一、 召开会议的基本情况 证券代码：601811 证券简称：新华文轩 公告编号：2025-022 新华文轩出版传媒股份有限公司 关于召开2025年第一次临时股东大会的通知 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： (一) 股东大会类型和届次 至2025 年 10 月 23 日 股东大会召开日期：2025年10月23日 本次股东大会采用的网络投票系统：上海证券交易所股东大会网络投票系统 (二) 股东大会召集人：董事会 (三) 投票方式：本次股东大会所采用的表决方式是现场投票和网络投票相结合的方式 (四) 现场会议召开的日期、时间和地点 采用上海证券交易所网络投票系统，通过交易系统投票平台的投票时间为股东大会 召开当日的交易时间段，即 9:15-9:25,9:30-11:30，13:00-15:00；通过互联网投票平 台的投票时间为股东大会召开当日的 9:15-15:00。 (六) 融资融券、转融通、约定购回业务账户和沪股通投资者的投票程序 涉及融资融券、转融通业务、约定购回业务相关账户以及沪股通投资者的投票 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年8月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 新華文軒出版傳媒股份有限公司 呈交日期: 2025年9月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | H | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00811 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 441,937,100 | RMB | | 1 RMB | | 441,937,100 | | 增加 / 減少 (-) | | | | | | RMB | | | | 本月底結存 | | | 441,937,100 | RMB | | 1 RMB | | 441,937,100 | | 2. 股份分類 | 普通股 | 股份類別 | A | | 於香港 ...

Core Viewpoint - The publishing industry is experiencing a decline in revenue but an increase in net profit, indicating a shift in operational dynamics and reliance on specific segments like educational materials [1][9]. Revenue Summary - Total revenue for publishing companies in the first half of 2025 was 65.192 billion yuan, a decrease of 7.9% year-on-year [1]. - Five companies exceeded 5 billion yuan in revenue, with Phoenix Media leading at 7.113 billion yuan, followed by Central South Media at 6.335 billion yuan [2]. - Among the 10 companies with revenue between 1 billion and 5 billion yuan, only three reported year-on-year growth, indicating a broader decline in revenue across the sector [2]. Profit Summary - Net profit for the publishing sector reached 8.224 billion yuan, an increase of 9.29% year-on-year, with 10 companies reporting net profits exceeding 1 billion yuan [1][3]. - Central South Media entered the "10 billion club" with a net profit of 1.017 billion yuan, while Phoenix Media maintained its lead with 1.586 billion yuan [2][3]. - The number of companies with net profit growth has increased, with notable growth rates such as Central South Media's 50.39% increase [2][3]. Non-Operating Profit Summary - Excluding non-recurring items, Phoenix Media led with a non-operating profit of 1.514 billion yuan, followed by Central South Media at 0.995 billion yuan [3][4]. - Among the 13 companies reporting non-operating profits, only three experienced a decline, while the rest saw growth of over 10% [3][4]. Company Type Analysis - Comprehensive publishing companies, which include publishing and distribution, showed a revenue decline with only one company reporting growth, while 10 maintained profit growth [5]. - Pure publishing companies, such as Times Publishing and China Publishing, reported revenue and profit growth, particularly benefiting from educational materials [6]. - The digital publishing sector, represented by companies like iReader Technology and Chinese Online, faced challenges with significant profit declines despite revenue growth [10]. Tax Policy Impact - The continuation of tax exemption policies for certain publishing companies has significantly contributed to profit growth, with companies like Central South Media and Zhejiang Publishing reporting substantial increases in net profit due to these policies [7][8]. Market Trends and Challenges - The publishing industry is facing challenges from changing consumer demands, particularly in the educational materials sector, which has been a traditional revenue driver [12][14]. - Companies are increasingly focusing on digital transformation and innovative business models to adapt to market changes, with many investing in new content and technology [15][18]. Financial Management - Many publishing companies are utilizing idle funds for financial management, indicating a cautious approach to capital allocation amid operational challenges [17][18]. - The total cash and cash equivalents held by the 28 publishing companies reached 58.1 billion yuan, highlighting the need for effective capital utilization to drive innovation [18].

