证券代码：002315 证券简称：焦点科技 焦点科技股份有限公司投资者关系活动记录表 | | □特定对象调研 □分析师会议 | | --- | --- | | 投资者关系活动 | □媒体采访 业绩说明会  | | 类别 | □新闻发布会 □路演活动 | | | □现场参观 | | | □其他 （请文字说明其他活动内容） | | 参与单位名称及 | 线上参与公司焦点科技 2022 年年度报告业绩网上说明会的投资者 | | 人员姓名 | | | 时间 | 2023 年 03 月 06 日（星期一）下午 15:00-17:00 | | 地点 | "焦点科技投资者关系"微信小程序 | | | 董事长兼总裁：沈锦华先生 | | 上市公司接待人 | 财务总监：顾军先生 | | 员姓名 | 董事会秘书：迟梦洁女士 | | | 独立董事：耿成轩女士 一、请问，公司未来利润的增长方向在哪？ | | | 答：你好，公司目前的主营业务是中国制造网业务、新一站保险代 | | | 理业务、跨境业务。从目前的收入与利润构成来看，中国制造网依然是 | | | 我们收入与利润的主要来源。但对新业务的探索与孵化，会是公司不断 | | 投资者 ...

Financial Performance - The company's operating revenue for 2022 was approximately ¥1.46 billion, representing a 0.62% increase compared to ¥1.45 billion in 2021[23]. - Net profit attributable to shareholders for 2022 was approximately ¥300.40 million, a 22.60% increase from ¥245.03 million in 2021[23]. - The net profit after deducting non-recurring gains and losses was approximately ¥278.98 million, reflecting a 37.44% increase from ¥202.98 million in 2021[23]. - Basic earnings per share for 2022 were ¥0.98, up 22.50% from ¥0.80 in 2021[23]. - Total assets at the end of 2022 were approximately ¥3.56 billion, a 4.53% increase from ¥3.40 billion at the end of 2021[23]. - The company's net assets attributable to shareholders at the end of 2022 were approximately ¥2.25 billion, a 7.39% increase from ¥2.09 billion at the end of 2021[23]. - The company reported a net cash flow from operating activities of approximately ¥484.93 million, a decrease of 6.09% from ¥516.35 million in 2021[23]. - The weighted average return on equity for 2022 was 14.34%, an increase of 2.70% from 11.64% in 2021[23]. - The company achieved total revenue of 1.475 billion yuan, remaining stable compared to the previous year[49]. - Operating profit and total profit increased by 20.38% and 20.06% year-on-year, reaching 331 million yuan and 329 million yuan respectively[49]. - The company reported a significant increase in cash reserves, indicating a strong liquidity position[90]. Business Operations - The company continues to focus on integrating traditional industries with the internet, operating platforms such as Made-in-China.com and Doba.com[21]. - The company experienced a 7.7% growth in total import and export value, reaching ¥42.07 trillion in 2022, maintaining its position as the world's largest goods trading nation[33]. - Cross-border e-commerce import and export totaled ¥2.11 trillion, marking a 9.8% increase, with exports growing by 11.7% to ¥1.55 trillion[34]. - The company’s main business includes a comprehensive foreign trade service platform, cross-border B2B e-commerce, and an integrated insurance agency business[38]. - The company is focused on providing a full-process service for small and medium-sized enterprises, including cross-border supply chain, transaction payment, warehousing logistics, and financial insurance[38]. - The company has developed a one-stop comprehensive trade service system, integrating various services such as website building, CRM, and training[40]. - The company has established a comprehensive cross-border B2B service ecosystem, leveraging platforms like Doba.com to connect with major e-commerce platforms[41]. - The company has formed an international cross-border operation team to provide one-stop services for Chinese suppliers entering the North American market[41]. Research and Development - The company’s R&D investment was ¥171,239,661.06, a slight decrease of 2.32% from ¥175,304,892.40 in the previous year[61]. - The number of R&D personnel decreased by 6.94% from 648 in 2021 to 603 in 2022, with the proportion of R&D personnel dropping from 27.42% to 25.03%[78]. - Research and development investments increased by 10%, totaling 150 million, to support new technology initiatives[143]. Corporate Governance - The company held 2 shareholder meetings during the reporting period, ensuring equal rights for all shareholders, especially minority shareholders[116]. - The board of directors consists of 9 members, including 3 independent directors, and held 8 meetings during the reporting period[118]. - The company has a complete and independent business system, with no instances of the controlling shareholder occupying company funds reported during the period[126]. - The company maintains strict compliance with relevant laws and regulations, ensuring transparency and accountability in information disclosure[122]. - The company has established a sound corporate governance structure, continuously improving its governance level in accordance with legal requirements[116]. Employee and Management - The total number of employees at the end of the reporting period is 2,413, with 1,567 in the parent company and 846 in major subsidiaries[159]. - The company has 1,177 sales personnel and 972 technical personnel, indicating a strong focus on sales and technology[159]. - The company has implemented a performance incentive fund management approach, enhancing employee motivation and performance[155]. - The company established an incentive fund to reward employees based on the increase in net profit, with a certain percentage allocated when annual operating conditions are met[161]. Future Plans and Strategies - The company plans to focus on "targeted sales" services in 2023 to further support Chinese exporters in the North American market[57]. - The company aims to enhance its digital and ecological processes in the cross-border B2B e-commerce sector, supported by favorable government policies and the establishment of 165 cross-border e-commerce comprehensive pilot zones[37]. - The company plans to expand its market presence through new product launches and technological advancements in 2023[134]. - The company is exploring partnerships with other firms to leverage synergies and drive growth in emerging markets[143]. Risk Management - The company faces risks from macroeconomic fluctuations, including inflation and reduced consumer spending, which could negatively impact its operations[110]. - To mitigate risks, the company will optimize its revenue structure and enhance platform innovation capabilities while expanding its supply chain diversity[111]. - The company is establishing a comprehensive risk management system to address new risks associated with online transactions, including chargebacks and customer defaults[113]. Social Responsibility - The company donated 4.8 million yuan to establish the "Focus Technology Scholarship" to support 120 economically disadvantaged students until graduation[189]. - The company launched an online campaign promoting "Green Future Beyond Sustainability," showcasing quality green products in manufacturing, energy, and environmental protection sectors[191]. - The company implemented a long-term health welfare program called "Plan A" to promote employee health and well-being, receiving recognition as a healthy enterprise[193].

