Financial Performance - The company reported a loss for the fiscal year 2024, leading to a proposal of no cash dividends, no bonus shares, and no capital reserve transfer to share capital [6]. - In 2024, the company's operating revenue reached CNY 6.29 billion, a 32.73% increase compared to CNY 4.74 billion in 2023 [23]. - The net profit attributable to shareholders was a loss of CNY 18.11 million, representing a 137.69% decrease from a profit of CNY 48.04 million in 2023 [23]. - The net cash flow from operating activities was negative CNY 291.81 million, a significant decline from positive CNY 21.12 million in 2023 [23]. - The total assets increased by 15.58% to CNY 1.41 billion at the end of 2024, compared to CNY 1.22 billion at the end of 2023 [23]. - The basic earnings per share for 2024 was negative CNY 0.07, down 138.89% from CNY 0.18 in 2023 [24]. - The company reported a weighted average return on equity of -9.54% in 2024, a decrease of 37.60% from 28.06% in 2023 [25]. - The company achieved total revenue of 6.29 billion RMB in 2024, representing a year-on-year increase of 32.73% [73]. - The net profit attributable to shareholders was -18.11 million RMB, with a net profit excluding non-recurring items of -17.28 million RMB [73]. - The company's operating costs increased by 35.51% to 6.06 billion RMB, primarily due to growth in e-commerce and social media marketing [74]. Audit and Compliance - The company has received a standard unqualified audit report from the accounting firm Xinyong Zhonghe [5]. - The audit report confirms that the financial statements of Gravity Media Co. fairly reflect its financial position as of December 31, 2024, in accordance with accounting standards [195]. - The audit committee emphasized the importance of maintaining independence and objectivity in the audit process, confirming the qualifications of the auditing firm [123]. - The internal control audit report for the financial report as of December 31, 2024, was issued with a standard unqualified opinion [147]. - The audit procedures for revenue recognition included reviewing sales contracts, testing internal controls, and analyzing gross margin fluctuations [198]. Risk Management - The report includes a risk statement regarding forward-looking statements, indicating potential risks in future development strategies and operational plans [7]. - The management has highlighted the need for investors to be aware of investment risks as outlined in the management discussion and analysis section [9]. - The company has not reported any risks of delisting or bankruptcy restructuring [159]. Corporate Governance - The company has not reported any instances where more than half of the board members could not guarantee the authenticity and completeness of the annual report [8]. - The company has established a long-term incentive mechanism to attract and retain talent, aligning the interests of shareholders, the company, and employees [110]. - The company has a strategic focus on maintaining independence from its controlling shareholders and related parties [111]. - The company's independent directors have academic backgrounds, enhancing governance quality [113]. - The company has not reported any major differences in governance compared to regulatory requirements [111]. Business Strategy and Growth - The company aims to enhance content innovation, technology empowerment, and international business expansion to drive growth [34]. - The online retail sales in China grew by 7.2% in 2024, indicating a positive market trend that the company can leverage [34]. - The company is committed to a dual-driven strategy of "technology + content" to build unique growth barriers for partners in the digital marketing era [40]. - The company plans to deepen its layout in key platforms like Douyin and Xiaohongshu, enhancing its service capabilities and optimizing its content marketing strategies [38]. - The company is exploring new fields such as AIGC micro-short drama production, leveraging AIGC video generation technology for future projects [43]. Technology and Innovation - The company has integrated advanced external AI models and developed specialized AI tools for advertising and marketing, enhancing operational efficiency and creativity [44]. - The company has developed the "Jiuhe Creative" AIGC platform, integrating advanced model technologies to enhance content creation efficiency and quality [64]. - The cost of AI content generation has significantly decreased, with the DeepSeek-R1 model's inference cost being much lower than OpenAI's models, making large-scale AI application economically feasible for the advertising industry [52]. - The company is actively enhancing its management efficiency through improved performance management and cost control measures, aiming to lower operating costs and increase operational efficiency [100]. Employee and Talent Management - The company has implemented a comprehensive employee capability enhancement plan, including technical training and workshops, to integrate AI into daily work [101]. - The total number of employees in the parent company and major subsidiaries is 743, with 104 in sales and 29 in technical roles [129]. - The company has a structured training program aimed at enhancing employee skills and management quality [132]. Market Position and Competition - The advertising marketing industry faces intensified competition, with traditional advertising agency margins declining due to increased media platform concentration [104]. - The company ranks among the top service providers on major platforms like ByteDance and Alibaba, with its performance in various business segments being highly competitive [61]. - The company has served over 1,000 brand clients, maintaining long-term partnerships with nearly 100 clients for over 10 years [72]. Financial Position and Assets - The company's total assets as of December 31, 2024, amounted to CNY 1,412.44 million, with net assets of CNY 182.42 million [176]. - The company's asset-liability ratio increased to 87.08%, up by 3.20 percentage points from the previous year, which was 83.88% [176]. - The company reported a significant increase in restricted cash due to bank account freezes and pledged receivables, totaling ¥181,895,740.24 [90]. Shareholder Information - The total number of common shareholders as of the end of the reporting period is 52,964, down from 55,444 at the end of the previous month [177]. - The largest shareholder, Luo Yanjiji, holds 99,246,300 shares, representing 36.97% of the total shares [179]. - The total number of shares held by the top ten shareholders includes significant pledges and frozen shares, indicating potential liquidity concerns [179]. Related Party Transactions - The company has not disclosed any non-operating fund occupation by controlling shareholders or related parties [8]. - The company has confirmed that it will not seek improper benefits that could harm the interests of other shareholders [154]. - The company will ensure compliance with the Company Law and internal governance rules regarding related party transactions [154].

