Core Viewpoint - The announcement details the implementation of the first exercise period for the 2024 restricted stock and stock option incentive plan by the company, highlighting the number of eligible participants and the specifics of the stock options to be exercised [1][2][8]. Summary by Sections Incentive Plan Approval and Implementation - The incentive plan was approved during the board meetings held on July 24, 2025, where the conditions for the first exercise period were confirmed [2][3][4]. - The plan was initially discussed and approved in meetings on July 21 and July 22, 2024, with subsequent public disclosures made on July 23 and August 3, 2024 [3][4]. Stock Option Grant Details - A total of 19 individuals are eligible to exercise stock options, with 1.3 million options available at an exercise price of 9.97 yuan per option [2][9]. - The options were granted on August 8, 2024, and the exercise period begins on August 28, 2025, lasting until August 7, 2026 [11]. Conditions for Exercise - The first exercise period for the stock options is defined as the period from 12 months after the grant date until 24 months after the grant date [7]. - The conditions for the exercise of the stock options have been met, allowing the eligible participants to proceed with the exercise [8][13]. Monitoring and Compliance - The supervisory board confirmed that the performance assessment results for the eligible participants are compliant and valid, ensuring that all legal and regulatory requirements are met [13][15]. - Legal and independent financial advisors have provided opinions affirming that the exercise of options complies with relevant laws and regulations [15][16]. Financial Implications - The company will account for the stock option expenses according to relevant accounting standards, ensuring that the exercise does not significantly impact the company's financial status [14].

Core Viewpoint - The announcement details the implementation of the 2024 Restricted Stock and Stock Option Incentive Plan, highlighting the conditions for the first exercise period and the approval process by the board and supervisory committee [1][2][3]. Group 1: Incentive Plan Approval and Implementation - The board and supervisory committee approved the 2024 Restricted Stock and Stock Option Incentive Plan during meetings held on July 24, 2025 [1]. - The plan includes a draft and management measures for the implementation of the incentive program, which were submitted for board review [2][3]. Group 2: Conditions for Exercising Stock Options - A total of 19 eligible participants can exercise stock options, with 1.3 million options available at an exercise price of 9.97 yuan per option [4][5]. - The exercise period starts on August 28, 2025, following the completion of the first waiting period [4][5]. Group 3: Performance Assessment and Compliance - The company must meet specific performance criteria, including a minimum revenue threshold for 2024, to validate the exercise of stock options [6][7]. - The individual performance assessment of participants is categorized into "qualified" and "unqualified," affecting their ability to exercise options [8]. Group 4: Monitoring and Legal Compliance - The supervisory committee confirmed that the performance results of the 19 eligible participants comply with legal and regulatory requirements [11][12]. - Legal opinions affirm that the necessary approvals and procedures for the exercise of options have been followed, ensuring compliance with relevant laws and regulations [12][13].

重要内容提示： 引力传媒股份有限公司（以下简称"公司"）于2025年7月24日召开第五届 董事会第九次会议和第五届监事会第九次会议，审议通过了《关于2024年限制性 股票与股票期权激励计划第一个行权期行权条件成就的议案》，现就相关事项说 明如下： 一、本次激励计划批准及实施情况 证券代码：603598 证券简称：引力传媒 公告编号：2025-037 引力传媒股份有限公司 关于 2024 年限制性股票与股票期权激励计划第一个 行权期自主行权实施公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 （一）本次激励计划批准情况 1、2024年7月21日，公司召开第五届董事会薪酬与考核委员会2024年第二次 会议，审议通过了《关于公司<2024年限制性股票与股票期权激励计划（草案）> 及其摘要的议案》及《关于公司<2024年限制性股票与股票期权激励计划实施考 核管理办法>的议案》，并同意提交董事会审议。 2、2024年7月22日，公司分别召开第五届董事会第三次会议和第五届监事会 第三次会议，审议通过了《关于公司<2024年限制性股票与 ...

