Financial Performance - Operating revenue increased by 61.85% to CNY 778,115,382.89 year-on-year[6] - Net profit attributable to shareholders decreased slightly by 0.42% to CNY 8,726,643.25 compared to the same period last year[6] - The company reported a decrease of 45.04% in net profit after deducting non-recurring gains and losses, totaling CNY 4,435,857.47[6] - Basic and diluted earnings per share remained unchanged at CNY 0.03[6] - The total comprehensive income for Q1 2020 was CNY 8.73 million, compared to CNY 8.76 million in Q1 2019, reflecting a minor decline of 0.3%[24] - The net profit for Q1 2020 was CNY 8.73 million, slightly down from CNY 8.76 million in Q1 2019, indicating a decrease of 0.3%[24] - The company's operating profit for Q1 2020 was CNY 10.04 million, compared to CNY 8.96 million in Q1 2019, showing an increase of 12.1%[24] - The total profit for Q1 2020 was CNY 10.00 million, an increase from CNY 8.91 million in Q1 2019, representing a growth of 12.3%[24] Cash Flow - Net cash flow from operating activities improved significantly, increasing by 123.11% to CNY 21,532,119.59[6] - The cash inflow from operating activities was CNY 904.17 million in Q1 2020, up from CNY 477.95 million in Q1 2019, marking an increase of 89.0%[28] - The net cash flow from operating activities for Q1 2020 was ¥21,532,119.59, a significant improvement compared to a net outflow of ¥93,179,528.10 in Q1 2019[29] - Total cash inflow from operating activities reached ¥323,231,613.53, up from ¥154,105,324.34 in the previous year, indicating a growth of approximately 109%[30] - The company reported a net increase in cash and cash equivalents of ¥41,588,353.71 for Q1 2020, contrasting with a decrease of ¥92,751,386.00 in Q1 2019[30] Assets and Liabilities - Total assets decreased by 4.08% to CNY 1,551,266,317.69 compared to the end of the previous year[6] - Total liabilities decreased to ¥1,193,955,581.24 from ¥1,268,597,168.40, a reduction of approximately 5.9%[18] - Total assets as of March 31, 2020, amounted to CNY 1,551,266,317.69, a decrease from CNY 1,617,181,376.62 at the end of 2019[17] - Current assets totaled ¥474,438,425.26 as of March 31, 2020, compared to ¥449,551,055.17 at the end of 2019, marking a growth of 5.0%[20] - Total liabilities reached ¥1,268,597,168.40, with current liabilities at ¥992,301,564.00 and non-current liabilities at ¥276,295,604.40[34] Shareholder Information - The number of shareholders reached 31,315 at the end of the reporting period[8] - The largest shareholder, 罗衍记, holds 129,000,000 shares, accounting for 47.67% of total shares[9] - Shareholders' equity increased to ¥357,504,360.26 from ¥348,777,717.01, reflecting a growth of 2.1%[18] Expenses and Costs - Operating costs rose to CNY 740,086,163.89, reflecting a 70.86% increase from CNY 433,163,180.85, in line with revenue growth[10] - Financial expenses surged by 175.91% to CNY 3,242,877.73, attributed to increased bank borrowings[10] - The company incurred sales expenses of CNY 5.25 million in Q1 2020, compared to CNY 3.43 million in Q1 2019, reflecting an increase of 53.1%[25] Investment and Financing - Short-term borrowings increased by 37.50% to CNY 110,000,000.00 from CNY 80,000,000.00, indicating a rise in financing needs[10] - The company is in the process of a non-public stock issuance approved by the China Securities Regulatory Commission, which is expected to enhance capital structure[12] - The company reported a significant increase in investment income, which rose to CNY 963,911.05 from a loss of CNY 217,706.26, a change of 542.76%[10] Changes in Accounting Standards - The company executed a new revenue standard starting January 1, 2020, impacting financial reporting[36] - The company implemented the new revenue recognition standard starting January 1, 2020[41] - The cumulative impact of the new revenue standard will adjust the financial statement amounts for the beginning of 2020[41] - The company did not adjust comparative period data due to the new revenue standard[41] - The company is not applicable for retrospective adjustments under the new revenue and leasing standards[42]

