证券代码：603214 证券简称：爱婴室 公告编号：2023-029 一、说明会类型 上海爱婴室商务服务股份有限公司（以下简称"公司"）已于2023年4月7日 在上海证券交易所网站（www.sse.com.cn）披露了《2022年年度报告》。为方便 广大投资者更加全面深入地了解公司情况，公司将于2023年5月23日(星期二)通 过网络方式召开2022年度业绩说明会，就公司经营业绩及其余投资者关心的问题 进行沟通和交流，同时听取投资者的意见和建议。 二、说明会召开的时间、地点 （一）会议召开时间：2023年5月23日（星期二）下午15:00-16:30 （二）会议召开地点：上海证券交易所上证路演中心 （http://roadshow.sseinfo.com）、全景网投资者关系互动平台（https://ir.p5w.net/) 上海爱婴室商务服务股份有限公司 关于召开 2022 年度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者 重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 或全景网投资者关系互动平台，在线直接参与本次业绩说明会。 五、 ...

2023 年第一季度报告 证券代码：603214 证券简称：爱婴室 上海爱婴室商务服务股份有限公司 2023 年第一季度报告 (一)主要会计数据和财务指标 单位：元 币种：人民币 | 项目 | 本报告期 | 本报告期比上年同期增减变 | | | --- | --- | --- | --- | | | | 动幅度(%) | | | 营业收入 | 757,513,691.20 | | -11.37 | | 归属于上市公司股东的净利润 | 2,680,522.05 | | 121.84 | | 归属于上市公司股东的扣除非经常 | -3,998,311.12 | | 76.34 | | 性损益的净利润 | | | | | 经营活动产生的现金流量净额 | 157,636,798.84 | | 25.33 | 1 / 15 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整，不存 在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负 ...

Financial Performance - The company's operating revenue for 2022 was CNY 3,619,461,421.41, representing a 36.46% increase compared to CNY 2,652,348,771.56 in 2021[19] - The net profit attributable to shareholders for 2022 was CNY 85,950,932.17, a 16.97% increase from CNY 73,478,039.50 in the previous year[19] - The net profit attributable to shareholders after deducting non-recurring gains and losses was CNY 53,760,790.50, showing an 85.58% increase from CNY 28,969,674.50 in 2021[19] - The net cash flow from operating activities for 2022 was CNY 429,066,976.73, a significant improvement of 346.11% compared to a negative cash flow of CNY -174,341,593.92 in 2021[19] - Basic earnings per share increased by 16.98% to CNY 0.6117 in 2022 compared to CNY 0.5229 in 2021[20] - The weighted average return on equity rose to 11.86% in 2022, an increase of 4.74 percentage points from 2021[20] - The gross profit margin for the overall business was 28.54%, with a slight decrease of 1.72 percentage points compared to the previous year[50] Cash Flow and Investments - The net cash flow from operating activities for Q4 2022 was CNY 122,816,653.63[22] - The net cash flow from investing activities improved to ¥15,131.64 million, a 137.09% change year-on-year, primarily due to the recovery of cross-period financial investments[57] - The net cash flow from financing activities decreased to -¥34,413.46 million, a -487.90% change, mainly due to the repayment of short-term loans used for working capital[57] - Cash and cash equivalents increased to ¥382,317,078.20, representing 13.98% of total assets, a 162.88% increase from the previous period[58] Store Operations and Expansion - The company has established over 470 offline stores, leading the domestic market in the mother and baby retail chain sector[46] - The number of offline stores increased by 30 in 2022, while 85 stores were closed, resulting in a net reduction of 55 stores[27] - The company continues to target expansion in tier 1 and tier 2 cities, enhancing its market reach and brand visibility[64][65] - The company plans to maintain its expansion strategy in 2023, focusing on both new store openings and enhancing existing locations[64][65] - The company closed several retail stores in 2022, including 10 stores in Jiangsu and 5 stores in Hunan, due to low opening rates and market restructuring[72] Product and Service Development - The company launched several new products in 2022, including 合兰仕乳铁蛋白 and 多维软糖, contributing to a monthly compound growth rate of over 10% in the nutrition food category[29] - The company is expanding its online presence by opening more flagship stores and enhancing collaboration with various online platforms to drive traffic and sales growth[88] - The company aims to create popular products based on different consumer scenarios in the maternal and infant sector, leveraging festive themes for marketing to enhance market presence and sales[87] Market and Economic Conditions - In 2022, the average disposable income of residents in China was 36,883 yuan, an increase of 5.0% year-on-year, while per capita consumption expenditure rose by 1.8% to 24,538 yuan, providing a solid economic foundation for the maternal and infant industry[32] - Only 11.84% of maternal and infant retail stores saw performance increases in 2022, with over 80% experiencing significant profit declines compared to 2021[32] - The company faces market risks due to potential economic slowdowns and declining birth rates, which could impact consumer spending and business growth[93] Corporate Governance and Management - The company has a robust organizational structure that operates independently without subordination to controlling shareholders[111] - The financial department is independent, with its own accounting system and decision-making processes[110] - The company has appointed several independent directors with diverse