Core Viewpoint - The analysis focuses on the inventory changes and turnover efficiency of 19 representative A-share listed companies in the apparel industry for the fiscal year 2024, highlighting significant inventory pressures faced by companies like Sanfu Outdoor and Mukao Di [1][2]. Inventory Scale & Proportion - In 2024, the highest inventory scale was reported by Hailan Home at 11.987 billion, followed by Semir Fashion at 3.481 billion and Taiping Bird at 1.736 billion [2]. - Notable year-on-year inventory growth was observed in companies such as Biyin Lefen (34.33%), Hailan Home (28.38%), and Semir Fashion (26.75%) [3]. - Mukao Di's inventory accounted for 54.21% of total assets, while Sanfu Outdoor's inventory proportion was 43.12%, and Hailan Home's was 35.86% [4][5]. Inventory Turnover Efficiency - Companies like Xinhe Shares and Sanfu Outdoor reported inventory turnover days exceeding 400 days, indicating low turnover efficiency [7][11]. - The inventory turnover days for Xinhe Shares increased from 519.26 days in 2023 to 553.59 days in 2024, reflecting a decline in efficiency [11]. - Overall, many companies in the apparel sector experienced a decrease in inventory turnover efficiency, leading to longer turnover days [10].

Core Insights - The apparel industry in China is experiencing a slowdown in growth, with retail sales of clothing reaching 1,071.62 billion yuan in 2024, reflecting a mere 0.1% increase year-on-year, a significant decline of 15.3% compared to 2023 [1] - Among 25 selected publicly listed companies in the apparel sector, only 7 reported increases in both revenue and net profit, while 10 companies experienced declines in both metrics [1][2] Revenue and Profit Overview - In 2024, 15 companies reported a decline in net profit, and 13 saw a decrease in revenue. Notably, 10 companies experienced declines in both revenue and net profit [2] - Companies with declining performance include: - Baoxini: Revenue of 5.153 billion yuan, down 1.91%; net profit of 495 million yuan, down 29.07% [2][3] - Hailan Home: Revenue of 20.957 billion yuan, down 2.65%; net profit of 2.159 billion yuan, down 26.88% [2][3] - Sanfu Outdoor: Revenue of 800 million yuan, down 5.45%; net profit loss of 21 million yuan, down 158.83% [2][3] - Anzheng Fashion: Revenue of 2.034 billion yuan, down 6.23%; net profit loss of 124 million yuan, down 365.03% [2][3] - Aimer: Revenue of 3.163 billion yuan, down 7.71%; net profit of 163 million yuan, down 46.56% [2][3] Losses and Underperformance - Six companies reported losses, including: - Ge Li Si: Loss of 310 million yuan [4][5] - Sanfu Outdoor: Loss of 21 million yuan [4][5] - Anzheng Fashion: Loss of 124 million yuan [4][5] - Xinhe Shares: Loss of 67 million yuan [4][5] - Meibang Clothing: Loss of 195 million yuan [4][5] - Annai: Loss of 115 million yuan [4][5] Performance Rankings - The top three companies in revenue growth are: - 361 Degrees: 19.6% growth [7] - Tanshan: 14.44% growth [7] - Anta Sports: 13.6% growth [7] - The bottom three in revenue growth are: - Meibang Clothing: -49.79% [7] - Annai: -20.7% [7] - Xinhe Shares: -20.1% [7] Net Profit Growth Rankings - The top three companies in net profit growth are: - Urban Beauty: 197% growth [9] - Anta Sports: 52.4% growth [9] - Tanshan: 48.5% growth [9] - The bottom three in net profit growth are: - Meibang Clothing: -715.45% [9] - Ge Li Si: -392.99% [9] - Anzheng Fashion: -365.03% [9]

证券代码：603908 证券简称：牧高笛 公告编号：2025-022 牧高笛户外用品股份有限公司 关于高级管理人员离职的公告 近日，牧高笛户外用品股份有限公司（以下简称"公司"）与制造总监马其 刚先生协商一致解除劳动关系，双方自 2025 年 5 月 8 日正式终止劳动关系。马 其刚先生离职后不再担任公司任何职务，其所负责的相关工作已进行良好交接， 不会影响公司相关工作的正常运行。公司及董事会对马其刚先生在公司任职期间 为公司所做出的贡献表示衷心的感谢！ 为优化公司组织架构，提升运营效率，公司拟调整高级管理人员范围，原"制 造总监"不再属于公司章程规定的高级管理人员，同步修订《公司章程》相关条 款。该事项已经公司第七届董事会第三次会议审议通过，尚需公司股东大会审议 通过。详见公司于 2025 年 4 月 29 日在上海证券交易所网站（www.sse.com.cn） 及指定媒体披露的《关于调整高级管理人员范围并修订<公司章程>的公告》（公 告编号：2025-014）。 特此公告。 牧高笛户外用品股份有限公司董事会 2025 年 5 月 9 日 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 ...