Financial Performance - Operating revenue decreased by 19.17% to CNY 2,033,740,928.81 for the first nine months of the year[7] - Net profit attributable to shareholders increased by 20.22% to CNY 61,183,061.15 for the first nine months[7] - Basic earnings per share increased by 21.05% to CNY 0.23[8] - The weighted average return on equity increased by 2.81 percentage points to 10.26%[7] - In Q3 2019, the company reported operating revenue of RMB 919.45 million, a year-on-year increase of 20.99%[14] - The net profit attributable to shareholders in Q3 2019 was RMB 33.61 million, representing a year-on-year growth of 114.87%[14] - The gross profit margin improved from 9.08% in the same period last year to 10.72% in Q3 2019[14] - Total operating revenue for Q3 2019 reached ¥919.45 million, a 21% increase from ¥759.95 million in Q3 2018[27] - Net profit for Q3 2019 was ¥33.61 million, compared to ¥15.64 million in Q3 2018, representing a 115% increase[28] - The total profit for Q3 2019 was ¥42.24 million, significantly higher than ¥17.20 million in Q3 2018, marking a 146% increase[28] Cash Flow - Net cash flow from operating activities decreased by 59.85% to CNY 54,302,540.35 compared to the same period last year[7] - Cash flow from operating activities for the first nine months of 2019 was CNY 54,302,540.35, down from CNY 135,237,653.26 in the previous year, a decrease of about 60.1%[36] - Cash flow from investing activities for the first nine months of 2019 was negative CNY 121,720,223.13, compared to negative CNY 91,726,088.58 in the same period of 2018, indicating a worsening of investment cash flow[37] - Cash flow from financing activities for the first nine months of 2019 was CNY 113,865,055.41, significantly higher than CNY 25,716,456.20 in the previous year, showing an increase of approximately 342.5%[37] - Operating cash inflow for the first three quarters of 2019 was $668.21 million, down 43.8% from $1.19 billion in the same period of 2018[38] - Net cash flow from operating activities decreased to $48.31 million, a decline of 61.1% compared to $124.09 million in the previous year[38] - Cash outflow from investing activities totaled $133.79 million, a decrease of 31.3% from $194.78 million in the same period of 2018[39] - Cash inflow from financing activities increased to $326.87 million, up 71.3% from $190.74 million in the same period of 2018[39] Assets and Liabilities - Total assets increased by 6.79% to CNY 1,881,440,121.64 compared to the end of the previous year[7] - Current liabilities rose to CNY 971,101,823.05 from CNY 877,548,734.73, reflecting an increase of approximately 10.6%[20] - Total liabilities reached CNY 1,253,091,263.75, compared to CNY 1,197,356,092.74, marking an increase of around 4.7%[20] - Shareholders' equity increased to CNY 628,348,857.89 from CNY 564,382,972.98, showing a growth of about 11.3%[21] - The company reported a decrease in cash and cash equivalents to CNY 26,703,899.32 from CNY 40,175,086.42, a decline of approximately 33.4%[23] - The total current assets were CNY 347,463,963.12, down from CNY 351,698,650.31, reflecting a decrease of about 1%[24] Shareholder Information - The total number of shareholders reached 22,093 by the end of the reporting period[10] - The largest shareholder, Luo Yanj, holds 47.67% of the shares, with 103,111,700 shares pledged[10] Other Financial Metrics - Government subsidies recognized in the current period amounted to CNY 11,844,187.24[9] - The company reported a loss of CNY 51,000.00 from debt restructuring[9] - Financial expenses increased by RMB 3.62 million, a rise of 170.21% primarily due to increased borrowing interest[13] - Research and development expenses for Q3 2019 were ¥5.19 million, down from ¥6.75 million in Q3 2018, indicating a 23% decrease[27] - Interest expenses for Q3 2019 amounted to CNY 1,971,580.54, compared to CNY 829,298.18 in Q3 2018, reflecting an increase of approximately 137.4%[33] - The company reported other income of CNY 1,588,484.80 in Q3 2019, compared to CNY 500,000.00 in the same quarter last year, indicating a significant increase of 217.7%[33]

