关于牧高笛户外用品股份有限公司 募集资金存放与使用情况专项报告 的鉴证报告 2024 年度 您可使用手机"扫一扫"或进入"注册会计师行业统一监管工会（………） 您可使用手机"扫一扫"或进入"注册会计师行业统一监管工会（………… 报告编码:沪7 我们按照《中国注册会计师其他鉴证业务准则第3101号 -- 历史 财务信息审计或审阅以外的鉴证业务》的规定执行了鉴证业务。该准 则要求我们遵守职业道德规范,计划和实施鉴证工作,以对募集资金 专项报告是否在所有重大方面按照中国证券监督管理委员会《上市公 司监管指引第2号 -- 上市公司募集资金管理和使用的监管要求 (2022年修订)》(证监会公告(2022)15号)、《上海证券交易所 上市公司自律监管指引第1号 -- 规范运作(2023年12月修订)》以 及《上海证券交易所上市公司自律监管指南第1号 -- 公告格式(2023 信会师报字[2025]第ZF10545号 牧高笛户外用品股份有限公司全体股东: 我们接受委托,对后附的牧高笛户外用品股份有限公司(以下简 称"贵公司")2024年度募集资金存放与使用情况专项报告(以下简 称"募集资金专项报告")执行了合理保证的鉴证业 ...

关于牧高笛户外用品股份有限公司 非经营性资金占用及其他关联资金往来情况 汇总表的专项审计报告 目 录 1、 专项审计报告 2、 附表 委托单位：牧高笛户外用品股份有限公司 审计单位：立信会计师事务所（特殊普通合伙） 联系电话：021-63391166 关于牧高笛户外用品股份有限公司 非经营性资金占用及其他关联资金 往来情况的专项报告 2024 年度 关于牧高笛户外用品股份有限公司 非经营性资金占用及其他关联资金往来情况 的专项报告 信会师报字[2025]第 ZF10544 号 牧高笛户外用品股份有限公司全体股东: 我们审计了牧高笛户外用品股份有限公司(以下简称"贵公司") 2024 年度的财务报表,包括 2024年 12月 31 目的合并及母公司资产 负债表、2024年度合并及母公司利润表、合并及母公司现金流量表、 合并及母公司所有者权益变动表和相关财务报表附注,并于 2025年 4 月 25 日出具了报告号为信会师报字[2025]第 ZF10542 号的无保留意 见审计报告。 贵公司管理层根据中国证券监督管理委员会《上市公司监管指引 第 8 号 -- 上市公司资金往来、对外担保的监管要求》(证监会公告 (2 ...

立 信 : 45 牧高笛户外用品股份有限公司 内部控制审计报告 2024 年 12 月 31 日 您可使用手机"扫一扫"或进入"注册会计师行业统一监管平台（http://acc.mof.gov.cn）"进行查验 立信会计师事务所(特殊普通合伙) BDO CHINA SHU LUN PAN CERTIFIED PUBLIC ACCOUNTANTS LLP 内部控制审计报告 信会师报字[2025]第 ZF10543 号 牧高笛户外用品股份有限公司全体股东: 按照《企业内部控制审计指引》及中国注册会计师执业准则的相 关要求,我们审计了牧高笛户外用品股份有限公司(以下简称贵公司) 2024年12月31日的财务报告内部控制的有效性。 一、企业对内部控制的责任 按照《企业内部控制基本规范》、《企业内部控制应用指引》、《企 业内部控制评价指引》的规定,建立健全和有效实施内部控制,并评 价其有效性是贵公司董事会的责任。 二、注册会计师的责任 我们的责任是在实施审计工作的基础上,对财务报告内部控制的 有效性发表审计意见,并对注意到的非财务报告内部控制的重大缺陷 进行披露。 三、内部控制的固有局限性 内部控制具有固有局限性,存在 ...

