Core Viewpoint - The performance of major home appliance companies in China, specifically Midea Group, Haier Smart Home, and Gree Electric Appliances, shows significant differences in revenue and profit growth for the first half of 2025, with Midea leading the pack. Group 1: Company Performance - Midea Group reported revenue of 251.12 billion yuan, a year-on-year increase of 15.58%, and a net profit of 26.01 billion yuan, up 25.04% [2][5] - Haier Smart Home achieved revenue of 156.49 billion yuan, growing 10.22% year-on-year, with a net profit of 12.03 billion yuan, an increase of 15.59% [2][8] - Gree Electric Appliances saw revenue decline to 97.32 billion yuan, down 2.46%, while net profit grew slightly to 14.43 billion yuan, up 1.95% [2][15] Group 2: Market Trends - The domestic home appliance market (excluding 3C products) reached a retail value of 453.7 billion yuan, growing 9.2% year-on-year in the first half of 2025 [4] - The air conditioning sector saw retail sales of 38.45 million units, a 15.6% increase, with a retail scale of 126.3 billion yuan, up 12.4% [4] - The washing machine market reported retail sales of 47.6 billion yuan, growing 11.5%, while the refrigerator market reached 67.28 billion yuan, up 3.5% [4] Group 3: Competitive Landscape - Midea has established itself as a dominant player, nearly matching the combined revenue of Haier and Gree, indicating its capability to "compete against two" [6][8] - Gree's air conditioning business, a core revenue driver, has shown signs of decline, with a 5.09% drop in the consumer electronics segment [13][15] - The competitive environment is intensifying, with new entrants like Xiaomi gaining market share, prompting established players to adjust strategies [17][18]

Core Viewpoint - The performance of major home appliance companies in the first half of 2025 shows significant differences, with Midea Group leading in both revenue and profit growth, while Gree Electric experienced a decline in revenue and slower profit growth [2][3][11]. Group 1: Company Performance - Midea Group reported revenue of 251.12 billion yuan, a year-on-year increase of 15.58%, and a net profit of 26.01 billion yuan, up 25.04% [6][9]. - Haier Smart Home achieved revenue of 156.49 billion yuan, a growth of 10.22%, and a net profit of 12.03 billion yuan, increasing by 15.59% [9][11]. - Gree Electric's revenue was 97.32 billion yuan, down 2.46%, with a net profit of 14.43 billion yuan, a modest increase of 1.95% [11][13]. Group 2: Market Trends - The domestic home appliance market (excluding 3C products) reached a retail value of 453.7 billion yuan, growing by 9.2% year-on-year [6]. - The air conditioning sector saw retail sales of 38.45 million units, up 15.6%, with a retail scale of 126.3 billion yuan, increasing by 12.4% [6]. - The washing machine market had a retail value of 47.6 billion yuan, growing by 11.5%, while the refrigerator market reached 67.28 billion yuan, up 3.5% [6]. Group 3: Competitive Landscape - Midea Group is positioned to "compete with two" due to its significant revenue and profit margins compared to Haier and Gree [8][9]. - Gree Electric has shown a noticeable decline in revenue growth since 2021, with a negative growth trend emerging this year [13][16]. - The competitive landscape is changing, with new entrants like Xiaomi increasing their market share, prompting established players to adjust their strategies [18][19].

Core Insights - The article discusses the performance of major home appliance companies in China, specifically Midea Group, Haier Smart Home, and Gree Electric, as they release their half-year reports for 2025 [2][3][4]. Group 1: Financial Performance - Midea Group reported a revenue of 251.12 billion yuan, a year-on-year increase of 15.58%, and a net profit of 26.01 billion yuan, up 25.04% [2][7]. - Haier Smart Home achieved a revenue of 156.49 billion yuan, with a growth of 10.22%, and a net profit of 12.03 billion yuan, increasing by 15.59% [2][10]. - Gree Electric's revenue was 97.32 billion yuan, showing a decline of 2.46%, while its net profit was 14.43 billion yuan, up by 1.95% [2][13]. Group 2: Market Trends - The domestic home appliance market (excluding 3C products) reached a retail value of 453.7 billion yuan, growing by 9.2% year-on-year [6]. - The air conditioning sector saw a retail volume of 38.45 million units, a growth of 15.6%, with a retail scale of 126.3 billion yuan, up 12.4% [6][21]. - The washing machine market's retail value was 47.6 billion yuan, increasing by 11.5%, while the refrigerator market reached 67.28 billion yuan, growing by 3.5% [6]. Group 3: Competitive Landscape - Midea Group is positioned to "compete against two" with its revenue nearly matching the combined revenue of Haier and Gree [7][8]. - Gree Electric has shown a noticeable decline in growth, with its revenue growth turning negative for the first time since 2021 [12][15]. - The competitive dynamics are shifting, with companies like Xiaomi gaining market share, prompting major players to adjust their strategies [22][23]. Group 4: Business Adjustments - Midea Group has made operational adjustments to enhance efficiency and streamline its business [22]. - Gree Electric is focusing on diversifying its product lines beyond air conditioning to improve its market presence [22]. - Haier Smart Home is actively expanding through investments and acquisitions to broaden its business scope [22].