牧高笛户外用品股份有限公司 2024 年年度股东大会 会议资料 二〇二五年五月 牧高笛户外用品股份有限公司 2024 年年度股东大会会议资料 | | | | 2024 年年度股东大会会议议程 | | 3 | | --- | --- | --- | | 2024 年年度股东大会会议须知 | | 5 | | 议案一：2024 年度董事会工作报告 | | 6 | | 议案二：2024 年度监事会工作报告 | | 7 | | 议案三：2024 年度独立董事述职报告 | | 8 | | 议案四：2024 年度财务决算报告 | | 9 | | 议案五：关于 2024 年年度报告全文及摘要 | | 10 | | 议案六：关于公司 2024 年度利润分配方案的议案 | | 11 | | 议案七：关于续聘会计师事务所的议案 | | 12 | | 议案八：关于 2025 年度申请银行综合授信额度的议案 | 13 | | | 议案九：关于公司 2025 年度为子公司提供担保额度的议案 | | 14 | | 议案十：关于确认公司 2024 年度董事薪酬的议案 | | 15 | | 议案十一：关于确认公司 2024 年度监事薪酬的议案 ...

Investment Rating - The report maintains a "Buy" rating for the company with a target price yet to be specified [5] Core Insights - The company has experienced a decline in revenue and net profit in Q1 2025, with revenue at 330 million, down 6% year-on-year, and net profit at 30 million, down 3% year-on-year [1] - The company is focusing on upgrading its "Cold Mountain" product line, aiming to cover a full range of high-performance outdoor products from camping to hiking [4] - The OEM/ODM business showed resilience with a revenue increase of 2.46% year-on-year in Q1 2025, while the self-owned brand business saw a decline of 19.42% [2] Financial Performance Summary - In Q1 2025, the company's revenue was 330 million, with a net profit of 30 million, and a non-recurring net profit of 30 million, reflecting a 14% decline year-on-year [1] - For the full year 2024, the company reported a revenue of 1.3 billion, down 10% year-on-year, and a net profit of 84 million, down 22% year-on-year [1] - The company plans to distribute a cash dividend of 6.5 yuan per 10 shares, totaling 60 million, with a payout ratio of 72% [1] Business Segment Performance - The self-owned brand business generated 773.84 million in revenue for 2024, down 16.43% year-on-year, while the OEM/ODM business revenue was 528.95 million, nearly flat [2] - Online sales for the "Big Shepherd" brand reached 44.48 million, up 2% year-on-year, while offline sales dropped by 35% to 50.83 million [2] - The "Little Shepherd" direct stores saw a revenue decline of 45% to 2.34 million, while franchise stores reported a slight increase of 1% to 15 million [2] Profitability and Cost Management - Sales expenses decreased by 4% to 120 million due to more precise electronic platform targeting, while management expenses increased by 24% to 120 million due to higher labor costs and investments in smart warehousing and SAP systems [3] - The company is adjusting its profit forecasts for 2025-2026 and has added projections for 2027, expecting net profits of 96 million, 115 million, and 143 million for 2025, 2026, and 2027 respectively [9]

