Core Insights - Haier refrigerators have redefined the value positioning of Chinese brands in overseas markets and set a new benchmark in the high-end market in Europe [1] - The French market has seen Haier's French-style large refrigerator become the top seller in the over €1000 high-end refrigerator segment [1] - The success is attributed to Haier's focus on user needs, innovation, and high-quality products rather than low-price competition [1] Product Innovation - Haier has made precise technological innovations based on local user demands, emphasizing quality of life and culinary culture in France [1] - The French-style large refrigerator offers high-end design, large capacity, and full-space preservation technology, enhancing the storage experience for users [1] - Haier has launched multiple high-end refrigerator models to cater to different family needs, including the Combi refrigerator for apartments and the Titanium series for easy installation [1] Market Performance - Haier's leadership in the French high-end market reflects its high-quality growth strategy amid global market uncertainties [1] - The company holds the top position among Chinese brands in Europe and has over 40% market share in the competitive multi-door segment [1] - Haier has achieved 17 consecutive years of brand retail volume leadership in the global market [1]

Core Insights - Haier has launched its frost-free refrigerator in Australia, addressing local consumers' needs for food storage and filling a gap in the market for frost-free models [1][2] Group 1: Product Features - The Haier frost-free refrigerator features dual-wing wind technology, allowing for uniform freezing without the need for manual defrosting, which is a common issue with traditional models [2] - It has a freezing capacity of 14kg/24h and can reach a deep freeze temperature of -26°C, ensuring quick freezing of large quantities of food while preserving moisture and nutrients [2] - The refrigerator includes a 126-hour power outage protection feature to maintain low temperatures during unexpected outages, preventing food spoilage [2] - An integrated black gold purification system helps eliminate odors, ensuring that food retains its freshness [2] Group 2: Market Performance - Haier's refrigerator revenue in Australia has seen a year-on-year increase of 14%, with profits rising by 27 times, exceeding the profit margin target by 1.7% [3] - The company's market share has been increasing for three consecutive years, and it holds the top position in the white goods segment in Australia and New Zealand alongside Fisher & Paykel [3] - The product meets Australia's E energy efficiency standards and boasts an impressive 4.5-star energy consumption rating, aligning with local consumer preferences for green and smart products [2]

Core Viewpoint - BlackRock's long position in Haier Smart Home Co., Ltd. H-shares increased from 6.84% to 7.03% as of November 17, 2025 [1] Group 1 - BlackRock's holding in Haier Smart Home reflects growing confidence in the company's performance [1] - The increase in ownership percentage indicates potential positive sentiment from institutional investors towards Haier Smart Home [1]

据香港交易所披露，贝莱德对海尔智家股份有限公司 - H股的多头持仓比例于2025年11月17日从6.84% 增至7.03%。 ...

全球化标准布局，生态化协同创新 从标准制定的硬实力来看，海尔智家是行业内公认的"标准巨头"。公开数据显示，海尔智家已累计主导 和参与发布国际标准116项、国家/行业标准840项，数量位居行业首位。同时，作为全球唯⼀同时进入 IEC IB和IEC MSB两大最高管理机构的企业，海尔智家在国际标准领域拥有广泛影响力，为其本次牵头 制定奠定了坚实基础。 首先，标准明确了低碳发展的实现路径。它首次系统性地规定了家电产品从设计、生产、使用到回收的 全生命周期碳减排实施路径。这意味着，未来对家电产品的低碳评估将不再局限于单一的使用能效，而 是贯穿其整个生命周期的综合性考量，为行业的绿色转型提供了明确的评价标尺。 其次，标准统一了行业低碳评价的标尺。通过建立一套科学的低碳家电评估体系，该标准为衡量产品 的"含绿量"提供了客观依据。这不仅有助于消费者辨别真正的低碳产品，也能有效终结市场上的"伪低 碳"乱象，推动行业进入公平、规范的良性竞争轨道。 新标准将倒逼企业加速技术革命，在高效节能、可再生能源应用、低碳材料替代等核心技术上寻求突 破，推动行业从单纯的"能效优先"向综合的"碳效优先"升级。同时，新标准还将促进产业链上下游的 ...

Core Insights - Haier Smart Home's stock price increased by 2.04% on November 20, reaching 27.06 CNY per share, with a total market capitalization of 253.835 billion CNY [1] - The company reported a year-to-date stock price decline of 0.69%, with a 1.02% drop over the last five trading days, but a 6.14% increase over the last 20 days and an 8.09% increase over the last 60 days [1] - For the first nine months of 2025, Haier Smart Home achieved a revenue of 234.054 billion CNY, representing a year-on-year growth of 15.31%, and a net profit of 17.373 billion CNY, up 14.64% year-on-year [2] Financial Performance - The company has cumulatively distributed 48.662 billion CNY in dividends since its A-share listing, with 24.273 billion CNY distributed over the last three years [3] - As of September 30, 2025, the number of shareholders decreased by 8.15% to 190,600, with an average of 0 circulating shares per shareholder [2][3] Shareholder Structure - The top ten circulating shareholders include Hong Kong Central Clearing Limited, holding 361 million shares (a decrease of 8.909 million shares), and China Securities Finance Corporation, holding 183 million shares (unchanged) [3] - Huaxia SSE 50 ETF and Huatai-PineBridge CSI 300 ETF have seen changes in their holdings, with the former holding 71.679 million shares (a decrease of 1.9576 million shares) and the latter exiting the top ten list [3] Business Overview - Haier Smart Home, established on March 31, 1994, specializes in the research, production, and sales of smart home appliances, including refrigerators, washing machines, air conditioners, and kitchen appliances [1] - The company's revenue composition includes refrigerators (27.17%), air conditioners (20.94%), washing machines (20.22%), kitchen appliances (13.10%), and other segments [1]