此外，随着"全球社交营销云项目"和"内容创意云项目"陆续完工并产生效益，也将为公司带来长期的现 金流改善。上述项目均聚焦于公司核心业务的升级与拓展，有望通过技术创新和业务扩张，提升公司的 运营效率和盈利能力，在未来为公司带来持续稳定的现金流。具体来看，"全球社交营销云项目"将助力 公司在全球市场拓展业务，吸引更多国内外品牌客户；"内容创意云项目"则将进一步提升公司的内容创 作能力，为客户提供更优质的服务，增加客户粘性和收入来源。 引力传媒此次定增预案的发布，将助力公司在优化财务结构、改善现金流方面取得积极成效。定增完成 后，公司资产负债率将降低，财务结构更趋稳健，资金实力增强，为业务拓展和战略实施提供有力支 持，推动公司在市场竞争中占据更有利的位置。 公告显示，本次募集资金将有2.5亿元用于建设"全球社交营销云项目"，8000万元用于"内容创意云项 目"，其余1.4亿元将全部用于补充流动资金。公司表示，这将有利于改善公司资本结构，降低公司资产 负债率及利息支出，增强公司偿债能力及抗风险能力，为公司持续健康发展提供坚实保障。 从资产状况来看，本次发行完成后，公司资产总额与净资产额同时增加，资金实力得到增强，资产 ...

当前，AI技术正在深刻改变内容生产与创意生成方式，显著提升营销内容的质量与创作效率。借助智 能分析与自动化流程，AI也在持续优化营销策略与执行效果，推动整个广告营销行业向更成熟阶段演 进。 在技术迭代与政策支持的双重推动下，中国营销市场持续扩容。据弗若斯特沙利文预测，中国出海跨境 营销市场规模到2029年有望增长至7866亿元，期间年复合增长率预计为12.3%，为引力传媒的全球化战 略提供广阔空间。 全球营销市场同样潜力巨大。2024年全球营销行业规模已达8.94万亿元，未来五年预计保持9.5%的年均 增速。随着互联网渗透率不断提升，社交媒体正逐渐成为品牌营销的核心阵地，其覆盖范围和用户规模 远超传统媒体，为品牌带来更深更广的触达机会。 在政策支持和市场需求的双重推动下，引力传媒的业务版图加速向海外扩张。公司的全球化战略在2024 年已取得实质性突破，现已完成中国香港、伦敦、纽约三大国际枢纽的节点建设，形成辐射欧美、东南 亚、日韩市场的服务网络，并完成海外主流和新兴社交媒体的覆盖。 本次定增是引力传媒深化全球战略、增强核心竞争力的关键一步。随着两大"云项目"落地，公司有望更 好地服务国内外品牌客户，持续提升全 ...

Core Viewpoint - The company, Gravity Media, is restarting its private placement to raise up to 470 million yuan for global social marketing and content creation projects, as well as to supplement working capital, amidst a history of failed refinancing attempts and ongoing financial losses [1][3][5]. Group 1: Fundraising and Financial Performance - Gravity Media plans to issue up to 80.54 million shares to no more than 35 specific investors, aiming to raise a total of 470 million yuan, with net proceeds allocated to three main projects: global social marketing cloud (317 million yuan), content creation cloud (115 million yuan), and working capital (140 million yuan) [3]. - The company reported a revenue of 6.289 billion yuan in 2024, a year-on-year increase of 32.73%, but incurred a net loss of 18.11 million yuan, with a net loss of 17.28 million yuan after excluding non-recurring items [1][7]. - Since its IPO in 2015, Gravity Media has accumulated total revenues of 40.762 billion yuan but has faced cumulative net losses of 195 million yuan and 390 million yuan for net profit and net profit excluding non-recurring items, respectively [7]. Group 2: Historical Context of Financing Attempts - Gravity Media has attempted multiple refinancing plans since its IPO, including a failed 11.51 billion yuan plan in 2017 and a 5.75 billion yuan plan in 2019, all of which did not materialize [6][5]. - The company has not distributed dividends since 2018, reflecting ongoing financial challenges [7]. Group 3: Shareholder Actions - The controlling shareholder, Luo Yanjie, sold 5.029% of the company's shares for 194 million yuan to a private equity firm in early 2025, contributing to a total of 664 million yuan in shares sold by the controlling shareholders in recent years [2][8][9].