Core Insights - The company reported a significant increase in revenue for 2024, achieving 6.289 billion yuan, a year-on-year growth of 32.73% [1] - In Q1 2025, the company generated 1.990 billion yuan in revenue, marking a 56.98% increase year-on-year, and turned a profit with a net income of 7.5429 million yuan [1] - The Chinese media advertising market is experiencing stable growth, with the industry revenue surpassing 1.5 trillion yuan in 2024, reflecting a year-on-year growth of 17.9% [1] Business Performance - The company made strides in brand marketing, social marketing, and e-commerce marketing, enhancing its full-chain marketing service system [2] - Brand marketing saw significant growth, with successful collaborations with major media platforms and over 20 leading brands, enhancing customer loyalty [2] - The social marketing sector performed well on platforms like Xiaohongshu and Bilibili, expanding into new industries and increasing the number of clients [2] E-commerce and International Strategy - E-commerce marketing and operations emerged as a highlight, with the company outperforming the media market in growth [3] - The company has made substantial progress in international marketing, particularly in fast-moving consumer goods, and has established partnerships with major global platforms [3] Innovation in Content Marketing - The rise of short dramas has created new opportunities in advertising, with the company successfully integrating advertising content into short dramas, generating significant revenue [4] - Collaborations with well-known brands have led to successful marketing campaigns, enhancing product exposure [4] Technological Advancements - The company is leveraging AI technology to reshape the digital marketing landscape, integrating advanced AI models into its advertising services [6] - The launch of the "Jiuhuo Creative" AIGC platform aims to enhance content creation efficiency and quality through AI tools [6] - The company is focused on reducing costs and improving efficiency through AI, while also planning to commercialize its self-developed AI tools for clients [6] Strategic Synergy - The company's core strategies of content innovation, technological empowerment, and internationalization are interlinked, driving continuous development and maintaining a leading position in the marketing industry [7]

证券代码：603598 证券简称：引力传媒 公告编号：2025-017 引力传媒股份有限公司 关于召开2024年年度股东大会的通知 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： (一)股东大会类型和届次 2024年年度股东大会 一、 召开会议的基本情况 (二)股东大会召集人：董事会 (三)投票方式：本次股东大会所采用的表决方式是现场投票和网络投票相结合的 方式 (四)现场及视频会议召开的日期、时间和地点 召开的日期时间：2025 年 5 月 20 日 14 点 30 分 召开地点：北京市朝阳区建国路甲 92 号世茂大厦 B 座 12 层-视频会议室 (五)网络投票的系统、起止日期和投票时间。 股东大会召开日期：2025年5月20日 本次股东大会采用的网络投票系统：上海证券交易所股东大会网络投票 系统 网络投票系统：上海证券交易所股东大会网络投票系统 网络投票起止时间：自2025 年 5 月 20 日 至2025 年 5 月 20 日 采用上海证券交易所网络投票系统，通过交易系统投票平台的投票时间为股 东大会召 ...