Market Overview - The white goods sector increased by 0.11% on November 19, with Haier Smart Home leading the gains [1] - The Shanghai Composite Index closed at 3946.74, up 0.18%, while the Shenzhen Component Index closed at 13080.09, unchanged [1] Individual Stock Performance - Haier Smart Home (600690) closed at 26.52, up 0.68% with a trading volume of 201,300 shares [1] - Hisense Home Appliances (000921) closed at 25.90, up 0.39% with a trading volume of 59,200 shares [1] - TCL Smart Home (002668) closed at 10.79, up 0.37% with a trading volume of 105,000 shares [1] - Gree Electric Appliances (000651) closed at 40.16, up 0.12% with a trading volume of 218,000 shares [1] - Midea Group (000333) closed at 77.40, unchanged with a trading volume of 214,400 shares [1] - Other notable performers include Changhong Meiling (000521) down 0.15% and Whirlpool (600983) down 0.79% [1] Capital Flow Analysis - The white goods sector saw a net inflow of 236 million yuan from institutional investors, while retail investors experienced a net inflow of 57.36 million yuan [1] - Notable net inflows from institutional investors include Midea Group with 21.11 million yuan and Gree Electric Appliances with 27.48 million yuan [2] - Conversely, retail investors showed significant outflows from Midea Group (-19.62 million yuan) and Gree Electric Appliances (-43.29 million yuan) [2]

海尔智家海外市场持续深耕，北美市场表现优于行业平均水平，高端结 构提升显著，新产业增幅达 20%。欧洲市场经营质量稳步改善，英法德 意四国订单份额提升 1-2 个百分点，新兴市场增长显著。 海尔智家 2025 年分红比例达 48%，中期分红 25 亿元，计划未来继续 提高分红比例。同时，通过线上渠道投入和新媒体营销，卡萨帝线上占 比从 10%提升至 40%，并为线上市场开发专门产品系列。 开立商用制冷业务收入恢复中高个位数增长，国内增长达 20%-30%。 海尔智家整合全球资源，与开立共同研发降本，重塑组织结构，聚焦客 户需求，并利用自身客户资源协同推进项目，目标利润率达 6%。 海尔智家在数字营销方面有哪些进展？ 我们积极推进数字营销变革，以更好地触达用户。今年（2025 年），我们的 A3 用户资产同比增长 17%，达到 3,500 万。此外，线上品牌搜索占有率同比 增长 44%，营销投入产出比优化 13%。这些努力结合优质产品，使得品牌声 量、用户流量和产品销量均有所提升。 海尔智家的库存管理模式发生了哪些变化？ 海尔智家 20251118 摘要 海尔智家 2025 年实现收入增长 10%，虽行业整体下 ...

Core Insights - The article discusses the need to elevate the quality of affordable housing beyond merely meeting basic living standards, addressing the growing demand for better living conditions among the public [1] Group 1: Housing Quality Improvement - The "Anju Happiness Home" model room, created by Haier Smart Home and the China Academy of Building Research, provides a high-quality solution to the challenges faced in the affordable housing sector [1][3] - The model adheres to the "365 Good House System," focusing on three core values: safety and durability, comfort and usability, and economic practicality [1][2] Group 2: Health and Safety Features - The model room includes advanced health and safety features such as a dual-ion antibacterial bath heater for continuous purification and a high-temperature sterilization electric water heater to ensure hygiene [2] - A washing machine with mite removal functionality contributes to a comprehensive health protection network for residents [2] Group 3: Space Optimization and Comfort - Haier's products are designed to maximize space efficiency, exemplified by a slim refrigerator occupying only 0.49 square meters while offering a capacity of 501 liters [2] - The living room features a television with triple eye protection certification and a fan light that provides natural light-like illumination, enhancing comfort [2] Group 4: Economic and Energy Efficiency - The products focus on energy efficiency and cost-effectiveness, with the electric water heater utilizing AI-3D technology for 8.5 times capacity increase and energy savings [2] - Appliances like the fan light and refrigerator have received national一级能效 certification, significantly reducing household energy consumption [2] Group 5: Industry Implications - The collaboration between Haier Smart Home and the China Academy of Building Research demonstrates that high-quality housing does not necessarily equate to high costs, providing a replicable model for upgrading the quality of affordable housing in China [3]

Core Insights - The 2023 Double 11 shopping festival highlighted a significant trend towards rational consumption, with brands focusing on product quality and user experience [1][3] Group 1: Company Performance - Haier achieved its 14th consecutive year of being the top seller across all platforms during Double 11, excelling in multiple categories including high-end appliances and live-streaming sales [1][3] - Key product categories such as refrigerators, washing machines, and water heaters saw Haier securing the highest retail sales, with 12 products exceeding 100 million in sales [3][4] - Haier's suite of AI-driven products, including the AI Fresh-keeping Refrigerator and the Leader Lazy Washing Machine, contributed significantly to its sales performance, with various products ranking first in their respective categories [5][4] Group 2: Market Strategy - The company utilized innovative marketing strategies, including a collaboration with CCTV for the "Challenge New Possibilities" campaign, achieving over 710 million total exposures and trending on social media [7][9] - Haier's approach to user experience included a "crowd-testing" initiative, engaging over 500 influencers to provide feedback directly to engineers and developers, enhancing product development [9][7] - The sales of appliance sets exceeded 4 billion yuan during Double 11, with significant growth in brand asset value and high demand for high-end and youth-oriented product lines [5][9]