Financial Performance - The company's operating revenue for 2024 was CNY 1,304,207,526.98, a decrease of 10.42% compared to CNY 1,455,869,412.68 in 2023[23]. - The net profit attributable to shareholders for 2024 was CNY 83,761,592.54, down 21.57% from CNY 106,796,937.49 in 2023[23]. - The net profit after deducting non-recurring gains and losses was CNY 59,812,612.72, a decline of 42.66% compared to CNY 104,317,050.36 in 2023[23]. - The cash flow from operating activities for 2024 was CNY 75,500,122.33, a significant drop of 72.90% from CNY 278,639,823.35 in 2023[23]. - The total assets at the end of 2024 were CNY 1,136,234,982.38, a decrease of 9.26% from CNY 1,252,160,215.50 at the end of 2023[23]. - The basic earnings per share for 2024 were CNY 0.90, down 21.74% from CNY 1.15 in 2023[25]. - The diluted earnings per share for 2024 were also CNY 0.90, reflecting the same percentage decrease as the basic earnings per share[25]. - The weighted average return on equity for 2024 was 15.01%, a decrease of 3.77 percentage points from 18.78% in 2023[25]. Revenue Breakdown - The self-owned brand business generated main operating revenue of 773.84 million RMB, a decline of 16.43% compared to the previous year[31]. - OEM/ODM business revenue was 528.95 million RMB, showing a slight decrease of 0.03% year-on-year[31]. - The company achieved operating revenue of 1.304 billion RMB, a year-on-year decrease of 10.42%[31]. - Net profit for the period was 83.76 million RMB, down 21.57% year-on-year[31]. - Revenue for the brand "牧高笛" reached approximately ¥773.84 million, with a gross margin of 29.82%, reflecting a decrease in revenue of 16.43% year-over-year[87]. - Revenue from tents and equipment was approximately ¥1.17 billion, down 12.56%, while the gross margin increased by 0.42 percentage points to 28.28%[67]. - Domestic revenue was approximately ¥760.52 million, a significant decrease of 18.93%, while international revenue increased by 4.9% to approximately ¥542.27 million[67]. Product Development and Innovation - The company launched the "Xiangye Ersheng" brand upgrade, focusing on high-quality outdoor products and solutions[32]. - The "Wilderness Hengduan" plan was introduced to establish a hardcore outdoor brand based on the Hengduan Mountains[34]. - The company upgraded its "Cold Mountain" series to cover all categories of camping and hiking gear and apparel[35]. - New product lines, including XT, PRO, and Prime series, were developed for high-altitude and long-distance hiking needs[36]. - The company is focusing on developing new outdoor products that meet market demands for functionality and comfort[55]. - Continuous product line expansion includes the Cold Mountain series and collaboration with high-level athletes to develop specialized gear and apparel, focusing on lightweight and user-friendly designs[96]. - The company is committed to continuous innovation through the application of new technologies and materials in outdoor products[93]. Marketing and Brand Strategy - The company has established a comprehensive marketing network, enhancing brand exposure and market penetration through diverse sales channels[61]. - The company is actively exploring new retail models, including Direct-to-Consumer (DTC) strategies to enhance brand value and customer loyalty[61]. - The company has partnered with various events, including the 2024 WTA Ningbo Tennis Open, to promote its brand and engage with sports enthusiasts[51][52]. - The flagship store in Shanghai serves as a benchmark for optimizing offline operations and enhancing the urban outdoor lifestyle experience[42]. - The company plans to enhance brand positioning from "camping" to "outdoor lifestyle proposer," covering various outdoor activities and establishing a professional brand image through partnerships with events and explorers[96]. Operational Efficiency and Supply Chain - Digitalization and information integration are being prioritized to improve operational efficiency and manufacturing capabilities, utilizing SAP systems for data analysis[54]. - The company aims to optimize its supply chain and reduce costs while maintaining quality, enhancing competitiveness in the market[54]. - The company is leveraging global manufacturing capabilities in Bangladesh, Vietnam, and China to enhance order delivery and expand its OEM/ODM business[53]. - The company aims to optimize operational efficiency by enhancing supply chain resilience and reducing operational costs through a comprehensive quality management system[97]. - The company plans to adopt a Just-In-Time (JIT) production model to minimize inventory and optimize logistics costs[99]. Corporate Governance and Compliance - The company is committed to maintaining a robust governance structure, ensuring compliance with relevant laws and regulations, and protecting shareholder rights[103]. - The board of directors held 8 meetings during the reporting period, adhering to legal and regulatory requirements, and ensuring effective decision-making processes[104]. - The company strictly adhered to information disclosure requirements, ensuring timely and accurate reporting without any misleading statements or omissions[105]. - The company has established a long-term mechanism to improve corporate governance and protect shareholder rights[106]. - The company has not faced any regulatory criticism or penalties related to information disclosure violations during the reporting period[105]. Employee and Community Engagement - The company has implemented a comprehensive performance evaluation mechanism for employee compensation, ensuring it is competitive and aligned with economic performance[132]. - The training program includes new employee onboarding and ongoing business training, aimed at enhancing overall business capabilities and management levels[133]. - Total social responsibility investment amounted to 3.23 million yuan, with 0.82 million yuan in cash donations and 2.41 million yuan in material donations[155]. - A total of 235 individuals benefited from the company's charitable activities, including donations of clothing and food[155]. - The company mobilized employees to support flood relief efforts in Bangladesh following severe flooding in the summer of 2024[156]. Environmental Responsibility - The company invested 1.1379 million yuan in environmental protection during the reporting period[149]. - The company successfully reduced carbon emissions by 961 tons through measures such as using clean energy and upgrading equipment[152]. - The company achieved a photovoltaic power generation of 580,000 kWh, with a self-sufficiency rate of 33%[152]. - The company is committed to using environmentally friendly materials in product design, increasing the proportion of recyclable materials[153]. - The company promotes resource conservation and sustainable development through waste management and recycling initiatives[154]. Financial Management and Investments - The total amount of raised funds is 27,321.53 million RMB, with a net amount of 26,863.01 million RMB after deductions[181]. - The company has invested 8,198.78 million RMB in the current year from the raised funds[181]. - The project for intelligent warehousing integration has a total investment of 12,322.90 million CNY, with 2,229.54 million CNY invested this year, achieving 91.84% of the planned investment[185]. - The company has completed the use of 3,290.81 million CNY for liquidity support, achieving 100.41% of the planned investment[185]. - The company has not made any changes or terminations to the investment projects during the reporting period[187]. Shareholder Information - The total number of ordinary shareholders decreased from 14,305 to 12,845 during the reporting period[195]. - The largest shareholder, Ningbo Damu Investment Co., Ltd., holds 50.44% of the shares, totaling 47,092,574 shares[196]. - The company’s recent share changes have diluted earnings per share and net asset value per share, as noted in the financial indicators section[194]. - The company’s total share capital before the changes was 66,690,000 shares, which increased by 40% after the changes[193].