Core Viewpoint - The Chinese home appliance industry is transitioning from rapid growth to a focus on high-quality transformation, as evidenced by the mid-year performance of major players like Gree, Haier, and Midea [1] Group 1: Company Performance - Midea's net profit increased by 25.04% year-on-year, while Haier's net profit grew by 15.6%, and Gree's net profit saw a modest increase of 1.95% [1] - Gree's reliance on air conditioning is evident, with air conditioning revenue at 76.279 billion yuan, accounting for 78.38% of total revenue, despite a 5.09% year-on-year decline [3] - Midea's diversified business model showed resilience, with revenue from new energy and industrial technology reaching 22 billion yuan, up 28.61% year-on-year, and smart building technology revenue at 19.5 billion yuan, up 24.2% [4] - Haier's high-end product strategy is reflected in its market share, with Casarte refrigerators holding 59.2% in the high-end segment, but overall profit growth remained limited with a gross margin of 26.9% [5] Group 2: International Expansion - Midea's overseas revenue reached 107.2 billion yuan, growing by 17.7% year-on-year, making up 42.69% of total revenue, supported by global production bases [6] - Haier's overseas revenue surpassed 52%, with a gross margin exceeding 30%, leveraging local brands and production to penetrate high-end markets [7] - Gree's overseas revenue was 16.335 billion yuan, growing by 10.19% year-on-year, but still accounted for less than 20% of total revenue, indicating a need for improvement in international strategy [7] Group 3: Market Trends - The Chinese smart home market is projected to reach 281 million units shipped, growing by 7.8%, signaling a shift towards precision and quality in the industry [8] - The "old-for-new" policy is accelerating the high-end and quality transformation of traditional appliances, with over 90% of sales now in first-level energy-efficient products [8] - The competition in the overseas market is shifting towards localization, with companies needing to adapt to local demands and reduce costs through local operations [8]

Core Viewpoint - The Chinese home appliance industry is transitioning from a phase of rapid scale expansion to a focus on high-quality transformation, emphasizing value upgrades over price wars [3][15]. Industry Overview - The competition logic in the home appliance sector is shifting from scale expansion to value enhancement, with companies needing to find new growth drivers in this new cycle [3][5]. - Traditional categories like televisions and refrigerators are facing short-term adjustments, while emerging categories such as dryers and dishwashers are gaining market share, indicating a shift in industry dynamics [3][4]. Company Performance - Midea reported revenue of 251.12 billion yuan for the first half of 2025, a year-on-year increase of 15.58%, with net profit rising by 25.04% to 26.01 billion yuan, driven by diversified business synergies [4]. - Haier's revenue reached 156.49 billion yuan, up 10.2%, with net profit increasing by 15.6% to 12.03 billion yuan, supported by its high-end market strategy [4]. - Gree's revenue was 97.33 billion yuan, a slight decline of 2.46%, but net profit increased by 1.95% to 14.41 billion yuan, with growth in overseas and industrial products [4][7]. Competitive Landscape - The competition is evolving from merely capturing existing market share to focusing on detailed, scenario-based, and personalized innovations to extract incremental growth from existing markets [5][14]. - The overseas market is becoming a critical battleground for growth, with companies needing to adapt their strategies to local market characteristics [5][10]. Emerging Trends - Gree's reliance on air conditioning remains high, with this segment accounting for 78.38% of its revenue, highlighting the risks of dependence on a single product category [7]. - Midea's diversified business model has shown resilience, with its new energy and industrial technology segments generating significant revenue growth [8][9]. - Haier has successfully positioned itself in the high-end market, with its Casarte brand leading in market share for premium appliances [9]. Global Expansion - Midea's overseas revenue reached 107.2 billion yuan, a 17.7% increase, with a focus on global distribution and local production to reduce costs [12]. - Haier's overseas revenue was 79.08 billion yuan, up 11.66%, with over 50% of its total revenue coming from international markets, showcasing its global strategy [13]. - Gree's overseas revenue was 16.34 billion yuan, a 10.19% increase, but its market share remains significantly lower compared to Midea and Haier [13]. Future Outlook - The smart home market in China is expected to grow steadily, with a projected shipment of 281 million units in 2025, indicating a shift towards refined operations and product upgrades [14]. - The industry is moving towards a "value war," where companies must focus on demand insights and technological advancements rather than just cost control [15].

