Core Viewpoint - The company has established a strategic partnership with Bandai Namco, leading to significant expansions in retail and IP collaboration, particularly in the collectible toy market [1]. Group 1: Strategic Partnerships and Expansions - The company announced a deep strategic cooperation with Bandai Namco, leveraging the success of the Gundam pop-up store in Changsha in April 2024 [1]. - In December 2024, the company obtained distribution rights for Bandai Namco's Gundam base and related merchandise, opening the first Gundam base in Jiangsu [1]. - The company plans to open China's first Bandai model store in March 2025, featuring popular IPs such as Gundam, Pokémon, and Doraemon [1]. Group 2: Business Performance and Growth Strategy - The company achieved a breakthrough in cross-industry collaboration in 2024, expanding into the trendy toy consumption sector [1]. - The company will implement a dual-track expansion strategy focusing on "core regional cities + key business districts," with initial plans to enter high-quality commercial spaces in Changsha [1]. - Over the next three years, the company aims to expand its national presence at a rate of 3-5 new stores annually, enhancing store profitability through digital operations and limited product strategies [1]. Group 3: Revenue Performance of Gundam Base Stores - The Suzhou Gundam base store, which opened in December 2024, has exceeded expectations in its first five months of operation [2]. - The store achieved industry benchmark levels in single-store sales efficiency and demonstrated high member repurchase rates, indicating strong IP loyalty [2]. - The store has already reached profitability in its first quarter of operation [2].

Group 1 - The company, Aiyingshi, plans to open 11 new stores across various cities in China before and after Children's Day, including Wenzhou, Changshu, Nanchang, Shanghai, Yancheng, Nantong, Hangzhou, Yixing, Nanjing, and Chengdu [1] - In the past year, Aiyingshi has shown significant growth in store openings, with 9 new stores opened around the National Day holiday, 20 stores from December to the Lunar New Year, and over 20 stores opened from early May to the end of May [1] - Aiyingshi holds a leading position in the domestic mother and baby retail market, particularly in high-consumption cities such as Shanghai, Ningbo, Xiamen, Wuxi, and Wuhan, where it has achieved significant market share [1] Group 2 - The company is actively enhancing its online presence through content marketing and brand live streaming to improve brand recognition and market penetration [2] - Aiyingshi has introduced over 30 new SKUs, including high-quality products like baby food, probiotics, rice cakes, and melt-in-the-mouth snacks, catering to families with children from pre-pregnancy to 6 years old [2]

Summary of Key Points Core Viewpoint - The company, Aiyingshi, is experiencing a decline in stock price and has made significant announcements regarding management changes and financial guarantees for subsidiaries [1][2]. Group 1: Stock Performance - As of May 30, 2025, Aiyingshi's stock closed at 19.82 yuan, down 1.54% from the previous week [1]. - The stock reached a weekly high of 20.28 yuan on May 27 and a low of 19.31 yuan on May 28 [1]. - The company's current total market capitalization is 2.746 billion yuan, ranking 7th in the professional chain sector and 4332nd in the A-share market [1]. Group 2: Management Changes - The company announced that Vice President Mo Ruiqiang has resigned from his position due to personal reasons but will continue to serve as a board member and on the Strategic and Sustainable Development Committee [1][3]. - Mo Ruiqiang directly holds 16.8 million shares and indirectly holds 50,000 shares of the company [1]. Group 3: Financial Guarantees - Aiyingshi will provide a total of 120 million yuan in joint liability guarantees for loans to its subsidiaries, including Shanghai Liyong Trading Co., Zhejiang Aiyingshi Logistics Co., and Shanghai Kanglong Enterprise Management Co. [2]. - The loans include 80 million yuan from Citic Bank Shanghai Branch for Shanghai Liyong and 20 million yuan each for the other two subsidiaries [2]. - The total amount of guarantees provided by the company to its subsidiaries has reached 899.39 million yuan, accounting for 77.97% of the company's most recent audited net assets [2].