Financial Performance - The company's operating revenue for the first half of 2019 was ¥1,114,295,546.31, a decrease of 36.54% compared to ¥1,755,968,702.24 in the same period last year[19] - The net profit attributable to shareholders for the first half of 2019 was ¥27,577,016.37, down 21.77% from ¥35,252,357.14 in the previous year[19] - Basic earnings per share for the first half of 2019 were ¥0.10, a decrease of 23.08% compared to ¥0.13 in the same period last year[21] - The weighted average return on equity decreased by 1.13 percentage points to 4.76% from 5.89% in the previous year[21] - The company achieved operating revenue of 1.114 billion yuan, a decrease of 36.54% year-on-year, with Q2 revenue at 634 million yuan, showing significant improvement from Q1[47] - The net profit attributable to shareholders was 27.577 million yuan, down 21.77% year-on-year, primarily due to reduced advertising budgets from clients[47] - The company reported a comprehensive income of ¥27,577,016.37 for the first half of 2019, indicating a recovery from previous losses[125] Cash Flow and Assets - The net cash flow from operating activities increased significantly to ¥19,082,444.34, compared to ¥1,851,496.52 in the same period last year, representing a growth of 930.65%[19] - The company's accounts receivable decreased by 68.38% to 6,090,574.11 RMB due to reduced settlement methods[33] - The company's long-term deferred expenses decreased by 50.29% to 270,571.11 RMB, attributed to the amortization of renovation costs[33] - The company's total assets at the end of the reporting period were ¥1,696,100,666.19, a decrease of 3.62% from ¥1,759,739,640.55 at the end of the previous year[19] - The company's current assets totaled ¥1,007,587,882.79, down from ¥1,075,989,016.86 at the end of 2018, reflecting a decrease of approximately 6.7%[103] - Cash and cash equivalents decreased to ¥147,274,251.56 from ¥192,828,419.41, representing a decline of about 23.6%[103] Market Trends and Business Strategy - In the first half of 2019, the overall Chinese advertising market declined by 8.8%, with traditional media experiencing a 12.8% drop[28] - The company's digital marketing business accounted for over 70% of total revenue in 2018, with a scale exceeding 2.2 billion RMB[34] - The digital marketing budget is expected to increase by 20% on average in 2019, with 79% of advertisers planning to boost their digital marketing spending[34] - The company is actively adjusting its business strategy to focus on performance advertising, information flow, and short video marketing in response to market trends[46] - The OTT advertising market in China is projected to grow from 2.3 billion RMB in 2017 to 30.7 billion RMB by 2020, reflecting a year-on-year increase of 137.98%[29] Shareholder and Corporate Governance - The company did not distribute cash dividends or issue bonus shares for the first half of 2019[4] - The company has committed to achieving net profit targets of no less than 35 million, 42 million, 50.4 million, and 60.48 million for the years 2017 to 2020 respectively[71] - The company has established a compensation obligation for net profit shortfalls during the commitment period, agreeing to compensate in cash if actual profits fall below the promised amounts[74] - The company has committed to not engaging in any business that directly competes with its main operations during the holding period of its shares[72] - The company has emphasized the importance of maintaining its competitive edge and protecting its market position through these commitments[72] Risks and Compliance - The company has outlined potential risks in its operations, which are detailed in the report[6] - The company faces market competition risks due to the presence of numerous small and medium-sized advertising companies in the industry[67] - The company confirmed that there were no major related party transactions during the reporting period[82] - The