Financial Performance Forecast - The company expects a net profit attributable to shareholders for 2024 to be between -17 million and -19 million RMB, indicating a loss compared to a profit of 48.04 million RMB in the same period last year[3]. - The net profit attributable to shareholders after deducting non-recurring gains and losses is projected to be between -16 million and -18 million RMB, down from 34.32 million RMB in the previous year[3]. - The company anticipates a significant revenue increase for 2024, estimating around 6.2 billion RMB, which represents substantial growth compared to the previous year[7]. Market Challenges - The company faces challenges in the domestic consumer market, leading to a decline in gross margin due to intensified competition and tightened incentive policies[7]. - The expiration of tax incentives related to the cultural and advertising industry is projected to reduce revenue by 16 million RMB in 2024[7]. Financial Risks - The increase in accounts receivable due to the substantial revenue growth is expected to result in an additional credit impairment loss of approximately 25 million RMB[7]. - The acquisition of Shanghai Zhixiao Qulian Technology Co., Ltd. is expected to incur a continuous loss of about 6.7 million RMB[7]. Management Response - The board of directors has expressed apologies for the inconvenience caused to investors due to the unexpected performance changes and will adopt more cautious market and risk control measures[8]. - There are no significant uncertainties affecting the accuracy of this performance forecast[9]. - The preliminary forecast data is subject to change and the final audited financial data will be disclosed in the company's 2024 annual report[10].

引力传媒（603598）公告，2024年度归属于上市公司股东的净利润预计为-1700万元至-1900万元，归属 于上市公司股东的扣除非经常性损益后的净利润预计为-1600万元至-1800万元。公司2024年业绩亏损主 要由于国内消费市场挑战性加剧，行业竞争激烈，媒体平台激励政策收紧，应收账款增加，信用减值损 失计提金额增加，税收优惠政策到期，公司收购的上海致效趣联科技有限公司持续亏损等。 ...

Investment Rating - The report assigns an "Accumulate" rating for the company, marking its first coverage in this regard [4][8]. Core Viewpoints - The company has transitioned from a local advertising pioneer to a leader in comprehensive marketing, integrating AI technology and establishing a full-spectrum marketing capability [4][6]. - The company has a strong foundation in content production, particularly in variety shows, and is rapidly expanding its overseas marketing services [5][10]. Summary by Relevant Sections Company Overview - The company was founded in 2005 and has undergone three major development phases: initial growth, expansion and upgrade, and digital transformation [16]. - The company has established a stable shareholding structure, with the chairman holding 39.39% of the shares as of January 2025 [19]. Financial Performance - The company reported a revenue of 47.38 billion yuan in 2023, a year-on-year increase of 9.34%, with digital marketing contributing 97.07% of total revenue [21]. - The company has eliminated goodwill risks, which is expected to support a rebound in profitability [22][31]. Industry Insights - The advertising industry is evolving through four stages, with the current phase focusing on integrated marketing strategies that leverage multiple platforms for user engagement [35]. - The digital marketing market is projected to grow significantly, with a compound annual growth rate of 24% for overseas marketing from 2020 to 2023 [107]. Key Highlights - The company has a robust content production capability, having developed a comprehensive service model for variety shows and digital content [92]. - The company has received TikTok certifications, enhancing its overseas marketing capabilities and positioning it well in the growing global digital marketing landscape [113].

证券代码：603598 证券简称：引力传媒 公告编号：2025-011 引力传媒股份有限公司 关于公司涉及诉讼的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、本次重大诉讼的基本情况 2025年3月13日，引力传媒股份有限公司（以下简称"公司"）及全资子公 司上海致效趣联科技有限公司（以下简称"上海致趣"）收到北京市朝阳区人民 法院送达的民事传票及诉讼材料，本次重大诉讼案号：(2024)京0105民初24126 号，案由：股权转让纠纷，开庭时间：2025年03月24日09:00，开庭地点：北京 市朝阳区人民法院6层30法庭。具体诉讼内容如下： 二、本次重大诉讼的案件当事人、诉讼请求、事实及理由、案件进展情况 （一）诉状内容 1、案件当事人 原告一：宁波保税区致趣创业投资合伙企业(有限合伙)（"宁波致趣"） 原告二：黄亮 被告一：引力传媒股份有限公司 （1）依法判决被告一立即支付原告一股权转让价款28,724,000.00元人民币 及迟延支付股权转让价款所造成的损失，本息合计49,260,783.32元 ...

证券代码：603598 证券简称：引力传媒 公告编号：2025-010 引力传媒股份有限公司 | 剩余被质押股份数量占其所持股份比例 | 0.00% | | --- | --- | | 剩余被质押股份数量占公司总股本比例 | 0.00% | 重要内容提示： 截至本公告披露日，控股股东罗衍记先生直接持有公司股份 85,746,300 股，占公 司总股本的 31.94%，其一致行动人北京合创盛世管理咨询合伙企业（有限合伙）（以下 简称"合创盛世"）持有公司股份 20,000,000 股，占公司总股本的 7.45%，罗衍记先生 及其一致行动人共计持有公司股份 105,746,300 股，占公司总股本的 39.39%。 本次股份解除质押后，公司控股股东罗衍记先生及其一致行动人累计质押股份数量 为 5,000,000 股（为上市公司贷款提供反担保），占其持股总数的 4.73%，占公司总股 本的 1.86%。 一、 本次股份解除质押情况 引力传媒股份有限公司（以下简称"公司"）于近日收到控股股东一致行动人合 创盛世关于部分股份解除质押的通知，具体情况如下： | 股东名称 | 北京合创盛世管理咨询合伙企业 | | | | ...