关于举行 2022 年年度报告业绩网上说明会的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整， 没有虚假记载、误导性陈述或重大遗漏。 焦点科技股份有限公司（以下简称"公司"）《2022 年年度报告》已于 2023 年 2 月 28 日刊登于巨潮资讯网(www.cninfo.com.cn)，《2022 年年度报告摘要》(公 告编号: 2023-007)同日刊登于公司指定信息披露媒体《证券时报》及巨潮资讯网 (www.cninfo.com.cn)。 为了便于广大投资者更深入、全面地了解公司情况，公司将于 2023 年 3 月 6 日 (星期一）采用网络远程的方式举办 2022 年度业绩网上说明会，投资者可通过以下 方式参与互动交流，提问通道自发出公告之日起开放: 证券代码：002315 证券简称：焦点科技 公告编号：2023-012 焦点科技股份有限公司 4、问题征集：为广泛听取投资者的意见和建议，提前向投资者征集问题，提问 通道自发出公告之日起开放，投资者可登陆"焦点科技投资者关系"小程序提前提 问，也可以在活动交流期间进行互动提问。 1、时间: 2023 年 3 月 6 日(星期一）下午 15 ...

Business Overview - The company operates in three main areas: B2B foreign trade, B2B domestic trade, and B2C insurance. Recent performance shows a decline in revenue, primarily from China Manufacturing Network, due to unfavorable foreign trade conditions [1][2]. Foreign Trade and Market Conditions - Although the foreign trade situation appears stable, the industry is contracting, and companies are becoming more cautious. The previous reliance on information services has reached a ceiling [2]. - The company aims to help suppliers save costs by providing services that eliminate intermediaries, which currently take 30% to 40% of profits from Chinese products sold in the U.S. [3]. Domestic Trade and User Engagement - The domestic B2B segment has shifted from charging membership fees to evaluating performance based on software downloads and active user counts. The target is to reach 100,000 enterprise users, but this segment currently contributes no revenue [2][4]. - The 百卓 (Baizhuo) platform, previously known as MIC, has transitioned to offering free procurement software to attract small suppliers, with a focus on increasing active user engagement [4]. Insurance Sector Performance - The insurance segment has seen significant growth, but it is still below expectations. The company is focusing on online insurance, which has a large potential market but faces challenges due to low repeat purchase rates and regulatory constraints [2][5]. - The online insurance platform aims to achieve a scale of over $1 billion within five years, but currently holds a small market share due to limitations in car and life insurance sales [5][6]. Strategic Partnerships and Investments - The partnership with IMK aims to leverage the company's supplier resources to facilitate procurement for larger buyers, although no profits are expected in the first year due to system setup [4]. - The company is considering investments in online healthcare as a supplementary direction, while maintaining focus on its core businesses [5]. Future Development and Goals - The company plans to transform China Manufacturing Network into a comprehensive foreign trade service provider, integrating online and offline services, with a goal to increase platform transaction volume from $30-40 billion to $100 billion [6]. - Short-term financial pressures are manageable due to prior cash reserves, allowing for strategic investments that benefit long-term growth [6]. Mergers and Acquisitions Strategy - The company emphasizes that mergers and acquisitions should align with business synergies rather than merely enhancing short-term financial reports. The focus is on maintaining high market value without speculative practices [7].