backgrounds to strengthen its governance structure[119] - The company is committed to maintaining transparency and accountability in its financial reporting and corporate governance practices[119] Shareholder and Stock Management - The company plans to maintain a cash dividend policy of at least 20% of the distributable profit, with a minimum of 80% for mature companies without significant capital expenditure[143][144] - The company has implemented a stock repurchase strategy to manage its equity structure and respond to performance evaluations[199] - The actual controller and shareholders committed to not reducing their shareholdings by more than 25% of their directly or indirectly held shares within the next twelve months, which corresponds to 0.54% of the company's total share capital[169] Employee Management and Training - The company employed a total of 3,836 staff, with 173 in the parent company and 3,663 in major subsidiaries[133] - The company organized 65 offline training sessions and 76 online live training sessions in 2022, with over 10,000 readings of training materials in the DingTalk cloud knowledge base[139] - The remuneration policy emphasizes fairness and competitiveness in attracting and retaining talent[135] Risk Management - The company emphasizes the importance of internal control management to mitigate operational risks and ensure compliance with regulations[106] - The company has a robust internal control system to ensure compliance and risk management[119] - The company has not reported any non-operating fund occupation by controlling shareholders or related parties during the reporting period[179]

2022 年第三季度报告 证券代码：603214 证券简称：爱婴室 上海爱婴室商务服务股份有限公司 2022 年第三季度报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整， 不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负责人、主管会计工作负责人及会计机构负责人（会计主管人员）保证季度报告中财务 信息的真实、准确、完整。 第三季度财务报表是否经审计 □是 √否 一、 主要财务数据 (一)主要会计数据和财务指标 1 / 19 单位：元 币种：人民币 项目 本报告期 本报告期比上 年同期增减变 动幅度(%) 年初至报告期末 年初至报告期末比 上年同期增减变动 幅度(%) 营业收入 752,893,501.16 46.99 2,621,550,726.31 58.52 归属于上市公司股东的净利润 3,643,435.12 127.67 44,923,518.33 33.51 归属于上市公司股东的扣除非经 常性损 ...

Financial Performance - The company reported a profit distribution plan for the reporting period, stating that no profit distribution or capital reserve transfer to share capital will be conducted [6]. - The report period covers from January 1, 2022, to June 30, 2022, and the financial data is presented in RMB [12]. - The company's operating revenue for the first half of the year reached ¥1,868,657,225.15, representing a 63.69% increase compared to the same period last year [22]. - Net profit attributable to shareholders decreased by 11.83% to ¥41,280,083.21, while the net profit after deducting non-recurring gains and losses increased by 4.91% to ¥28,458,692.32 [22]. - Basic earnings per share decreased by 11.82% to ¥0.2938, while diluted earnings per share decreased by 11.19% to ¥0.2938 [23]. - The company's total assets increased by 7.32% to ¥3,045,142,742.33, and net assets attributable to shareholders rose by 1.38% to ¥1,034,702,244.05 [22]. - The company reported a significant increase in financial expenses, rising by 55.43% to ¥25,539,700.27, primarily due to the expansion of the Beibeixiong business and new leasing standards [46]. - The company reported a total revenue of RMB 80 million for the year 2022, with a projected total amount not exceeding RMB 80 million for related party transactions [77]. - The company reported a total comprehensive income of CNY 49,453,212.40, compared to CNY 46,230,760.39 in the first half of 2021 [119]. Cash Flow and Investments - The net cash flow from operating activities improved significantly, showing a 349.46% increase to ¥214,550,555.75 compared to a negative cash flow in the previous year [22]. - The net cash flow from operating activities for the first half of 2022 was ¥214,550,555.75, a significant improvement compared to a net outflow of ¥86,007,257.26 in the same period of 2021 [125]. - Total cash inflow from investment activities reached ¥1,440,119,840.36, up from ¥375,904,885.11 in the first half of 2021 [129]. - The net cash flow from investment activities was positive at ¥44,032,840.36, contrasting with a net outflow of ¥468,768,202.87 in the previous year [129]. - The company received ¥484,093,000.00 from other investment activities, compared to ¥335,240,230.00 in the previous year [129]. Operational Developments - The company has established a comprehensive membership marketing platform to enhance customer engagement and service offerings, focusing on the needs of families with children [29]. - The company is expanding its offline presence in Southwest and South China while optimizing its online channels through self-operated apps and partnerships with major e-commerce platforms [29]. - The company has established a logistics center in Zhejiang with a total area of over 60,000 square meters, capable of