关于公司董事离任的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 上海爱婴室商务服务股份有限公司（以下简称"公司"）董事会于近日收到 公司董事刘盛先生的书面辞职报告。刘盛先生因个人工作调整原因申请辞去公司 董事职务，辞去董事职务后，刘盛先生不在公司继续担任任何职务。刘盛先生与 公司及董事会无意见分歧,亦无其他事宜须提请公司股东注意。 二、离任对公司的影响 根据《公司法》《公司章程》等有关规定，该辞职申请自辞职报告送达董事 会起生效。刘盛先生辞职不会导致公司董事会成员低于法定最低人数，不会影响 公司董事会的正常运行，其辞职不会对公司正常的经营发展产生影响。公司将尽 快完成董事的补选工作。 证券代码：603214 证券简称：爱婴室 公告编号：2025-027 上海爱婴室商务服务股份有限公司 上海爱婴室商务服务股份有限公司 董事会 2025 年 5 月 31 日 截至本公告日，刘盛先生未持有公司股票, 不存在应当履行而未履行的承诺 事项；刘盛先生在任职期间恪尽职守、勤勉尽责，切实维护了公司的整体利益和 全体股东的合法权益，为公 ...

Industry Overview - The main listed companies in the maternal and infant industry include Kidswant (301078), Runben (603193), Aiyingshi (603214), Mengjie (002397), Jinfalabi (002762), Beiyinmei (002570), Keka (301009), China Feihe (06186.HK), Babytree Group (01761.HK), Goodbaby International (01086.HK), and Newman (02530.HK) [1] - The development history of China's maternal and infant industry can be divided into several stages: Exploration Period (1990s), Development Period (2000-2010), Explosion Period (2011-2018), and Integration Period (2019-present) [1][2] Development Stages - Exploration Period (1990s): Introduction of foreign parenting culture and products, with limited specialized maternal and infant stores [1] - Development Period (2000-2010): Increased acceptance of maternal and infant products, emergence of regional chain markets, and the rise of online maternal and infant communities [1] - Explosion Period (2011-2018): Rapid growth of online maternal and infant platforms and the establishment of offline stores as the primary consumption channel [1] - Integration Period (2019-present): Growth of private traffic through social media and the need for a "online + offline" shopping experience to maintain competitive advantage [2] Global Trends - The global maternal and infant industry began to flourish in the 1950s-60s, with significant growth in countries like Japan and the USA, leading to the emergence of chain brands [3] - By 1990, the maternal and infant market in developed countries matured, prompting international brands to enter markets like China, where domestic brands also began to rise [3] - The future of maternal and infant products will see increased diversification and innovation in sales channels and models to meet modern consumer demands [3] Market Share Insights - According to Grand View Research, baby cosmetics and toiletries account for 33.5% of the global baby products market, driven by the importance of hygiene and convenience for parents [7] - Baby food holds a 25.3% market share, with demand driven by urbanization, busy work schedules, and increasing parental focus on nutrition [7] Demographic Trends - The number of women of childbearing age in China is on a declining trend, decreasing from 380 million in 2011 to 310 million in 2022, with projections indicating a further decline by 2025 [9][10]

证券代码：603214 证券简称：爱婴室 公告编号：2025-026 上海爱婴室商务服务股份有限公司 关于召开 2024 年度暨 2025 年第一季度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、说明会类型 上海爱婴室商务服务股份有限公司（以下简称"公司"）已分别于 2025 年 4 月 3 日、2025 年 4 月 26 日在上海证券交易所网站（www.sse.com.cn）披露了《2024 年年度报告》《2025 年第一季度报告》。为方便广大投资者更加全面深入地了解 公司情况，公司将于 2025 年 6 月 6 日(星期五)通过网络方式召开 2024 年度暨 2025 年第一季度业绩说明会，就公司经营业绩及其余投资者关心的问题进行沟 通和交流，同时听取投资者的意见和建议。 二、说明会召开的时间、地点 （一）会议召开时间：2025年6月6日（星期五）下午15:00-17:00 三、参加人员 公司董事长兼总裁施琼先生、独立董事盛颖女士、高级副总裁兼董事会秘书 高岷女士、财务副总裁龚叶婷女 ...