Group 1: Main Business Operations - The company has three main business segments: foreign trade B2B, domestic trade B2B, and insurance B2C. The largest revenue contributor is the foreign trade B2B segment, primarily through the China Manufacturing Network [1] - The foreign trade B2B segment is transitioning from traditional information matching to comprehensive foreign trade services [1] - The domestic trade B2B segment, Baizhuo Procurement Network, aims to enhance customer engagement through a procurement management software [1] - The insurance B2C segment, New One-Stop Insurance Network, focuses on internet insurance agency services, with plans to expand into auto insurance this year [1] Group 2: Internet Education Project - The Internet education project, known as Focus Education, aims to transform traditional teaching methods by increasing student participation and interaction in the classroom [2] - The system allows all students to engage, with data feedback to teachers and storage in the cloud for later analysis, enhancing communication with parents [2] - Positive feedback has been received from local education bureaus that have experienced the project [2] Group 3: Internet Healthcare Project - The online healthcare initiative, Health Without Worries, was established in collaboration with two other companies to provide convenient medical services via a mobile app [3] - Future plans include integrating with health insurance for seamless payment processing and developing electronic medical records for users [3] - The project aims to explore potential business connections with the insurance segment [3] Group 4: Foreign Trade Comprehensive Services - The company's U.S. subsidiary has been operational since the first half of the year, offering a full range of services to Chinese SMEs entering the U.S. market [3] - Initial promotional efforts have been successful, with several clients signing contracts [3] - The U.S. market serves as a pilot for expanding this service model to other regions [3] Group 5: Internet Microfinance Company - Research indicates that 10% of clients have investment needs, while 60% have financing needs, with many unable to meet traditional bank requirements [4] - The company plans to establish its own internet microfinance company to provide services to clients in need, following recent regulatory changes [4] - The company is currently participating in a bidding process for an internet finance license [4]

Group 1: Main Business Directions - The company has identified three main business directions since 2013: foreign trade B2B, insurance B2C, and domestic trade B2B [1] - The foreign trade B2B business is currently undergoing a transformation, aiming to extend services from information flow to comprehensive foreign trade services [1] - Domestic trade B2B is leveraging the Baizhuo procurement network, shifting from solely charging membership fees to providing free procurement management software to increase customer numbers [1] - The insurance B2C sector faces challenges, particularly high customer acquisition costs and the inability to facilitate online insurance purchases for life insurance, which constitutes the largest share of the insurance industry [1] Group 2: Supply Chain Finance and M&A Interests - The company is involved in supply chain finance, particularly in assisting clients with tax refunds and providing financing services if needed [2] - The company does not target B2B acquisitions due to past experiences indicating limited synergy; however, it is interested in upstream and downstream businesses such as logistics and trading companies [2] - The company has strategic interests in emerging fields like online education and online healthcare [2]

Group 1: Business Transformation and Strategy - The company is transforming its main business, Made-in-China.com, from an information matching platform to a comprehensive cross-border service platform [1] - In 2013, the company established a subsidiary in the U.S. to explore the market, facing challenges due to cultural differences and lack of resources [1] - By 2016, the U.S. subsidiary was renamed InQbrands Inc., focusing on incubating brands and helping Chinese enterprises develop international brand strategies [2] Group 2: Acquisitions and Market Position - The company acquired DOBA, a leading U.S. drop shipping platform, to leverage its brand influence and extensive buyer resources despite DOBA's previous operational challenges [2] - The acquisition aims to enhance the company's promotional channels in North America by integrating quality suppliers from Made-in-China.com with DOBA's buyer network [2] Group 3: Insurance Sector Innovations - The company is establishing an online property insurance company to design market-relevant insurance products, aiming to increase purchase frequency and improve user engagement [3] - The new service "省心赔" offers real-time reporting and claims processing, significantly reducing the traditional insurance claim cycle [3] Group 4: Educational Technology Initiatives - The company has developed an interactive classroom product for kindergartens and primary schools, with over 380 classrooms equipped and more than 300 actively using the product daily [4] - The educational technology initiative faces challenges in promotion due to the separation of users and decision-makers in purchasing processes [4]