processing over 800,000 orders annually [35]. - The company has over 480 offline stores, maintaining a leading position in the domestic mother and baby retail sector [36]. - The company has diversified its online operations, collaborating with major brands and expanding its presence on platforms like Tmall and JD.com [40]. Shareholder and Equity Information - The total number of ordinary shareholders reached 21,677 by the end of the reporting period, reflecting a stable shareholder base [97]. - The total number of shares decreased from 141,518,216 to 140,516,936 due to the repurchase of restricted stocks, impacting the company's equity structure [92]. - The largest shareholder holds 22.97% of the shares, indicating a concentrated ownership structure [99]. - The company has committed to not transferring more than 25% of its shares held annually during the lock-up period, which lasts for two years after the lock-up period ends [73]. - The company has established a commitment to notify the market three trading days in advance before any share reduction actions [75]. Risk Factors - The company has described potential risks in the report, advising investors to be cautious [7]. - The company faces market risks due to potential economic slowdown and declining birth rates, which could impact consumer spending [53]. - The reliance on leased properties poses operational risks, as non-renewal of leases could incur additional costs and affect profitability [56]. Corporate Governance - The board of directors confirmed that all members attended the board meeting, ensuring the report's authenticity and completeness [4]. - The report is unaudited, and the responsible persons have declared the financial report's accuracy and completeness [5]. - The company emphasizes green and environmentally friendly operations, using organic cotton for some products and replacing plastic packaging with recyclable materials [64]. - The company held a temporary shareholders' meeting on January 19, 2022, to elect new directors [59]. - The financial statements have been approved by the board of directors, reflecting a commitment to corporate governance and accountability [145]. Compliance and Regulations - The company has adhered to all relevant laws and regulations regarding share transfers and commitments [75]. - The company continues to operate under the accounting standards set by the Ministry of Finance, ensuring compliance and transparency in financial reporting [148]. - The group assesses credit risk for financial assets on each balance sheet date, measuring expected credit losses based on whether credit risk has significantly increased since initial recognition [165].

[Major Financial Data](index=1&type=section&id=Item%201.%20Major%20Financial%20Data) [Key Accounting Data and Financial Indicators](index=1&type=section&id=Item%201.%20(1)%20Key%20Accounting%20Data%20and%20Financial%20Indicators) In Q1 2022, the company's operating revenue increased by 57.38% year-over-year, but net profit attributable to shareholders turned to a loss, decreasing by 210.40%; net cash flow from operating activities significantly grew by 538.62%, while total assets and shareholder equity remained relatively stable Key Accounting Data and Financial Indicators | Indicator | Current Period | YoY Change (%) | | :--- | :--- | :--- | | Operating Revenue | RMB 854,708,891.78 | 57.38% | | Net Profit Attributable to Shareholders | RMB -12,271,493.11 | -210.40% | | Net Profit Attributable to Shareholders (Excluding Non-Recurring Items) | RMB -16,900,817.93 | -782.26% | | Net Cash Flow from Operating Activities | RMB 125,781,070.70 | 538.62% | | Basic Earnings Per Share (RMB/share) | -0.09 | -208.40% | | Weighted Average Return on Net Assets (%) | -0.97% | Decreased by 2.07 percentage points | | | **End of Current Period** | **Change from Prior Year-End (%)** | | Total Assets | RMB 2,877,021,598.89 | 1.40% | | Shareholders' Equity Attributable to Shareholders | RMB 1,007,656,320.89 | -1.27% | [Non-Recurring Gains and Losses](index=2&type=section&id=Item%201.%20(2)%20Non-Recurring%20Gains%20and%20Losses) Total non-recurring gains and losses for the period amounted to RMB 4.63 million, primarily from RMB 4.50 million in wealth management product income and RMB 1.12 million in government grants Non-Recurring Gains and Losses | Item | Amount (RMB) | Description | | :--- | :--- | :--- | | Gains/Losses on Disposal of Non-Current Assets | 787,514.49 | - | | Government Grants Recognized in Current Profit/Loss | 1,116,889.07 | Government grant refund | | Other Non-Operating Income and Expenses | -216,602.94 | - | | Other Items Meeting the Definition of Non-Recurring Gains/Losses | 4,503,072.05 | Income from wealth management products | | **Total** | **4,629,324.82** | - | [Analysis of Changes in Key Financial Data and Indicators](index=3&type=section&id=Item%201.