company has committed to ensuring that its main business operations remain unchanged following the acquisition[74] Research and Development - Research and development expenses rose by 5.14% to ¥10,172,453.90 compared to ¥9,674,948.42 in the same period last year[60] - The company has developed a proprietary big data monitoring platform for embedded advertising, integrating various data sources for comprehensive analysis[40] - The company plans to enhance its technology investment, focusing on the application of big data, 5G, and artificial intelligence in marketing and content industries[54] Employee and Talent Management - The company is optimizing its talent structure to adapt to the evolving advertising landscape, emphasizing the recruitment of younger professionals[57] - The company is enhancing its effect marketing team, establishing a collaborative team for traditional and digital advertising solutions[51] Financial Instruments and Accounting Policies - The company recognizes expected credit losses for financial assets measured at amortized cost and fair value through other comprehensive income, considering past events and future economic conditions[165] - The company applies the equity method for long-term equity investments, adjusting the initial investment cost based on the fair value of identifiable net assets at the time of investment[177] - The company recognizes intangible assets at cost, amortizing those with a finite useful life over their estimated useful life using the straight-line method[188]

2019 年第一季度报告 一、 重要提示 1.1 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整， 不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和连带的法律责任。 2019 年第一季度报告 公司代码：603598 公司简称：引力传媒 引力传媒股份有限公司 2019 年第一季度报告 1 / 19 | ਮ | | --- | | 一、重要提示 3 | | --- | | 二、公司基本情况 3 | | 三、重要事项 6 | | 四、附录 8 | 1.2 公司全体董事出席董事会审议季度报告。 1.3 公司负责人罗衍记、主管会计工作负责人王晓颖及会计机构负责人（会计主管人员）张宗保 证季度报告中财务报表的真实、准确、完整。 1.4 本公司第一季度报告未经审计。 二、 公司基本情况 2.1 主要财务数据 非经常性损益项目和金额 √适用 □不适用 单位：元 币种：人民币 | 项目 | 本期金额 | 说明 | | --- | --- | --- | | 非流动资产处置损益 | -25,865.60 | | | 越权审批，或无正式批准文件，或偶发性的税收返还、减免 | | | | 计入当期 ...

Financial Performance - The company's operating revenue for 2018 was approximately ¥3.15 billion, representing a 21.88% increase compared to ¥2.58 billion in 2017[21]. - The net profit attributable to shareholders for 2018 was approximately ¥56.63 million, a decrease of 15.15% from ¥66.74 million in 2017[21]. - The net cash flow from operating activities for 2018 was approximately ¥12.09 million, down 87.93% from ¥100.16 million in 2017[21]. - The total assets at the end of 2018 were approximately ¥1.76 billion, a decrease of 13.70% from ¥2.04 billion at the end of 2017[21]. - The basic earnings per share for 2018 was ¥0.21, down 16.00% from ¥0.25 in 2017[22]. - The weighted average return on equity for 2018 was 9.44%, a decrease of 1.20 percentage points from 10.64% in 2017[22]. - The net assets attributable to shareholders at the end of 2018 were approximately ¥564.58 million, a decrease of 14.83% from ¥662.91 million at the end of 2017[21]. - The company recorded a decrease in operating profit of 25.79%, totaling 68.78 million RMB[50]. - The company reported a net profit margin of approximately 1.5% for the year, reflecting the impact of rising costs on profitability[193]. Revenue and Growth - The company achieved total operating revenue of 3,147.13 million RMB in 2018, representing a year-on-year growth of 21.88%[50]. - The digital marketing business exceeded ¥2.2 billion in 2018, accounting for over 70% of total revenue, with expectations for continued high growth in 2019[36]. - The company served over 500 domestic and international brand enterprises, adding more than 50 new brand clients in 2018, including major internet companies and international brands[41]. - The short video marketing market size reached approximately ¥14 billion in 2018, showing a remarkable growth of 520% year-over-year[33]. - The company expanded its client base by adding high-quality brands such as ZARA, Maserati, Disney, and Swarovski[48]. Investment and Expenditures - The company plans not to distribute profits for 2018 due to significant investment expenditures planned for 2019[5]. - The company reported a significant increase in R&D expenses, which rose by 1,759.20% to 10.31 million RMB, primarily for the development of the advertising platform[51]. - The company has invested in nearly 10 television and online variety shows since 2015, with marketing scale based on long video content exceeding ¥2 billion in 2018[39]. - The company plans to enhance its technological investment in 2019, focusing on the application of big data, AI, and 5G in marketing and content industries[79]. Market Trends and Strategies - The advertising market in China experienced a slight increase of 2.9% in 2018, with traditional media advertising spending declining by 1.5%[32]. - The market share of mobile internet advertising reached nearly 80% of the overall internet advertising in 2018, indicating a strong trend towards mobile platforms[32]. - The company has established brand promotion partnerships with major internet companies such as Tencent, Meituan, and Pinduoduo in 2018[29]. - The company has actively engaged in short video content creation and marketing, recognized as an excellent partner by major platforms like Toutiao and Douyin in 2018[40]. Risk Management and Compliance - The company has indicated potential risks related to future development strategies and operational plans, advising investors to be cautious[6]. - The advertising industry faces risks from increased regulatory scrutiny and market competition, which may impact profitability and market share[86][87]. - The company will focus on risk control and cost management to mitigate operational risks and enhance financial performance[85]. - The company emphasizes the importance of a stable and transparent profit distribution policy to ensure long-term shareholder value[90]. Shareholder and Governance - The company emphasizes that the commitments made are irrevocable[96]. - The company has established a commitment to not directly or indirectly engage in any business activities that may compete with the interests of the controlling party[96]. - The company has a total of 24,973 ordinary shareholders as of the end of the reporting period[136]. - The company ensures equal treatment of all shareholders, allowing minority shareholders to exercise their rights fully[162]. Employee and Management - The company has established a performance-based compensation system for senior management, aligning salary growth with business development and efficiency improvements[158]. - The total remuneration for the chairman and president, Luo Yanji, was reported at 1.4086 million RMB for the year[149]. - The company has implemented a targeted training plan to enhance core competitiveness and improve employee management quality and work efficiency[159]. - The total number of employees in the parent company is 161, and in major subsidiaries, it is 295, resulting in a total of 456 employees[157].

2018 年第三季度报告 公司代码：603598 公司简称：引力传媒 引力传媒股份有限公司 2018 年第三季度报告 1 / 21 | 一、重要提示 | 3 | | --- | --- | | 二、公司基本情况 | 3 | | 三、重要事项 | 7 | | 四、附录 | 10 | 2018 年第三季度报告 一、 重要提示 二、 公司基本情况 2.1 主要财务数据 单位：元 币种：人民币 | | 本报告期末 | 上年度末 | | 本报告期末比上年 | | --- | --- | --- | --- | --- | | | | 调整后 | 调整前 | 度末增减(%) | | 总资产 | 1,991,200,624.56 | 2,039,187,459.32 | 2,039,187,459.32 | -2.35 | | 归属于上市公司股东的净 | 564,023,460.02 | 662,909,987.08 | 662,909,987.08 | -14.92 | | 资产 | | | | | | | 年初至报告期末 | 上年初至上年报告期末 | | 比上年同期增减 | | | （1-9月） | （1-9月） | ...

2018 年半年度报告 公司代码：603598 公司简称：引力传媒 引力传媒股份有限公司 2018 年半年度报告 二〇一八年八月 1 / 112 2018 年半年度报告 重要提示 五、 经董事会审议的报告期利润分配预案或公积金转增股本预案 公司 2018 年半年度不分配现金股利，不送红股、不进行资本公积金转增股本。 六、 前瞻性陈述的风险声明 √适用 □不适用 本半年度报告涉及未来发展战略和经营计划等前瞻性陈述，不构成公司对投资者的实质承诺， 请投资者注意投资风险。 七、 是否存在被控股股东及其关联方非经营性占用资金情况 否 八、 是否存在违反规定决策程序对外提供担保的情况？ 2 / 112 一、 本公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的真实、准确、完 整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 二、 公司全体董事出席董事会会议。 三、 本半年度报告未经审计。 四、 公司负责人罗衍记、主管会计工作负责人王晓颖及会计机构负责人（会计主管人员）张宗声 明：保证半年度报告中财务报告的真实、准确、完整。 | . | | --- | | ਸ | | 第一节 | 释义 ...