Group 1: Investor Relations Activities - The investor relations activity was held on June 28, 2016, from 14:00 to 15:30 in the company meeting room [1] - Participants included representatives from CITIC Securities International and Honglanmu Investment [1] - The meeting was hosted by the company's board secretary and financial director, Gu Jun, along with securities affairs representative, Chi Mengjie [1] Group 2: Payment License Inquiry - The company does not have a strong demand for a payment license due to its B2B model, which primarily serves small and medium-sized foreign trade enterprises [1] - The transaction fees for card payments can be as high as 3%, making online payments costly for large transactions [1] - The approval process for payment licenses has been suspended for a long time, and the company will continue to monitor developments [1] Group 3: Cross-Border Services - The company has signed service agreements with several clients to help them expand into the North American market [2] - Initial focus areas for product offerings include office furniture, machinery electronics, and pet-related accessories, chosen for their non-time-sensitive nature and reasonable profit margins [2] - The company aims to assist clients in establishing their own brands and enhancing market competitiveness [2] Group 4: Brand Development in the U.S. - In the second half of 2015, the company established a brand project team to promote quality suppliers' products in the U.S. [2] - The U.S. subsidiary, InQbrands Inc., was formed to incubate brands and provide operational support for clients on platforms like Amazon and eBay [2] - Service agreements with clients last for 10 years to ensure sustainable brand establishment and growth in the U.S. market [2] Group 5: New Insurance Platform - The company launched the New One-Stop Insurance Alliance platform in 2014 to share insurance products and services with partners [3] - By 2015, over 2,000 enterprises and institutions had collaborated with the insurance alliance, creating an internet insurance ecosystem [4] - The company is in the process of establishing an online property insurance company and is currently applying for a license [5] Group 6: Claims Processing Innovation - The New One-Stop service introduced a real-time claims process, promising payment within three days, significantly reducing traditional claim processing times [6]

Group 1: Business Overview - The company operates in four main business areas: traditional foreign trade B2B e-commerce platform (Made-in-China.com), insurance services, domestic B2B procurement platform, and educational products [1]. - The transition of Made-in-China.com is aimed at evolving from a simple information matching service to a comprehensive cross-border service platform, with plans to establish an online trading platform [1]. - The company is applying to set up an online property insurance company, but the approval process is currently slow [1]. Group 2: Cross-Border Services - The company has established warehouses in the U.S. to facilitate direct transactions between Chinese suppliers and U.S. buyers, allowing for local shipping [3]. - Payment processing challenges have been addressed by relocating the trading platform to the U.S., significantly reducing transaction costs and improving efficiency [3]. - The platform will also offer additional services such as tax declaration assistance in the future [3]. Group 3: Shareholder and Employee Incentives - The major shareholder's reduction in holdings was primarily due to the implementation of a stock appreciation rights plan initiated in 2014, which allowed employees to benefit from stock value increases [3]. - The company has introduced an employee stock ownership plan to align the interests of shareholders, the company, and employees, although it has not yet been implemented due to transitional business challenges [4]. - The previous stock appreciation rights plan was not sustainable, while the employee stock ownership plan is designed to be sustainable [4].

Group 1: Financial Performance - The company's revenue in Q3 increased compared to the same period last year, with a net profit growth of over 10 million yuan after deducting non-recurring items [1] - The growth drivers for domestic business include MIC and New Yi Station, with a focus on cost control and profit growth [1][3] Group 2: MIC Business Insights - MIC's growth is attributed to its established brand image in foreign trade and its ability to provide confidence to small and medium-sized enterprises (SMEs) in the U.S. market [1][3] - The U.S. business model involves a service fee of $25,000 upfront, followed by an annual fee of 10% to 20% based on transaction volume [3] Group 3: New Yi Station Overview - New Yi Station, established in September 2011, provides a one-stop service for insurance products, focusing on travel, health, and accident insurance [4] - The platform is gradually introducing long-term life insurance products, with a focus on cross-selling to existing customers [4][5] Group 4: Market Strategy and Future Outlook - The company aims to localize its U.S. operations to better serve Chinese enterprises and replicate successful models in other regions [3] - New Yi Station is exploring partnerships with third-party platforms to enhance service offerings and customer trust [5]