Investment Rating - The report maintains a "Buy" rating for the company, with a target price yet to be specified [5]. Core Views - The company has experienced a decline in revenue and net profit in Q1 2025, with revenue at 330 million, down 6% year-on-year, and net profit at 30 million, down 3% year-on-year [1]. - The company is focusing on upgrading its "Cold Mountain" product line, aiming to cover a full range of high-performance outdoor products from camping to hiking [4]. - The OEM/ODM business showed resilience with a revenue increase of 2.46% year-on-year, while the self-owned brand business saw a decline of 19.42% [2]. Financial Performance Summary - Q1 2025: Revenue of 330 million, net profit of 30 million, and a non-recurring net profit of 30 million, reflecting declines of 6%, 3%, and 14% respectively year-on-year [1]. - Q4 2024: Revenue of 220 million, net profit of -8.66 million, and a non-recurring net profit of -11.10 million, showing declines of 26%, 169%, and 220% year-on-year [1]. - For the full year 2024, revenue was 1.3 billion, down 10%, with a net profit of 84 million, down 22%, and a non-recurring net profit of 60 million, down 43% [1]. Business Segment Performance - In Q1 2025, the OEM/ODM segment generated revenue of 220.3 million, up 2.46% year-on-year, while the self-owned brand segment generated 113.5 million, down 19.42% [2]. - The online revenue for the "Big Shepherd" brand was 44.48 million, up 2% year-on-year, while offline revenue was 50.83 million, down 35% [2]. - The "Little Shepherd" direct store revenue was 2.34 million, down 45%, while franchise store revenue was 15 million, up 1% [2]. Cost and Expense Analysis - Sales expenses were 120 million, down 4% year-on-year, attributed to reduced costs from targeted electronic platform advertising [3]. - Management expenses were 120 million, up 24% year-on-year, primarily due to increased labor costs and depreciation from investments in smart warehousing and SAP systems [3]. Profit Forecast Adjustments - The profit forecast for 2025-2027 has been adjusted, with expected net profits of 96 million, 115 million, and 143 million respectively, and EPS of 1.03, 1.23, and 1.53 [9].

Core Insights - The Chinese outdoor market is undergoing significant changes, with major players like Ternua, Sanfu Outdoor, and Migo Dede releasing their 2024 financial reports, indicating a new competitive landscape [1] - The potential listing of Berghaus on the Hong Kong Stock Exchange could position it as the largest outdoor brand in China by revenue, highlighting the ongoing reshuffling in the 270 billion RMB outdoor goods market [1] Group 1: Financial Performance of Listed Companies - Ternua reported a revenue of 1.592 billion RMB for 2024, with its core outdoor business generating 1.369 billion RMB, marking an 8.91% year-on-year growth. The net profit reached 106.6 million RMB, a nearly 50% increase, attributed to the launch of mid-to-high-end product lines and effective marketing strategies [2][3] - Sanfu Outdoor achieved a revenue of 800 million RMB in 2024, a decline of 5.5%. However, in Q1 2025, it rebounded with a revenue of 190 million RMB, a 14.5% increase, and a net profit of 12.67 million RMB, indicating improved operational efficiency despite challenges [2][3] - Migo Dede's revenue for 2024 was 1.304 billion RMB, down 10.42%, with a net profit of 83.76 million RMB, a 21.57% decrease. The brand is focusing on its proprietary clothing line to tap into higher-margin markets [4] Group 2: Market Dynamics and Competitors - Berghaus has seen its revenue triple from 462 million RMB in 2021 to 1.733 billion RMB in 2023, making it the largest outdoor brand in China by revenue, despite ranking seventh in market share [5][6] - The outdoor market in China is projected to grow from 215 billion RMB in 2024 to 270 billion RMB by 2026, but lacks a dominant player comparable to Anta or Li Ning in the broader sports market [8] - The competition is intensifying as traditional sports brands like Nike and Adidas expand into the outdoor segment, while lifestyle brands like Lululemon and Uniqlo are targeting the "urban outdoor" demographic [8][10] Group 3: Future Outlook - The year 2025 is anticipated to be pivotal for the Chinese outdoor market, with increased IPO activity and a widening gap between brands. Success will likely depend on technological innovation and brand storytelling rather than just scale [11]

