传媒行业2025年中期投资策略 游戏开启新品周期，关注AI应用商业化进展 西南证券研究院 传媒研究团队 2025年7月 swsc.com.cn 目 录 1 传媒行业2025年中期市场表现回顾 2 "AI新科技+文化"板块-游戏 3 AI应用持续繁荣，关注技术迭代和商业化进展 4 重点推荐公司 1 传媒行业2025年中期市场表现回顾 2025年传媒行业中期复盘-涨跌幅方面： 截至2025年6月30日，传媒行业指数上涨12.77%，跑赢沪深300指数12.74pp，跑赢创业板指数3.99pp。年初以来，传媒行业涨幅最大的子行业是游 戏，上涨约39.16%；出版指数涨幅相对较小，上涨约1.30%。 年初以来全行业行情 年初以来传媒行业主要子行业行情 数据来源：wind，西南证券整理 2 传媒行业2025年中期市场表现回顾 2025年传媒行业中期复盘-估值方面： 横向看，2025年传媒板块各子行业市盈率整体呈现逐渐下降趋势；其中，出版行业市盈率（19倍）相对较低，影视院线行业市盈率（46倍）相对 较高。 纵向看，当前传媒行业PE（TTM）为43倍左右，位于历史估值中枢上方。 2017年至今传媒行业估值水平PE（TTM ...

Group 1 - The core theme of the 35th Hong Kong Book Fair was "Culinary Culture and Future Life," with Sichuan showcasing its unique cultural charm through over 600 quality books, 240 creative cultural products, and more than 20 intangible cultural heritage performances [1][5] - Approximately 40,000 Hong Kong citizens visited the Sichuan theme pavilion, experiencing traditional performances such as the Long Mouth Pot tea art [1][5] - The Sichuan theme pavilion featured a variety of cultural exhibits, including books on ancient Shu civilization and culinary arts, which resonated with the fair's theme [2][5] Group 2 - A new book launch event highlighted the collaboration between Sichuan and Hong Kong, introducing traditional Chinese versions of books about giant pandas, which serve as a cultural bridge between the two regions [4] - The event also emphasized the potential for further collaboration in film and television, with expectations for more joint projects and the upcoming Golden Panda Awards [4] - The cultural exchange is expected to grow, with over 60 book copyright collaborations annually between Sichuan and Hong Kong, indicating a vibrant future for cultural integration [5]

Industry Overview - The book retail industry refers to the process of selling books directly to end consumers, utilizing careful selection, pricing, promotion, and distribution to meet consumer demand while achieving commercial benefits for publishers and distributors [3] - Since 2020, China's book retail market has experienced fluctuations, with the market size declining from 98.7 billion yuan in 2021 to 87.1 billion yuan in 2022 [6] - In 2023, the market began to recover, with the retail market size slightly increasing to 91.2 billion yuan, representing a growth rate of 4.7% [6] Market Trends - By 2024, the integration of online and offline book sales channels has been established, driven by the rise of short video e-commerce and innovations in physical bookstores, leading to a significant market growth [6] - The industry code volume has reached 112.9 billion yuan in 2024, with a year-on-year growth rate of 23.8% [6] - The market is undergoing transformation, reflected in changes in consumer habits, marketing models, channel diversification, policy support, and technological advancements [8] Sales Channel Structure - In 2024, the market share of different sales channels is as follows: platform e-commerce accounts for 40.92%, short video e-commerce for 30.48%, vertical and other e-commerce for 14.71%, and offline physical stores for 13.99% [8] - The significant increase in the market share of short video e-commerce and offline physical stores compared to the previous year indicates a dynamic growth in the book retail sector [8] Key Players - Notable listed companies in the industry include CITIC Publishing (300788), China South Publishing (601098), Xinhua Wenhui (601811), and others [2] - Other relevant enterprises include Zhejiang Xinhua Bookstore Group, Beijing Ren Tian Bookstore Group, and various local bookstores [2]