%20(3)%20Analysis%20of%20Changes%20in%20Key%20Financial%20Data%20and%20Indicators) Significant financial indicator changes this quarter were driven by the October 2021 acquisition of Beibeixiong and online business growth, leading to a 57.38% revenue increase but also higher costs and expenses, resulting in net profit decline, while operating cash flow improved due to sales growth and online business collections - Operating revenue increased by **57.38%** to **RMB 855 million**, primarily due to business scale expansion following the acquisition of Beibeixiong in October 2021 and growth in online business[8](index=8&type=chunk) - Various costs and expenses increased with revenue growth: operating costs by **65.53%**, selling expenses by **49.08%**, administrative expenses by **37.87%**, and financial expenses by **64.96%**[8](index=8&type=chunk) - Net cash flow from operating activities significantly increased by **538.62%**, mainly due to sales revenue growth and cash collection from online business pre-stocking[9](index=9&type=chunk) - To improve capital utilization efficiency, the company increased purchases of stable wealth management products, leading to a **97.71%** increase in trading financial assets compared to the beginning of the year[8](index=8&type=chunk) [Shareholder Information](index=4&type=section&id=Item%202.%20Shareholder%20Information) [Shareholder Holdings](index=4&type=section&id=Item%202.%20(1)%20Total%20Number%20of%20Common%20Shareholders%20and%20Top%20Ten%20Shareholders%27%20Holdings) As of the end of the reporting period, the company had 24,709 common shareholders; the top two shareholders, Shi Qiong and Partners Group Harmonious Baby Limited, held 22.81% and 16.97% respectively, with some shareholders having concerted action relationships and pledged shares - As of the end of the reporting period, the company had **24,709** common shareholders[11](index=11&type=chunk) Top Ten Shareholders' Holdings | Shareholder Name | Nature | Holding Ratio (%) | Number of Shares Held | Pledge Status | | :--- | :--- | :--- | :--- | :--- | | Shi Qiong | Domestic Individual | 22.81% | 32,280,855 | None | | Partners Group Harmonious Baby Limited | Overseas Legal Entity | 16.97% | 24,012,404 | None | | Mo Ruiqiang | Domestic Individual | 11.87% | 16,800,000 | Pledged 2,170,000 shares | | Dong Qincun | Domestic Individual | 2.92% | 4,137,000 | Pledged 2,887,020 shares | | Yang Qingfen | Domestic Individual | 2.44% | 3,450,000 | None | - Shareholders **Shi Qiong** and **Mo Ruiqiang** are parties acting in concert; Mo Ruiqiang is the executive partner of Shanghai Maoqiang Investment Management Partnership (Limited Partnership)[13](index=13&type=chunk) [Other Reminders](index=6&type=section&id=Item%203.%20Other%20Reminders) [Other Important Information](index=6&type=section&id=Item%203.%20Other%20Reminders) The company has no other significant operational information requiring special attention from investors during this reporting period - The company confirms there are no other significant operational matters requiring investor attention during the reporting period[14](index=14&type=chunk) [Quarterly Financial Statements](index=6&type=section&id=Item%204.%20Quarterly%20Financial%20Statements) [Financial Statements](index=6&type=section&id=Item%204.%20(2)%20Financial%20Statements) This quarter's financial statements are unaudited; consolidated statements show that despite significant revenue growth from acquisitions, rising costs and expenses led to a loss, while the asset-liability structure remained relatively stable with increased short-term borrowings, strong operating cash flow, and investment activities primarily focused on wealth management products and financing on new borrowings [Consolidated Balance Sheet](index=6&type=section&id=Consolidated%20Balance%20Sheet) As of March 31, 2022, total assets were RMB 2.88 billion, a slight 1.40% increase from year-end; key asset changes include a 97.7% increase in trading financial assets to RMB 455 million, while liabilities saw a 44.5% increase in short-term borrowings to RMB 562 million, and total shareholder equity slightly decreased to RMB 1.05 billion | Item | March 31, 2022 (RMB) | December 31, 2021 (RMB) | Change | | :--- | :--- | :--- | :--- | | **Total Assets** | **2,877,021,598.89** | **2,837,314,192.84** | **+1.40%** | | Total Current Assets | 1,754,997,742.31 | 1,641,743,816.58 | +6.90% | | Total Non-Current Assets | 1,122,023,856.58 | 1,195,570,376.26 | -6.15% | | **Total Liabilities** | **1,828,730,607.54** | **1,778,112,620.91** | **+2.85%** | | Total Current Liabilities | 1,474,125,979.56 | 1,359,494,188.67 | +8.43% | | Total Non-Current Liabilities | 354,604,627.98 | 418,618,432.24 | -15.29% | | **Total Owners' Equity** | **1,048,290,991.35** | **1,059,201,571.93** | **-1.03%** | [Consolidated Income Statement](index=10&type=section&id=Consolidated%20Income%20Statement) In Q1 2022, the company's operating revenue reached RMB 855 