q2 2025, A - shares and Hong Kong stocks showed different performances, with the overall market - value style in A - shares being dominant, and the bond market slightly recovered in June after fluctuations from April to May. REITs and convertible bond funds led the performance, and "fixed - income +" funds performed well driven by the equity market [4]. - Most fund managers expect the economy to continue a weak recovery in Q3 2025, with monetary policy remaining loose but limited room for interest - rate decline. Strategies focus on coupon income from medium - short - duration, medium - high - grade urban investment bonds and financial bonds, and the overall tone is prudent and flexible [40]. 3. Summary by Directory 3.1 固收型公募基金2025Q2季报数据解读 Performance - In Q2 2025, in the context of weak economic recovery, gradually restored equity sentiment, and intensified long - short game and fluctuations in the bond market, REITs and convertible bond funds led the performance, and "fixed - income +" funds performed well driven by the equity market. Pure - bond fund net values generally recovered [4]. - The top - performing funds in terms of Q2 2025 compounded unit net - value growth rate (%) were REITs funds (8.07%), convertible bond funds (3.49%), and QDII bond - type funds (1.38) [5]. Scale - By the end of Q2 2025, passive index - type bond funds received significant capital inflows and had the fastest scale growth [8]. Leverage - As of June 30, 2025, compared with March 31, 2025, the overall fund leverage showed an upward trend [11]. Duration - As of June 30, 2025, compared with March 31, 2025, the fitted durations of pure - bond funds all showed an upward trend [14]. Weighted Position Changes of Fixed - Income + Funds - By the end of Q2 2025, the convertible - bond positions of different types of fixed - income + funds were basically the same as in the previous quarter, while the stock positions all showed a downward trend [17]. - The top five industries for stock increase were non - bank finance, banking, communications, electronics, and medicine; the top five industries for stock reduction were food and beverage, automobiles, coal, basic chemicals, and home appliances [28]. Individual Stock Positions of Fixed - Income + Funds - The top ten stocks with the highest market value of holdings in Q2 2025 were Zijin Mining, Tencent Holdings, Yangtze Power, Contemporary Amperex Technology, China Merchants Bank, Midea Group, Kweichow Moutai, Alibaba - W, SF Holdings, and Haier Smart Home [30]. - The top ten stocks with the largest increase in market value of holdings in Q2 2025 were New H3C Technologies, Inphi Corporation, AVIC Shenyang Aircraft, Bank of Hangzhou, China Minsheng Bank, Yunnan Aluminum Co., Ltd., Zhaojin Mining Industry, China Merchants Bank, Zhongjin Gold, and SF Holdings [32]. - The top ten stocks with the largest decrease in market value of holdings in Q2 2025 were Wuliangye, Midea Group, Kweichow Moutai, Wanhua Chemical, Zijin Mining, Honglu Steel Structure, Hunan Gold, BYD, Shunxin Agriculture, and Luzhou Laojiao [34]. 3.2 固收型重点基金2025Q2后市展望观点汇总 Key Short - Term Bond Fund Managers' Views - Most short - term bond fund managers expect the bond market to continue the volatile market with high winning probability but low odds, and the bond - market trend is mainly determined by the liability side and policy orientation [39]. - Strategies focus on coupon income from medium - short - duration, medium - high - grade urban investment bonds and financial bonds, and the overall tone is prudent and flexible [40]. Key Medium - and Long - Term Bond Fund Managers' Views - Most medium - and long - term bond fund managers expect the bond market to continue the volatile pattern, with loose monetary policy continuing to support the bond market, while domestic demand is weak and the real - estate market is weakening marginally [41]. - Some managers suggest actively participating in interest - rate bond band trading, while others believe that the space for credit - spread compression is limited. Most still focus on medium - high - grade credit bonds [41]. Equity - Linked Fixed - Income Fund Managers' Views - For stock assets, most managers are relatively optimistic about the medium - term market outlook. Low - equity - position fixed - income + fund managers are relatively conservative, while some medium - and high - equity - position managers will increase the exploration and allocation in industries with relatively guaranteed short - and medium - term supply - demand environments and reasonable valuations [42]. - For convertible - bond assets, the supply - demand balance in the convertible - bond market remains tight, with overall high valuations and potential increased volatility, but there are still structural opportunities. Some managers will maintain a neutral - to - low position and shift to equity - oriented and balanced varieties [42]. - For pure - bond assets, managers generally maintain a neutral view, expecting the central - bank policy to remain consistent, the capital market to remain loose, and limited upward space for interest rates [42]. Key High - Position Convertible - Bond Enhanced Fund Managers' Views - Managers will maintain a relatively positive position, seize structural opportunities, and pay attention to the layout opportunities in technology self - controllability and the allocation opportunities after the sentiment of new consumption and innovative drugs cools down [45]. - They believe that the convertible - bond market has a relatively high valuation, with short - term cost - effectiveness and fault - tolerance rate reduced, but there are still structural opportunities, especially in equity - oriented convertible bonds [45]. QDII Bond - Fund Managers' Views - The global market in Q2 2025 was still dominated by policy. The impact of Trump's tariff policy continued to push up inflation expectations, and there were differences in the market's pricing of the Fed's interest - rate cut [46]. - In the future, although the probability of a US recession is relatively low, attention should be paid to the recurrence of tariff policies, and the US bond market may fluctuate bidirectionally in the short term [46][47]. REITs Fund Managers' Views - In Q2 2025, the performance of different types of REITs varied. The performance of rental - protection REITs was stable, the industrial - park REITs were under pressure, the consumer - infrastructure REITs performed steadily, the transportation REITs showed growth driven by traffic flow, the warehousing - logistics REITs were under pressure in terms of revenue, and the energy and environmental - protection REITs showed different performances [50][51][52].