Group 1: Financial Performance - In 2024, the company achieved operating revenue of 1.304 billion yuan and a net profit attributable to shareholders of 83.76 million yuan [1] - The company's dividend plan for 2024 is to distribute a cash dividend of 6.5 yuan per 10 shares (including tax) [1] Group 2: Core Business and Market Strategy - The company focuses on two main pillars: proprietary brand business and OEM/ODM manufacturing, leveraging global production capabilities in Bangladesh, Vietnam, and China [1] - The proprietary brand business generated 773 million yuan in revenue, while the OEM/ODM business contributed 528 million yuan [1] - The company aims to enhance its brand presence and market share through integrated marketing strategies, including co-branding, content marketing, and community engagement [2] Group 3: Brand Development and Product Innovation - The company launched a new brand image "向野而生" (Towards the Wild) in 2024, promoting high-quality outdoor products and encouraging exploration [3][5] - The "冷山山地系列" (Cold Mountain Series) was developed specifically for high-altitude trekking, featuring advanced materials and designs tailored to challenging environments [6][8] - The company emphasizes a three-core product system: sleep products, carrying products, and clothing products, ensuring comprehensive coverage for outdoor activities [8] Group 4: Retail Expansion and Community Engagement - The company's first flagship store opened in Shanghai in March 2025, marking a new phase in its retail strategy [10] - The company collaborates with various events and platforms, such as the 小红书 (Xiaohongshu) music festival and 阿那亚戏剧节 (Anaya Drama Festival), to promote outdoor lifestyles and engage with younger audiences [10][12]

Core Viewpoint - Camping has emerged as a popular lifestyle choice in China, driven by a desire to connect with nature and escape urban environments, leading to significant growth in the camping economy and related industries [1][10]. Industry Overview - Camping is defined as a temporary outdoor living arrangement, originally for military and surveying purposes, which has evolved into a leisure activity enjoyed by many [3]. - The camping market in China reached a core market size of 149.4 billion yuan in 2017, projected to grow to 2,139.7 billion yuan by 2024, with a compound annual growth rate of 46.3% [1][10]. - However, in 2023, the growth rate of the core market decreased from 52% in 2022 to 18%, influenced by the diversion of consumers to other emerging leisure activities post-pandemic [1][10]. Policy Support - The Chinese government has introduced several policies to promote the camping industry, including the establishment of camping zones in tourist areas and support for camping equipment development [5][7]. - Key policies include the 2022 guidance on promoting camping tourism and the 2023 measures to release tourism consumption potential, which encourage the creation of camping leisure areas in urban parks and open spaces [5][7]. Industry Chain - The camping industry chain consists of upstream (scenic areas, campsite construction), midstream (production of camping equipment), and downstream (sales channels such as malls and e-commerce) [8][10]. Market Growth - The camping economy is expected to drive significant growth in related sectors, including food, accommodation, and transportation, with the overall camping market projected to exceed 1,000 billion yuan, reaching 1,155.45 billion yuan by 2024, a year-on-year increase of 47% [12]. - The campsite market is also expanding, growing from 13.4 billion yuan in 2018 to an estimated 48.6 billion yuan by 2024 [14]. Competitive Landscape - The camping market is characterized by diverse and intense competition, with both international and domestic brands vying for market share. Domestic brands are gaining recognition in the mid-to-high-end market due to their cost-effectiveness and understanding of local consumer preferences [16][17]. Future Trends - The camping experience is expected to diversify, becoming a more integrated part of daily life, with new forms of camping emerging, such as outdoor music festival camping and stargazing camping [21]. - The industry is also anticipated to undergo digital transformation, incorporating technology to enhance the camping experience, such as smart tents and drone usage [22]. - The camping economy will continue to foster collaboration with cultural, sports, and educational sectors, creating a rich ecosystem of activities and experiences [23].

证券代码：603908 证券简称：牧高笛 公告编号：2025-020 一、本次激励计划已履行的决策程序和信息披露情况 1、2024 年 5 月 15 日，公司召开第六届董事会第十四次会议，会议审议通 过了《关于<公司 2024 年股票期权激励计划（草案）及其摘要>的议案》、《关于 <公司 2024 年股票期权激励计划实施考核管理办法>的议案》及《关于提请公司 股东大会授权董事会办理公司 2024 年股票期权激励计划相关事宜的议案》等议 案。 2、2024 年 5 月 15 日，公司召开第六届监事会第十三次会议，会议审议通 过了《关于<公司 2024 年股票期权激励计划（草案）及其摘要>的议案》、《关于 <公司 2024 年股票期权激励计划实施考核管理办法>的议案》及《关于核查公司 <2024 年股票期权激励计划首次授予激励对象名单>的议案》等议案。 牧高笛户外用品股份有限公司 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 关于终止实施2024年股票期权激励计划并注销股票期权 的公告 牧高笛户外用品股份有限公司（以下简称 ...