Financial Performance - The company's operating revenue for Q1 2025 was CNY 334,392,035.28, a decrease of 6.07% compared to CNY 356,001,355.91 in the same period last year[4] - Net profit attributable to shareholders was CNY 30,690,464.90, down 2.75% from CNY 31,558,117.02 year-on-year[4] - The net profit after deducting non-recurring gains and losses was CNY 25,639,252.19, representing a decline of 14.41% compared to CNY 29,955,818.61 in the previous year[4] - The basic and diluted earnings per share were both CNY 0.33, a decrease of 2.94% from CNY 0.34 in the same period last year[5] - The weighted average return on equity was 5.26%, slightly down from 5.28% year-on-year[5] - The total comprehensive income for Q1 2025 was CNY 29,650,659.81, down from CNY 32,569,879.87 in Q1 2024, indicating a decrease of about 8.83%[22] Assets and Liabilities - Total assets at the end of the reporting period were CNY 1,185,903,234.16, an increase of 4.37% from CNY 1,136,234,982.38 at the end of the previous year[5] - Current assets totaled RMB 974,867,552.79 as of March 31, 2025, an increase from RMB 917,058,298.28 at the end of the previous period[15] - Total liabilities amounted to RMB 590,590,262.69, compared to RMB 570,871,676.16 in the previous period[17] - Cash and cash equivalents were RMB 114,980,220.31, an increase from RMB 106,975,544.13 in the previous period[15] - Cash and cash equivalents at the end of Q1 2025 totaled CNY 100,966,697.50, down from CNY 180,409,210.73 at the end of Q1 2024[27] Operating Activities - The net cash flow from operating activities was negative at CNY -69,605,466.11, an improvement from CNY -75,415,865.11 in the same period last year[4] - The company reported a net cash flow from operating activities of -CNY 69,605,466.11 for Q1 2025, slightly improved from -CNY 75,415,865.11 in Q1 2024[25] - The investment activities generated a net cash flow of -CNY 4,786,758.17 in Q1 2025, compared to a positive cash flow of CNY 32,621,516.93 in Q1 2024[26] Operating Costs - Total operating costs for Q1 2025 were RMB 302,003,918.55, down 4.3% from RMB 315,666,768.68 in Q1 2024[20] - Operating costs included RMB 244,867,725.31 in operating expenses for Q1 2025, a decrease from RMB 257,483,182.40 in Q1 2024[20] - The company’s total operating expenses for Q1 2025 were CNY 329,252,045.52, a decrease from CNY 360,292,813.64 in Q1 2024, representing a decline of about 8.63%[25] Government Support and Strategic Initiatives - The company received government subsidies amounting to CNY 7,278,113.37 during the reporting period[6] - The company is focusing on market expansion and new product development to drive future growth[20] - The company plans to enhance its operational efficiency through strategic cost management initiatives[20] Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 14,305[9] - Shareholders' equity attributable to the parent company increased by 5.30% to CNY 595,312,971.47 from CNY 565,363,306.22 at the end of the previous year[5] Research and Development - Research and development expenses increased to CNY 7,342,952.17 in Q1 2025, compared to CNY 6,328,973.85 in Q1 2024, marking a rise of approximately 16%[21] Financial Expenses - The company’s financial expenses decreased significantly to CNY 70,522.81 in Q1 2025 from CNY 3,352,089.31 in Q1 2024, a reduction of over 97%[21]