Core Insights - The Chinese book retail market has experienced fluctuations since 2020, with a decline in market size from 987 billion yuan in 2021 to 871 billion yuan in 2022, followed by a slight recovery to 912 billion yuan in 2023, representing a growth rate of 4.7% [1][5] - In 2024, the market is expected to achieve rapid growth, with the industry scale reaching 1,129 billion yuan, a year-on-year growth rate of 23.8%, driven by the rise of short video e-commerce and innovations in physical bookstores [1][5] Industry Overview - Book retail refers to the process of selling books directly to end consumers, involving careful selection, pricing, promotion, and distribution to meet consumer demand while achieving commercial benefits for publishers and distributors [2] - The industry has seen a stable growth in the number of physical bookstores, with a rise of distinctive and diverse new bookstores, contributing to a preliminary establishment of an integrated online and offline sales channel [2] Market Dynamics - The book retail market is undergoing transformation, reflected in changes in consumer habits, marketing models, channel diversification, policy support, and technological advancements [7] - In 2024, the market structure shows that platform e-commerce accounts for 40.92% of the market, short video e-commerce for 30.48%, while vertical and other e-commerce and offline physical stores account for 14.71% and 13.99%, respectively [7] Book Categories - The largest category in the book retail market is children's books, accounting for 28.16% of the market in 2024, followed by educational materials at 25.33%, supported by a large user base of students [9] Competitive Landscape - The market competition is characterized by diversification and the integration of online and offline sales. Major online platforms like Dangdang and JD Books dominate the market, while physical bookstores like Xinhua Bookstore and independent bookstores enhance their competitiveness through cultural experiences and events [11] - Companies such as CITIC Publishing, Zhongnan Media, and Xinhua Wenhui are key players in the market, each with distinct business focuses ranging from educational materials to digital publishing [13] Development Trends - The integration of online and offline channels is accelerating, with a predicted stable online channel share of 65%-70% and offline bookstores achieving 30%-35% in the next five years [17] - Digitalization and personalized services are emerging trends, with the digital education market expected to exceed 5 billion yuan by 2025, accounting for 15% of the overall market [18][19] - Government policies are continuously supporting the industry's transformation and high-quality development, with initiatives like a 5 billion yuan fund for physical bookstore upgrades [20]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年6月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 新華文軒出版傳媒股份有限公司 呈交日期: 2025年7月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | H | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00811 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 441,937,100 | RMB | | 1 RMB | | 441,937,100 | | 增加 / 減少 (-) | | | | | | RMB | | | | 本月底結存 | | | 441,937,100 | RMB | | 1 RMB | | 441,937,100 | | 2. 股份分類 | 普通股 | 股份類別 | A | | 於香港 ...

Core Viewpoint - The Sichuan publishing industry is actively promoting the ancient Shu civilization and its cultural heritage through international collaborations and publications, aiming to enhance global awareness and appreciation of this unique cultural legacy [5][19][22]. Group 1: Cultural Promotion - The Sichuan exhibition at the 31st Beijing International Book Fair featured 600 quality publications and 11 cultural activities, showcasing the theme "Tianfu Culture Connecting the World" [11]. - The publication of the Russian version of "Encountering Sanxingdui" has sparked a tourism boom in Russia, highlighting the interest in ancient Shu civilization [12]. - The Sichuan University Press and Springer Nature Group signed a cooperation agreement for the "Bronze Age China: Sanxingdui-Jinsha" series, which will provide an international perspective on archaeological discoveries [13][14]. Group 2: International Collaboration - During the book fair, Sichuan publishing achieved 32 copyright output projects covering multiple languages, including Russian, English, French, and Spanish [14]. - Sichuan publishing aims to deepen cooperation with international publishing institutions to promote cultural IP such as Sanxingdui and the ancient tea horse road [14]. - The signing of the Russian version of "Walking the Ancient Shu Road" reflects the intention to translate and promote this cultural narrative in various languages [15]. Group 3: Technological and Scientific Contributions - The book "LHAASO: Opening New Perspectives on High-Energy Universe" showcases China's advancements in high-energy astrophysics, marking a shift from following to leading in this field [14]. - The Sichuan publishing industry is also focusing on technology and science, with publications that enhance China's international standing in fields like transportation and underground engineering [20]. Group 4: Brand Building and Future Outlook - Sichuan's publishing sector is building an international communication ecosystem, with over 170 copyright agreements reached during the book fair, covering culture, technology, and literature [19][21]. - The initiative to promote the "Jinxiu Tianfu · Anyi Sichuan" brand is seen as a strategic direction for the province's cultural and tourism development [22]. - The integration of digital platforms and innovative storytelling methods is expected to further enhance the global reach of Sichuan's cultural narratives [20].