Group 1 - The stock of Inertia Media (603598) increased by 1.86% on the day [1] - The total turnover rate for the day was 22.54%, with a trading volume of 1.257 billion yuan [1] - The stock experienced a price fluctuation of 12.26% during the trading session [1] Group 2 - According to the Dragon and Tiger List data, the net selling by brokerage seats totaled 6.9856 million yuan [1] - The stock was listed on the Shanghai Stock Exchange due to its daily turnover rate reaching 22.54% [1]

北京市金杜律师事务所 关于引力传媒股份有限公司 2025 年第一次临时股东大会 之法律意见书 致：引力传媒股份有限公司 北京市金杜律师事务所（以下简称本所）接受引力传媒股份有限公司（以下简称 公司）委托，根据《中华人民共和国证券法》（以下简称《证券法》）、《中华人民 共和国公司法》（以下简称《公司法》）、中国证券监督管理委员会《上市公司股东 大会规则（2022 修订）》（以下简称《股东大会规则》）等中华人民共和国境内（以 下简称中国境内，为本法律意见书之目的，不包括中国香港特别行政区、中国澳门特 别行政区和中国台湾地区）现行有效的法律、行政法规、规章及规范性文件和现行有 效的《引力传媒股份有限公司章程》（以下简称《公司章程》）有关规定，指派律师 出席了公司于 2025 年 1 月 20 日召开的 2025 年第一次临时股东大会（以下简称本次股 东大会），并就本次股东大会相关事项出具本法律意见书。 为出具本法律意见书，本所律师审查了公司提供的以下文件，包括但不限于： 1. 经公司 2024 年第二次临时股东大会审议通过的《公司章程》； 2. 公司于 2025 年 1 月 4 日在上海证券交易所网站（http:/ ...

证券代码：603598 证券简称：引力传媒 公告编号：2025-009 引力传媒股份有限公司 本次会议是否有否决议案：无 一、 会议召开和出席情况 | 1、出席会议的股东和代理人人数 | 562 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 108,360,402 | | 3、出席会议的股东所持有表决权股份数占公司有表决权股 | | | 份总数的比例（%） | 40.3633 | (四) 表决方式是否符合《公司法》及《公司章程》的规定，大会主持情况等。 公司董事会为本次股东大会的召集人，采取现场加网络投票的表决方式召开， 会议由董事长罗衍记先生主持，公司董事、监事、高级管理人员列席了本次会议。 (一) 股东大会召开的时间：2025 年 1 月 20 日 (二) 股东大会召开的地点：北京市朝阳区建国路甲 92 号世茂大厦 B 座 12 层 -视频会议室 (三) 出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： 2025 年第一次临时股东大会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性 ...

引力传媒股份有限公司 股票交易异常波动公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、股票交易异常波动的具体情况 本公司股票于2025年1月14日、1月15日、1月16日连续三个交易日收盘价格 涨幅偏离值累计超过20%，根据《上海证券交易所交易规则》的有关规定，属于 股票交易异常波动。 二、公司关注并核实的相关情况 证券代码：603598 证券简称：引力传媒 公告编号：2025-008 公司主要业务为品牌营销、社交营销、电商营销与运营服务和数据咨询服务。 经公司自查，公司目前日常经营情况正常，主营业务及业务模式未发生重大变化。 市场环境或行业政策未发生重大调整，内部生产经营秩序正常。 （二）重大事项情况 经公司自查，并向公司控股股东、实际控制人发函核实，截至本公告披露日， 公司、控股股东及实际控制人，除在指定媒体上已公开披露的信息外，不存在应 披露而未披露的重大信息，包括但不限于重大资产重组、股份发行、重大交易类 事项、业务重组、股份回购、股权激励、破产重整、重大业务合作、引进战略投 资者等可能引起公 ...

Investment Rating - The report assigns a "Buy" rating for the company for the first time [4] Core Views - The company is a leading player in content marketing, leveraging emerging platforms, international expansion, and AI technology to drive long-term growth. It has established a strong foundation in brand marketing and is expanding into social and e-commerce marketing [4][5] - Revenue projections for 2024, 2025, and 2026 are estimated at 61.07 billion, 80.20 billion, and 105.43 billion yuan respectively, with net profits of 0.38 billion, 0.79 billion, and 1.47 billion yuan, indicating a robust growth trajectory [4] Summary by Sections Company Overview - The company has evolved over 20 years to become the largest content marketing platform in China, focusing on brand marketing, social marketing, e-commerce marketing, and operational services [13][19] - It has accumulated extensive media platform qualifications and client resources, enhancing its advertising operations and flow experience [13][15] Marketing Capabilities - The company has executed over 1,000 projects across various media platforms, showcasing its strong content marketing capabilities and client resource advantages [5][19] - It has established a comprehensive marketing strategy that integrates brand, social, and e-commerce marketing, with a focus on enhancing its self-developed "Nuclear Power System" for content creation and precise advertising [5][19] Future Growth Opportunities - The company is actively expanding into emerging platforms like Xiaohongshu and international markets such as TikTok, aiming to tap into new marketing opportunities [6][19] - It has formed strategic partnerships with major platforms and is leveraging AI technology to enhance content generation and distribution efficiency [6][19] Financial Projections - The company’s revenue and profit forecasts indicate a significant recovery and growth, with expected revenues increasing from 4.33 billion in 2022 to 10.54 billion in 2026, and net profits improving from a loss of 0.1 billion in 2022 to 1.47 billion in 2026 [7][4] - The projected EPS for the same period is expected to rise from -0.37 yuan in 2022 to 0.55 yuan in 2026, reflecting a strong turnaround in profitability [7][4]