证券代码：603214 证券简称：爱婴室 公告编号：2025-025 本次被担保方上海力涌商贸有限公司、浙江爱婴室物流有限公司、上海康 隆企业管理有限公司的资产负债率超过70%，敬请投资者关注担保风险。 公司不存在对外担保逾期的情形 一、担保情况概述 上海爱婴室商务服务股份有限公司 关于为下属公司贷款提供担保的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 被担保人名称及是否为上市公司关联人：上海力涌商贸有限公司为公司全 资子公司、浙江爱婴室物流有限公司为公司全资子公司、上海康隆企业管理有限 公司为公司控股子公司上海仟瀚科技服务有限公司的全资子公司。 本次担保本金金额合计：1.2亿元 本次担保是否有反担保：否 本次担保金额在公司2024年度股东大会审议通过的《关于预计2025年度为 下属公司提供担保的议案》（公告编号2025-010）授权范围内，无须再次提交董 事会、股东大会审议。 （一）担保基本情况 为满足子公司生产经营及业务发展的需要，上海力涌商贸有限公司（以下简 称"上海力涌"）拟向中信银行股份有限 ...

Group 1 - The company announced the resignation of Vice President Mo Ruiqiang due to personal reasons, effective immediately, while he will continue to serve as a director and a member of the Strategy and Sustainable Development Committee [1][2] - Mo Ruiqiang holds directly 16,800,000 shares and indirectly 50,000 shares of the company, and he will continue to manage his shares according to relevant laws and regulations after resigning [2] - The company confirmed that Mo Ruiqiang's resignation will not affect its normal operations and development, and his contributions during his tenure were acknowledged and appreciated by the board [1][2] Group 2 - Mo Ruiqiang's original term as Vice President was set to expire on October 25, 2026, but he resigned before completing this term [1] - The company has ensured that Mo Ruiqiang completed the necessary handover procedures before his resignation [1] - The board expressed gratitude for Mo Ruiqiang's diligent work and commitment to protecting the interests of the company and its shareholders during his tenure [2]

证券代码：603214 证券简称：爱婴室 公告编号：2025-024 上海爱婴室商务服务股份有限公司 2025 年 5 月 27 日 二、离任对公司的影响 根据《公司法》《公司章程》等有关规定，该辞职申请自辞职报告送达董事 会起生效。莫锐强先生已按照公司相关规定做好交接工作，其离任副总裁职务不 会影响公司正常的经营发展；辞去副总裁职务后，莫锐强先生仍在公司继续担任 董事、战略与可持续发展委员会委员职务。 截至本公告日，莫锐强先生直接持有公司股票 16,800,000 股，间接持有公 司股票 50,000 股, 不存在应当履行而未履行的承诺事项，辞去副总裁职务后将 继续按照相关法律法规、规范性文件的规定管理其所持公司股份，继续履行关于 姓名 离任职 务 离任时间 原定任期 到期日 离任 原因 是否继续 在上市公 司及其控 股子公司 任职 具体职务 是否存 在未履 行完毕 的公开 承诺 莫锐强 副总裁 2025/5/26 2026/10/25 个人 原因 是 董事、战略与 可持续发展 委员会委员 是 一、离任的基本情况 减持的相关承诺。莫锐强先生在任职副总裁期间恪尽职守、勤勉尽责，切实维护 了公司的整体利益和全体 ...

商贸零售 2025 年 05 月 25 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -29% -14% 0% 14% 29% 43% 58% 2024-05 2024-09 2025-01 商贸零售 沪深300 相关研究报告 《2025 年 4 月社零同比+5.1%，社会 消 费 平 稳 运 行 — 行 业 点 评 报 告 》 -2025.5.19 《618 大促拉开帷幕，关注国货美妆表 现—行业周报》-2025.5.18 《关注零售行业中期投资策略：深挖 情 绪 消 费 景 气 赛 道 — 行 业 周 报 》 -2025.5.11 2025 年 4 月社零+5.1%，期待消费回暖趋势继续维持 ——行业周报 | 黄泽鹏（分析师） | 陈思（联系人） | | --- | --- | | huangzepeng@kysec.cn | chensi@kysec.cn | | 证书编号：S0790519110001 | 证书编号：S0790124070031 | chensi@kysec.cn 证书编号：S0790124070031 2025 年 4 月社零同比+5.1%，期待消费回暖趋势继续维持 本周国 ...