截至2025年8月20日收盘，引力传媒股价报18.14元，较前一交易日下跌0.82%，成交额2.45亿元，换手 率5.05%。 资金方面，8月20日主力资金净流出1881.66万元，近五日累计净流出7154.19万元。 风险提示：市场有风险，投资需谨慎。 引力传媒主营业务涵盖文化传媒领域，专注于社交营销、内容创意及全球化营销服务。公司近期提出定 增计划，拟募资不超过4.7亿元，用于建设"全球社交营销云"及"内容创意云"项目，以提升AI技术在营 销业务中的应用能力。 消息面上，引力传媒8月19日公告称，拟向不超过35名特定投资者发行股票，募资投向全球化社交营销 平台及内容创意云项目。公司表示，相关项目将结合AI技术优化营销工作流，并拓展海外市场业务。 ...

转自：中国证券报·中证网 为进一步巩固并提升公司在内容创新领域的竞争力，公司拟在杭州市建设内容创意云项目。 项目依托于公司自建的本地化部署云服务架构，具备强大的多模态交互能力，支持用户通过文字、语 音、图像等多样化形式输入指令。基于AI智能体的虚拟员工将依据指令，全程自主执行从创意策划、 方案生成到具体内容制作的全流程创作工作，有效简化内容生产环节，显著提升公司员工的内容产出效 率与平均内容质量。 在生成内容的类型上，该创意云突破了传统文字、图片、视频等广告营销物料的局限。借助该创意云精 准的营销目标拆解能力与高效的代码生成技术，公司员工可实现与内容创意云深度协同开发，输出涵盖 广告应用程序、IP数字分身等在内的多元化交互性内容。 中证报中证网讯（王珞）引力传媒8月19日公告，公司拟向不超过35名特定投资者发行不超过8053.89万 股A股股票，募集资金总额预计不超过4.7亿元。此次募集资金净额拟投入"全球社交营销云项目""内容 创意云项目"及补充流动资金。 上述募投项目与公司主营业务及发展目标相匹配，是主营业务的扩展升级，有利于公司进一步扩大业务 规模，提高市场占有率及公司市场竞争地位，从而促进公司可持续发 ...

Group 1 - The core stock price of Gravity Media as of August 19, 2025, is 18.29 yuan, reflecting a decrease of 1.08% from the previous trading day [1] - The trading volume on that day was 133,200 shares, with a total transaction amount of 243 million yuan [1] - Gravity Media operates in the cultural media industry, focusing on digital marketing services and content creation, having established partnerships with over a thousand clients [1] Group 2 - On August 18, Gravity Media announced plans to issue A-shares to specific investors to raise no more than 470 million yuan [1] - The raised funds will primarily be allocated to the "Global Social Marketing Cloud Project" and "Content Creation Cloud Project," as well as to supplement working capital [1] - The objective of the projects is to create a social marketing cloud platform serving global clients, enhancing marketing efficiency through AI technology [1] Group 3 - On August 19, the net outflow of main funds for Gravity Media was 39.73 million yuan, with a cumulative net outflow of 35.20 million yuan over the past five days [1]

本次向特定对象发行的股票种类为境内上市人民币普通股(A)股，每股面值为人民币1.00元。 本次发行采取向特定对象发行股票的方式，在通过上海证券交易所审核并获得中国证监会同意注册的决 定后，公司将在注册批文有效期内择机发行。若国家法律、法规对此有新的规定，公司董事会根据股东 大会的授权按新的规定进行调整。 本次向特定对象发行股票的发行对象为不超过35名的特定投资者，包括符合中国证监会规定的证券投资 基金管理公司、证券公司、信托公司、财务公司、保险机构投资者、合格境外机构投资者以及其他符合 法律、法规规定的合格投资者。证券投资基金管理公司、证券公司、合格境外机构投资者、人民币合格 境外机构投资者以其管理的二只以上产品认购的，视为一个发行对象；信托公司作为发行对象的，只能 以自有资金认购。若发行时法律、法规或规范性文件对发行对象另有规定的，从其规定。 中国经济网北京8月19日讯引力传媒（603598）(603598.SH)昨日晚间发布2025年度向特定对象发行A股 股票预案。本次向特定对象发行股票募集资金总额预计不超过47,000.00万元(含本数)，扣除发行及相关 费用后的募集资金净额拟投入以下项目：全球社交营销 ...