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2025年7月25日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | A | 於香港聯交所上市 | 否 | | | 證券代號 (如上市) | 600690 | 說明 | | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | 庫存股份變動 | | | | 事件 | | 已發行股份（不包括庫存 ...

Core Insights - The Thai white goods market is experiencing a downturn, with an overall decline of 8.3% from January to May 2025, while Haier's white goods segment has achieved a remarkable growth of 26%, outperforming the industry and competitors [1] - Haier's success in Thailand is attributed to its localized innovation, high-end product offerings, and collaborative supply chain strategies, which have allowed it to capture significant market share [2][3] Market Performance - The overall Thai white goods market is down by 8.3% in early 2025, while Haier's white goods have grown by 26% [1] - In the refrigerator segment, Haier achieved a 40% increase despite a 4.2% decline in the overall market [1] - Haier's washing machines saw a 72% growth, significantly outpacing the market's 5.8% increase [1] - The air conditioning market declined by 21.1%, yet Haier's air conditioning segment maintained a stable performance [1] Product Innovation - Haier has introduced a 520-liter T-door ice water refrigerator in Thailand, featuring Smart Ice technology, which caters to local preferences for ice [2] - The air conditioning units have been optimized for health, energy efficiency, and ease of installation, enhancing market competitiveness [2] High-End Market Strategy - Haier launched three high-end washing machine models in Bangkok, targeting the premium segment traditionally dominated by Japanese and Korean brands [3] - The company is actively engaging with local culture through events like international marathons and badminton championships to strengthen brand recognition [3] Supply Chain Development - Haier's Spring Valley air conditioning industrial park has begun trial production, with a planned capacity of 6 million units, covering a wide range of air conditioning products [3] - This facility is positioned as Haier's largest overseas air conditioning manufacturing base and the first 5G-connected factory in Southeast Asia, enhancing efficiency and supply chain reliability [3] Future Outlook - As Chinese brands continue to gain influence in Southeast Asia, the dominance of Japanese and Korean brands is expected to diminish, providing Haier with further growth opportunities [3]

Core Insights - The extreme heat wave this summer has significantly impacted the hotel industry in Mohe, Heilongjiang, leading to a surge in demand for air conditioning [1][3] - Two hotels, Songying and Blueberry, have both opted for large-scale air conditioning installations from Haier's brands to attract guests [1][3] Group 1: Market Conditions - Mohe has experienced unprecedented high temperatures, with an average increase of 3.2°C compared to historical norms, marking the highest recorded temperatures since 1961 [3] - The ability to provide a cool and comfortable lodging environment has become crucial for hotels to retain customers during this heat wave [3] Group 2: Company Strategies - Songying Hotel chose Haier air conditioners for their established brand reputation, reliability, and quick installation capabilities, which are essential during this peak demand period [3][4] - Blueberry Hotel preferred the Leader brand, targeting a younger demographic that values design and smart technology, aligning with their guests' preferences for modern living [3][4] Group 3: Competitive Advantage - Haier's brands, including Haier and Leader, have a robust logistics and service network that allows for timely delivery and installation in the challenging conditions of northern China [4] - The air conditioning market in Northeast China has seen explosive growth for Haier's brands, with retail sales increasing by over 300% year-on-year [4] - By mid-2025, Haier air conditioners are expected to show significant growth in both retail sales and market share, solidifying their position as one of the top three brands in the industry [4]