Core Viewpoint - Xinhua Wenhui, a state-owned cultural listed company, emphasizes high-quality performance growth while actively fulfilling social responsibilities [2] Group 1: Financial Performance - In 2024, the company reported revenue of 12.329 billion and a net profit of 1.545 billion, with profit levels exceeding 1.5 billion for two consecutive years [1] - Since its listing in 2016, Xinhua Wenhui has distributed dividends 12 times, totaling 4.504 billion, with a dividend payout ratio consistently above 31% in recent years [1] Group 2: Corporate Governance and Investor Relations - The company prioritizes investor rights by implementing an active cash dividend policy, enhancing the stability, sustainability, and predictability of dividends [1] - Following the implementation of the new "National Nine Articles," the company has increased the frequency and level of dividends [1] Group 3: Social Responsibility and ESG Initiatives - Xinhua Wenhui has disclosed social responsibility and ESG reports for nine consecutive years, adhering to a green development philosophy and supporting rural revitalization [2] - The company aims to align with international and domestic leading publishing media groups, focusing on high-quality development and deepening reforms [2] Group 4: Business Development Strategies - The company is transforming its physical bookstore operations by upgrading stores, integrating local culture, and developing cultural products [3] - It is optimizing a "product + activity + service" model to expand corporate cultural consumption and enhance public cultural service systems [3] - The company is enhancing its e-commerce channels and promoting online and offline integration projects [3]

"申能股份高度重视股东回报。上市以来，公司坚持每年现金分红，累计分红达247亿元，体现了国有上 市公司的主体责任和担当。"华士超介绍。 新华文轩董事长周青表示，公司上市以来一直保持着稳定的增长态势，总资产、净资产、营业收入、利 润总额、扣非归母净利润的年复合增长率分别达8.87%、8.62%、8.88%、11.97%和11.98%。 据悉，2016年上市以来，新华文轩每年都实施了现金分红，累计分红金额达45.04亿元。2024年，公司 拟向全体股东每10股派现金股利4.1元，共派发现金股利5.06亿元。 ◎记者 何昕怡 "2024年，广州发展资产规模、营业收入、利润总额均保持增长态势，归母净利润连续3年创历史新高， 天然气、新能源、储能业务版图持续扩大，业务板块全面盈利。"广州发展董事长蔡瑞雄称。 6月5日，2024年沪市主板高分红重回报专题集体业绩说明会在上证路演中心举行。兖矿能源、申能股 份、广州发展、新华文轩等4家上市公司高管集体亮相，通过分享现金分红情况、ESG建设进展，多维 度传递企业发展的强劲动力和韧性。 现金分红热情持续高涨 高分红、强回报，一直是沪市公司的亮眼标签。此次业绩说明会上，4家公司亦 ...

FF301 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年5月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 新華文軒出版傳媒股份有限公司 呈交日期: 2025年6月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | H | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00811 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 441,937,100 | RMB | | 1 | RMB | | 441,937,100 | | 增加 / 減少 (-) | | | | | | | RMB | | | | 本月底結存 | | | 441,937,100 | RMB | | 1 | RMB | | 441,937,100 | | 2. 股份分類 ...

本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 重要内容提示： ● 每股分配比例 3.分配方案： 本次利润分配以方案实施前的公司总股本1,233,841,000股为基数，向全体股东每股派发现金红利0.41元 （含税），共计派发现金红利505,874,810元（含税）。 三、相关日期 ■ 四、分配实施办法 A股每股现金红利0.41元（含税）。 本次利润分配方案经公司2025年5月20日的2024年度股东周年大会审议通过。 二、分配方案 1.发放年度：2024年年度 2.分派对象： 截至股权登记日下午上海证券交易所收市后，在中国证券登记结算有限责任公司上海分公司（以下简 称"中国结算上海分公司"）登记在册的本公司全体股东。 个人、证券投资基金在股权登记日后转让股票时，中国结算上海分公司根据其持股期限计算实际应纳税 额，由证券公司等股份托管机构从个人、证券投资基金的资金账户中扣收并划付至中国结算上海分公 司，中国结算上海分公司于次月5个工作日内划付公司，公司在收到税款当月的法定申报期内向主管税 务机关申报缴纳。具体实际税负为：持股限 ...