million, a 57.4% year-over-year increase; however, due to a 65.5% increase in operating costs and other expenses, operating profit turned from a RMB 12.35 million gain to a RMB 7.53 million loss, resulting in a net loss attributable to parent of RMB 12.27 million, a 210.4% decrease year-over-year | Item | Q1 2022 (RMB) | Q1 2021 (RMB) | YoY Change | | :--- | :--- | :--- | :--- | | Total Operating Revenue | 854,708,891.78 | 543,078,327.77 | +57.4% | | Total Operating Costs | 868,548,168.05 | 539,821,880.11 | +60.9% | | Operating Profit | -7,534,779.37 | 12,346,049.13 | -161.0% | | Total Profit | -7,751,382.31 | 14,821,352.84 | -152.3% | | Net Profit | -10,194,003.08 | 10,752,143.19 | -194.8% | | Net Profit Attributable to Parent | -12,271,493.11 | 11,115,762.60 | -210.4% | | Basic Earnings Per Share | -0.09 | 0.08 | -212.5% | [Consolidated Cash Flow Statement](index=13&type=section&id=Consolidated%20Cash%20Flow%20Statement) Net cash flow from operating activities was RMB 125.78 million this quarter, a significant 538.6% year-over-year increase driven by higher cash receipts from sales; net cash outflow from investing activities was RMB 228.75 million, primarily for wealth management product purchases; and net cash inflow from financing activities was RMB 114.97 million, mainly from new bank borrowings | Item | Q1 2022 (RMB) | Q1 2021 (RMB) | YoY Change | | :--- | :--- | :--- | :--- | | Net Cash Flow from Operating Activities | 125,781,070.70 | 19,695,884.19 | +538.62% | | Net Cash Flow from Investing Activities | -228,746,352.80 | -605,325,399.81 | Outflow decreased by 62.2% | | Net Cash Flow from Financing Activities | 114,971,520.11 | 74,549,272.44 | +54.22% | | Net Increase in Cash and Cash Equivalents | 12,006,238.01 | -511,080,243.18 | Turned from negative to positive | [Parent Company Financial Statements](index=16&type=section&id=Parent%20Company%20Financial%20Statements) The parent company's statements reflect its role as a holding platform, with low operating revenue (RMB 9.26 million) and profit primarily from investment income (RMB 4.57 million) and fair value change gains (RMB 2.02 million); net profit was RMB 1.75 million, an 89.1% year-over-year increase, with cash flow activities mainly centered on investment and financing - The parent company's Q1 2022 operating revenue was **RMB 9.26 million**, with a net profit of **RMB 1.75 million**[37](index=37&type=chunk)[38](index=38&type=chunk) - The parent company's profit primarily stemmed from investment income of **RMB 4.57 million** and fair value change gains of **RMB 2.02 million**, reflecting its holding and capital operation functions[38](index=38&type=chunk) - Net cash outflow from the parent company's investing activities was **RMB 28.76 million**, mainly for investment payments; net cash inflow from operating activities was **RMB 7.31 million**[39](index=39&type=chunk)[40](index=40&type=chunk)

Dividend and Profit Distribution - The company plans to distribute a cash dividend of 2 RMB per 10 shares to all shareholders registered on the equity distribution date[5]. - The company maintains a cash dividend policy, distributing at least 20% of the annual distributable profit to shareholders, with a preference for cash dividends[158]. - The company has implemented a cash dividend policy that aligns with its articles of association and shareholder resolutions, ensuring clarity in dividend standards and procedures[163]. - The board of directors must complete the distribution of dividends within two months after the shareholders' meeting decision[162]. - In 2021, the company reported a revenue of 2,652.35 million CNY and a net profit attributable to shareholders of 73.48 million CNY, with a cash dividend proposal of 28.30 million CNY, representing 38.52% of the net profit[177]. - The company emphasized a stable profit distribution policy, with cash dividends increasing from 33.08% in 2019 to 38.52% in 2021 of the net profit attributable to shareholders[177]. Financial Performance - The company achieved a revenue of CNY 2,652,348,771.56 in 2021, representing a 17.55% increase compared to 2020[21]. - Net profit attributable to shareholders decreased by 36.97% to CNY 73,478,039.50 in 2021[21]. - The company reported a net cash flow from operating activities of -CNY 174,341,593.92, a decline of 187.33% from the previous year[21]. - Basic earnings per share fell by 37.35% to CNY 0.52 in 2021[22]. - The gross profit margin decreased by 1.27 percentage points to 30.26% compared to the previous year[59]. - The weighted average return on equity decreased by 4.00 percentage points to 7.12% in 2021[22]. - The total assets increased by 65.85% to CNY 2,837,314,192.84 at the end of 2021 compared to 2020[21]. Acquisitions and Market Expansion - The company successfully acquired Beibei Xiong, a leading maternal and infant chain brand in Central China, increasing its store count from nearly 300 to over 