Core Viewpoint - Haier's growth in Indonesia is a result of its localized strategy and innovative product offerings, allowing it to capture significant market share despite overall industry decline [1][2][3] Group 1: Market Performance - Indonesia, as Southeast Asia's largest economy, has a population of 271 million, with 66% under the age of 30, presenting a vibrant market for consumer goods [1] - In the first four months, the overall white goods industry in Indonesia declined by 5.9%, while Haier's white goods segment achieved the fastest growth, securing a 12.3% market share as the leading Chinese brand [1] - In the refrigerator sector, where the market declined by 0.7%, Haier Indonesia recorded a 4.2% growth, leading the market [2] - In the home air conditioning sector, which saw a 14.5% decline, Haier Indonesia achieved a 9% growth, further establishing its market leadership [1][2] Group 2: Localization Strategy - Haier's success in Indonesia is attributed to its deep localization strategy, which began with the acquisition of Sanyo's white goods business, transforming its factory into a multi-category manufacturing center with an annual capacity exceeding 2 million units [2] - In April, Haier Indonesia achieved a milestone of producing 10 million home appliances, showcasing its robust local manufacturing capabilities [2] Group 3: Product Innovation - Haier has tailored its products to meet local needs, such as the TM refrigerator that can produce ice in one hour, catering to the high demand for ice in Indonesian households [2] - The company also introduced low-power AI smart air conditioners to address local power limitations and voltage instability, enhancing energy efficiency while maximizing cooling output [2] Group 4: Channel Strategy - Haier's flexible channel strategy includes deep partnerships with local chains like Atlanta to penetrate the mid-to-high-end market [2] - The company has embraced e-commerce by leveraging platforms like Shopee and Lazada, facilitating a synergistic online and offline sales approach that drives rapid growth [2] Group 5: Future Outlook - Haier Indonesia's achievements reflect the strength of Chinese brands in breaking through markets with localized strategies and technological innovations [3] - The company plans to continue focusing on user needs to enhance product competitiveness and explore additional market growth opportunities [3]

Investment Rating - The report maintains a "Buy" rating for Haier Smart Home (600690.SH) with a current price of 26.05 CNY and a target price of 35.54 CNY [1]. Core Views - Haier Smart Home is positioned to benefit from the increasing demand for air conditioning in Europe due to climate change, with the company holding significant market shares in Eastern and Western Europe [5][6]. - The report highlights that the air conditioning penetration rate in Europe is significantly lower than in other major economies, indicating substantial growth potential [5]. - The extreme heat conditions in Europe are expected to further drive the demand for air conditioning, with projections showing a doubling of air conditioning units in the EU by 2050 [5][6]. Summary by Sections Market Performance - The report notes that Haier's air conditioning business is experiencing significant growth, particularly in Eastern Europe where it holds a 34% market share, and 9% in Western Europe, ranking first and second respectively [6]. - The penetration rates for air conditioning in Western and Eastern Europe have increased by 8 and 11 percentage points compared to 2019 [5]. Financial Forecasts - The report projects Haier Smart Home's net profit for 2025 to be 21.5 billion CNY, with a corresponding PE ratio of 11 [7]. - Revenue is expected to grow from 261.43 billion CNY in 2023 to 307.31 billion CNY in 2025, reflecting a growth rate of 7.46% [8]. Competitive Positioning - Haier's competitive advantage in Europe is attributed to its "three-in-one" strategy of localized R&D, manufacturing, and marketing, which has allowed it to adapt products to local needs effectively [6]. - The company has established a strong service network in Russia, with 196 service centers across more than 120 cities [6]. Industry Trends - The report emphasizes that the air conditioning market in Europe is underpenetrated compared to China (97%), the US (92%), and Japan (96%), suggesting a significant opportunity for growth [5][10]. - The International Energy Agency (IEA) predicts that the number of air conditioning units in the EU will increase to 275 million by 2050, more than double the number in 2019 [5].