Core Insights - The company Xinhua Wenhui (601811) reported a total revenue of 5.527 billion yuan for the first half of 2025, a year-on-year decrease of 4.5%, while the net profit attributable to shareholders increased by 19.66% to 857 million yuan [1] - In Q2 2025, the total revenue was 3.04 billion yuan, down 8.28% year-on-year, but the net profit attributable to shareholders rose by 17.11% to 597 million yuan [1] - The company's profitability improved, with a gross margin increase of 1.55% to 39.05% and a net margin increase of 25.27% to 16.28% [1] Financial Performance - Total operating expenses (selling, administrative, and financial expenses) amounted to 1.378 billion yuan, accounting for 24.93% of revenue, which is a year-on-year increase of 4.61% [1] - Earnings per share (EPS) increased by 18.97% to 0.69 yuan, while the net asset per share rose by 11.61% to 12.26 yuan [1] - Operating cash flow per share saw a significant increase of 63.42% to 0.5 yuan [1] Business Evaluation - The company's return on invested capital (ROIC) was 9.45% last year, indicating a moderate capital return [2] - The net profit margin was reported at 13.01%, suggesting a high added value for its products or services [2] - Historical data shows a median ROIC of 10.45% since the company went public, with the lowest ROIC recorded at 7.88% in 2016 [2] Debt and Financing - The company's cash assets are reported to be very healthy, indicating strong debt repayment capability [2] - The estimated dividend yield is 4.14%, suggesting a potential return for investors [2] Commercial Model - The company's performance is primarily driven by marketing efforts, which require further investigation into the underlying factors [2] - Attention is advised on the accounts receivable situation, which has reached 111.05% of profit [2] Analyst Expectations - Analysts project the company's performance for 2025 to be around 1.744 billion yuan, with an average EPS forecast of 1.41 yuan [2]

格隆汇8月27日丨新华文轩(601811.SH)披露半年报，公司上半年实现营业收入55.27亿元，同比下降 4.50%；归属于上市公司股东的净利润8.57亿元，同比增长19.66%；基本每股收益0.69元。公司拟每股 派发现金股利0.19元（含税）。 ...

Market Overview - The publishing sector increased by 0.35% on August 28, with Zhongyuan Media leading the gains [1] - The Shanghai Composite Index closed at 3843.6, up 1.14%, while the Shenzhen Component Index closed at 12571.37, up 2.25% [1] Individual Stock Performance - Zhongyuan Media (000719) closed at 13.65, up 3.25% with a trading volume of 130,700 shares and a turnover of 175 million yuan [1] - Inner Mongolia Xinhua (603230) closed at 15.06, up 2.87% with a trading volume of 229,600 shares and a turnover of 337 million yuan [1] - Phoenix Media (601928) closed at 11.30, up 2.82% with a trading volume of 484,800 shares and a turnover of 546 million yuan [1] - Other notable performers include Xinhua Wenshu (601811) at 16.48 (+2.62%), China Science Publishing (601858) at 21.06 (+1.99%), and Shandong Publishing (6101019) at 9.28 (+1.42%) [1] Fund Flow Analysis - The publishing sector experienced a net outflow of 711 million yuan from institutional investors, while retail investors saw a net inflow of 562 million yuan [2] - The overall market saw a net inflow of 150 million yuan from speculative funds [2] Detailed Fund Flow for Selected Stocks - Phoenix Media (601928) had a net outflow of 8.82 million yuan from institutional investors, with a retail net inflow of 714,000 yuan [3] - Shandong Publishing (601019) saw a net inflow of 799,180 yuan from institutional investors and a net outflow of 554,210 yuan from retail investors [3] - China Science Publishing (601858) had a net inflow of 780,630 yuan from institutional investors, while retail investors experienced a net inflow of 1,001,750 yuan [3]