500[30]. - The company acquired 100% equity of Beibeixiong Maternity and Infant Chain Co., Ltd. for CNY 200,000,000.00, enhancing its market presence[61]. - The company plans to continue expanding its market presence through strategic acquisitions and product development initiatives[61]. - The company aims to enhance its market share in East and Central China while expanding into South China through a dual-brand strategy with Aiyingshi and Beibeixiong[99]. Retail Operations and Store Management - The company has established over 500 offline stores, leading the domestic mother and baby retail chain sector[53]. - The total number of retail stores reached 526 across various regions, with a total leased area of 27.27 million square meters[73]. - The company opened 47 new retail stores in 2021, expanding its footprint across various regions including Chengdu, Shanghai, and Wuhan[75][76]. - The company closed seven retail stores in 2021, including locations in Shanghai, Nantong, Wuxi, Fuzhou, Huzhou, Ningbo, and Xiamen, due to factors such as nearby new mall openings and optimizing store density[78]. - The company is focusing on optimizing its retail footprint to improve overall operational efficiency[78]. - The company is undergoing a merger and integration process for the Beibei Bear brand, with several stores in cities like Hengyang and Nanjing closing in November 2021[80]. Marketing and Sales Strategies - Online sales reached CNY 33,775.07 million, accounting for 12.73% of total revenue, with a growth of 189.88% year-on-year[31]. - The company launched an O2O new retail model, achieving a monthly compound growth rate of over 400% since its launch in March 2021[33]. - The company has expanded its marketing channels, focusing on the East China market while also entering Central, South, and Southwest China, enhancing brand influence and market scale[36]. - The marketing team utilizes a multi-channel approach, including major e-commerce platforms and self-operated channels, to enhance customer engagement and sales[53]. - The company is actively exploring new marketing channels on platforms like Douyin and Xiaohongshu, while leveraging offline resources to enhance O2O shopping experiences[45]. Risk Management and Compliance - The company has described potential risks in its report, particularly in the section discussing future development[7]. - The report emphasizes the importance of investment risk awareness regarding forward-looking statements[6]. - The company has established a complete and independent asset structure, ensuring full control over its assets without any occupation by shareholders or related parties[122]. - The company maintains an independent financial accounting department with a separate accounting system and financial management policies, ensuring independent financial decision-making[124]. - The company has conducted internal control evaluations, with no significant deficiencies reported during the reporting period[166]. Corporate Governance and Management - The company has a structured salary management system for its senior management based on their specific job roles[136]. - The company has appointed several individuals to key positions, enhancing its management team[134][135]. - The company’s governance structure includes independent oversight to ensure accountability and performance[136]. - The board held a total of 7 meetings during the year, with 1 in-person meeting and 5 conducted via a combination of in-person and communication methods[140]. - The company has seen changes in its board, with Qi Jiwei resigning as director and vice president due to personal reasons[137]. Social Responsibility and Community Engagement - The company reported a commitment to donate to the Aiyingshi Maternal and Child Care Fund in 2021[139]. - In 2021, the company donated 2.0306 million yuan to the "Aiyingshi Maternal and Infant Care Fund," bringing the total donations since 2017 to 11.1743 million yuan[186]. - The company provided assistance to 324 impoverished critically ill mothers and infants, with a total of 6.3632 million yuan in critical illness subsidies, averaging 19,600 yuan per case[186]. - The company actively engaged in social responsibility initiatives, including disaster relief donations during floods[186]. - The company has established a customer service hotline to handle consumer feedback and complaints, enhancing consumer experience and service management[184].

本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整， 不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负责人、主管会计工作负责人及会计机构负责人（会计主管人员）保证季度报告中财务 报表信息的真实、准确、完整。 第三季度财务报表是否经审计 □是 √否 一、 主要财务数据 (一)主要会计数据和财务指标 2021 年第三季度报告 证券代码：603214 证券简称：爱婴室 上海爱婴室商务服务股份有限公司 2021 年第三季度报告 单位：元 币种：人民币 | 项目 | 本报告期 | 本报告期比 | 年初至报告期末 | 年初至报告期 | | --- | --- | --- | --- | --- | | | | 上年同期增 | | 末比上年同期 | | | | 减变动幅度 | | 增减变动幅度 | | | | (%) | | (%) | | 营业收入 | 512,213,646.37 | -0.41 | 1,653,8 ...

