Group 1: Financial Performance - In the first three quarters of 2014, the company's revenue was 1.769 billion CNY, a decrease of 2.38% compared to the same period last year [4] - The net profit attributable to shareholders was 50.96 million CNY, down 52.58% year-on-year, indicating that the company's performance did not meet expectations [4] Group 2: Capital Increase and Debt Management - The necessity of the private placement is to meet the working capital needs due to the expansion of the company's operations, reduce the debt-to-asset ratio, optimize the capital structure, and improve financial performance [4] - The actual controller's subscription to the shares will have a lock-up period of 36 months, reflecting confidence in the company's long-term development [4] Group 3: Market Strategy and Competition - The company is facing industry challenges such as overcapacity and price wars, and is taking measures to adjust market prices and enhance brand strength [5] - The company aims to expand its market presence in key regions like South China and West China to capture significant market share [5] Group 4: Production Capacity - The company has established a new high-end household paper project in Yunfu with a capacity of 120,000 tons/year and is expanding its Sichuan facility by 60,000 tons/year [6] - After the completion of these projects, the theoretical production capacity will reach approximately 500,000 tons/year [6] Group 5: Distribution and Channel Development - The company has been enhancing its distribution channels and has developed a marketing network covering nearly 2,000 cities in China with over 1,000 distributors [6] - The strategy focuses on direct sales to counties and online sales to towns, aiming to improve consumer accessibility [6]

Financial Performance - In the first three quarters of 2014, the company's revenue was CNY 1.769 billion, a decrease of 2.38% compared to the same period last year [3] - The net profit attributable to shareholders was CNY 50.96 million, down 52.58% year-on-year, indicating that the company's performance did not meet expectations [3] Fundraising and Capital Structure - The total amount raised from the private placement of shares is CNY 199.99 million, with the net proceeds intended to supplement working capital [3] - The necessity of the private placement includes meeting the operational capital needs due to business expansion, reducing the debt-to-asset ratio, and improving financial stability [3] Market Strategy and Competition - The company is facing industry challenges such as overcapacity and price wars, prompting a need to adjust its operational strategies to improve performance [4] - The marketing strategy focuses on high-end products to stabilize brand strength while also penetrating the mass market with mid-range products [4] Supply Chain and Procurement - The company has established a global procurement network, ensuring stable raw material supply through long-term contracts with major pulp suppliers [5] - The procurement strategy involves adjusting purchase volumes based on market trends, increasing purchases when prices decline and reducing them when prices rise [5] Sales and Distribution - The company has developed a marketing network covering nearly 2,000 cities in China, with over 1,000 distributors [5] - E-commerce channels have been established on platforms like Tmall and JD.com, with future expansions planned for B2C platforms and social marketing initiatives [5] Corporate Governance and Future Plans - The company is considering various incentive mechanisms for management to support growth, in compliance with relevant laws and regulations [6] - Potential mergers and acquisitions are also under consideration, aligned with the company's long-term development goals [6]

Group 1: Financial Performance - In the first three quarters of 2014, the company's revenue was 1.769 billion CNY, a decrease of 2.38% compared to the same period last year [3] - The net profit attributable to shareholders was 50.96 million CNY, down 52.58% year-on-year, indicating that the company's performance did not meet expectations [3] Group 2: Fundraising and Capital Structure - The total amount raised from the non-public offering of shares is 199.99 million CNY, with the net proceeds intended to supplement the company's working capital [3] - The necessity of the non-public offering includes meeting the operational capital needs due to business expansion, reducing the debt-to-asset ratio, and improving financial stability [3] Group 3: Market Strategy and Competition - The company is facing industry challenges such as overcapacity and price wars, prompting it to accelerate operational policies to improve performance [4] - The marketing strategy focuses on high-end products to stabilize brand strength while also targeting the mass market with mid-range products [4] Group 4: Production Capacity and Development - The company has new production capacity of 120,000 tons/year from a new high-end paper project in Yunfu and 60,000 tons/year from an expansion in Sichuan, bringing the theoretical total capacity to approximately 500,000 tons/year [5] - The company has strengthened its distribution network, with over 1,000 distributors covering nearly 2,000 cities nationwide [5] Group 5: E-commerce and Sales Channels - The company has established e-commerce partnerships with major platforms like Tmall, JD.com, and Suning, focusing on expanding B2C channels and social marketing initiatives [5] - The sales network development strategy emphasizes direct sales to counties and online presence in towns to enhance consumer accessibility [5]

证券代码：002511 证券简称：中顺洁柔 中顺洁柔纸业股份有限公司投资者关系活动记录表 编号：20150121 | --- | --- | --- | |----------------|--------------------------|---------------------------------| | | | | | 投资者关系活动 | √ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称及 | 中银国际证券（赵综艺） | | | 人员姓名 | | | | 时间 | 2015 年 01 月 21 | 日上午 10 点 | | 地点 | 公司五楼会议室 | | | 上市公司接待人 | 张海军、邹晶晶 | | | 员姓名 | | | 1 | --- | --- | |----------------|---------------------------------------------------------- ...