Core Points - Haier Smart Home announced the repurchase of 2,565,400 A-shares, representing 0.027% of the company's total share capital as of August 2025 [2] Summary by Category - **Company Actions** - The company has conducted a share repurchase through centralized bidding [2] - The total number of shares repurchased is 2,565,400 [2] - **Shareholder Impact** - The repurchased shares account for 0.027% of the total share capital, indicating a minor impact on overall ownership structure [2] - **Market Context** - The announcement was made on the evening of September 1, suggesting a strategic move in response to market conditions [2]

Group 1 - The company Haier Smart Home (600690)(06690) announced that as of August 2025, it has repurchased a total of 2.5654 million A-shares through centralized bidding, accounting for 0.027% of the total share capital [1] - The highest purchase price during this repurchase was 25.65 CNY per share, while the lowest was 24.82 CNY per share, with a total expenditure of 64.9268 million CNY (excluding fees) [1] - From the start of the repurchase on April 7, 2025, until the end of August 2025, the company has repurchased a total of 35.9462 million shares, representing 0.383% of the total share capital, with the highest price at 26.30 CNY per share and the lowest at 23.60 CNY per share, totaling 899 million CNY spent [1]

Summary of Key Points Core Viewpoint - Haier Smart Home (06690) has announced a share buyback program, indicating a commitment to returning value to shareholders through capital management strategies [1] Group 1: Share Buyback Details - As of August 2025, the company has repurchased a total of 2.5654 million A-shares, representing 0.027% of the total share capital, with a maximum purchase price of 25.65 CNY per share and a minimum of 24.82 CNY per share, totaling an expenditure of 64.9268 million CNY [1] - From the start of the buyback program on April 7, 2025, until the end of August 2025, the company has repurchased 35.9462 million shares, accounting for 0.383% of the total share capital, with a maximum price of 26.30 CNY per share and a minimum of 23.60 CNY per share, amounting to a total expenditure of 899 million CNY [1]

Investment Rating - The investment rating for Haier Smart Home is maintained as "Buy" [1] Core Views - The company has achieved a historical first interim dividend of over 2.5 billion RMB, distributing 2.69 RMB per 10 shares to shareholders, reflecting a commitment to shareholder returns [1] - For the first half of 2025, the company reported revenue of 156.49 billion RMB, a year-on-year increase of 10.2%, and a net profit attributable to shareholders of 12.03 billion RMB, up 15.6% [1] - The company is expected to see continued growth in net profit, with projections for 2025-2027 being 21.35 billion, 23.83 billion, and 26.12 billion RMB respectively, with corresponding EPS of 2.28, 2.54, and 2.78 RMB [1] Summary by Sections Domestic and Overseas Sales Growth - Domestic revenue for H1 2025 increased by 8.8%, with the Casarte brand growing over 20% and Leader brand revenue up over 15% [2] - Overseas revenue rose by 11.7%, with significant growth in emerging markets: South Asia up 33%, Southeast Asia up 18%, and Middle East & Africa up 65% [2] Product Category Performance - Refrigeration segment revenue reached 42.85 billion RMB, a 4.2% increase, with Casarte's premium refrigerator sales doubling [2] - Kitchen appliances generated 20.67 billion RMB, with Casarte's kitchen appliance revenue growing over 40% [2] - Laundry segment revenue was 32.01 billion RMB, with a 7.6% increase, maintaining a 46.4% market share in the domestic offline market [2] - Air energy solutions achieved 32.98 billion RMB in revenue, up 12.8%, with home air conditioning revenue growing over 10% [2] Profitability and Financial Metrics - The gross margin for H1 2025 was 26.9%, a decrease of 3.7 percentage points due to accounting changes [3] - The net profit margin was 8.0%, an increase of 0.2 percentage points, indicating improved profitability despite the decline in gross margin [3] - As of June 30, 2025, inventory turnover days were 70.0 days, a reduction of 6 days, reflecting efficient inventory management [3] Financial Summary and Valuation Indicators - Projected revenue for 2025 is 308.73 billion RMB, with a year-on-year growth of 8.0% [4] - The projected net profit for 2025 is 21.35 billion RMB, with a year-on-year growth of 13.9% [4] - The company’s P/E ratio is expected to decrease from 14.0 in 2023 to 10.9 in 2025, indicating a potentially attractive valuation [4]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何 部分內容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 Haier Smart Home Co., Ltd.* 海爾智家股份有限公司 （於中華人民共和國註冊成立之股份有限公司） 股份代號：6690 海外監管公告 以下公告的中文版本已於上海證券交易所網站(www.sse.com.cn)刊登，僅供參閱。 特此公告。 承董事會命 海爾智家股份有限公司 董事長 李華剛 中國青島 2025年9月1日 於本公告日期，本公司執行董事為李華剛先生及Kevin Nolan先生；非執行董事為 宮偉先生、俞漢度先生、錢大群先生及李少華先生；獨立非執行董事為王克勤先 生、李世鵬先生、吳琪先生及汪華先生；及職工董事為孫丹鳳女士。 * 僅供識別 证券代码：600690 证券简称：海尔智家 公告编号：临 2025-058 海尔智家股份有限公司 本公告乃根據《香港聯合交易所有限公司證券上市規則》第13.10B條由海爾智家股份 有限公司作出。 海尔智家股份有限公司（以下简称"公司"）于 20 ...