Core Insights - The company reported a total revenue of 5.527 billion yuan, ranking third among disclosed peers [1] - The net profit attributable to shareholders was 857 million yuan, an increase of 141 million yuan year-on-year, representing a growth of 19.66% [1] - The net cash inflow from operating activities was 621 million yuan, ranking second among peers, with a year-on-year increase of 241 million yuan, or 63.42% [1] Financial Metrics - The latest debt-to-asset ratio is 33.89%, a decrease of 2.03 percentage points from the previous quarter and a decrease of 2.44 percentage points from the same period last year [3] - The latest gross profit margin is 39.05%, ranking eighth among peers, with an increase of 4.65 percentage points from the previous quarter and an increase of 0.60 percentage points year-on-year [3] - The latest return on equity (ROE) is 5.66%, ranking fourth among peers, with an increase of 0.38 percentage points from the same period last year [3] - The diluted earnings per share (EPS) is 0.69 yuan, ranking first among peers, with an increase of 0.11 yuan year-on-year, representing a growth of 18.97% [3] Operational Efficiency - The latest total asset turnover ratio is 0.24 times, ranking eighth among peers [4] - The latest inventory turnover ratio is 1.40 times [4] Shareholder Structure - The number of shareholders is 17,600, with the top ten shareholders holding 1.152 billion shares, accounting for 93.37% of the total share capital [4] - The largest shareholder is Sichuan Xinhua Publishing and Distribution Group Co., Ltd., holding 39.84% of the shares [4]

Core Viewpoint - Xinhua Wenhxuan (00811.HK) reported a decline in revenue for the six months ending June 30, 2025, primarily due to a downturn in its core educational business segments [1] Financial Performance - The company achieved operating revenue of RMB 5.527 billion, a decrease of 4.50% compared to RMB 5.788 billion in the same period last year [1] - Main business revenue was RMB 5.439 billion, down 4.72% year-on-year, attributed to declines in textbook, educational information technology, and educational equipment sectors [1] - The overall gross margin improved to 39.05%, up from 38.46% in the previous year, reflecting a 0.59 percentage point increase [1] - The gross margin for the main business was 38.34%, an increase of 0.61 percentage points from 37.73% year-on-year, driven by changes in sales structure [1] - Total profit reached RMB 907 million, representing a year-on-year growth of 6.98% [1] - Net profit was RMB 900 million, showing a significant increase of 19.63% compared to the previous year [1]

Group 1 - The company Xinhua Wenhui (00811) reported its main operating data for the first half of 2025, with publishing business revenue of 1.28 billion yuan [1] - The gross profit margin for the publishing business was 34.14% [1] - The distribution business revenue reached 4.864 billion yuan, with a gross profit margin of 32.41% [1]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 周青 新華文軒出版傳媒股份有限公司 XINHUA WINSHARE PUBLISHING AND MEDIA CO., LTD. （於中華人民共和國註冊成立之股份有限公司） （股份代號：811） 海外監管公告 本公告乃根據香港聯合交易所有限公司證券上市規則第13.10B條而作出。 茲載列新華文軒出版傳媒股份有限公司在上海證券交易所網站( www.sse.com.cn ) 發佈的《新華文軒出版傳媒股份有限公司2025年半年度報告》《新華文軒出版傳媒 股份有限公司2025年半年度報告摘要》《新華文軒出版傳媒股份有限公司第五屆董 事會2025年第五次會議決議公告》《新華文軒出版傳媒股份有限公司第五屆監事會 2025年第三次會議決議公告》《新華文軒出版傳媒股份有限公司2025年半年度利 潤分配建議方案暨關於貫徹落實「提質增效重回報」專項行動的公告》《新華文軒 出版傳媒股份有限公司關於2025年半年度募集資金存放 ...