1 / 18 | 一、重要提示 3 | | --- | | 二、公司基本情况 3 | | 三、重要事项 6 | | 四、附录 8 | 2018 年第一季度报告 一、 重要提示 二、 公司基本情况 2.1 主要财务数据 2018 年第一季度报告 公司代码：603598 公司简称：引力传媒 引力传媒股份有限公司 2018 年第一季度报告 非经常性损益项目和金额 √适用 □不适用 单位：元币种：人民币 | 项目 | 本期金额 | 说明 | | --- | --- | --- | | 非流动资产处置损益 | | | | 越权审批，或无正式批准文件，或偶发性的税收返还、减免 | | | | 计入当期损益的政府补助，但与公司正常经营业务密切相关， | | | 3 / 18 单位：元币种：人民币 本报告期末 上年度末 本报告期末比上年 度末增减(%) 总资产 2,099,932,695.92 2,039,187,459.32 2.98 归属于上市公司股东的净 资产 678,636,548.24 662,909,987.08 2.37 年初至报告期末 上年初至上年报告期末 比上年同期增减 (%) 经营活动产生的现金流量 净额 ...

2017 年年度报告 公司代码：603598 公司简称：引力传媒 引力传媒股份有限公司 2017 年年度报告 1 / 145 2017 年年度报告 重要提示 三、 瑞华会计师事务所（特殊普通合伙）为本公司出具了标准无保留意见的审计报告。 四、 公司负责人罗衍记、主管会计工作负责人王晓颖及会计机构负责人（会计主管人员）张宗声 明：保证年度报告中财务报告的真实、准确、完整。 五、 经董事会审议的报告期利润分配预案或公积金转增股本预案 以未来实施2017年度利润分配方案时的股权登记日的总股本为基数，向全体股东每10股派发 现金红利0.5元（含税），剩余未分配利润结转以后年度。本年度不送红股、不进行资本公积金转 增股本。 六、 前瞻性陈述的风险声明 √适用 □不适用 本年度报告涉及未来发展战略和经营计划等前瞻性陈述，不构成公司对投资者的实质承诺， 请投资者注意投资风险。 七、 是否存在被控股股东及其关联方非经营性占用资金情况 否 八、 是否存在违反规定决策程序对外提供担保的情况？ 否 九、 重大风险提示 公司已在本报告中详细描述可能存在的相关风险，敬请查阅第四节经营情况讨论与分析中可 能面对的风险部分的内容。 十、 ...

2017 年第三季度报告 公司代码：603598 公司简称：引力传媒 引力传媒股份有限公司 2017 年第三季度报告 1 / 21 | 目录 | | --- | | 一、 | 重要提示 | 3 | | --- | --- | --- | | 二、 | 公司基本情况 | 3 | | 三、 | 重要事项 | 7 | | 四、 | 附录 | 10 | 2017 年第三季度报告 一、 重要提示 1.1 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整， 不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和连带的法律责任。 1.2 公司全体董事出席董事会审议季度报告。 1.3 公司负责人罗衍记、主管会计工作负责人王晓颖及会计机构负责人（会计主管人员）李影保 证季度报告中财务报表的真实、准确、完整。 1.4 本公司第三季度报告未经审计。 二、 公司基本情况 2.1 主要财务数据 3 / 21 单位：元 币种：人民币 本报告期末 上年度末 本报告期末比上年度末增 减(%) 总资产 987,160,823.52 892,555,973.56 10.60 归属于上市公司 股东的净资产 621,21 ...