牧高笛户外用品股份有限公司 章 程 （2025 年 4 月修订） | œ | I | K | | --- | --- | --- | | 1 | | | | 第一章 | 总 | | 则 3 | | | --- | --- | --- | --- | --- | | 第二章 | | | 经营宗旨和范围 4 | | | 第三章 | 股 | | 份 4 | | | 第一节 | | | 股份发行 4 | | | 第二节 | | | 股份增减和回购 5 | | | 第三节 | | | 股份转让 6 | | | 第四章 | | | 股东和股东大会 7 | | | 第一节 | | | 股东 | 7 | | 第二节 | | | 股东大会的一般规定 | 9 | | 第三节 | | | 股东大会的召集 | 13 | | 第四节 | | | 股东大会的提案和通知 | 14 | | 第五节 | | | 股东大会的召开 | 15 | | 第六节 | | | 股东大会的表决和决议 | 18 | | 第五章 | | | 董事会 22 | | | 第一节 | | 董 | 事 22 | | | 第二节 | | 董 | 事 会 | 26 | | ...

牧高笛户外用品股份有限公司 2024 年度独立董事述职报告（李国范） 本人作为牧高笛户外用品股份有限公司（以下简称"公司"）的独立董事， 严格按照《公司法》、《证券法》、《上市公司治理准则》、《上海证券交易所 股票上市规则》、《关于在上市公司建立独立董事的指导意见》等有关法律、法 规以及《公司章程》、《独立董事工作制度》的规定及要求，在 2024 年度的工 作中，勤勉尽责、切实履行独立董事职责，充分发挥独立董事作用，行使独立董 事权利，参与公司重大事项的决策，有效维护了公司整体利益和全体股东，特别 是中小投资者的合法权益，现将本人 2024 年度履行职责的情况报告如下： 一、本人基本情况 （一）个人工作履历、专业背景以及兼职情况 李国范先生：男，中国国籍，无境外永久居留权，1971 年 4 月出生，苏州 大学战略管理学博士，中央财经大学西方会计学硕士，九三学社，全国会计领军， 正高级会计师、注册会计师、注册税务师，中国会计学会会员、中国总会计师协 会会员。曾任中日合资华升富士达电梯有限公司财务科长、财务部副部长、财务 部部长，中日合资上海华升富士达扶梯有限公司董事、副总经理兼总会计师，广 州蕉叶饮食服务有限公 ...

牧高笛户外用品股份有限公司 2024 年度独立董事述职报告（曹海江） 本人作为牧高笛户外用品股份有限公司（以下简称"公司"）的独立董事，严 格按照《公司法》、《证券法》、《上市公司治理准则》、《上海证券交易所股票上市 规则》、《关于在上市公司建立独立董事的指导意见》等有关法律、法规以及《公 司章程》、《独立董事工作制度》的规定及要求，在 2024 年度的工作中，勤勉尽 责、切实履行独立董事职责，充分发挥独立董事作用，行使独立董事权利，参与 公司重大事项的决策，有效维护了公司整体利益和全体股东，特别是中小投资者 的合法权益，现将本人 2024 年度履行职责的情况报告如下： 一、本人基本情况 （一）个人工作履历、专业背景以及兼职情况 曹海江：男，中国国籍，中共党员，无境外居留权，1974 年 11 月出生，法 律硕士。曾任浙江和义观达律师事务所律师、高级合伙人，现任浙江和义观达（宁 波经济技术开发区）律师事务所主任律师、高级合伙人，公司独立董事。 （二）是否存在影响独立性的情况说明 本人于 2023 年 9 月起担任公司独立董事。作为公司的独立董事，本人未在 公司担任除独立董事以外的任何职务，也未在公司主要股东中 ...