引力传媒股份有限公司 证券代码：603598 证券简称：引力传媒 公告编号：2025-013 第五届监事会第八次会议决议公告 本公司监事会及全体监事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、监事会会议召开情况 （一）引力传媒股份有限公司（"引力传媒"或"公司"）第五届监事会第八次会议的 召开符合有关法律、行政法规、部门规章、规范性文件和公司章程的规定。 （二）公司于2025年4月18日以书面方式向全体监事发出会议通知。 （三）本次会议于2025年4月28日在公司会议室以现场方式召开。 （四）会议应出席监事3人，实际出席监事3人。 （五）本次会议由监事会主席于雄凯主持。 二、监事会会议审议情况 （一）审议通过《关于公司 2024 年度监事会工作报告的议案》 详细内容见公司同日于上海证券交易所网站（www.sse.com.cn）披露的《2024 年度 监事会工作报告》。 此议案需提交公司股东大会审议。 表决结果：3 票同意、0 票弃权、0 票反对。 （二）审议通过《关于公司 2024 年度财务决算报告的议案》 公司《2024 ...

同意3票，反对0票，弃权0票。 2、公司2024年度非经营性资金占用及其他关联资金往来情况的议案 根据《关于规范上市公司与关联方资金往来以及上市公司对外担保若干问题的通知》 （证监会[2003]56号）规定，作为公司的独立董事，我们对公司控股股东及其关联方占 用公司资金情况进行了认真的了解和查验，报告期内，公司不存在控股股东及其他关联 方占用公司资金的情况。 引力传媒股份有限公司独立董事 2025 年度第一次专门会议决议 引力传媒股份有限公司董事会独立董事专门会议，于2025年4月27日以现场和网络 视频方式，召开了2025年度第一次专门会议，应到3人，实到3人，全体独立董事出席会 议，会议推选肖土盛独立董事主持会议，符合《上市公司独立董事管理办法》《公司独 立董事制度》的有关规定。经与会独立董事认真审议，本次会议通过了以下议案： 1、公司2024年度利润分配的议案 根据经审计的2024年度财务报告，公司2024年度经营业绩出现亏损，根据《公司法》、 《上市公司监管指引第3号——上市公司现金分红》、《公司章程》等规定，公司拟定的 2024年度利润分配预案为：本年度拟不派发现金红利、不送红股、不以资本公积金转增 ...

证券代码：603598 证券简称：引力传媒 公告编号：2025-019 引力传媒股份有限公司 第五届董事会第八次会议决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、董事会会议召开情况 （一）引力传媒股份有限公司（"引力传媒"或"公司"）第五届董事会第八次会议 的召开符合有关法律、行政法规、部门规章、规范性文件和公司章程的规定。 （二）公司于2025年4月18日以书面方式向全体董事发出会议通知。 （三）本次会议于2025年4月28日在公司会议室以现场和通讯相结合方式召开。 （四）会议应出席董事7人，实际出席董事7人。 （五）本次会议由董事长罗衍记先生主持，公司监事和高级管理人员列席了本次会 议。 二、董事会会议审议情况 （一）审议通过《关于公司2024年度总裁工作报告的议案》 表决结果：7票同意，0票弃权，0票反对。 （二）审议通过《关于公司 2024 年度董事会工作报告的议案》 详细内容见公司同日于上海证券交易所网站（www.sse.com.cn）披露的《公司 2024 年度董事会工作报告》。 表 ...

证券代码：603598 证券简称：引力传媒 公告编号：2025-016 引力传媒股份有限公司 2024 年度拟不进行利润分配的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、利润分配方案内容 (一)利润分配方案的具体内容 经信永中和会计师事务所(特殊普通合伙)审计，公司 2024 年度报表中归属 于上市公司股东的净利润为-18,105,075.90 元。截至 2024 年 12 月 31 日，公司累 计可供股东分配的利润为-114,759,692.28 元。 根据公司实际经营情况，并结合中国证监会《上市公司监管指引第 3 号—— 上市公司现金分红》《公司章程》等相关规定，鉴于公司目前的经营状况、财务 状况、资金需求以及公司未来发展状况，公司拟定 2024 年度利润分配预案为： 不派发现金红利、不送红股、不以资本公积金转增股本。本次利润分配预案尚需 提交公司 2024 年年度股东大会审议。 (二)是否可能触及其他风险警示情形 公司 2024 年度利润分配预案为：不派发现金红利、不送红股、不以资 本公积金 ...