Financial Performance - The company's operating revenue for the first half of 2021 was CNY 1,141,586,486.81, representing a 4.18% increase compared to CNY 1,095,777,254.86 in the same period last year[18]. - The net profit attributable to shareholders for the first half of 2021 was CNY 46,817,529.18, up 6.13% from CNY 44,111,522.03 in the previous year[19]. - The net cash flow from operating activities was negative CNY 86,007,257.26, a decrease of 170.47% compared to a positive CNY 122,055,165.11 in the same period last year[19]. - The total assets at the end of the reporting period were CNY 2,450,957,941.81, an increase of 43.26% from CNY 1,710,797,508.87 at the end of the previous year[19]. - The basic earnings per share for the first half of 2021 was CNY 0.33, a 3.13% increase from CNY 0.32 in the same period last year[20]. - The diluted earnings per share for the first half of 2021 was CNY 0.33, reflecting a 6.45% increase from CNY 0.31 in the previous year[20]. - The weighted average return on equity for the first half of 2021 was 4.59%, an increase of 0.27 percentage points from 4.32% in the same period last year[20]. - The net profit after deducting non-recurring gains and losses was CNY 27,125,850.02, down 12.06% from CNY 30,844,520.92 in the same period last year[19]. E-commerce and Market Expansion - E-commerce platform sales reached ¥79.98 million, accounting for 7% of total revenue, with a year-on-year growth of 34.42%[35]. - The gross profit from e-commerce was ¥9.58 million, reflecting a year-on-year increase of 23.17%[35]. - The company operates over 10,000 product varieties, focusing on high-quality maternal and infant products[24]. - The company is expanding its offline presence in regions such as Southwest and South China, focusing on direct store expansion[25]. - The company is actively pursuing mergers and acquisitions to strengthen its position in the maternal and infant industry[30]. - The company opened 18 new stores and closed 10, resulting in a total of 298 stores by the end of the reporting period, an increase of 3.8% year-over-year[39]. - The company's overall operating area increased to 187,600 square meters, up by 8.6% from the previous year[39]. Financial Management and Cash Flow - The company reported a net cash flow from operating activities of -¥86,007,257.26, a significant decrease of 170.47% compared to the previous year[45]. - The company’s financial expenses surged by 1,523.06% to ¥16,431,320.14 due to the implementation of new leasing standards[45]. - The company’s fundraising activities generated a net cash flow of ¥204,595,712.47, an increase of 165.41% compared to the previous year[45]. - Cash and cash equivalents decreased by 84.71% to ¥97,710,869, while trading financial assets increased to ¥639,933,049, representing a 100% increase[48]. - Accounts receivable increased by 170.44% to ¥42,201,296, and prepayments rose by 240.90% to ¥276,833,295, mainly due to the expansion of third-party e-commerce business[48]. - Short-term borrowings increased by 343.90% to ¥397,008,364, primarily for operational funding[48]. Corporate Governance and Compliance - The company has ensured strict compliance with all commitments made prior to its IPO, with no delays reported[71]. - The company will implement measures to stabilize its stock price if the closing price is below the audited net asset value per share for twenty consecutive trading days[73]. - The company has committed to maintaining compliance with relevant laws and regulations regarding share transfers and repurchases[72]. - The company will ensure that any share repurchase price does not fall below the issuance price, even after stock splits or dividends[72]. - The company will announce the repurchase plan and details of the share buyback publicly[76]. Strategic Initiatives and Future Outlook - The company is actively participating in new consumption trends, including e-commerce and live streaming, to adapt to changing consumer habits[53]. - The company plans to reduce its shareholding by no more than 0.54% of the total share capital within the next twelve months through block trades or centralized bidding[70]. - The company is considering strategic acquisitions to bolster its product offerings, with a budget of 100 million allocated for potential deals[84]. - The company has committed to reducing operational costs by 10% over the next year through efficiency improvements[84]. - A new marketing strategy is set to launch, targeting a 20% increase in brand awareness within the next six months[84]. Environmental and Social Responsibility - The company is committed to green and environmentally friendly operations, using organic cotton for some products and eco-friendly packaging materials[66]. - The company has adopted a smart energy-saving lighting system to reduce electricity consumption and promotes paperless office practices to minimize resource waste[67]. - The company actively supports the national goal of achieving carbon neutrality by 2060, implementing resource-saving measures across its operations[67]. - The company’s charity fund supported 74 impoverished families with severe medical conditions, disbursing a total of ¥1,350,000 in aid during the first half of 2021[42]. Shareholder Information - The total number of common shareholders as of the end of the reporting period is 22,576[110]. - The top ten shareholders hold a total of 82,000,000 shares, representing 57.56% of the total shares[112]. - The largest shareholder, Shi Qiong, holds 32,280,855 shares, accounting for 22.63% of the total shares[112]. - The company has not experienced any changes in its controlling shareholders or actual controllers during the reporting period[118]. - There were no changes in the number of shares held by directors and senior management during the reporting period[116]. Accounting Policies and Financial Reporting - The financial statements prepared by the company comply with the requirements of the enterprise accounting standards, accurately reflecting the financial position as of June 30, 2021, and the operating results and cash flows for the first half of 2021[158]. - The company follows specific accounting policies for revenue recognition, bad debt provision, inventory valuation, depreciation of fixed assets, and amortization of intangible assets and long-term deferred expenses[157]. - The company recognizes financial assets or liabilities upon entering into a financial instrument contract[167]. - Financial assets are classified at initial recognition based on the company's management business model and the contractual cash flow characteristics[168].