证券代码：002511 证券简称：中顺洁柔 中顺洁柔纸业股份有限公司投资者关系活动记录表 编号：20160616 | --- | --- | --- | |----------------|-------------------------|------------------------------------------------------| | | | | | 投资者关系活动 | √ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称及 | | 建信基金（吴尚伟、潘龙玲、何珅华、陶灿、孙晟、邵卓、 | | 人员姓名 | | 李蕤宏）中信建投（花小伟、黄玮）银河证券（郝帅）金鼎 | | | | 投资（郭志刚）民森投资（彭子熙）上投摩根（亟林） | | 时间 | 2016 年 6 月 16 | 日下午 3 点 | | 地点 | 公司二楼会议室 | | | 上市公司接待人 | 张海军、王云霞、梁瑶 | | | 员姓名 | ...

证券代码：002511 证券简称：中顺洁柔 中顺洁柔纸业股份有限公司投资者关系活动记录表 编号：20160509 | --- | --- | --- | |----------------|----------------------------|------------------------------------------------------| | | | | | 投资者关系活动 | √ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称及 | | 嘉实基金（王明明）中泰证券（王雨丝）光证资管（应超） | | 人员姓名 | | 富国基金（杨栋、魏伟、王园园）交银施罗德基金（韩威 | | | 俊、封晴）申万（屠亦婷） | | | 时间 | 2016 年 5 月 9 | 日下午 2 点 | | 地点 | 公司二楼会议室 | | | 上市公司接待人 | | 邓冠彪、戴振吉、张海军、刘金锋、谭勉、王云霞、梁瑶 | | 员姓 ...

证券代码：002511 证券简称：中顺洁柔 中顺洁柔纸业股份有限公司投资者关系活动记录表 编号：20160226 | --- | --- | --- | |-----------------------|------------------------------|-----------------------------------------------------------| | | | | | 投资者关系活动 | √ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称及 | | 中再资产（蔡红辉）广发资管（来奇恒、饶小飞）申银万国 | | 人员姓名 | （屠亦婷）工银瑞信（张玮升） | | | 时间 | 2016 年 2 月 26 | 日下午 15 点 | | 地点 | 公司二楼会议室 | | | 上市公司接待人 员姓名 | 张海军、王云霞、黎映亮 | | | | | 机构投资者：贵司股权激励解锁指标如何确定？ | ...

证券代码：002511 证券简称：中顺洁柔 中顺洁柔纸业股份有限公司投资者关系活动记录表 编号：20160128 | --- | --- | --- | |----------------|-------------------------|---------------------------------| | | | | | 投资者关系活动 | √ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称及 | 嘉实基金（邓辰雯） | | | 人员姓名 | | | | 时间 | 2016 年 1 月 28 | 日下午 15 点 | | 地点 | 公司五楼会议室 | | | 上市公司接待人 | 张海军、王云霞、黎映亮 | | | 员姓名 | | | 1 | --- | --- | |-----------------------------------------|--------------------------------- ...

证券代码：002511 证券简称：中顺洁柔 中顺洁柔纸业股份有限公司投资者关系活动记录表 | --- | --- | --- | |----------------|-----------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------| | | | | | 投资者关系活动 | □ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | √ 其他 （ 2016 | 年半年度报告电话沟通会） | | 参与单位名称及 | | 安信证券、光大证券、华夏基金、工银瑞信基金、富华投 信、瑞信证券、恒大人寿保险、玖富投资、北京和正投资、 | | 人员姓名 | 平安资产等 50 | 余方接入电话会议 | | 时间 | 2016 ...

证券代码：002511 证券简称：中顺洁柔 中顺洁柔纸业股份有限公司投资者关系活动记录表 | --- | --- | --- | |-----------------------|------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------| | | | | | 投资者关系活动 | √ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称及 | | 中金公司（王雁杰、易俊丰、张翔、彭祺程）广发证券（智 | | 人员姓名 | | 健）广发资产管理（来奇恒）方正证券（汪达）民生 ...