引力传媒股份有限公司 2024 年度 审计报告 | 索引 | | 页码 | | --- | --- | --- | | 审计报告 | | 1-4 | | 公司财务报表 | | | | — | 合并资产负债表 | 1-2 | | — | 母公司资产负债表 | 3-4 | | — | 合并利润表 | 5 | | — | 母公司利润表 | 6 | | — | 合并现金流量表 | 7 | | — | 母公司现金流量表 | 8 | | — | 合并股东权益变动表 | 9-10 | | — | 母公司股东权益变动表 | 11-12 | | — | 财务报表附注 | 13-83 | 引力传媒股份有限公司全体股东: 一、审计意见 我们审计了引力传媒股份有限公司(以下简称"引力传媒公司")财务报表,包括 2024 年 12 月 31 日的合并及母公司资产负债表,2024 年度的合并及母公司利润表、合 并及母公司现金流量表、合并及母公司股东权益变动表,以及相关财务报表附注。 联系申话· :永中和会计师事务所| 北京市东城区朝阳门北大街 8 号富华大厦 A 座 9 层 9/F Block A Fu No.8. Chaovangme ...

索引 页码 内部控制审计报告 1-2 引力传媒股份有限公司 2024 年 12 月 31 日 内部控制审计报告 联系申话· 信永中和会计师事务所 | 北京市东城区朝阳门北大街 8 号宣 华大 厦 A 座 9 层 Donachena District Rei 内部控制审计报告 XYZH/2025BJAA19B0065 引力传媒股份有限公司 引力传媒股份有限公司全体股东: 按照《企业内部控制审计指引》及中国注册会计师执业准则的相关要求,我们审计 了引力传媒股份有限公司(以下简称引力传媒公司)2024年 12 月 31 日财务报告内部控 制的有效性。 一、企业对内部控制的责任 按照《企业内部控制基本规范》 、《企业内部控制应用指引》 、《企业内部控制评 价指引》的规定,建立健全和有效实施内部控制,并评价其有效性是引力传媒公司董事 会的责任。 二、 注册会计师的责任 我们的责任是在实施审计工作的基础上,对财务报告内部控制的有效性发表审计意 见,并对注意到的非财务报告内部控制的重大缺陷进行披露。 三、 内部控制的固有局限性 内部控制具有固有局限性,存在不能防止和发现错报的可能性。此外,由于情况的 变化可能导致内部控制变 ...

引力传媒股份有限公司 一、 独立董事基本情况 （一）个人工作履历、专业背景及兼职情况 本人戴昕，男，1983 年 11 月 24 日生，中共党员，现任北京大学法学院长 聘副教授、博士生导师、副院长。主要研究领域包括法理学、法律经济分析、 信息隐私法、数字经济与数据化公共治理等。获北京大学法学学士学位和法学 双学士（社会学专业）学位、美国杜克大学法律博士（J.D）学位、美国芝加哥 大学法学博士（J.S.D）学位。曾任中国海洋大学法学院教授、博士生导师、副 院长。曾任美国谢尔曼·思特灵律师事务所纽约和香港办公室专职律师，从事 跨境公司和金融法律业务。 （二）不存在影响独立性的情况说明 本人及本人直系亲属、主要社会关系不在公司或其附属企业担任除独立董 事以外的其他职务，本人及本人直系亲属没有直接或间接持有公司股份。本人 没有为公司及其附属企业提供财务、法律、咨询等服务，与公司实际控制人及 主要股东之间不存在可能妨碍本人进行独立客观判断的关系；本人没有从公司 及公司主要股东或有利害关系的机构和人员取得额外的、未予披露的其他利益， 其他任职单位与公司无任何关系，不存在任何影响独立董事独立性的情形。 二、 独立董事年度履 ...