Financial Performance - Operating income for the period was CNY 543,078,327.77, representing a 4.64% increase year-on-year [8]. - Net profit attributable to shareholders rose by 25.89% to CNY 11,115,762.60 compared to the same period last year [8]. - Basic earnings per share increased by 33.33% to CNY 0.08 per share [8]. - Total operating revenue for Q1 2021 was CNY 543,078,327.77, an increase of 4.2% compared to CNY 518,980,489.90 in Q1 2020 [31]. - Net profit for Q1 2021 reached CNY 10,752,143.19, compared to CNY 7,936,362.30 in Q1 2020, representing a growth of 35.5% [32]. - The company reported a total comprehensive income of ¥925,570.05 for Q1 2021, down from ¥5,627,651.29 in Q1 2020 [36]. Cash Flow - The net cash flow from operating activities improved significantly to CNY 19,695,884.19, a 850.60% increase year-on-year [8]. - Net cash flow from operating activities improved to CNY 19,695,884.19, a turnaround from a negative CNY 2,624,032.64, representing an increase of 850.60% [17]. - Cash flow from operating activities for Q1 2021 was ¥19,695,884.19, compared to a negative cash flow of ¥2,624,032.64 in Q1 2020 [38]. - The net cash flow from operating activities for Q1 2021 was -3,119,684.03 RMB, compared to -19,725,177.49 RMB in Q1 2020, showing an improvement of approximately 84.2% [39]. - Cash flow from investing activities for Q1 2021 was negative at -¥605,325,399.81, worsening from -¥459,102,418.39 in Q1 2020 [38]. Assets and Liabilities - Total assets increased by 30.87% to CNY 2,238,933,456.38 compared to the end of the previous year [8]. - The total liabilities increased to CNY 1,203,490,793.55 from CNY 660,260,136.54, reflecting higher financial obligations [24]. - The company's cash and cash equivalents decreased to CNY 128,015,185.28 from CNY 639,095,428.46 [22]. - Total current assets increased to CNY 621,341,812.63 in Q1 2021, up from CNY 551,378,038.93 at the end of 2020, marking a growth of 12.7% [27]. - Total liabilities as of March 31, 2021, were CNY 258,872,331.40, compared to CNY 160,051,902.82 at the end of 2020, indicating a significant increase of 61.6% [28]. Investments and Equity - The company plans to invest CNY 20 million in Shanghai Xilin Cultural Communication Co., Ltd., acquiring a 57.14% stake [17]. - The company's long-term equity investments increased to CNY 258,976,921.05 as of March 31, 2021, compared to CNY 242,687,198.97 at the end of 2020, showing a growth of 6.7% [27]. - Total equity increased from CNY 1,024,968,687.55 to CNY 1,050,537,372.33, an increase of CNY 25,568,684.78 [43]. - The company’s total equity attributable to shareholders increased from CNY 994,204,961.71 to CNY 1,019,773,646.49, an increase of CNY 25,568,684.78 [43]. Financial Ratios and Returns - The weighted average return on equity improved to 1.10%, up from 0.87% in the previous year [8]. - Financial expenses increased significantly to CNY 7,656,400.88 from CNY 195,004.73, a change of 3,826.26% [17]. - Investment income rose to CNY 6,307,037.60, up 119.70% from CNY 2,870,697.92 [17]. Other Income and Expenses - The company received government subsidies amounting to CNY 2,700,868.74 related to normal business operations [7]. - Other income decreased to CNY 2,700,868.74, down 72.36% from CNY 9,771,913.94 [17]. - Total operating costs for Q1 2021 were CNY 539,821,880.11, up from CNY 517,476,241.38 in Q1 2020, reflecting a year-over-year increase of 4.3% [31].